M Squared
M Squared is a UK-based commercial landscaping and external works contractor delivering hard and soft landscaping, groundworks, fencing, drainage and maintenance services to main contractors, end clients and public sector organisations across Scotland and England.
- Company typePrivate
- Founded2014
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What M Squared does
M Squared (Scotland) Ltd is a UK-based commercial landscaping and external works contractor founded in Glasgow in 2014 by Kerr McEwan. The company delivers hard landscaping, soft landscaping, groundworks and civils, fencing, flood and drainage solutions, highways, playparks and landscape maintenance to main contractors, end clients and public sector organisations across seven verticals — public sector, commercial, housebuilders, social housing, care settings, education and hospitality. Its operational base is the East Kilbride, Glasgow headquarters (relocated 2020), with a London office opened in 2022 to drive English-market growth.
The business operates a project-based revenue model, working as either principal contractor or sub-contractor, with quote-driven pricing determined per project. Distribution is direct enterprise sales through main-contractor relationships, end-client engagements and public sector tendering; a 4-year public sector framework commenced in 2024. Customer logos include Balfour Beatty, CCG Scotland, Virgin Hotels Edinburgh, Diageo (Glenkinchie Distillery), Multiplex, Unite Students, Quintain (Wembley), North Lanarkshire Council and Edinburgh City Council. Notable contracts include the £14.5m Motherwell Station redevelopment, a £2.1m Edinburgh public realm scheme and a £1m+ Wembley Park project.
The company's underlying technology is the Digital Resource Management Tool, a proprietary, highly configurable system co-developed with Apsis Business Components that uses data from previous projects, automation and AI to support estimating, procurement, project scheduling and reporting. Revenue reached £10m in 2024 with £12m forecast for 2025 and an explicit £25m target by 2027; in April 2025 M Squared announced a seven-figure investment in EBS Construction Ltd to extend into structural repairs, stone masonry and building restoration.
M Squared firmographics
Firmographics- Name
- M Squared
- Legal name
- M Squared (Scotland) Ltd
- Website
- https://msquared.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- M Squared is a UK-based commercial landscaping and external works contractor delivering hard and soft landscaping, groundworks, fencing, drainage and maintenance services to main contractors, end clients and public sector organisations across Scotland and England.
- Ownership category
- akta.pro rank
M Squared industry classification
Industry- Product category
- Commercial Landscaping Services
- NAICS
- Landscaping Services (56173), Site Preparation Contractors (23891)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540), Construction - Special Trade Contractors (1700), Heavy Construction Other Than Bldg Const - Contractors (1600)
- akta.pro primary industry
- Commercial Landscaping & Grounds Maintenance (IMAIAIAA)
- akta.pro secondary industries
- Landscape Construction Project Management & General Contracting (HSAIABAK), Landscape Grading, Drainage & Site Preparation (HSAIABAD)
Keywords
Where M Squared is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
M Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Landscaping Services: Project-based revenue from delivering commercial landscaping services including hard landscaping, soft landscaping, groundworks, civils, highways, playparks, fencing, and flood and drainage solutions to main contractors, end clients, and public sector organisations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
M Squared product offering
Product offeringCore offering
M Squared delivers commercial landscaping and external works services, including hard landscaping, soft landscaping, groundworks and civils, highways, commercial fencing, landscape maintenance, flood and drainage solutions, and playparks, for main contractors, end clients and public sector organisations across the UK. The company functions as principal contractor or sub-contractor, providing all services in-house to deliver high-quality outdoor environments around developments on time and on budget.
Product overview
M Squared is a commercial landscaping and external works company offering a comprehensive suite of services across the UK. Their core offerings include Commercial Hard Landscaping, Commercial Soft Landscaping, Groundworks and Civils, Commercial Landscape Maintenance, Commercial Fencing, Flood and Drainage Solutions, Playparks, and Highways services. These services support sectors including Public Sector, Commercial, Housebuilders, Social Housing, Care Settings, Education, and Hospitality. The company has also developed an internal Digital Resource Management Tool built in partnership with Apsis Business Components to support estimating, procurement, and project planning operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Hard Landscaping Delivers high-quality hard landscaping for commercial developments including site preparation, walkways, retaining walls, street furniture and lighting, with granite flags, paving, kerbing and surfacing options. For main contractors, developers and public sector organisations.
- Commercial Soft Landscaping Creates vibrant outdoor spaces through preparation, cultivation, planting of trees, shrubs, hedges, turfing and flower beds that enhance properties visually and offer environmental benefits. For commercial and public sector developments.
- Groundworks and Civils Provides site preparation, excavation, drainage, foundations and road construction services for commercial developments, working as principal or sub-contractor. For main contractors, developers and public sector clients.
- Commercial Landscape Maintenance Maintains outdoor spaces year-round through routine contract maintenance, grass cutting, weed control, shrub maintenance and pressure washing. For commercial property owners and public sector clients.
- Commercial Fencing Installs durable fencing including timber, security, privacy, decorative, acoustic and custom features with ongoing maintenance. For commercial, public sector and housebuilder clients.
- Flood and Drainage Solutions Constructs SUDs (Sustainable Urban Drainage systems), detention basins, swales and drainage ditches to manage surface water and prevent flooding while supporting biodiversity. For commercial developers and public sector clients.
- Playparks Creates safe outdoor play areas including installation, safety surfacing options and ongoing maintenance. For housebuilders, public sector providers and leisure facilities.
- Highways Delivers highway alterations and improvements including road construction, footpath and cycleway installation, traffic management and infrastructure upgrades. For public sector and main contractor clients.
- Digital Resource Management Tool A technology platform developed by M Squared in partnership with Apsis Business Components that uses data, automation and AI to better price, plan and procure landscaping projects, providing realistic cost estimates and timing forecasts based on historical job data.
Quantifiable outcome
- Delivered all works at Melville Crescent on time, within three days of deadline with only two snagging issues reported
- +3 more outcomes
Companies that use M Squared
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles3 records
M Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
M Squared partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EBS ConstructioncoreM Squared made a seven-figure investment in EBS Construction, a Glasgow-based specialist in structural repairs, stone masonry and building restoration. EBS has worked on projects across Scotland for the last 30 years with a combined 200+ years of experience. The investment complements M Squared's commercial landscaping, maintenance and groundworks services, allowing both businesses to offer enhanced service offerings to their clients.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
M Squared competitors and assessment
Company assessmentDirect peers
- Maylim: UK landscaping and civil engineering contractor delivering public realm, hard landscaping and streetscape projects to local authorities and main contractors. Directly competes with M Squared's groundworks, civils and public realm work.
- idverde: UK's largest commercial landscaping and grounds maintenance provider. Directly comparable offering across hard landscaping, soft landscaping, grounds maintenance and external works, but at significantly larger national scale than M Squared.
- Gavin Jones Ltd: Commercial landscaping and grounds maintenance contractor operating across the UK with similar public sector and commercial client mix. Offers directly comparable hard/soft landscaping, maintenance and fencing services.
- Ground Control: UK-wide commercial landscaping, grounds maintenance and external works contractor serving public sector, main contractors and developers. Closely comparable service mix to M Squared including soft/hard landscaping and site preparation.
- Nurture Landscapes: National UK commercial landscaping business delivering grounds maintenance, soft landscaping and tree management to corporate, public sector and residential clients. Highly comparable target customer profile and service offering.
- Ashlea Landscapes: UK-based commercial landscaping contractor delivering hard and soft landscaping, grounds maintenance and external works to public and commercial clients of similar size to M Squared.
- The Landscape Group: UK commercial landscaping and grounds maintenance provider working with housebuilders, local authorities and commercial developers. Directly comparable service lines to M Squared's housebuilder and public sector segments.
Broad incumbents
- Kier Group: Large UK construction and infrastructure group with highways, civils and public realm capability. Relevant as a much larger incumbent competing for the same main contractor and public sector frameworks M Squared targets.
- Balfour Beatty: Major UK infrastructure and construction group that is both a customer (M Squared's largest known client on the £14.5m Motherwell Station scheme) and a broader competitor in external works, civils and highways delivery.
- Amey Public Services: Large UK infrastructure and facilities services provider with highways, grounds maintenance and public realm services. Competes for many of the same public sector framework opportunities as M Squared, though at much greater scale.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
M Squared social profiles
Digital presenceM Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Squared leadership team
Management profileNumber of profiles
Profiles5 records
M Squared subsidiaries and ownership
Company hierarchySubsidiaries1 record
M Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Squared M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Squared
What does M Squared do?
M Squared delivers commercial landscaping and external works services, including hard landscaping, soft landscaping, groundworks and civils, highways, commercial fencing, landscape maintenance, flood and drainage solutions, and playparks, for main contractors, end clients and public sector organisations across the UK. The company functions as principal contractor or sub-contractor, providing all services in-house to deliver high-quality outdoor environments around developments on time and on budget.
Is M Squared a public or private company?
M Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was M Squared founded?
M Squared was founded in 2014. It employs 11 to 50 people.
Where is M Squared based?
M Squared is headquartered in Glasgow, United Kingdom, in the Europe region.
How does M Squared make money?
One revenue line is on record: commercial Landscaping Services.
Who are M Squared's main competitors?
Direct peers on record are Maylim, idverde, Gavin Jones Ltd, Ground Control, Nurture Landscapes, Ashlea Landscapes and The Landscape Group. Broad incumbents are Kier Group, Balfour Beatty and Amey Public Services.
Does M Squared have an API?
No public API is recorded for M Squared.
What industry is M Squared in?
M Squared's product category is Commercial Landscaping Services. Its primary akta.pro industry code is IMAIAIAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of HSAIABAK, Landscape Construction Project Management & General Contracting. Its NAICS code is 56173 and its SIC code is 1540.