What Kapiva does

Kapiva (legally Adret Retail Private Limited) is a Bengaluru-based direct-to-consumer Ayurvedic wellness brand founded in 2018, selling a clinically validated portfolio of juices, resins, capsules, tablets, and food supplements covering blood sugar management (Dia Free Juice, Dia Free 2X Tablets, Karela Jamun Juice), men's health (Shilajit Gold Resin, Himalayan Shilajit Resin), women's health (Shatavari Balance Juice, Shatavari Lacta Naturals), joint and liver care, and daily wellness (KSM-66 Ashwagandha, Omega 3, plant protein). Its core technology layer combines traditional Ayurvedic preparation processes (Triphala-based Shilajit Shodhana purification, Kwath/Vedic water decoction, Swaras herbal-base blending) with modern validation: ICMR-compliant clinical studies, NABL-certified lab testing, GMP-certified manufacturing, and AI-enabled diagnostics in its newly launched Ayurveda Clinics.

The company operates a hybrid D2C-first go-to-market, distributing through its owned e-commerce site kapiva.in, Amazon, Flipkart, Zepto, and Instamart, supplemented by three physical Ayurveda Clinics opened in Bengaluru in June 2026. Revenue is generated primarily through unit-priced product sales (₹300-3,500 AOV) with volume-discounted multi-month packs, while the clinics introduce a recurring clinical-services revenue stream with structured follow-up consultations. Brand-building is anchored on celebrity ambassador Malaika Arora and a ₹50 crore Kapiva Innovation Fund targeting 15-30 startups across formulations, clinical studies, and AI. The company has raised approximately $120M in venture funding across rounds led by 360 ONE Asset, Vertex Growth, OrbiMed Asia, 3One4 Capital, and Vertex Ventures, posted FY25 revenue of ₹342 crore with ₹69 crore in losses, and has signaled intent to pursue an IPO within 2-3 years while expanding internationally into the Middle East, Europe, and North America.

Name

Kapiva

Legal name

Adret Retail Private Limited

Website

https://kapiva.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kapiva is a Bengaluru-based D2C Ayurvedic wellness brand selling clinically validated juices, resins, capsules, and supplements through owned e-commerce, marketplaces, and three Bengaluru Ayurveda Clinics, targeting health-conscious millennials, diabetics, fitness consumers, and women's health seekers in India with planned international expansion.

Ownership category

akta.pro rank

Product category

Ayurvedic Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Medicinal Chemicals & Botanical Products (2833), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ)

Keywords

• Ayurvedic wellness products
• Herbal dietary supplements
• Ayurvedic juice formulations
• Men's wellness supplements
• Natural health solutions

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. D2C Product Sales: Direct-to-consumer sales of Ayurvedic wellness products through owned e-commerce website (kapiva.in), generating the majority of revenue. Products include juices, capsules, resins, gummies, teas, and dietary supplements. Average order values range from ₹300-3,500 based on product type and pack size.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon, Flipkart, and quick commerce platforms (Zepto, Instamart). Company receives payment through marketplace settlement mechanism.
3. Clinical Services (Ayurveda Clinics): Revenue from Kapiva Ayurveda Clinics offering 45-60 minute in-depth consultations and structured treatment plans for chronic conditions including diabetes, heart health, pain, and women's health, with follow-ups at Day 7, 14, and 21.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kapiva manufactures and sells clinically validated Ayurvedic wellness products including juices, capsules, resins, tablets, and dietary supplements across categories such as blood sugar management (Dia Free Juice, Dia Free Tablets, Karela Jamun Juice), men's health (Shilajit Gold Resin, Himalayan Shilajit Resin), joint care (Artho Sure Juice), liver detox (Liver Care Juice), women's wellness (Shatavari Balance Juice, Shatavari Lacta Naturals), and daily nutrition (KSM-66 Ashwagandha Capsules, Omega 3, Vegan Protein, Pure Organic Cow Ghee). The company has expanded into clinical care services through Kapiva Ayurveda Clinics launched in Bengaluru in June 2026, offering structured 45-60 minute Ayurvedic consultations and treatment plans for chronic conditions with follow-ups at Day 7, 14, and 21. Products are sold primarily D2C through kapiva.in and the Kapiva mobile app, supplemented by Amazon, Flipkart, Zepto, and Instamart.

Product overview

Kapiva is a science-backed Ayurvedic wellness brand offering a comprehensive portfolio of modern Ayurvedic products for various health concerns. The product lineup includes: (1) Blood Sugar Management products (Dia Free Juice with 11 herbs, Dia Free 2X Tablets, Karela Jamun Juice); (2) Men's Health products (Shilajit Gold Resin with 24k gold and 5 Ayurvedic herbs, Himalayan Shilajit Resin with 60%+ fulvic acid); (3) Joint & Pain Management (Artho Sure Juice with 12-herb formula); (4) Liver Health (Liver Care Juice with Bhui Amla, Kutki, and 3 more herbs); (5) Women's Health products (Shatavari Balance Juice for hormonal wellness, Shatavari Lacta Naturals for lactation support); (6) Daily Wellness supplements (KSM-66 Ashwagandha Capsules, Omega 3, Pure Organic Cow Ghee, Vegan Protein, Shilajit Whey Protein); and (7) New product launches including Sea Buckthorn Juice (Omega 7-rich). Products are available as juices, capsules, tablets, resins, and food supplements, primarily sold through their D2C platform with availability on Amazon, Flipkart, Zepto, and Instamart marketplaces.

Differentiator

Problem solved

Functional benefit

Brands

• Him Foods: Sub-brand for men's health products including Shilajit Gold Resin and Himalayan Shilajit Resin.
• Her Foods

Products and services

• Dia Free Juice

Quantifiable outcome

• 30% blood sugar reduction in 3 months for Dia Free Juice (ICMR-compliant clinical study on T2DM patients)
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Kapiva Ayurveda Clinics - Partner Ayurvedic DoctorscoreStrategic or Co-development Partner · 1 June 2026Partnership with qualified Ayurvedic doctors for clinical consultations at Kapiva Ayurveda Clinics. The 45-60 minute in-depth consultations differentiate from typical 5-10 minute consultations, with structured follow-ups at Day 7, 14, and 21.
• Research Institutions, PhD Scholars, Clinicians, and Early-Stage StartupscoreStrategic or Co-development Partner · 1 January 2026Beneficiaries of the ₹50 crore Kapiva Innovation Fund targeting projects across formulations, R&D, AI, clinical studies, and new extraction technologies. Fund will back 15-30 startups over four years with grants ranging from ₹50 lakh to ₹6 crore.
• Malaika AroracoreGTM or Marketing Partner · 1 October 2021Bollywood actress Malaika Arora invested in and became brand ambassador for Kapiva, serving as wellness mentor. Her involvement includes brand endorsements, content creation, and expanding reach to her substantial social media following for millennial and Gen Z consumers.

Scale indicators14 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Patanjali Ayurved: India's largest Ayurvedic FMCG brand, competing head-to-head with Kapiva across juices, chyawanprash and Ayurvedic supplements. Both target health-conscious Indian consumers with branded Ayurveda products, though Patanjali operates at far larger scale and price-points.
• Dabur India: Incumbent Ayurvedic and natural healthcare company that has invested in Kapiva and competes across categories including honey, chyawanprash and Ayurvedic formulations. Closest direct competitor given overlapping product portfolios and Dabur's interest in the modern Ayurveda segment Kapiva targets.
• Himalaya Wellness: Herbal healthcare and personal care brand offering clinically-backed Ayurvedic and botanical products (LiverCare, Ashwagandha, etc.). Closely comparable to Kapiva on product type, channel mix (D2C plus retail) and science-led positioning.
• Baidyanath: One of India's oldest Ayurvedic brands manufacturing classical Ayurvedic medicines, juices and supplements. Comparable product portfolio to Kapiva but with a more traditional, distribution-led positioning rather than D2C-plus-millennial approach.
• Organic India: Certified-organic Ayurvedic wellness brand selling herbal supplements, teas and superfoods in India and globally. Comparable in that both emphasize authenticity, certification and wellness use cases; overlaps with Kapiva in Tulsi, Ashwagandha and women's health SKUs.
• Zandu Care (Emami): Ayurvedic healthcare brand owned by Emami, offering immunity, digestion and chronic-care products. Comparable to Kapiva in chronic-disease adjacency (diabetes, liver, joint health) and D2C-plus-marketplace channel mix.

Emerging players

• Wellbeing Nutrition: Indian D2C nutrition and wellness brand offering effervescent vitamins, melt-in-mouth supplements and functional nutrition. Comparable as a digitally-native premium wellness brand targeting millennials and Gen Z with similar AOVs and quick-commerce presence.
• Gynoveda: Ayurveda-based women's wellness brand addressing menstrual, hormonal and reproductive health via products and tele-consultations. Highly comparable on women's health sub-brand (Her Foods), D2C model and clinical-valid Ayurveda positioning.

Broad incumbents

• Marico: Large Indian FMCG company with a portfolio that includes Ayurvedic hair oils (Kesh King, Parachute Ayurvedic) and increasingly functional/healthy foods. Comparable at the category-overlap level (Ayurvedic personal care and wellness), though primarily broad-line rather than wellness-pure-play.

Others

• HealthKart: India's leading online health and wellness marketplace retailing supplements, Ayurvedic and sports nutrition products across multiple brands. Comparable as a channel where Kapiva's products compete for placement, and as a benchmark for digital-first health retail in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kapivaayurveda
• Facebookfacebook.com/kapiva.official
• LinkedInlinkedin.com/company/kapivaayurveda

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds10 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapiva