Nordic

What Nordic does

Nordic is a privately held Belgian travel agency headquartered in Londerzeel (Steenhuffel) that has specialised for roughly three decades in package holidays to Scandinavia, Lapland, Iceland, the Faroe Islands, Greenland, Spitsbergen, the British Isles (Scotland, Wales, Ireland), and increasingly Alaska and Antarctica. The company operates from four offices (Londerzeel as headquarters, Gent and Brussels in Belgium, plus a Paris office by appointment under the Nordic Voyages/Nordic Travels brand), and employs more than 90 travel specialists who design end-to-end itineraries covering flights, accommodation, activities, meals, transfers and winter clothing rental.

Its commercial platform combines a direct-to-consumer website (nordic.be) with traditional phone-led sales (+32 52 55 52 54 in Belgium, +33 1 84 74 76 76 in France), free destination information sessions, and the MyNordic online customer portal. A Dutch-language personalised travel app is provided to booked customers with vouchers, general information, panoramic routes and points of interest. Self-serve online booking is available for a subset of Lapland winter trips while most package sales run through consultative travel designers.

Nordic earns revenue by selling complete package holidays and travel bookings, with auxiliary commission on AXA-branded travel insurance (cancellation cover at 6.02% of trip amount, assistance insurance from EUR 3.38 to EUR 10.19 per person per day depending on geography). Its commercial moat rests on 30 years of accumulated destination content, an exclusive-leaning supply network of six Lapland lodges (Pinetree, Arctic River, Aurora Mountain, Lapland View, Kaamos and Valkea), the Hurtigruten Norwegian coastal voyage product, Holdur car rental in Iceland, and cross-promotional deals with outdoor brands Woolpower and Vaude. The firm carries Travelife sustainability certification and a 4.9/5 Google rating, and accepted bookings for the 2026/2027 winter season at the time of the source material.

Name

Nordic

Legal name

Nordic

Website

https://nordic.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Nordic is a privately held Belgian travel agency that sells curated package holidays to Scandinavia, Lapland, Iceland and other High North destinations to individual travelers and small groups in Belgium and France, operating from four offices with more than 90 specialists.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Scandinavian travel packages
• Lapland winter vacations
• Northern lights trips
• Arctic adventure tours
• Scandinavia specialist agency

Headquarters

HQ city

Londerzeel

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Package Holidays and Travel Bookings: Nordic sells complete travel packages including flights, accommodation, activities, meals, winter clothing rental, and transfers to Scandinavian destinations including Lapland, Iceland, Norway, Finland, Sweden, Denmark, Scotland, Wales, and Ireland

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Nordic is a Belgian travel agency that sells complete package holidays to Scandinavia, Lapland, Iceland, the Arctic, and the British Isles. Packages bundle flights, accommodation, activities, meals, winter clothing rental, and transfers. Customers receive personalized service from dedicated travel designers, supported by a MyNordic customer portal and a Dutch-language travel app providing vouchers, panoramic routes, and destination tips.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Collection: Parent brand encompassing all Nordic travel products and services
• Nordic Travels

