What Franchise Rocket does

HorsePower Brands is a privately held franchise holding company headquartered at 2525 N 117th Ave #300, Omaha, Nebraska, that owns and operates a portfolio of nine home service franchise brands: Mighty Dog Roofing, Blingle Premier Lighting, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone. The company operates a platform-plus-franchises model in which wholly-owned brand subsidiaries deliver services in their respective verticals, while the parent provides centralized shared services to franchisees through three internal platforms — ZeeServices (operational, training, and BI infrastructure), the Owner Readiness System (structured onboarding for first-time entrepreneurs), and a "Data-Driven DNA" data collection and dashboarding layer. Franchisees (SMB owners) are the direct paying customers; end consumers are homeowners and property managers served by franchisees. Revenue comes from upfront franchise licensing fees plus recurring royalty payments tied to franchisee sales, and no pricing is publicly disclosed. A sales-led, 5-step direct-sales motion (inquiry → director call → FDD review → Omaha Discovery Day → agreement) is the primary go-to-market, supported by an organic social, content, and earned-media presence across Facebook, Instagram, LinkedIn, YouTube, and consumer publications including Real Simple, Business Insider, and Family Handyman.

No company founding date, parent company, institutional investor, funding history, headcount figure, or revenue figure is disclosed in the source material. HorsePower Brands appears to operate as a founder/private-equity-style holding company with continuous portfolio M&A as the dominant growth lever, while ZeeServices represents the parent company's bid to convert the holding into a multi-tenant shared services platform rather than a passive brand aggregator.

Name

Franchise Rocket

Legal name

HorsePower Brands®

Website

https://franchiserocket.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

HorsePower Brands is a privately held Omaha-based franchise holding company that owns nine home service franchise brands and supports its franchisees through centralized ZeeServices platform, Owner Readiness training, and Data-Driven DNA dashboards.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Licensing Fees: Initial franchise fees charged to new franchisees for the right to operate under HorsePower Brands portfolio brands including Mighty Dog Roofing, Blingle Premier Lighting, iFOAM, Heroes Lawn Care, Gatsby Glass, Groovy Hues, Bumble Bee Blinds, Stand Strong Fencing, and Varsity Zone.
2. Ongoing Royalty Payments: Recurring royalty fees from franchisees using the shared ZeeServices platform and brand infrastructure.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Franchise Rocket is a creative agency providing website design, branding, digital advertising, and paid social media marketing services. The company operates with a small team of 1–10 employees based in Omaha, USA, delivering digital creative and media services to its clients.

Product overview

HorsePower Brands® is a franchise holding company that owns and operates a portfolio of nine home service franchise brands. The portfolio includes Mighty Dog Roofing® (roofing), Blingle Premier Lighting® (outdoor lighting), iFOAM® (spray foam insulation), Heroes Lawn Care® (lawn care), Gatsby Glass® (glass services), Groovy Hues® (painting), Bumble Bee Blinds® (window treatments), Stand Strong Fencing® (fencing), and Varsity Zone® (HVAC services). The company provides shared infrastructure through ZeeServices, an in-house shared services platform, and supports franchisees through its Owner Readiness System training program. The architecture is a platform-plus-franchises model where the parent company provides centralized services while each brand operates independently in its respective home service vertical.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty Dog Roofing®: Delivers exceptional, personalized roofing solutions with superior workmanship and trusted quality.
• Blingle Premier Lighting®
• iFOAM®
• Heroes Lawn Care®
• Gatsby Glass®
• Groovy Hues®
• Bumble Bee Blinds®
• Stand Strong Fencing®
• Varsity Zone®
• ZeeServices

Products and services

• Website Design Design and build of business websites for small businesses and franchise clients, delivered as a professional creative service.
• Branding Brand identity development for small businesses and franchise clients, including logos, visual identity systems, and brand guidelines.
• Digital Advertising Planning and execution of digital advertising campaigns for small business and franchise clients across online channels.
• Paid Social Media Marketing Management of paid social media advertising campaigns for small business and franchise clients to drive awareness, leads, and conversions.

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Grounds Guys: Lawn care and landscape maintenance franchise brand. Directly comparable to HorsePower's Heroes Lawn Care and a peer for recurring-service franchise economics in the home services vertical.
• Authority Brands: Multi-brand home services franchise holding company (backed by Roark Capital) operating brands in roofing, plumbing, HVAC, restoration, cleaning, and remodeling. Directly comparable to HorsePower's portfolio aggregator model and shared back-office strategy.
• Window Genie: Window cleaning, tinting, and home services franchise. Comparable in category overlap (window-adjacent home services like Bumble Bee Blinds) and in franchise-led SMB acquisition model.
• Five Star Painting: Residential and commercial painting franchise brand. Directly comparable to HorsePower's Groovy Hues brand and a representative peer for home-services franchise unit economics and royalty model.
• Neighborly (formerly Dwyer Group): Largest multi-brand home services franchise platform with 30+ brands spanning repair, maintenance, and improvement. Closest comparable in business model: shared services, multi-brand portfolio, franchise-led GTM, and home services focus.
• Aire Serv: Franchise brand in residential and commercial HVAC services. Directly comparable to HorsePower's Varsity Zone brand and representative of how independent home-services franchise brands operate within a multi-brand holding structure.
• Re-Bath: Bathroom remodeling franchise brand. Comparable in residential remodeling focus and franchise model mechanics that overlap with HorsePower's renovation and improvement brands.

Broad incumbents

• Tropical Smoothie Cafe: Large multi-brand franchise operator (parent: Lion Holdings). Comparable as a multi-brand franchise holding company in shared-services and multi-unit ownership mechanics, though in food/beverage rather than home services.

Emerging players

• Mosquito Joe: Outdoor pest control franchise brand. Comparable as a home services franchise unit economics peer, though narrower category than HorsePower's diversified portfolio.

Others

• Frontier Service Partnermore: Placeholder removed; including Franchise Times as an industry trade publication that covers the franchise holding-company ecosystem and provides comparable benchmarks (rankings, royalty rates, growth) for multi-brand franchise platforms like HorsePower Brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HorsePowerBrands
• Facebookfacebook.com/HorsePowerBrands
• LinkedInlinkedin.com/company/franchiserocket
• Instagraminstagram.com/horsepowerbrands

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Rocket