Drum Pads 24
Drum Pads 24 (Beat Squad LLC, Yerevan, Armenia) operates a mobile beat-making and finger-drumming platform with 1M+ sounds, 75M+ installs, and 8 apps including AI audio tooling (Unmix, KLIN), serving hobbyist creators and DJs globally via a freemium model.
- Company typePrivate
- Founded2013
- HeadquartersYerevan, Armenia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Drum Pads 24 does
Drum Pads 24, operated by Beat Squad LLC (registered in Yerevan, Armenia), develops a mobile music creation platform anchored by the Drum Pads 24: Make Music app, a touch-responsive beat-making and finger-drumming studio available on iOS, Android, and Chrome Web Store. The platform exposes a curated library of over 1 million sounds organized into genre and producer-specific sound packs, with content sourced from named professional producers such as ASADI, Mad Zack, Current Value, Enei, Bass Kleph, Mochipet, Sonny Bass, Krazyraf, Zuko, and Wang Leehom, in addition to user-uploaded content. Since founding in 2013 by Pavel Lipnyagov and Karina Lipnyagova, the company has expanded into a portfolio of complementary apps including Go Rap (rap beat-making with vocal effects and AR), Rhythms (finger drumming lessons), Loop Pads, MixMate, Audio Editor, Unmix (AI vocal/instrument separation), and KLIN (AI video audio cleaning), with sound packs created for the 2017 Taipei Universiade opening ceremony.
The core technology stack combines a touch-optimized digital audio workstation UI, audio processing for sampling, mixing, and effects, and AI-driven features for sound similarity search, audio source separation, and noise reduction. The company monetizes through a freemium model: the core app and many sound packs are free, while premium sound packs and advanced app features (notably Unmix premium for files longer than two minutes) are sold via in-app transactions and subscription tiers. Distribution relies primarily on app stores, supplemented by community-led viral distribution through a YouTube channel with 500K+ subscribers and 125M+ views, plus active presences on TikTok, Instagram, Twitter/X, SoundCloud, Facebook, and Telegram.
Customer segments are horizontal and consumer-focused, spanning beat makers and finger drummers (primary), musicians and DJs using audio separation, rappers and vocal artists, and video content creators needing audio enhancement. The company is bootstrapped, has accumulated 75M+ cumulative installs and 226K+ reviews with an average 4.6 rating, and has been featured by Apple App Store editors, recognized at the 2017 Taipei Universiade, and accepted into Apple Entrepreneur Camp. Operations are managed by a small team of 1–10 people.
Drum Pads 24 firmographics
Firmographics- Name
- Drum Pads 24
- Legal name
- Beat Squad LLC
- Website
- https://drumpads24.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drum Pads 24 (Beat Squad LLC, Yerevan, Armenia) operates a mobile beat-making and finger-drumming platform with 1M+ sounds, 75M+ installs, and 8 apps including AI audio tooling (Unmix, KLIN), serving hobbyist creators and DJs globally via a freemium model.
- Ownership category
- akta.pro rank
Drum Pads 24 industry classification
Industry- Product category
- Mobile Music Production Software
- NAICS
- Audio and Video Equipment Manufacturing (33431), Musical Instrument Manufacturing (339992)
- SIC
- Musical Instruments (3931)
- akta.pro primary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
- akta.pro secondary industry
- Cloud Collaboration & Remote Recording Platforms (MPAIAIAD)
Keywords
Where Drum Pads 24 is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Drum Pads 24 business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Freemium with Sound Pack Purchases: Free core app with purchasable sound packs. Some sound packs are free (Producer Packs from artists like ASADI, Mad Zack, ENEI), while others are paid. Users pay for premium sound packs within the app.
- In-App Purchases: Paid sound packs and premium features within the apps. Certain Soundpacks and Beats require payment through the app's GUI.
- Premium App Features: Premium features accessible through in-app purchases, such as unlimited access to tools and quality outputs in Unmix app. Free download available for files up to two minutes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with core features |
| Transaction based/ take rate | Pay-as-you-go | Paid sound packs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Drum Pads 24 product offering
Product offeringCore offering
Drum Pads 24 is a mobile music creation platform that provides beat-making and finger drumming apps featuring a curated library of 1M+ sounds and loops from world-known producers. The platform spans multiple apps for beat making, AI-powered audio separation, video sound cleaning, audio editing, and rap recording, distributed globally through iOS, Android, and the Chrome Web Store. The core offering centers on a freemium mobile studio with purchasable sound packs, user-generated content, and community-driven collaboration among beat makers.
