Doehrman

What Doehrman does

Doehrman, founded in 1978 by Gary Doehrman and his father in Phoenix, Arizona, is a principal dealer, distributor, and turnkey installer of automotive service equipment serving the southwestern United States. The company holds authorized distribution relationships with more than 50 leading automotive equipment manufacturers, including Rotary and Direct-Lift (vehicle lifts), Hunter Engineering (alignment, wheel service, ADAS calibration), Champion and Saylor-Beall (compressed air systems), Graco and Balcrank (lubrication and fluid handling), Rousseau and Justrite (storage solutions), and Harvey Exhaust. Its customer base spans automobile dealerships, tire, body, and independent auto repair shops, and fleet and government maintenance facilities (including Penske, Republic Services, USPS, the Department of Defense, the Department of Homeland Security, Arizona Public Service, and OEMs such as Rivian, Subaru, McLaren, and Nikola), with a secondary residential division (DCI Garage Outfitters) serving home-garage car enthusiasts.

Doehrman operates four revenue streams: (1) hardware resale across its principal-dealer product lines, (2) contracting, design, and installation services covering CAD design, construction management, permitting, and full facility build-outs, (3) recurring service and maintenance including preventive maintenance programs, emergency repair, annual inspections, and warranty service in its role as the warranty service center for most represented equipment providers, and (4) equipment financing referrals through a partnership with Patriot Capital. Go-to-market is executed by a specialized direct field sales team supported by three regional offices (Phoenix AZ, Poway/San Diego CA, Rancho Cucamonga/Los Angeles CA), a product showroom with a fully outfitted five-bay demo shop, and a fleet of 30+ installation and service vehicles. Pricing is quote-based and not publicly disclosed.

The company's competitive position rests on its scale as the largest and most diversified automotive service equipment dealer in the Southwest, multi-state contractor licensing that includes hazardous-materials and electrical classifications across Arizona, California, Nevada, Idaho, and Montana, multi-decade customer relationships (30+ years with some dealership accounts), and participation in establishing industry inspection standards referenced by the Automotive Lift Institute. In 2021 Doehrman was acquired by Western Pump, a strategic transaction that extended its reach into Southern California and adjacent fueling and transportation infrastructure services.

Name

Doehrman

Legal name

Doehrman

Website

https://doehrman.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Doehrman is a Phoenix-based principal dealer and turnkey installer of automotive service equipment — vehicle lifts, wheel service, air and lube systems, exhaust, and storage — distributed for 50+ manufacturers to dealerships, fleet and government maintenance facilities, repair shops, and residential car enthusiasts across the southwestern United States.

Ownership category

akta.pro rank

Product category

Automotive Service Equipment Distribution & Installation

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Body and Trailer Manufacturing (33621)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Automotive service equipment
• Vehicle lift systems
• Wheel service equipment
• Shop design build
• Preventive maintenance services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Doehrman is the largest and most diversified supplier of automotive service equipment in the Southwest and a principal dealer for more than 50 leading automotive equipment manufacturers. They sell automotive lifts, lube and exhaust systems, wheel service equipment, body shop equipment, compressors, fluid storage, and other shop fixtures.
2. Contracting, Design, and Installation Services: Doehrman provides turnkey solutions including professional CAD and design services, construction management, and installation. They work with architects and engineers, secure building permits, and oversee the entire facility build process.
3. Service and Maintenance: Doehrman provides ongoing service including preventative maintenance programs, emergency repairs, annual inspections, and warranty services. They are the warranty service center for most equipment providers.
4. Equipment Financing: Doehrman partners with Patriot Capital to provide financing options for automotive service equipment, enabling customers to purchase equipment through payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Doehrman is the largest and most diversified distributor of automotive service equipment in the Southwestern United States, acting as a principal dealer for more than 50 leading manufacturers. The company sells, designs, installs, and services vehicle lifts, wheel service and alignment equipment, lubrication and fluid handling systems, compressed air systems, exhaust extraction, storage solutions, and general shop equipment. It also provides turnkey design/build, installation, and ongoing preventive maintenance for automotive service facilities, plus equipment financing through a partner and a residential division for car enthusiasts.

Product overview

Doehrman is a comprehensive automotive service equipment dealer and service provider operating as a principal dealer for more than 50 leading automotive equipment manufacturers. The company offers a portfolio of product lines centered around vehicle lifts (Rotary Lift, Direct-Lift, Hunter), wheel service and alignment equipment (Rotary and Hunter wheel balancers, tire changers, alignment systems, ADAS calibration), compressed air systems (Champion, Saylor-Beall), lubrication equipment (Graco, Balcrank), storage solutions (Rousseau, Justrite), and general shop equipment. Services include design/build contracting, installation, preventive maintenance, and repair. The company also operates DCI Garage Outfitters as a residential/home garage division. The company serves commercial garages, automobile dealerships, fleet facilities, and residential car enthusiasts through offices in Phoenix, San Diego, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Brands

• DCI Garage Outfitters: The residential/home garage division of Doehrman supporting specialized home garage needs of car enthusiasts.

Products and services

• Vehicle Lift Systems
• Wheel Service and Alignment Equipment
• Compressed Air Systems
• Lubrication and Fluid Handling Equipment
• Workstations and Storage Solutions
• Exhaust Extraction Systems
• General Shop Equipment
• Design, Construction and Installation Services
• Preventive Maintenance and Repair Services
• Equipment Financing Services
• DCI Garage Outfitters (Residential Division)

Quantifiable outcome

• 40+ years of industry leadership and innovation since 1978
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Rotary (Vehicle Service Group)coreChannel Partner/ Reseller/ DistributorRotary is a leading manufacturer of vehicle lifts and wheel service equipment. Doehrman is a distributor of Rotary products including two-post lifts, four-post lifts, mobile column lifts, in-ground lifts, scissor lifts, low-rise lifts, wheel balancers, tire changers, and alignment systems.
• Direct-Lift (Vehicle Service Group/Dover Corporation)coreChannel Partner/ Reseller/ DistributorDirect-Lift is the number one supplier of above-ground hobbyist lifts in the U.S. and Canada. Doehrman distributes Direct-Lift products including two-post lifts, four-post lifts, mid-rise lifts, motorcycle/ATV lifts, and vehicle rotisseries for both commercial and home garage markets.
• Hunter EngineeringcoreChannel Partner/ Reseller/ DistributorHunter Engineering is a world leader in alignment, wheel and tire service, inspection and ADAS calibration equipment. Doehrman distributes Hunter products including alignment racks, tire changers, wheel balancers, alignment systems, brake lathes, and ADAS calibration equipment.
• GracomajorChannel Partner/ Reseller/ DistributorGraco manufactures premium equipment for moving, measuring, controlling, dispensing, and spraying fluids. Doehrman distributes Graco products including bulk fluid management systems, dispenser guns and meters, dispense valves, evacuation equipment, hose reels, portable fluid drains, pumps, undercoating spray guns, and retractable work lights.
• ChampionmajorChannel Partner/ Reseller/ DistributorChampion provides the highest quality reciprocating and rotary air compressor systems with a century of experience. Doehrman distributes Champion products including oil lubricated rotary compressors, oil free compressors, reciprocating compressors, air treatment products, condensate management, and compressed air piping.
• Saylor-BeallmajorChannel Partner/ Reseller/ DistributorSaylor-Beall has manufactured industrial quality two-stage air compressors since 1915 in St. Johns, MI. Doehrman distributes Saylor-Beall products including two-stage reciprocating models, base mounted industrial air compressors, tank mounted horizontal and vertical units, duplex industrial compressors, and rotary screw compressors.
• RousseaumajorChannel Partner/ Reseller/ DistributorRousseau is the leading North American designer and manufacturer of flexible storage solutions. Doehrman distributes Rousseau products including cabinets, spider shelving systems, workbenches, workstations, and specialized solutions for automotive service facilities.
• BalcrankmajorChannel Partner/ Reseller/ DistributorBalcrank serves automotive, commercial, industrial, and heavy-duty sectors with high-quality fluid handling products. Doehrman distributes Balcrank products including oil piston pumps, packages and accessories, used oil/anti-freeze pumps, digital control handles, and classic hose reels.
• Harvey ExhaustmajorChannel Partner/ Reseller/ DistributorHarvey Exhaust has a reputation for longevity, durability, and comprehensive custom-designed exhaust systems. They serve businesses from small repair shops to large dealerships and transit authorities.
• HuskyminorChannel Partner/ Reseller/ DistributorHusky is a leading producer of reliable tank monitors and gauges. Doehrman distributes Husky tank gauges and monitors.
• JustriteminorChannel Partner/ Reseller/ DistributorJustrite manufactures safety and environmental storage products sourced using local materials. Doehrman distributes Justrite safety cabinets.
• Containment SolutionsminorChannel Partner/ Reseller/ DistributorContainment Solutions has decades of experience in manufacturing underground fiberglass and above-ground steel storage tanks. Doehrman distributes their lubrication oil storage products.
• Norco IndustriesminorChannel Partner/ Reseller/ DistributorNorco Industries, a family-owned business since 1964, provides professional lifting equipment. Doehrman distributes Norco jacks and hydraulic floor cranes.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Vehicle Service Group (Dover): Owner of Rotary and Direct-Lift (brands Doehrman distributes); large incumbent manufacturer whose OEM-direct channel competes with Doehrman in some fleet/big-dealer accounts while also generating revenue through it.
• Graybar: Industrial distribution incumbent with established government and fleet accounts; competes adjacent to Doehrman's electrical/air systems and turnkey facility work.
• Snap-on Industrial: Broad incumbent in professional tools, diagnostics, and shop equipment with franchise-driven distribution; overlaps with Doehrman on tool/equipment supply to dealerships and service centers.
• Hunter Engineering Company: Manufacturer of alignment, wheel-service, and ADAS calibration equipment that Doehrman distributes; a strategic partner whose direct sales force competes with Doehrman in larger fleet and OEM accounts.
• Grainger: National industrial MRO distributor offering competing categories (compressors, shop equipment, fluid handling) to Doehrman's customers; benchmark for digital procurement and scale economics.
• MSC Industrial Direct: Large industrial MRO distributor serving fleet and government maintenance facilities; comparable customer profile (federal/municipal fleet) with broader product breadth.

Direct peers

• Atlas Equipment Company: Regional automotive service equipment dealer and installer with a similar dealership and fleet customer base; comparable turnkey design-build distribution model and geographic concentration.
• Equipment & Service Co. Multi-line automotive service equipment distributor and installer serving dealerships and fleets; closest analog in business model and customer footprint to Doehrman.

Emerging players

• Mohawk Lifts: Manufacturer of vehicle lifts with its own dealer/installer network; comparable regional lift distribution model and adjacency to Doehrman's lift portfolio.
• BendPak / Ranger: Manufacturer of vehicle lifts, wheel service, and shop equipment with growing direct distribution; an emerging player whose OEM-direct push pressures dealer-integrator margins in Doehrman's core categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DoehrmanCompanyInc
• LinkedInlinkedin.com/company/doehrman-co.-inc.

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doehrman