Peak Performance
- Company typePrivate
- Founded2016
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peak Performance does
Peak Performance is a locally owned, independent fitness gym operator based in the Portland, Oregon metropolitan area, founded in 2016 by Ryan Marsh and operating as Peak Performance PDX & Scappoose Gyms. The company runs three physical locations: 2640 NE Alberta Street (Portland), 2310 N Lombard Street (Portland), and 51581 Columbia River Highway (Scappoose), with the Scappoose site opened in May 2023 and the Lombard site remodeled in 2025. Headcount is listed in the 11–50 range, consistent with a multi-site boutique operator.
The company sells fitness access and coaching services to individual consumers (B2C) under a tiered subscription model: a Basic single-location access product without classes and a higher-tier Peak All Access / Peak Unlimited membership granting entry to all sites and group classes such as yoga, boot camps, and Tai Chi. Recurring memberships form the core revenue base, supplemented by professional services revenue from Personal Training and a Small Group Barbell Training three-month program sold as an add-on. Go-to-market is local, relying on social media (Facebook, Instagram, Yelp), an email newsletter (approximately 1,602 subscribers), virtual tours on the company website, and online sign-up.
The business model is straightforward subscription-plus-services with no disclosed contracts, no enterprise customers, no proprietary technology platform, and no app layer. Pricing is described as modular ("pay for what you need") but specific prices are not publicly disclosed. The operating footprint is geographically narrow (Portland metro) and customer-facing only, with no evidence of franchising, licensing, wholesale, or B2B partnerships.
Peak Performance firmographics
Firmographics- Name
- Peak Performance
- Legal name
- Peak Performance
- Website
- https://peakperformancepdx.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peak Performance industry classification
Industry- Product category
- Fitness Center and Gym Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- HIIT & Circuit Bootcamps (HSADABAA)
- akta.pro secondary industries
- Senior/Low-Impact Group Fitness (HSADABAI), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
Keywords
Where Peak Performance is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Peak Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Gym Memberships: Tiered membership structure allowing members to pay only for what they need. Options range from basic one-location gym-only access to full access across all locations with classes. Membership provides recurring revenue with 24/7 access at all locations.
- Personal Training: One-on-one personalized fitness coaching with expert trainers for weight loss, corrective exercises, sport-specific training, or event preparation. Additional fee on top of base membership.
- Small Group Training: Intensive 3-month small group barbell training program for learning compound lifts and progressive strength gains. Paid separately from base membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic gym access - single location, no classes |
| Subscription | Monthly | Peak Unlimited - all locations and all classes |
| Subscription | Monthly | Small Group Training - 3-month barbell program |
| Subscription | Monthly | Personal Training - one-on-one coaching |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Peak Performance product offering
Product offeringCore offering
Peak Performance is a locally owned gym operating three locations in the Portland, Oregon metro area (Alberta Street, Lombard Street) and Scappoose, Oregon. The company sells gym access memberships, small-group barbell training programs, personal training sessions, and scheduled fitness classes targeting adult fitness consumers in the Portland region.
Product overview
Peak Performance offers a modular gym membership model with tiered access levels. The core offerings include Basic Gym Access (single-location, no classes), Peak All Access Membership (unlimited access to all locations and group classes including yoga, boot camps, Booty classes, and Tai Chi), and Small Group Barbell Training as add-on programs. Personal training services are available as separate paid additions. The model allows members to pay only for the services they need, from basic facility access to full-spectrum fitness programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Basic Gym Access Membership A standard tier of monthly gym access for adult members at Peak Performance's three Portland-area locations, providing use of the facility's strength and conditioning equipment without bundled classes.
- Peak All Access Membership A premium monthly subscription tier that bundles full gym access with the full schedule of fitness classes at all Peak Performance locations for adult members seeking comprehensive programming.
- Personal Training One-on-one fee-based training sessions with Peak Performance's certified personal trainers (including NASM-credentialed staff), tailored to individual member goals in strength and conditioning.
- Small Group Barbell Training Program A coach-led, fee-based small-group training program centered on barbell strength work, offered separately from the base membership for members seeking structured group coaching.
- Fitness Classes Scheduled group fitness classes offered at Peak Performance locations and included as part of the Peak All Access membership tier for adult members.
Quantifiable outcome
- 1,602 newsletter subscribers as indicator of engaged customer base
Companies that use Peak Performance
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Peak Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peak Performance partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Peak Performance competitors and assessment
Company assessmentDirect peers
- Anytime Fitness: 24/7 access neighborhood gym franchise with multi-location access via single key. Closely mirrors Peak's always-on, multi-location value proposition for local members.
- F45 Training: Group functional training franchise combining HIIT, circuit, and strength. Competes for the same Portland group-fitness consumer Peak targets with bootcamps.
- Planet Fitness: Largest low-cost gym chain in the US with a value-tier monthly membership model. Directly competes with Peak Performance for cost-conscious fitness consumers in Portland.
- Orangetheory Fitness: Group interval/circuit training franchise with coach-led workouts. Closely comparable to Peak's bootcamp and small group strength class offerings.
- Crunch Fitness: Mid-priced national gym chain offering tiered memberships and group classes. Directly competes with Peak's Peak Unlimited tier on value plus classes.
- Gold's Gym: Established strength-focused gym brand with group classes and personal training. Overlaps with Peak's barbell, free-weights, and personal training offerings.
- 24 Hour Fitness: National chain built around 24/7 access and group fitness. Mirrors Peak's around-the-clock access and broad class programming at a larger scale.
- Workout Anytime: 24/7 value gym franchise competing on low monthly price and multi-location access. Closely comparable to Peak's basic access tier with 24/7 convenience.
- CrossFit (affiliated gyms): Network of affiliate gyms offering coach-led group strength and conditioning. Highly comparable to Peak's small group barbell training and bootcamp programming.
Broad incumbents
- LA Fitness: Large full-service health club chain with broad amenity bundles. Competes with Peak's all-access tier but at a higher price point and broader facility footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peak Performance social profiles
Digital presencePeak Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Performance leadership team
Management profileNumber of profiles
Profiles5 records
Peak Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Performance
What does Peak Performance do?
Peak Performance is a locally owned gym operating three locations in the Portland, Oregon metro area (Alberta Street, Lombard Street) and Scappoose, Oregon. The company sells gym access memberships, small-group barbell training programs, personal training sessions, and scheduled fitness classes targeting adult fitness consumers in the Portland region.
Is Peak Performance a public or private company?
Peak Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Performance founded?
Peak Performance was founded in 2016. It employs 11 to 50 people.
Where is Peak Performance based?
Peak Performance is headquartered in Portland, United States, in the North America region.
How does Peak Performance make money?
Three revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training and small Group Training.
Who are Peak Performance's main competitors?
Direct peers on record are Anytime Fitness, F45 Training, Planet Fitness, Orangetheory Fitness, Crunch Fitness, Gold's Gym, 24 Hour Fitness, Workout Anytime and CrossFit (affiliated gyms). LA Fitness is listed as a broad incumbent.
Does Peak Performance have an API?
No public API is recorded for Peak Performance.
What industry is Peak Performance in?
Peak Performance's product category is Fitness Center and Gym Services. Its primary akta.pro industry code is HSADABAA, HIIT & Circuit Bootcamps, with a secondary code of HSADABAI, Senior/Low-Impact Group Fitness. Its NAICS code is 71394 and its SIC code is 7997.