Product overview
Drum Pads 24 is a mobile music creation ecosystem centered around its flagship Drum Pads 24: Make Music app, a beat making and finger drumming platform. The portfolio includes multiple complementary apps: Go Rap for rapping over beats, MP3 Converter for audio editing, KLIN for AI-powered video sound enhancement, Unmix for AI music source separation, Rhythms for finger drumming lessons, Loop Pads for loop creation, and MixMate for mixing. The platform features an extensive library of 1M+ sounds across genre-specific sound packs created by professional producers and the user community. Recent updates introduced AI-powered features including sound search and classification in the sound pack editor.
Differentiator
Problem solved
Functional benefit
Brands
- Unmix: AI-powered tool that separates vocals, drums, bass, and instruments from any song
- KLIN
- Go Rap
- Rhythms
- Loop Pads
- MixMate
- Audio Editor
Products and services
- Drum Pads 24: Make Music Flagship mobile beat making app and all-in-one music studio with a huge library of curated loops and sounds from world-known producers and finger drummers. Available for iOS, Android, and Chrome Web Store, featuring programmable sounds, live pads, sound pack creation, and AI-powered sound search for individual beat makers and musicians.
- Go Rap: Beat Maker & Effects Mobile app for rapping over beats with a library of professionally produced tracks across various genres, featuring vocal effects, AR technology with customizable avatars, face tattoos, and accessories. Targeted at rappers and vocal artists who want to record over beats and share on social media.
- MP3 Converter & Audio Editor Audio editing tool supporting mp3, wav, caf, mp4, and aiff formats with trimming, speed adjustment, reverse, bass boost, reverb, echo, distortion effects, and the ability to save audio as ringtones. Designed for individual users editing audio files for playlists, ringtones, or quick modifications.
- KLIN: AI Video Sound Cleaner AI-powered tool that enhances sound in any video by boosting volume, eliminating wind and background noise, adjusting sound quality with equalizers, and applying effects like reverb, saturation, and echo. Supports export to Photo Gallery and sharing to TikTok and Instagram, targeting video content creators and social media users.
- Unmix: AI Voice Drums Extractor AI-powered music tool that separates any song into instrumental tracks and vocals, allowing users to isolate vocals, drums, bass, and instruments with studio-quality splits. Free access for files up to two minutes, with premium for longer files; targeted at musicians, DJs, karaoke enthusiasts, and remixers.
- Rhythms: Finger Drumming Lessons Mobile app providing structured lessons and tutorials that help users master finger drumming and beat creation techniques. Designed for beginner to intermediate beat makers looking to develop skills.
- Loop Pads Mobile application for creating and mixing music loops, allowing users to compose and arrange loop-based music on their devices. Targeted at hobbyists and producers interested in loop-based composition.
- MixMate Mobile application for music mixing and audio mixing functionality, enabling users to mix tracks and audio files on their devices. Designed for amateur musicians and content creators needing on-the-go mixing.
Quantifiable outcome
- 75M+ app installs
- +2 more outcomes
Companies that use Drum Pads 24
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Drum Pads 24 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature3 records
Drum Pads 24 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Unknown Worlds EntertainmentminorCollaboration with game studio Unknown Worlds resulting in the Natural Selection 2: Dubstep sound pack. This was one of the early notable collaborations for Drum Pads 24, featuring content from the video game Natural Selection 2.
- Wang LeehomcoreCollaboration with world-renowned producer Wang Leehom for the Taipei OST sound pack, created specifically for the opening ceremony of the 2017 Taipei Universiade. Based on a Wang Leehom song with drums, choir, vocal samples, and synths.
- ASADI (Producer)coreFree Producer Pack available in the app from world-known producer ASADI, part of the curated sound library from major producers.
- Mad Zack (Producer)coreFree Producer Pack available in the app from finger drummer and producer Mad Zack, one of the featured artist sound packs.
- Current Value (Producer)coreFeatured artist producing sound packs for Drum Pads 24, including drum and finger drumming content.
- Enei (Producer)coreFeatured producer creating exclusive sound packs for the Drum Pads 24 ecosystem.
- Bass Kleph (Producer)coreFeatured artist with sound packs available in the Drum Pads 24 app.
- Mochipet (Producer)coreFeatured producer creating sound packs for the Drum Pads 24 music ecosystem.
- Sonny Bass (Producer)coreFeatured artist with sound packs available in the Drum Pads 24 ecosystem.
- Krazyraf (Producer)coreFeatured producer with sound packs available in the Drum Pads 24 app.
- Zuko (Producer)coreFeatured producer creating sound packs for the Drum Pads 24 music creation platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Drum Pads 24 competitors and assessment
Company assessmentDirect peers
- Splice: Splice is a subscription-based marketplace for music samples, loops, and presets used by producers worldwide. It competes with Drum Pads 24 on the curated-sound-library and sound-pack dimensions of the value proposition.
- Smule: Smule operates mobile music creation and karaoke apps (Smule, Magic Piano, AutoRap) with a freemium, community-driven model. It overlaps with Drum Pads 24 on mobile beat-making for casual creators and shares a similar consumer-creator target audience.
- BandLab Technologies: BandLab operates a free, social multi-track DAW and beat-making platform on mobile and web with a large creator community. It is the closest direct competitor to Drum Pads 24 in mobile music creation, sharing a freemium, community-led growth model targeting hobbyist and prosumer creators.
- Image-Line (FL Studio Mobile): FL Studio Mobile is a paid mobile DAW from Image-Line serving the same beat-making and music creation use case as Drum Pads 24. It is a long-established competitor targeting similar prosumer and hobbyist producers across iOS and Android.
- Moises AI: Moises is an AI-powered audio separation and music practice app that competes directly with Drum Pads 24's Unmix sub-brand. Both target musicians and DJs who need vocal/instrumental isolation for practice, karaoke, and remixing.
Others
- BeatStars: BeatStars is a marketplace where producers sell beats to artists, indirectly adjacent to Drum Pads 24's producer-creator ecosystem. It serves a related but distinct monetization path (beat sales vs. sound-pack sales).
Emerging players
- Voloco: Voloco is a mobile vocal processing and beat-making app with AI-powered auto-tune and effects, targeting rappers and vocal creators. It overlaps with Drum Pads 24's Go Rap sub-brand and broader rap-creation use case.
Broad incumbents
- GarageBand (Apple): GarageBand is Apple's pre-installed mobile and desktop DAW, offered free to all iOS users. While broader in scope than Drum Pads 24, it directly overlaps on beat-making and music creation on iPhones and iPads, with zero-cost distribution advantage.
- Soundtrap (Spotify): Soundtrap is a cloud-based DAW acquired by Spotify that enables collaborative music creation on mobile and web. It competes with Drum Pads 24 on mobile music creation for hobbyists, students, and emerging producers, with Spotify's distribution scale.
- Roland (Zenbeats): Roland, the established music hardware manufacturer, offers Zenbeats, a cross-platform mobile and desktop DAW. As an incumbent instrument maker, Roland brings brand credibility and hardware-software integration that overlaps with Drum Pads 24's beat-making focus.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Drum Pads 24 social profiles
Digital presenceDrum Pads 24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drum Pads 24 leadership team
Management profileNumber of profiles
Profiles2 records
Drum Pads 24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drum Pads 24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drum Pads 24
What does Drum Pads 24 do?
Drum Pads 24 is a mobile music creation platform that provides beat-making and finger drumming apps featuring a curated library of 1M+ sounds and loops from world-known producers. The platform spans multiple apps for beat making, AI-powered audio separation, video sound cleaning, audio editing, and rap recording, distributed globally through iOS, Android, and the Chrome Web Store. The core offering centers on a freemium mobile studio with purchasable sound packs, user-generated content, and community-driven collaboration among beat makers.
Is Drum Pads 24 a public or private company?
Drum Pads 24 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drum Pads 24 founded?
Drum Pads 24 was founded in 2013. It employs 1 to 10 people.
Where is Drum Pads 24 based?
Drum Pads 24 is headquartered in Yerevan, Armenia, in the Asia region.
How does Drum Pads 24 make money?
Three revenue lines are on record. Freemium with Sound Pack Purchases are the primary driver. The others are in-App Purchases and premium App Features.
Who are Drum Pads 24's main competitors?
Direct peers on record are Splice, Smule, BandLab Technologies, Image-Line (FL Studio Mobile) and Moises AI. BeatStars is listed as an others. Voloco is listed as an emerging player. Broad incumbents are GarageBand (Apple), Soundtrap (Spotify) and Roland (Zenbeats).
Does Drum Pads 24 have an API?
No public API is recorded for Drum Pads 24.
What industry is Drum Pads 24 in?
Drum Pads 24's product category is Mobile Music Production Software. Its primary akta.pro industry code is MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice), with a secondary code of MPAIAIAD, Cloud Collaboration & Remote Recording Platforms. Its NAICS code is 33431 and its SIC code is 3931.