Lost In Norway

What Lost In Norway does

Lost In Norway AS is a privately held Norwegian destination management company (DMC) founded in 2016 and headquartered in Bergen, operating under a white-label model on behalf of travel agents, tour operators, corporate event planners, and in-house corporate travel departments. The company delivers full ground arrangements across all Norwegian regions and seasons, organized around five core service lines: incentive travel, conference and meeting management, group series production, high-end F.I.T (Foreign Independent Travel), and event productions. There is no proprietary technology platform; the offering is a curated, human-delivered service spanning logistics, venue coordination, and experience design for destinations including Oslo, Bergen, Tromsø, Lofoten, Sorrisniva, and Geirangerfjorden.

The business operates on a quote-based professional services model with revenue earned from arranging and coordinating travel experiences on behalf of partner companies. Customer acquisition is sales-led and B2B, channeled through direct outreach (contact form, email, phone) and amplified by official DMC partnerships with Visit Norway, Visit Bergen, Stavanger Convention Bureau, and Visit Tromsø (the last carrying an 'Approved by 2025' designation). Marketing support is limited to organic social (Facebook, Instagram), a website content portfolio, and a newsletter. The company is founder/management-owned with no disclosed external investors, funding rounds, M&A activity, or parent entity, and is led by CEO Mats Fredriksen with a named team including CFO Jacob Frøyen Bergset, Head of Sales Mattis Vigsø-Holsen, and account management and host staff.

Name

Lost In Norway

Legal name

Lost In Norway AS

Website

https://lostinnorway.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lost In Norway is a privately held Norwegian destination management company (founded 2016, Bergen) that delivers white-label incentive travel, conference, group series, and luxury F.I.T ground arrangements across all Norwegian regions and seasons on behalf of travel agents and corporate event planners.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Group Accommodation Sourcing & Contracting (Room Blocks, Allotments) (THAHADAD), Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)

Keywords

• Destination management services
• Incentive travel arrangements
• Conference management
• Group travel series
• Corporate event production

Headquarters

HQ city

Bergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Destination Management Services: Full ground arrangements for incentive trips, conferences, group series production, and high-end F.I.T (Foreign Independent Travel). Operates as a white-label service provider, charging fees for arranging and coordinating travel experiences on behalf of partner travel companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lost In Norway is a Norwegian Destination Management Company (DMC) providing full ground arrangements for incentive trips, conferences, group series, and high-end Foreign Independent Travel (F.I.T). Operating on a white-label basis across all Norwegian regions and seasons, the company coordinates venues, logistics, accommodations, and on-the-ground experiences ranging from simple meetings to luxury Arctic tours, fjord activities, northern lights excursions, and cultural events.

Product overview

Lost In Norway is a Destination Management Company (DMC) offering a unified portfolio of travel services rather than a modular software product. The core offering centers on five interconnected service lines: Incentive Travel Services, Conference & Meeting Management, Group Series Production, High-End F.I.T (Foreign Independent Travel), and Event Productions. These services operate as a white-label offering where Lost In Norway represents travel agents, planners, and corporate travel departments when serving their clients. The company provides full ground arrangements spanning all Norwegian destinations and seasons, with experiences ranging from meetings and conferences to wilderness adventures like Sorrisniva Arctic Wilderness Lodge, northern lights tours, fjord kayaking, and cultural attractions such as Bryggen in Bergen.

Differentiator

Problem solved

Functional benefit

Products and services

• Incentive Travel Services Organized incentive trips for travel agents, event planners, and corporate travel planners seeking high-value Norwegian experiences for their client groups, delivered on a white-label basis.
• Conference & Meeting Management Full ground arrangements for corporate meetings and larger conferences held throughout Norway, covering venue coordination and logistics for partner travel companies and corporate clients.
• Group Series Production Organized group travel series handling logistics and experiences at scale across Norwegian destinations for multiple partner clients.
• High-End F.I.T (Foreign Independent Travel) Bespoke individual travel experiences providing authentic Norwegian encounters, ranging from simple arrangements to extraordinary luxury experiences tailored to client budgets.
• Event Productions End-to-end event production services including Arctic experiences, northern lights tours, fjord activities, and cultural events across Norway.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Visit NorwaycoreGTM or Marketing PartnerOfficial member of Visit Norway's DMC (Destination Management Company) network. Visit Norway is the official Norwegian tourism organization that promotes Norway internationally. This partnership provides legitimacy, referral traffic, and visibility in the international meetings and incentive travel market.
• Visit BergencoreGTM or Marketing PartnerOfficial DMC partner for Bergen and surrounding region, listed on Visit Bergen's official visitor information page. Provides direct referrals and visibility within the Bergen tourism ecosystem.
• Stavanger Convention BureaucoreGTM or Marketing PartnerOfficial DMC partner for Stavanger region, listed on Stavanger Convention Bureau's official conference organization page. Supports conference and meeting business development in the Stavanger area.
• Visit TromsøcoreGTM or Marketing PartnerOfficial approved DMC partner for Tromsø (Arctic Norway). Carries the 'Approved by 2025' designation from Visit Tromsø, indicating verified quality and reliability for delivering experiences in the Arctic region including Northern Lights tours and Arctic adventures.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nordic Visitor: Iceland- and Norway-based DMC and tour operator providing self-guided and tailor-made travel packages; directly comparable on Norway inbound ground services and partner channel distribution.
• Up Norway: Norway-focused luxury DMC offering bespoke itineraries, F.I.T., and incentive trips; overlaps directly with Lost In Norway on white-label ground arrangements and high-end Nordic experiences.
• 58 Degrees North: Norway-specialist DMC arranging tailor-made holidays, fjord cruises, and northern lights tours for international agents; serves the same white-label B2B channel as Lost In Norway.
• Nordic Incentives & Meetings: Scandinavia-wide DMC focused on incentives, meetings, and group travel in the Nordic region; directly comparable on multi-country Nordic MICE ground handling.
• Discover Norway DMC: Norway-based DMC providing inbound services, incentives, and conferences for international travel partners; same niche with overlapping target customers.

Broad incumbents

• CWT Meetings & Events: Large global TMC with a dedicated M&E division handling incentive trips and conferences worldwide, including Nordic destinations where it can substitute for a local DMC.
• BCD Meetings & Events: Global corporate meetings and incentives management arm of BCD Travel; competes at the corporate-conference/incentive layer for the same Norway-bound group programs.
• Fjord Tours: Well-established Norway tour operator covering Norway in a Nutshell and broader fjord itineraries; broader scope and brand recognition make it a larger incumbent in adjacent ground-services.
• Maritz Global Events: Major corporate incentive travel and events agency; broader portfolio but overlaps on high-end Norway incentive production for global accounts.

Regional players

• Lapland Safaris (Lapland DMC): Finland-based Arctic DMC running safaris, northern lights, and incentive experiences; an adjacent Nordic DMC competing for the same Arctic/incentive bucket from a neighboring country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LostinNorwayAS
• LinkedInlinkedin.com/company/lost-in-norway-as
• Instagraminstagram.com/lostinnorway_as

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lost In Norway