VIA Empresa

What VIA Empresa does

VIA Empresa is a Catalan-language digital economic and business news publication founded in 2013 and operated by TOTMEDIA COMUNICACIÓ, S.L., a subsidiary of the Totmedia communication group. The company operates the website viaempresa.cat, which serves as its core product, distributing daily coverage across economy, business, innovation, opinion, and lifestyle ('Afterwork') sections in both Catalan and Spanish. The technology platform is a standard digital news delivery stack — web, mobile-optimized access, RSS feed, podcast distribution through YouTube and podcast aggregators, and email newsletter infrastructure — all operating within the Totmedia Group's technical infrastructure.

The company's business model is hybrid content-led revenue. The primary revenue stream is digital advertising (display, banners, sponsored content) targeting business professionals and Catalan economy watchers; a secondary stream comes from reader subscriptions and newsletter services. Pricing is not publicly disclosed, and the site appears to offer free content with premium sections potentially gated by subscription. The go-to-market motion is community-led, building audience through editorial authority, constructive journalism, podcasts, newsletters, and live events rather than outbound sales. Customer segments include business professionals and executives (primary), Catalan SMEs and entrepreneurs, and government and institutional stakeholders. Institutional collaborators include the Generalitat de Catalunya and Associació Amic, while OJD Interactiva provides independent audience audit and verification.

Name

VIA Empresa

Legal name

TOTMEDIA COMUNICACIÓ, S.L.

Website

https://viaempresa.cat

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

VIA Empresa is a Catalan-language digital economic and business newspaper serving Catalan business professionals, SMEs, and government stakeholders with daily news, podcasts, newsletters, and events. It monetizes via digital advertising and subscriptions.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

akta.pro secondary industries

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Economic journalism
• Business news media
• Catalan digital newspaper
• Business analysis content
• Corporate news portal

Headquarters

HQ city

Sant Cugat Del Vallès

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Advertising: The primary revenue stream comes from digital advertising on viaempresa.cat, including display ads, sponsored content, and banner placements targeting business professionals and Catalan economy watchers.
2. Subscriptions and Newsletters: Reader subscriptions and newsletter services provide recurring revenue from professionals seeking Catalan business intelligence.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VIA Empresa is a Catalan-language digital economic and business news publication that delivers daily news coverage, analysis, opinion pieces, podcasts, and newsletters focused on the Catalan economy, SMEs, innovation, entrepreneurship, and territorial business developments. The publication operates as a digital media outlet within the Totmedia communication group, reaching nearly 3 million readers through its website, mobile access, podcasts, and email channels.

Product overview

VIA Empresa is a digital economic and business news publication belonging to the Totmedia communication group. It operates as a single unified media platform offering news and content across multiple channels including the main website, podcasts, and newsletters. The publication covers economy, business, innovation, territory, and opinion without offering distinct named product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• VIA Empresa Digital News Portal Digital economic and business news portal in Catalan, offering daily coverage of economy, business, innovation, and territorial news for Catalonia. Accessible via web and mobile in both Catalan and Spanish language versions.
• Podcast Series (L'empresa al dia and Històries d'Èxit) Multiple podcast series including 'L'empresa al dia' and 'Històries d'Èxit' featuring business leaders and success stories, distributed through podcast platforms including YouTube and podcast aggregators.
• Email Newsletter Service

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TotmediacoreOthersVIA Empresa is owned and operated by TOTMEDIA COMUNICACIÓ, S.L. (Totmedia), the parent media group. Totmedia provides corporate infrastructure, legal entity management, and operational support for the publication.
• Generalitat de CatalunyaminorOthersCollaboration partner providing support for Catalan-language journalism and economic reporting. Listed as a collaborator under 'Amb la col·laboració de' section.
• Associació AmicminorOthersCollaboration partner listed as part of the media outlet's collaborative ecosystem supporting Catalan media.
• OJD InteractivaminorOthersOJD Interactiva audits the website's traffic and audience metrics, providing independent verification of readership figures.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• El Confidencial: Spanish digital-native outlet with strong economics, business and political coverage. Comparable digital-first subscription model and professional audience targeting, though national scope rather than Catalan regional.

Broad incumbents

• La Vanguardia: Spain's largest-circulation general newspaper headquartered in Barcelona with extensive economic and business coverage. Overlaps significantly with VIA Empresa on Catalan/Spanish business journalism but operates broader general-news mandate and significantly larger scale.

Regional players

• Ara: Catalan-language general daily newspaper based in Barcelona. Operates in the same Catalan-language media market as VIA Empresa with overlapping readership, though its editorial focus is broader general news rather than economic/business specialization.
• El Punt Avui: Catalan-language regional newspaper with print and digital editions serving Catalonia. Shared Catalan-language readership and geography, but covers broader news rather than specializing in economic/business journalism.
• VilaWeb: Catalan-language digital news outlet founded in 1995, covering Catalan politics, society and economy. Comparable as Catalan-language digital news publisher, though with broader political and social coverage rather than economic specialization.
• NacióDigital: Catalan-language digital news outlet covering Catalonia news. Shared Catalan-language audience and digital-first delivery, but general news coverage rather than economic focus.

Others

• OJD Interactiva: Independent audience measurement and traffic audit body for Spanish digital publications. Listed as a partnership with VIA Empresa providing verified audience metrics, relevant as ecosystem infrastructure for Spanish digital media monetization.

Direct peers

• El Economista: Spanish daily business newspaper covering economics, finance, and markets with extensive online presence. Comparable business model (subscription + advertising) and audience type (business professionals) but operates nationally and in Spanish.
• Cinco Días: El País group's business-focused daily covering Spanish economy, companies, and markets. Closely mirrors VIA Empresa's value proposition (daily economic journalism, subscription + advertising hybrid) though with national rather than regional Catalan scope.
• Expansión: Spain's leading daily business and financial newspaper, covering Spanish business news, markets, and corporate coverage. Directly comparable as a business-news publisher monetizing via subscription and advertising, though operating nationally in Spanish rather than regionally in Catalan.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/viaempresa
• YouTubeyoutube.com/channel/UCIDkXj0KtAxhXddiTRQ-95Q
• Facebookfacebook.com/VIAempresa.cat
• LinkedInlinkedin.com/company/viaempresa
• Instagraminstagram.com/viaempresa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIA Empresa