Think11

What Think11 does

Think11 is a German digital marketing agency headquartered in Osnabrück that delivers integrated performance marketing services to mid-market and enterprise clients across the DACH region. The company operates through seven service disciplines covering performance marketing (Think11 Marketing), programmatic monetization (Think11 Monetization), strategic consulting (Think11 Consulting), analytics (Think11 Analytics), inbound/CRM (Think11 Inbound), web development (Think11 Architects), and programmatic advertising (Think11 Programmatic). Its customer base of 110+ active clients includes enterprise references such as TUI Group, DHL, Siemens, Decathlon, Hapag-Lloyd, Montblanc, Idealo, HRS, and Arvato, served through consultative direct sales with a remote-first operating model spanning 8 locations in Germany and Switzerland.

The firm's differentiation rests on proprietary technology layered on top of its agency services. The Think11 Intelligence Cloud connects Google Ads, tracking, CRM, and reporting into a controllable optimization layer with a US patent application filed at the USPTO. Programmethic is a proprietary programmatic advertising technology with guardrails for automated media buying across display, video, audio, DOOH, and CTV. Think11 has also established Think11 AI Labs GmbH as a wholly-owned subsidiary for developing proprietary AI tools including CRM, VRM, Demand-Engine, and SaaS-AI-Pipeline. Additional intellectual property includes three registered trademarks (Think11, OMKB, Programmethic) and the OMKI media brand, a thought-leadership and event platform with 25,000+ annual participants. The firm holds Google Premium Partner status (Top 3% in Germany) and HubSpot Solutions Partner certification.

Think11 generates revenue through professional services contracts structured as multi-year engagements with a minimum 12-month term and automatic renewal; pricing is quote-based with no public disclosure. The company expanded internationally in 2022 through the Think11 Switzerland AG joint venture with Somedia, acquired a majority stake in qualitytraffic GmbH in 2022 (rebranded Think11 Operations GmbH), and in 2023 launched both its AI Labs subsidiary and Programmethic alongside a US patent filing. Leadership comprises CEO Schahab Hosseiny, Co-Founder Laurence Mehl, COO Mario Rose, and four Partners covering search, programmatic, and consulting disciplines.

Name

Think11

Legal name

Think11 GmbH

Website

https://think11.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Think11 is a German digital marketing agency headquartered in Osnabrück serving 110+ mid-market and enterprise clients across the DACH region through integrated performance marketing, proprietary AI-driven optimization technology, and seven service disciplines spanning SEO, paid media, programmatic, and CRM.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Marketing Consulting Services (541613), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)

Keywords

• Digital marketing agency
• Performance marketing services
• Programmatic advertising
• Search engine optimization
• Google Ads management

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Think11 generates revenue through integrated digital marketing consulting and execution services, including SEO, Google Ads, Programmatic Advertising, Content Marketing, Social Media Marketing, Inbound-Marketing with HubSpot, Web Analytics, Web Design & Development, and Marketing Consulting. Services are delivered across seven disciplines: Think11 Marketing (Paid Media, SEO, Content, Social), Think11 Monetization (programmatic ad management, yield, header bidding), Think11 Consulting (business development, innovation, strategy), Think11 Analytics (GA4, BigQuery, CRM), Think11 Inbound (HubSpot automation, lead flow), Think11 Architects (WordPress, UX/UI, landing pages), and Think11 Programmatic (DSP, DMP, RTB, DOOH, CTV). Revenue is generated through professional services contracts with a typical minimum contract term of 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Think11 is a German digital marketing agency that builds integrated demand systems for B2B and Mittelstand clients by combining SEO, Google Ads, Programmatic Advertising, Content, Analytics, and HubSpot-based Inbound under seven service disciplines. It pairs these consulting and execution services with proprietary technology — including the US-patent-pending Intelligence Cloud optimization layer and the Programmethic programmatic engine — to deliver measurable, predictable growth across the full marketing funnel.

Product overview

Think11 is a digital marketing agency headquartered in Osnabrück, Germany, operating under the tagline 'Don't think 1-10. Think11.' The company offers seven core service disciplines organized under a unified strategy for growth: Think11 Marketing (performance online marketing across Paid Media, SEO, Content, Social Media), Think11 Monetization (programmatic monetization via Ad Management, Yield, Header Bidding), Think11 Consulting (strategic consulting for digital business models), Think11 Analytics (digital analytics with GA4, BigQuery, CRM), Think11 Inbound (CRM and marketing automation on HubSpot), Think11 Architects (website and landing page development with WordPress), and Think11 Programmatic (programmatic advertising across Display, Video, Audio, DOOH, CTV via DSP/DMP/RTB). These services are backed by proprietary technology including the Think11 Intelligence Cloud (AI-powered Google Ads optimization layer with US patent pending) and Programmethic (programmatic advertising technology brand with DPMA patent). The agency also operates Think11 AI Labs GmbH for proprietary AI development, and the OMKI media brand (events, conferences, networking).