Products and services

• Winter Lapland and Scandinavia Packages

Quantifiable outcome

• 4.9 out of 5 stars on Google reviews

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AXAcoreStrategic or Co-development PartnerInsurance partner providing cancellation and travel assistance insurance products to Nordic customers. Nordic offers AXA insurance packages including cancellation insurance (6.02% of travel amount), assistance insurance for Europe/Worldwide, and combined travel and cancellation insurance options.
• HurtigrutencoreChannel Partner/ Reseller/ DistributorNorwegian coastal voyage operator whose authentic sea voyages along the Norwegian coast are sold through Nordic. Hurtigruten offers experiences combining authenticity, nature, and culture.
• Holdur Car RentalcoreStrategic or Co-development PartnerIcelandic car rental partner recommended for customers booking self-drive tours in Iceland. Provides vehicles including 4x4 for highland roads and winter-equipped cars for safe travel.
• TravelifeminorOthersSustainability certification system for travel companies. Nordic is Travelife Certified, demonstrating commitment to sustainable tourism practices.
• VVR (Vereniging voor Vertrokkers in het Buitenland)minorOthersBelgian travel association membership for travel professionals.
• GFV (Fédération des Agences de Voyages)minorOthersBelgian travel agency federation membership.
• Interreg AuroraminorStrategic or Co-development PartnerEuropean cross-border cooperation program for the Aurora region.
• WoolpowerminorGTM or Marketing PartnerSwedish outdoor clothing manufacturer. Nordic customers receive 15% discount on Woolpower thermal clothing for winter trips.
• VaudeminorGTM or Marketing PartnerGerman outdoor clothing brand. Nordic customers receive 15% discount on Vaude thermal clothing through Arkis shops and e-shop.
• Pinetree LodgecoreStrategic or Co-development PartnerSwedish wilderness lodge in Särkkimukka owned by Johan and Sara. Features 197 huskies and offers husky sledding, wellness, and Aurora viewing experiences.
• Arctic River LodgecoreStrategic or Co-development PartnerSwedish lodge in Tärendö, converted from a former school building into a cozy Scandinavian-style accommodation near a salmon river.
• Aurora Mountain LodgecoreStrategic or Co-development PartnerSwedish lodge at 68° North near the Sami village of Lannavaara with only 79 inhabitants, offering unique highland wilderness experiences.
• Lapland View LodgecoreStrategic or Co-development PartnerNewly built Swedish lodge on the border with Finnish Lapland at 66° North, featuring 40 chalets with panoramic views across the Lappish landscape.
• Kaamos LodgecoreStrategic or Co-development PartnerNew Finnish Lapland lodge on the Avaasaksa hill, opened December 2025. Kaamos refers to the winter phenomenon of the sun grazing the horizon with pink light.
• Valkea LodgecoreStrategic or Co-development PartnerFinnish lodge near Pello on a hill by a frozen lake, featuring cozy wood-burning chalets with optional private sauna.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• AXA Travel Insurance: Insurance partner providing the cancellation and travel-assistance products Nordic resells to customers; comparable ecosystem-style partnership that any Nordic peer/competitor could replicate.
• Travelife: Sustainability certification body for travel companies; Nordic is a certified member, making Travelife an ecosystem enabler that validates Nordic's responsible-tourism positioning and influences buyer choice.

Broad incumbents

• Exodus Travels: Larger UK-based adventure tour operator with a meaningful Scandinavia/Iceland/Arctic catalogue — overlaps on guided adventure trips but at much wider geographic scale.
• Hurtigruten: Norwegian coastal and expedition cruise operator that is both a Nordic partner and a competitor for Norwegian-coast and Svalbard itineraries, with broader scale and direct-to-consumer booking capability.

Direct peers

• Nordic Experience: UK-based specialist offering Lapland and Scandinavian winter holidays including northern lights and Santa experiences — overlaps directly with Nordic's core winter/Lapland product line.
• Inntravel: UK specialist in slow-travel, walking and snow holidays across Scandinavia and Northern Europe with self-guided and tailor-made itineraries — comparable bespoke adventure-travel business model.
• Discover Scandinavia: Long-running Scandinavia/Arctic specialist curating Lapland, Iceland and Nordic itineraries with bundled activities, very comparable in focus and trip-design model to Nordic.
• Nordic Visitors: Iceland- and Scandinavia-focused DMC and travel agency that designs self-guided and guided packages to the same Nordic destinations Nordic serves, with comparable product depth and similar target customer profile.
• 50 Degrees North: Norwegian-headquartered specialist tour operator offering premium small-group and tailor-made trips to Scandinavia, Iceland and Greenland — same niche geography, similar premium positioning and guided-adventure mix.

Emerging players

• Aurora Nights: Boutique Lapland and northern-lights holiday specialist focused on small-group and family winter trips, competing for the same premium winter Scandinavia segment Nordic targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Nordic_be
• Facebookfacebook.com/groups/1370642006712599
• Instagraminstagram.com/nordic_be
• LinkedInlinkedin.com/company/nordic-info

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic