Glidecam

What Glidecam does

Glidecam Industries, Inc. is a privately-held American manufacturer of camera stabilization equipment founded in 1992 and headquartered in Pembroke, Massachusetts. The company designs and sells mechanical and motorized camera stabilizers, including hand-held stabilizers (HD-PRO, XR-PRO, Devin Graham Signature Series, iGlide II, Centurion, Tru-Horizon), body-mounted stabilizers (Smooth Shooter, X-10, X-20, X-30, X-45), camera cranes (CamCrane 200), remote heads (VistaHead HD II), camera sliders (VistaTrack series), and a range of accessories. Core technology is built around proprietary three-axis gimbal designs with adjustable axis convergence, dynamic base platforms, quick-release camera plates, and counterweight-based balance systems for cameras ranging from 1 to 45+ pounds. The company also sells factory-refurbished equipment and branded merchandise.

The business operates a direct-to-consumer e-commerce model through glidecam.com alongside an extensive channel network of over 200 authorized dealers in all 50 US states and 60+ countries, with named regional distributors for Italy (MEDITECH) and Latin America (Glidecam de America Latina). Pricing is one-time hardware purchases ranging from $799 (Devin Graham Signature Series) to $11,900+ (refurbished X-30) and $16,900+ (new X-30 professional systems), with no subscription component. Customer segments span individual filmmakers and YouTube content creators, professional cinematographers and videographers, and broadcast production companies. The company claims to be the #1 selling camera stabilizer brand globally and operates a Glidecam Masters brand ambassador program featuring high-profile creators such as Devin Graham (540M+ views, 3M subscribers) and Dude Perfect to drive community-led demand generation.

Name

Glidecam

Legal name

Glidecam Industries, Inc.

Website

https://glidecam.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Glidecam Industries manufactures mechanical and motorized camera stabilization systems, including hand-held and body-mounted stabilizers, camera cranes, sliders, and remote heads, selling to filmmakers, videographers, and content creators worldwide through direct e-commerce and a global dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Pembroke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Camera Stabilizer Hardware Sales: Sale of new hand-held stabilizers, body-mounted stabilizers, camera cranes, remote heads, camera sliders, and accessories to filmmakers, videographers, and content creators
2. Refurbished Products Sales: Sale of factory-refurbished camera stabilizers and accessories at discounted prices, providing an accessible entry point for customers while generating revenue from returned or trade-in equipment
3. Merchandise (Swag): Sale of branded merchandise including t-shirts, polo shirts, long sleeve shirts, dress shirts, hats, and bracelets

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Glidecam Industries, Inc. manufactures and sells mechanical and motorized camera stabilization systems, including hand-held stabilizers (HD-PRO, XR-PRO, Devin Graham Signature Series, iGlide II, Centurion motorized gimbal, Tru-Horizon, Ultra-Shot, HD-2000/4000), body-mounted stabilizers (Smooth Shooter, X-10, X-20, X-30, X-45), camera sleds, camera cranes (CamCrane 200), remote pan-tilt heads (VistaHead HD II), camera sliders (VistaTrack series), and related accessories. The products support cameras weighing from 1 pound up to 45+ pounds and serve filmmakers, videographers, and content creators globally.

Product overview

Glidecam Industries, Inc. is a camera stabilizer manufacturer offering a comprehensive portfolio of mechanical and motorized camera stabilization products. The product line includes Hand-Held Stabilizers (HD-PRO, XR-PRO, Devin Graham Signature Series, iGlide II, Centurion, Tru-Horizon, Ultra-Shot, HD-4000, HD-2000), Body-Mounted Stabilizers (Smooth Shooter, X-10, X-20, X-30, X-45 with associated vests), Camera Cranes (CamCrane 200), Remote Heads (VistaHead HD II), Camera Sliders (VistaTrack series in 10-48, 30-48, and 200-48 configurations), and various accessories (brackets, monitor mounts, braces, low mode mounts). The company also sells refurbished versions of most products and branded apparel merchandise. Founded in 1992, Glidecam claims to be the #1 selling camera stabilizer brand globally, offering quality products at reasonable prices with advanced engineering and precision machining.

Differentiator

Problem solved

Functional benefit

Brands

• Glidecam Masters: A program for top Glidecam operators who demonstrate exceptional dedication to using Glidecam products in the field.
• Devin Graham Signature Series

