Chimy's
Chimy's is a Texas bar and restaurant chain operating four locations in Lubbock, Fort Worth, San Marcos, and College Station, serving Tex-Mex food, signature margaritas, private events, and branded merchandise to local adults and college-town patrons.
- Company typePrivate
- Founded1999
- HeadquartersLubbock, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Chimy's does
Chimy's is a privately held Texas bar and restaurant chain founded in 1999 in Lubbock and operating for over 25 years. It runs four physical locations in Lubbock (Broadway), Fort Worth (Cultural District, 1053 Foch St.), San Marcos (On The Square), and College Station (Northgate district near Texas A&M), each positioned in established entertainment or college-town districts. The chain serves the general adult public (21+), with particular concentration in college-age patrons, sports fans (FIFA World Cup, college game-day viewings), and private event bookers.
The core product is casual Tex-Mex food and a broad margarita program ranging from $5.50 house margaritas during Happy Hour to a $16.50 premium tier (Lambo / La Pulga Reposado), plus signature cocktails, beer, ranch water, and a self-serve salsa bar. Menu prices span $1.49 (crispy beef taco during Happy Hour) to $16.50 (premium margaritas). Ancillary offerings include branded apparel and accessories (t-shirts, hats, cooler bags, gaiters, keychains) sold through the Chimy's Gear e-commerce storefront at chimys.com, and per-location gift cards in $25-$100 denominations. The Marfa Room at Fort Worth provides a private event space for parties, corporate events, and group viewings.
The business model is purely transactional: in-person food and beverage sales at the four restaurant locations, one-time merchandise sales online, and per-event venue rental revenue. Chimy's has no proprietary technology platform, no mobile app, no third-party delivery integration, no franchise system, and no disclosed funding or institutional ownership. Marketing is organic and location-specific, centered on four dedicated Instagram accounts and event-driven promotions such as FIFA World Cup watch parties. With no disclosed revenue, no AI/ML capabilities, and an 11-50 employee band, Chimy's is a small, owner-operated regional bar brand whose economic value is anchored to its physical locations, local community ties, and 25+ year brand heritage rather than to any scalable technology or intellectual property asset.
Chimy's firmographics
Firmographics- Name
- Chimy's
- Legal name
- Chimy's
- Website
- https://chimys.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chimy's is a Texas bar and restaurant chain operating four locations in Lubbock, Fort Worth, San Marcos, and College Station, serving Tex-Mex food, signature margaritas, private events, and branded merchandise to local adults and college-town patrons.
- Ownership category
- akta.pro rank
Chimy's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Cocktail Bars & Lounges (CRANACAD)
Keywords
Where Chimy's is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Chimy's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Food & Beverage Sales: Core revenue stream from in-restaurant sales of margaritas, beer, signature cocktails, and food items including tacos and chips/salsa. Happy Hour promotions drive off-peak traffic. Operating hours Mon–Sat 11am–12am at the Fort Worth location.
- Merchandise & Apparel Sales: Branded merchandise including t-shirts, hats, cooler bags, gaiters, patches, and floating keychains sold via the e-commerce storefront at chimys.com/chimys-gear. Gift cards in $25, $50, $75, and $100 denominations are also sold online.
- Private Event & Venue Rental: The Marfa Room at the Fort Worth location is offered as a private viewing/event space for parties, corporate events, and group gatherings, generating rental revenue in addition to food and beverage sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Happy Hour — discounted drinks and food |
| Transaction based/ take rate | Pay-as-you-go | House Margaritas — frozen or on the rocks |
| Transaction based/ take rate | Pay-as-you-go | Premium Margaritas — handshaken with Patron Citronge and fresh lemon/lime juice |
| Transaction based/ take rate | Pay-as-you-go | Signature Drinks — cocktails and specialty beverages |
| One time/ perpetual license | Pay-as-you-go | Gift Cards — per-location denomination |
| One time/ perpetual license | Pay-as-you-go | Branded Apparel & Merchandise |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Chimy's product offering
Product offeringCore offering
Chimy's is a Texas-based Tex-Mex restaurant and bar chain that serves a menu of Tex-Mex food items alongside a full bar program of margaritas, beer, and cocktails at four physical locations. Beyond dine-in service, the brand offers catering, private event space (the Marfa Room), branded merchandise, and gift cards to extend the brand beyond the four walls of its restaurants.
