Brimhall Eye

What Brimhall Eye does

Brimhall Eye is a privately held, veteran-owned ophthalmology practice operating three offices across the Las Vegas metropolitan area (Spring Valley, Durango, and Tenaya), founded circa 2010 and led by Dr. Brett D. Brimhall, MD. The practice delivers a comprehensive vision-correction and medical eye-care portfolio including LASIK, PRK, premium cataract surgery (with Dropless and femtosecond laser-assisted options), EVO Implantable Collamer Lens (ICL) implantation, refractive lens exchange, glaucoma management, dry eye treatment, pterygium and floater removal, diabetic eye disease management, and corneal disorder care. The practice is anchored by three board-certified surgeons — Drs. Brimhall, Thomson, and Dennis — each with military medical backgrounds and combined experience exceeding 40,000 refractive and cataract procedures.

Underlying technology centers on advanced ophthalmic surgical hardware rather than software: femtosecond lasers for bladeless LASIK flap creation and laser-assisted cataract surgery, excimer lasers for refractive correction, and diagnostic topography systems capable of mapping up to 22,000 elevation points per eye for customized treatment planning. Brimhall Eye offers proprietary Dropless cataract surgery using FDA-approved Imprimis Trimoxy solution injected intra-operatively, eliminating post-operative eye drops and reportedly reducing infection risk by 4-8 fold. Supporting infrastructure includes a patient portal (My Patient Visit) for scheduling and bill payment, a virtual office tour, an online LASIK candidate quiz, and online referral forms for optometrists and primary care physicians.

The business model combines cash-pay elective procedures with insurance-reimbursed cataract and medical eye care. Elective pricing is transparent and all-inclusive: LASIK at $5,200 for both eyes, ICL at $8,000 per eye, and refractive lens exchange at $6,200-$6,800 per eye. Cataract surgery accepts Medicare, Medicaid, Aetna, Blue Cross Blue Shield, Cigna, Humana, Tricare, United Healthcare PPO, and VA (with referral). Patients access the practice via direct-to-consumer channels (Google search, 4.9/5 reviews across 1,397 ratings, Instagram, Facebook, Yelp), a co-management referral network with Las Vegas-area optometrists, and primary care physician referrals. CareCredit financing is offered to make high-ticket elective procedures accessible via monthly payments. Free initial consultations support lead conversion, and dedicated patient counselors (Andrew, Ana, Ashley, Lolita, Char) guide prospective patients through procedure selection and pricing. The practice has been a consecutive Best of Las Vegas winner for Eye Surgery from 2020 through 2025 and reports being ranked in the 99th percentile nationally for visual outcomes.

Name

Brimhall Eye

Legal name

Brimhall Eye

Website

https://brimhalleyecenter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Las Vegas-based ophthalmology practice operating three metro offices, offering LASIK, PRK, premium cataract surgery (Dropless and laser-assisted), EVO ICL, refractive lens exchange, and medical eye care. Serves Las Vegas consumers directly and via an optometrist co-management referral network, anchored by three veteran-trained surgeons.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmology Clinics (Medical & Surgical Eye Care) (HLAKAKAC)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Ophthalmology services
• LASIK vision correction
• Cataract surgery
• Refractive eye surgery
• Eye disease treatment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures - LASIK/PRK: One-time surgical fees for laser vision correction procedures. LASIK priced at $2,600 per eye ($5,200 for both), includes touch-ups for one year, complimentary plugs, and post-surgery care.
2. Cataract Surgery: Surgical fees for cataract removal and IOL implantation. Accepts Medicare, Medicaid, and commercial insurance. Dropless and laser-assisted options available. Pricing varies by lens choice and insurance coverage.
3. ICL (Implantable Collamer Lens): One-time surgical fee of $8,000 per eye for EVO ICL procedure including the lens implant.
4. Refractive Lens Exchange (RLE): Surgical fees ranging $6,200-$6,800 per eye depending on premium lens selected. Includes $100 evaluation fee applied toward procedure.
5. Financing Services: CareCredit healthcare financing partner offering flexible payment plans for patients. This generates revenue through patient financing arrangements and may include merchant fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Brimhall Eye is a Las Vegas ophthalmology practice providing refractive vision correction (LASIK, PRK, EVO ICL, Refractive Lens Exchange) and premium cataract surgery alongside medical eye disease management (glaucoma, dry eye, corneal disorders, diabetic eye disease, pterygium, floater removal). Services are delivered through three office locations with free initial consultations and all-inclusive transparent pricing for elective procedures.

