Workout Anytime Franchising Systems, LLC
Workout Anytime is a 24/7 fitness franchise operating 200+ U.S. locations with tiered memberships ($19-$39/month), premium recovery amenities, Medicare-partnered senior programs, and a Reciprocity Policy for nationwide access. PE-backed since April 2025, the company is expanding from 200 to 400 clubs by 2029 via franchising and gym conversions.
- Company typePrivate
- Founded1999
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Workout Anytime Franchising Systems, LLC does
Workout Anytime Franchising Systems, LLC is a 24/7 fitness franchise founded in 1999 in Douglasville, Georgia, by Steve Strickland and John Quattrocchi. The Alpharetta-headquartered company operates 200+ locations across the U.S. (with two international sites in Honduras and Belize) and sells three subscription tiers: Basic ($19/month), Premium ($29/month), and Family Premium ($39/month). All clubs run on Matrix Fitness cardio and strength equipment and offer premium recovery amenities including HydroMassage, CryoLounge, Infrared Sauna, Human Touch Massage Chairs, Beauty Angel Red Light Therapy, TheraGun percussive therapy, and tanning. A mobile app with a virtual key tag and the Slyku 3-D body scanning system provide the digital layer, and the Reciprocity Policy grants members access to any location nationwide.
The business model is a classic asset-light franchise: independent franchisees pay an upfront fee plus ongoing royalties to open locations, with per-unit buildout costs of $626,350 to $1.3M and a preference for multi-unit development agreements of 5 to 20 clubs. Corporate revenue is therefore driven by franchise fees, royalty streams, and marketing fund contributions, while consumer-facing revenue (membership dues, personal training, small-group training, premium amenity upsells) accrues to franchisees. Senior demand is captured through insurance-billed partnerships with SilverSneakers, Silver&Fit, and Optum Renew Active, which deliver Medicare-funded Basic memberships at zero direct cost to eligible members.
In April 2025, the company's largest franchisee, Jerry Pugh (who had previously converted his 19 locations to corporate units), acquired a majority stake from the founders with minority investment from private equity firms Skyline Global Partners and Peninsula Capital Partners; Pugh became CEO. Under new ownership the company has articulated a doubling plan from 200 to 400 clubs by 2029, a "SEC of fitness" Southeast densification strategy targeting Mississippi, Louisiana, Oklahoma, and Arkansas as white-space markets, and a gym-conversion M&A approach (first site: Pearl, Mississippi) as a capital-efficient growth lever. A national partnership with the American Cancer Society launched in late 2025 institutionalizes a community-engagement brand pillar.
Workout Anytime Franchising Systems, LLC firmographics
Firmographics- Name
- Workout Anytime Franchising Systems, LLC
- Legal name
- Workout Anytime Franchising Systems, LLC
- Website
- https://workoutanytime.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Workout Anytime is a 24/7 fitness franchise operating 200+ U.S. locations with tiered memberships ($19-$39/month), premium recovery amenities, Medicare-partnered senior programs, and a Reciprocity Policy for nationwide access. PE-backed since April 2025, the company is expanding from 200 to 400 clubs by 2029 via franchising and gym conversions.
- Ownership category
- akta.pro rank
Workout Anytime Franchising Systems, LLC industry classification
Industry- Product category
- Fitness Center Franchise Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industry
- Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where Workout Anytime Franchising Systems, LLC is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Workout Anytime Franchising Systems, LLC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Franchise Fees and Royalty Revenue: Workout Anytime generates revenue through franchise fees from new franchisees and ongoing royalty payments from franchisees. The cost to open ranges from $626,350 to $1.3 million per location.
- Basic Membership: Monthly membership fees for 24/7 gym access starting at $19/month with 12-month agreement. Basic membership is also covered by SilverSneakers and Silver&Fit programs for eligible seniors.
- Premium Membership Add-ons: Premium membership upsells including hydromassage, tanning, personal training sessions, and access to wellness amenities like infrared sauna, red light therapy, cryolounge, and massage chairs.
- Personal Training Services: One-on-one personal training and small group training (up to 6 members) with certified trainers, including complimentary success sessions for new premium members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Membership - 24/7 gym access |
| Subscription | Monthly | Premium Membership - Full amenity access |
| Subscription | Monthly | Family Premium Plan |
| Unit Pricing | Multi-year contract | Franchise Development Agreement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Workout Anytime Franchising Systems, LLC product offering
Product offeringCore offering
Workout Anytime is a 24/7 fitness franchise that licenses independent operators to open and run neighborhood gyms equipped with Matrix Fitness cardio and strength equipment, free weights, and premium recovery amenities (HydroMassage, CryoLounge, Infrared Sauna, Red Light Therapy, Massage Chairs, TheraGun). The franchisor sells three standardized location models (Hometown, Classic, XL) at $626,350 to $1.3 million per unit and collects franchise fees plus ongoing royalties, while franchisees sell monthly memberships ($19 Basic, $29 Premium, $39 Family Premium) to consumers and offer personal training, small group training, and senior active-aging programs.
Product overview
Workout Anytime is a 24/7 fitness franchise offering tiered membership plans. The Basic Membership ($19/month) provides core gym access with Matrix Fitness cardio and strength equipment and free weights. The Premium Membership ($29/month) adds recovery amenities including HydroMassage, Tanning, and monthly trainer Success Sessions. The Family Premium Plan ($39/month) extends these benefits to two members. The franchise operates three business models—Hometown for small markets, Classic for medium markets, and XL for larger markets—with location costs ranging from $626,350 to $1.3 million. Additional revenue streams include Personal Training (one-on-one and small group), Group Training (up to 6 members), and premium recovery services including CryoLounge, Infrared Sauna, Human Touch Massage Chairs, Beauty Angel Red Light Therapy, and TheraGun percussive therapy. The company also offers Active Aging Programs accepting SilverSneakers, Optum, and Silver&Fit for Medicare members. A proprietary Slyku 3-D body scanning system is used for member fitness assessments.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Premium membership sales increased significantly for clubs with wellness suites compared to legacy clubs
- +2 more outcomes
Companies that use Workout Anytime Franchising Systems, LLC
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles3 records
Workout Anytime Franchising Systems, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Workout Anytime Franchising Systems, LLC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- American Cancer SocietycoreNational partnership announced at Workout Anytime's 2025 Franchise Conference in Atlanta. Launched the Battle Rope Challenge fundraising initiative where participants take on the ropes for 30 seconds in honor of someone affected by cancer. Each challenge includes a donation to ACS and a personal tribute displayed on the 'Battle Wall' at each club. Events will be hosted at locations throughout 2026 with national marketing campaigns and social media engagement under hashtag #FightTheBattle.
- NOCAP SportsminorHosted the 'Leveling the Playing Field: The Future of Women's NIL' panel during NCAA Women's Final Four tournament weekend. Invited Workout Anytime to participate in the event focused on enhancing the collegiate experience for women in the NIL industry.
- SilverSneakerscoreInsurance-covered active aging program that provides free Basic membership at Workout Anytime locations for eligible seniors through Medicare health plans. Major carriers include United Health Care, Anthem Blue Cross, Blue Shield, Humana, and Aetna.
- Silver&FitcoreInsurance-covered active aging program providing free Basic membership at Workout Anytime for eligible Medicare Supplement plan holders.
- Optum (Renew Active)coreInsurance-covered wellness program through United Health Care and other Medicare plans that covers gym access at Workout Anytime locations for eligible members.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Workout Anytime Franchising Systems, LLC competitors and assessment
Company assessmentEmerging players
- EoS Fitness: Fast-growing value/mid-tier gym chain expanding into secondary markets in the Southwest and Southeast; increasingly competing with Workout Anytime's expansion geographies.
Direct peers
- World Gym: Mid-market franchise fitness brand offering 24/7 access and group training at price points comparable to Workout Anytime's Premium tier.
- Youfit Health Clubs: Low-cost, no-frills franchise gym chain with a similar 24/7 access model and Southeast U.S. presence, competing head-to-head on the $10–$25 basic tier.
- Crunch Fitness: Mid-market franchise gym chain operating across value and mid-tier price points with strong brand identity, directly competing for the same budget-conscious 24/7 segment.
- Snap Fitness: 24/7 compact-format franchise gym with small-box footprints similar to Workout Anytime's Hometown and Classic models, targeting secondary markets.
- Retro Fitness: Northeast-based low-cost franchise gym offering 24/7 access and a similar Basic/Premium membership structure to Workout Anytime.
- Planet Fitness: Largest U.S. low-cost fitness franchise by unit count and the dominant competitor in the value gym category where Workout Anytime competes with its $19/month basic tier.
- Anytime Fitness: 24/7 franchise fitness concept with a similar small-box, key-tag access model and reciprocal access across locations; arguably the closest format competitor to Workout Anytime.
Broad incumbents
- Gold's Gym: Established global fitness franchise incumbent; Workout Anytime's CMO previously led Gold's Gym Midwest marketing, evidencing overlap in talent and competitive overlap in mid-tier markets.
- LA Fitness: Large multi-price-point gym chain dominating many of the same U.S. metros Workout Anytime targets, with broader amenity sets but higher price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Workout Anytime Franchising Systems, LLC social profiles
Digital presenceWorkout Anytime Franchising Systems, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workout Anytime Franchising Systems, LLC leadership team
Management profileNumber of profiles
Profiles16 records
Workout Anytime Franchising Systems, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workout Anytime Franchising Systems, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workout Anytime Franchising Systems, LLC
What does Workout Anytime Franchising Systems, LLC do?
Workout Anytime is a 24/7 fitness franchise that licenses independent operators to open and run neighborhood gyms equipped with Matrix Fitness cardio and strength equipment, free weights, and premium recovery amenities (HydroMassage, CryoLounge, Infrared Sauna, Red Light Therapy, Massage Chairs, TheraGun). The franchisor sells three standardized location models (Hometown, Classic, XL) at $626,350 to $1.3 million per unit and collects franchise fees plus ongoing royalties, while franchisees sell monthly memberships ($19 Basic, $29 Premium, $39 Family Premium) to consumers and offer personal training, small group training, and senior active-aging programs.
Is Workout Anytime Franchising Systems, LLC a public or private company?
Workout Anytime Franchising Systems, LLC is a private company. It is classified as venture growth investor backed and is currently operating.
When was Workout Anytime Franchising Systems, LLC founded?
Workout Anytime Franchising Systems, LLC was founded in 1999. It employs 101 to 250 people.
Where is Workout Anytime Franchising Systems, LLC based?
Workout Anytime Franchising Systems, LLC is headquartered in Alpharetta, United States, in the North America region.
How does Workout Anytime Franchising Systems, LLC make money?
Four revenue lines are on record. Franchise Fees and Royalty Revenue is the primary driver. The others are basic Membership, premium Membership Add-ons and personal Training Services.
Who are Workout Anytime Franchising Systems, LLC's main competitors?
EoS Fitness is listed as an emerging player. Direct peers are World Gym, Youfit Health Clubs, Crunch Fitness, Snap Fitness, Retro Fitness, Planet Fitness and Anytime Fitness. Broad incumbents are Gold's Gym and LA Fitness.
Does Workout Anytime Franchising Systems, LLC have an API?
No public API is recorded for Workout Anytime Franchising Systems, LLC.
What industry is Workout Anytime Franchising Systems, LLC in?
Workout Anytime Franchising Systems, LLC's product category is Fitness Center Franchise Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 713940 and its SIC code is 7997.