iOrganic

What iOrganic does

iOrganic is a direct-to-consumer Indian organic food and dairy brand operated by MAK BIOTEK, headquartered in New Delhi. The company produces and delivers farm-fresh A2 cow milk, traditional Bilona-method desi ghee, organic wellness teas, raw honey, cold-pressed oils, healthy snacks, and curated gift hampers to consumers across India through its e-commerce storefront, mobile apps (iOS and Android), WhatsApp bulk ordering, and doorstep milk delivery in Delhi NCR. CEO Aditya Sinhal leads the founder-owned, bootstrapped business, which holds FSSAI license 10821999000295 and claims 5,000+ customers with a 4.4+ Google review rating.

The company operates its own 80-acre dairy farm in Kundli, Sonepat (Haryana), where it maintains Gir and Sahiwal breed cattle, cultivates its own cattle feed, and runs processing and cold-chain infrastructure. Core technical differentiators include A2 beta-casein milk production (versus conventional A1 protein), 20-point quality checks with somatic cell counts maintained below 300,000 cells/ml against an industry standard of over 1 million, rapid chilling to 4°C, and delivery within 8 hours of milking. The product portfolio spans A2 milk and dairy (ghee, butter, paneer), eight or more specialty tea blends, cold-pressed coconut/almond/walnut oils, raw acacia and multiflora honey, gluten-free snacks and trail mixes, plant-based protein bites under the Smart Yums sub-brand, and five tiers of gift hampers ranging ₹700-₹2,899.

iOrganic's revenue model combines subscription-style recurring milk delivery in Delhi NCR with one-time e-commerce purchases shipped nationally and a corporate gifting vertical operated via WhatsApp bulk orders. Pricing is per-unit pay-as-you-go, with milk at ₹96/litre, A2 ghee at ₹995/500ml, and gift hampers from ₹720 to ₹2,899. The customer base targets health-conscious urban families, wellness-focused consumers, corporate clients for gifting, and fitness-oriented parents, all served through digital channels (website, apps), content marketing (health blog, testimonials, Judge.me badges), and farm visits for trust-building. The business remains privately held and bootstrapped, with no disclosed external funding, acquisitions, or institutional investors.

Name

iOrganic

Legal name

MAK BIOTEK

Website

https://iorganicmilk.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

iOrganic is a privately held, bootstrapped Indian D2C organic food brand operated by MAK BIOTEK, delivering farm-fresh A2 cow milk, Bilona-method ghee, organic teas, honey, and gift hampers to health-conscious households in Delhi NCR and e-commerce customers across India.

Ownership category

akta.pro rank

Product category

Organic Dairy & Food Products

NAICS

Fluid Milk Manufacturing (311511), Dairy Product (except Frozen) Manufacturing (31151), Dairy Cattle and Milk Production (112120)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Milk Production (Raw Milk) (AFAEACAA)

akta.pro secondary industry

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG)

Keywords

• Organic dairy products
• A2 cow milk delivery
• Bilona cow ghee
• Organic herbal tea
• Cold pressed oils

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fresh A2 Cow Milk Delivery: Subscription-style recurring delivery of farm-fresh A2 cow milk daily at doorstep, priced per litre with free delivery
2. Dairy Products: One-time purchase of A2 dairy products including ghee, butter, and paneer
3. Organic Food Products: Sale of organic teas, honey, cold-pressed oils, and healthy snacks through e-commerce
4. Corporate Gifting: Bulk orders of curated gift hampers for corporate events, weddings, and festive occasions with personalization options

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

iOrganic manufactures and sells farm-fresh A2 cow milk from its own dairy farm in Kundli, Sonepat, delivered daily at doorstep in Delhi NCR alongside a range of organic dairy (Bilona ghee, butter, paneer), herbal teas, raw honey, cold-pressed oils, healthy snacks, and Smart Yums plant-based protein bars. The brand also curates tiered corporate and personal gift hampers and sells across India via its Shopify e-commerce site and iOS/Android mobile apps with subscription-style recurring milk delivery.

Product overview

iOrganic is a direct-to-consumer organic food delivery platform offering farm-fresh A2 cow milk and dairy products, organic food essentials, wellness teas, cold-pressed oils, honey, and healthy snacks. The core product portfolio centers on A2 cow milk (delivered daily at doorstep) and related dairy products including ghee, butter, and paneer. Complementary product lines include organic teas (Ashwagandha, Darjeeling, Masala Chai, Turmeric, Tulsi, Rose Jasmine, Hibiscus Rose, Chamomile varieties), raw honey (Acacia and Multiflora), cold-pressed oils (coconut, almond, walnut), and healthy snacks (trail mixes, dried fruits, nuts, protein bites under the Smart Yums brand). The company also offers gift hampers across five price tiers (under ₹700, ₹1100, ₹1599, ₹2199, ₹2599) for corporate and personal gifting occasions. All products emphasize organic certification, sustainability (eco-friendly glass packaging), and direct-from-farm sourcing.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Yums: A sub-brand under iOrganic offering protein bites and healthy snack products. Smart Yums Protein Bites are marketed as India's first plant-based protein bar for active kids, featuring 81% peanut butter with no maida, preservatives, or whey powder. Available in pack sizes of 20 bars.

Products and services

• iOrganic Fresh A2 Cow Milk

Quantifiable outcome

• Somatic cell count below 300,000 cells/ml compared to industry standard of over 1 million cells/ml
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Girnar (Ghumat): Heritage-focused A2 ghee and traditional dairy brand emphasizing indigenous cow breeds and Bilona/churning methods. Directly competes with iOrganic's flagship A2 Bilona Gir Cow Ghee in the premium traditional ghee category.
• Sid's Farm: D2C dairy brand delivering unadulterated milk and dairy products to households with quality-testing transparency. Competes with iOrganic on the purity/quality narrative, doorstep delivery, and similar product range including paneer, ghee, and butter.
• Akshayakalpa Organic: Organic milk and dairy brand sourced from own partner farms, offering home delivery of A2 milk, ghee, paneer, and honey. Comparable to iOrganic in product mix, organic/A2 positioning, and direct-to-consumer farm-to-home supply chain.
• Happy Milk: Farm-to-home D2C fresh milk delivery service operating subscription models in Indian metros. Directly comparable to iOrganic on the subscription delivery model, freshness claims, and target health-conscious urban households.
• Country Delight: India's leading D2C fresh milk and dairy delivery brand operating a subscription model with doorstep delivery in multiple cities. Directly competes with iOrganic on A2 and farm-fresh milk positioning in Delhi NCR, with similar tech-enabled ordering and quality-differentiation messaging.
• MilkLane: Tech-enabled dairy supply chain and D2C milk delivery platform serving Indian metros. Directly comparable to iOrganic in operating model and target customer, with a similar focus on traceability and quality-driven dairy.
• Anveshan: D2C organic food brand offering cold-pressed oils, honey, and traditional wellness products. Comparable to iOrganic on the organic food category extension strategy, premium positioning, and farm-direct sourcing narrative.
• Aadvik Foods: Specializes in A2 ghee, A2 milk products, and traditional Indian dairy from indigenous cow breeds. Closely overlaps with iOrganic on A2/Bilona ghee positioning and the premium organic dairy customer segment.

Broad incumbents

• Kapiva: Larger Ayurveda and wellness D2C brand with broader portfolio including ghee, honey, and functional foods. Comparable to iOrganic on wellness positioning and DTC channel, though Kapiva operates at significantly greater scale and brand reach.

Emerging players

• Organic Tattva: Online organic grocery brand selling flours, grains, pulses, and pantry staples across India. Overlaps with iOrganic on the organic positioning and online D2C channel, though lacks the fresh milk and own-farm dairy core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iorganicmilk
• LinkedInlinkedin.com/company/iorganicglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iOrganic