Differentiator

Problem solved

Functional benefit

Brands

• OMKI: Deutschlands wachstumsstärkste Marketing-Medienmarke; flagship conference, local event series, networking dinners, and the Agency Finder. Over 25,000 participants per year, 50,000+ mailing list reach, DPMA-protected brand.
• Think11 Intelligence Cloud
• Programmethic

Products and services

• Think11 Marketing Performance online marketing service for B2B and enterprise clients covering Paid Media, SEO, Content, and Social Media with a metrics-driven, data-intelligence approach.
• Think11 Monetization

Quantifiable outcome

• 187% revenue increase with Google Ads across multiple markets
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SomediacoreStrategic or Co-development PartnerThink11 Switzerland AG operates as a joint venture with Somedia for the Swiss market. This partnership enables Think11 to serve the Swiss market with local presence and expertise, combining Think11's digital marketing capabilities with Somedia's regional media market knowledge.
• GooglecoreTechnology or IntegrationThink11 holds Google Premium Partner status, placing it in the Top 3% of all Google Partners in Germany. The partnership involves certified expertise in Google Ads and access to Google's advertising platform, tools, and support programs.
• HubSpotcoreTechnology or IntegrationThink11 is a HubSpot Solutions Partner, certified in CRM, Marketing Automation, and Sales Enablement within the HubSpot ecosystem. Think11 also counts among fewer than 10 Copper-HubSpot integration partners globally.
• Think11 AI Labs GmbHcoreOthersThink11 AI Labs GmbH is a wholly-owned subsidiary of Think11 GmbH, established as a dedicated AI development unit. The entity develops proprietary AI tools including CRM, VRM (Vendor Relationship Management), Demand-Engine, and SaaS-AI-Pipeline, supporting Think11's intellectual property portfolio and technology differentiation.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Claneo: Berlin-based B2B digital marketing agency combining SEO, paid media, content and analytics, with overlapping service structure and similar Mittelstand/enterprise target segments.
• Smarketer: Berlin-based Google Ads and Amazon Ads specialist agency serving DACH clients with a paid-performance focus, overlapping directly with Think11's Google Ads and Programmatic disciplines.
• Catbird (formerly Catbird Commerce): Munich-based performance marketing agency with comparable SEO, SEA and analytics offerings targeting mid-market and enterprise clients in Germany.
• Projecter: Cologne-based digital marketing agency offering SEO, SEA, content and analytics services to mid-market and enterprise clients, with a comparable integrated-channel positioning to Think11.
• Bloofusion: German SEO and SEA agency with strong Google Ads specialization and similar B2B/Mittelstand focus, competing head-to-head for performance-marketing mandates in the DACH region.
• Online Solutions Group (OSG): German performance marketing agency operating a proprietary technology platform for Google Ads and SEO automation, providing a direct comparable for Think11's Intelligence Cloud and Programmethic positioning.
• diva-e: Stuttgart-based digital agency with comparable scope across digital strategy, performance marketing, platforms and content for enterprise and mid-market clients in DACH, similar in size and service breadth to Think11.

Broad incumbents

• GroupM: WPP-owned media investment and digital marketing group operating agencies (Wavemaker, Essence, etc.) with significant programmatic and performance-marketing operations across DACH, defining the upper-bound competitor set.
• iProspect (Dentsu): Global performance marketing agency network under Dentsu with deep Google Ads, programmatic and SEO capabilities and significant DACH presence, representing the scaled-incumbent competitive benchmark.
• Jellyfish: Global digital marketing agency owned by Brandtech Group offering paid media, SEO, content and analytics across enterprise clients, serving as a scaled-up comparable for Think11's enterprise ambitions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Think11de
• YouTubeyoutube.com/channel/UC1iyD-wr-trWTi7qRgQRzrw
• Facebookfacebook.com/PushingDigitalThink11
• LinkedInlinkedin.com/company/think11
• Instagraminstagram.com/thin.k11
• Pinterestpinterest.de/think11de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think11