Product overview

Brimhall Eye is a Las Vegas-based ophthalmology practice offering comprehensive eye care services through three locations (Spring Valley, Durango, and Tenaya). The practice operates as a unified service portfolio centered around vision correction and eye disease management. Core surgical offerings include LASIK and PRK for refractive correction, Premium Cataract Surgery with options for Laser (FLAS) and Dropless protocols, EVO ICL implantable lens for patients not ideal for LASIK, and Refractive Lens Exchange for presbyopia. The practice also provides medical eye care including glaucoma treatment, corneal disorders, diabetic eye disease management, dry eye treatment, pterygium removal, and floater removal. Supporting services include an online patient portal for forms and bill payment, co-management partnerships with optometrists, financing through CareCredit, and educational resources including a LASIK candidate quiz and virtual office tours. Pricing transparency is offered for LASIK ($5,200 for both eyes) and ICL ($8,000), with evaluation fees of $100 applied toward surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK Vision Surgery Laser-assisted in situ keratomileusis (LASIK) reshapes the cornea using an excimer laser to correct nearsightedness, farsightedness, and astigmatism, reducing or eliminating dependence on glasses or contact lenses. Priced at $5,200 for both eyes with all-inclusive pricing.
• PRK (Photo-refractive Keratectomy) Photo-refractive Keratectomy (PRK) reshapes the cornea using an excimer laser to correct refractive errors, serving as an alternative to LASIK for patients who may not be ideal LASIK candidates.
• Premium Cataract Surgery Cataract surgery removes the clouded natural lens and replaces it with a clear artificial intraocular lens (IOL), with customizable options including laser-assisted surgery and Dropless protocols for simplified recovery. Insurance accepted for medically necessary cases.
• EVO ICL (Implantable Collamer Lens) Vision correction surgery implanting a biocompatible Collamer lens behind the iris and in front of the natural lens to correct moderate to severe nearsightedness with or without astigmatism. Reversible alternative for patients not ideal for LASIK. Priced at $8,000 per eye.
• Refractive Lens Exchange (RLE) Refractive Lens Exchange (also known as Clear Lens Exchange or Custom Lens Replacement) replaces the eye's natural lens with an advanced intraocular lens to address presbyopia and reduce dependence on reading glasses and other corrective eyewear. Priced at $6,200-$6,800 per eye.
• Glaucoma Treatment Comprehensive glaucoma care including diagnostic testing, laser therapy (SLT), prescription eye drops, Micro-Invasive Glaucoma Surgeries (MIGS), and traditional glaucoma surgeries to lower and stabilize eye pressure and prevent vision loss.
• Dry Eye Treatment Comprehensive dry eye treatment including diagnostic evaluation, punctal plugs, medicated eye drops (Restasis, Xiidra), IPL therapy, lifestyle recommendations, and in-office procedures to address underlying causes and provide lasting relief.
• Pterygium Treatment Evaluation and surgical removal of pterygium (fleshy growth on the eye caused by UV exposure), using newer surgical techniques that are more comfortable, successful, and cosmetically pleasing, with a typical 5% recurrence rate.
• Floater Removal Treatment for bothersome eye floaters using laser procedures performed in the office setting, or vitrectomy surgery for patients not candidates for laser treatment, with comprehensive evaluation to rule out associated eye conditions.
• Co-Management Services A legally sound comanagement process where Brimhall Eye surgeons perform surgery while optometrists provide post-operative care, with formal transfer-of-care documentation and compensation protocols.

Quantifiable outcome

• Ranked in 99th percentile for visual outcomes among U.S. ophthalmology practices
• +6 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TLC Laser Eye Centers: Specialty refractive surgery chain offering LASIK, PRK, and ICL procedures across multiple U.S. markets. Closely comparable to Brimhall Eye in elective vision correction services, surgeon-led model, and high-ticket procedure pricing.
• Key-Whitman Eye Center: Regional ophthalmology practice with multiple surgeons offering LASIK, cataract, and glaucoma services. Similar to Brimhall in physician-led structure, multi-location model, and premium procedure positioning.
• Mann Eye Institute: Multi-location ophthalmology practice offering LASIK, cataract surgery, and comprehensive eye care. Operates with a similar surgeon-led model and elective-plus-medical service mix as Brimhall Eye.
• Center for Sight: Multi-specialty ophthalmology practice offering LASIK, cataract surgery, and premium IOLs. Comparable to Brimhall in its combination of medically necessary and elective vision services.
• Harvard Eye Associates: Multi-specialty ophthalmology and optometry practice offering LASIK, cataract surgery, and general eye care. Comparable to Brimhall in its combined medical and elective vision service offerings.
• LasikPlus: National LASIK-focused provider chain with multiple locations offering laser vision correction and elective vision surgery services. Directly competes with Brimhall Eye's core LASIK offering and serves similar elective patient demand.
• Dello Russo Laser Vision: Regional LASIK specialist practice with multiple surgeons offering laser vision correction. Comparable to Brimhall Eye's core LASIK and refractive surgery focus with a strong elective-procedure revenue mix.

Others

• Staar Surgical: Manufacturer of the EVO ICL implantable Collamer lens, a core product Brimhall Eye offers. Not a direct competitor but a key enabling supplier whose commercial terms and product positioning influence Brimhall's ICL economics.

Regional players

• nv Eye Surgery: Las Vegas-area ophthalmology practice offering cataract surgery and general eye care. Directly competes with Brimhall in the same Las Vegas metro market for elective and medically necessary procedures.

Broad incumbents

• EyeCare Partners: PE-backed national ophthalmology and optometry consolidator with hundreds of locations across the U.S. Operates broadly across vision care services and could acquire or compete with Brimhall in or beyond Las Vegas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brimhalleyecenter
• Instagraminstagram.com/brimhalleye
• Xx.com/doctorbrimhall
• LinkedInlinkedin.com/company/the-brimhall-eye-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brimhall Eye