Products and services

• Glidecam HD-PRO Lightweight and rugged hand-held camera stabilizer designed for film and video cameras weighing up to 10 lbs (4.53 kg). Transforms shaky footage into smooth professional footage for filmmakers and videographers.
• Glidecam XR-PRO Latest generation hand-held camera stabilizer for film and video cameras weighing up to 10 lbs (4.53 kg). Winner of VideoMaker Best Non-motorized Camera Stabilizer 2017 and Pro MovieMaker Gear of the Year 2017.
• Glidecam Devin Graham Signature Series Professional hand-held camera stabilizer designed for cameras weighing 2 to 12 lbs, co-developed with YouTube creator Devin Graham. Combines HD-Series features with professional-grade sled features and is targeted at content creators.
• Glidecam iGlide II Hand-held camera stabilizer for compact, low-profile cameras weighing up to 3 lbs (1.36 kg). An improvement over the original iGlide which supported up to 1 pound.
• Glidecam Centurion Motorized Gimbal Technologically advanced, lightest and most compact 3-axis motorized gimbal available in its class. Designed for video cameras and DSLR/mirrorless cameras weighing 1 to 5 lbs (0.45 to 2.26 kg).
• Glidecam Tru-Horizon Advanced stabilizer allowing seamless transition from low mode to high mode in single fluid shots while the camera automatically remains level and horizontal. Load weight: 1-5 lbs.
• Glidecam Ultra-Shot Transformational camera accessory providing multiple popular production tools for independent, reality, documentary, and run-n-gun videographers. Designed for cameras weighing up to 20 lbs.
• Glidecam HD-4000 Hand-held stabilizer designed for compact, low-profile cameras weighing from 4 to 10 pounds.
• Glidecam HD-2000 Hand-held stabilizer designed for compact, low-profile cameras weighing from 2 to 6 pounds.
• Glidecam Smooth Shooter Body-mounted camera stabilization system for cameras weighing up to 10 pounds. Allows walking, running, stairs, vehicles, and uneven terrain without camera instability.
• Glidecam X-10 Highly advanced professional body-mounted camera stabilization system designed to be used with specific Glidecam hand-held camera stabilizers. Allows walking, running, stairs, vehicles, and uneven terrain without camera instability.
• Glidecam X-20 Professional camera stabilization system designed for film and video cameras weighing from 10 to 20 pounds with advanced engineering and precision machining.
• Glidecam X-30 Highly advanced professional camera stabilization system designed for film and video cameras weighing from 15 to 30 pounds. Incorporates advanced engineering and precision machining.
• Glidecam X-45 Highly advanced professional camera stabilization system designed for film and video cameras weighing from 25 to 45 pounds. The most sophisticated and versatile system in its price range.
• Glidecam Gold Sled Premium camera sled designed for all video and cine cameras weighing from 13 to 40 pounds.
• Glidecam CamCrane 200 Boom-arm camera crane system designed to smoothly boom camera up and down and move camera in infinite 360-degree arcs.
• Glidecam VistaHead HD II Most affordable and versatile full-range USA-made camera pan-tilt head on the market.
• Glidecam VistaTrack Camera Sliders Combined miniature linear track and dolly systems made to professional standards with precision components. Available in 10-48, 30-48 (dual track), and 200-48 (heavy-duty) configurations.
• Glidecam Refurbished Products Factory-refurbished camera stabilizers and accessories sold at discounted prices, providing an accessible entry point for customers while generating revenue from returned or trade-in equipment.
• Glidecam Branded Merchandise Branded apparel and accessories including t-shirts, polo shirts, long sleeve shirts, dress shirts, hats, and bracelets, sold through the Glidecam online store.

Quantifiable outcome

• Glidecam sells more camera stabilizers globally than any other brand, making it the #1 selling camera stabilizer brand in the world
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered regional and flagship.

• MEDITECH Mediterranean TechnologiesregionalChannel Partner/ Reseller/ DistributorMEDITECH is the official Glidecam distributor for Italy, managing all sub-dealers across the country. They have sales agents covering different regions including North Italy (Milan showroom), Middle Italy (Lazio, Umbria, Toscana, Emilia Romagna, Campania), and South Italy (Calabria, Sicilia, Sardegna).
• Glidecam de America Latina / New Realities, IncregionalChannel Partner/ Reseller/ DistributorGlidecam de America Latina / New Realities, Inc serves as the official distributor for Glidecam products in Mexico and Latin America, managing all sales and distribution across the region.
• Devin GrahamflagshipStrategic or Co-development PartnerDevin Graham, the internationally known YouTube and internet sensation with over 540 million total views and 3 million subscribers, co-developed the Glidecam DEVIN GRAHAM Signature Series camera stabilizer. This is a flagship co-development partnership producing a product line jointly developed by Glidecam and Devin Graham.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FeiyuTech: FeiyuTech produces motorized handheld gimbals (G6, AK series) for cameras and smartphones, directly competing with Glidecam's motorized stabilization lineup in the prosumer and professional segments.
• Moza (Gudsen): Moza offers motorized gimbals (AirCross, Mini series) for cinema and DSLR cameras, directly competing with Glidecam in both prosumer and professional motorized stabilization categories.
• Tilta: Tilta manufactures camera cages, rigs, and stabilization accessories for filmmakers, overlapping with Glidecam's body-mounted stabilizers and accessories for cinema camera workflows.
• Freefly Systems: Freefly's MōVI line is a direct competitor in the professional camera stabilization market, particularly for cinema and broadcast applications where Glidecam's X-series body-mounted stabilizers are deployed.
• Zhiyun: Zhiyun is a direct competitor offering motorized 3-axis gimbals (Crane, Weebill series) for DSLR/mirrorless cameras at competitive price points, overlapping heavily with Glidecam's Centurion and Tru-Horizon offerings.
• Letus Corporation: Letus makes mechanical camera stabilizers and gimbals (Helix, Hyper, EasyRig-compatible systems), directly competing with Glidecam's X-series and body-mounted stabilizers for professional cinematography.

Broad incumbents

• DJI: DJI's Ronin series dominates the motorized camera gimbal category and competes directly with Glidecam's motorized Centurion and Tru-Horizon products. DJI also competes via its OM smartphone gimbals at the entry tier.
• Manfrotto: Manfrotto is a broad incumbent in camera support equipment (tripods, monopods, fluid heads) with a stabilization portfolio that overlaps with Glidecam's slider and support categories.
• Sachtler: Sachtler is a broad incumbent in professional camera support systems (fluid heads, tripods) used in broadcast and cinema production, competing with Glidecam in the high-end professional stabilization category.

Emerging players

• Ikan Corporation: Ikan offers camera support and stabilization products (sliders, gimbals, rigs) targeting independent filmmakers and content creators, with partial overlap to Glidecam's prosumer stabilization offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/glidecam
• YouTubeyoutube.com/channel/UCglvLI45Z3JlUt7KbPG5tBQ
• Facebookfacebook.com/glidecam
• Instagraminstagram.com/glidecam
• LinkedInlinkedin.com/company/glidecam-industries-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glidecam