Product overview
Chimy's is a Texas-based bar and restaurant chain with over 25 years of history, operating four locations across Lubbock, Fort Worth, San Marcos, and College Station. The business operates two main offerings: restaurant and bar services featuring signature margaritas (house margaritas, premium margaritas like Silverking, Lexus, Cadillac, Ferrari, Porsche, The GOAT, Firebird) and a diverse drink menu including craft cocktails, beer, and ranch water; plus an online merchandise shop called Chimy's Gear selling branded apparel and accessories. The restaurant locations feature a Marfa Room for private events and viewing parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Chimy's Tex-Mex Restaurant & Bar Dining Dine-in Tex-Mex restaurant and sports bar serving a menu of Tex-Mex staples (tacos, nachos, fajitas, burritos) alongside margaritas, beer, and cocktails to individual customers in Texas college-town markets.
- Marfa Room Private Events Private event space (the Marfa Room) available for group bookings, celebrations, and private parties at Chimy's restaurant locations, providing a reserved venue with food and beverage service.
- Chimy's Catering Off-premise catering service providing Chimy's Tex-Mex food and beverage offerings for private events, parties, and group orders booked by local organizations and individuals.
- Chimy's Gift Cards Stored-value gift cards redeemable at Chimy's restaurant locations for food and beverage purchases.
- Chimy's Branded Merchandise Branded Chimy's merchandise and apparel sold through the restaurant's merchandise/gear offering to fans and customers.
Companies that use Chimy's
Customer profileSegments4 records
Ideal customer profiles2 records
Chimy's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chimy's partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Chimy's competitors and assessment
Company assessmentDirect peers
- Fuzzy's Taco Shop: Texas-born casual Tex-Mex chain focused on tacos, margaritas, and a college-town bar atmosphere. Operates multiple locations across Texas and beyond, with comparable happy-hour programming, house margarita recipes, and franchise-driven expansion model. Closest direct peer in concept and demographic.
- Rosa's Cafe: Texas-based Tex-Mex chain operating across multiple Texas markets with a focus on fast-casual tacos and house salsa. Comparable geographic concentration in Texas and overlap in salsa bar / Tex-Mex positioning, though more limited-service oriented.
- Torchy's Tacos: Austin-based Tex-Mex casual concept serving tacos, queso, and margaritas with a strong craft beverage program. Comparable in menu positioning, Texas college-town heritage, and counter-plus-full-service hybrid model. More limited service orientation makes it a partial, not exact, peer.
- Freebirds World Burrito: Texas-born fast-casual burrito chain with a strong college-town heritage (Texas A&M origin) and bar-style atmosphere in some locations. Comparable in Texas regional concentration and college-age demographic, though positioned more for quick-service burritos than full bar experience.
- Taco Cabana: San Antonio-based Tex-Mex chain offering tacos, margaritas, and a 24-hour casual dining experience with strong Texas regional presence. Comparable menu, margarita-focused bar program, and Texas college-town density, though more limited-service than Chimy's.
Broad incumbents
- Chuy's: Regional Tex-Mex casual dining chain headquartered in Austin, Texas. Operates a comparable full-service Tex-Mex model with house margaritas, happy hour, and family-friendly bar atmosphere across multiple markets. Direct overlap in menu, customer demographic, and Texas geographic concentration.
- Pappasito's Cantina: Houston-based Pappas Restaurant Group's Tex-Mex full-service concept with strong Texas presence, full bar, and house margarita program. Comparable full-service Tex-Mex positioning and Texas concentration, but operates as part of a larger multi-concept restaurant group.
Others
- Whataburger: Texas-born regional chain with deep college-town presence, strong brand loyalty, and merchandise/gift card programs. Not a direct food competitor but a comparable regionally-rooted Texas brand with similar customer base, brand-loyal following, and gift card/merchandise monetization model.
Regional players
- Joe T. Garcia's: Iconic Fort Worth Tex-Mex institution with a long heritage and large patio/bar experience. Direct overlap in Fort Worth market and Tex-Mex casual dining positioning; private-events capable and heritage-rich like Chimy's, but a single-location operator at much larger scale.
Peers
- BJs Restaurant and Brewhouse: Casual dining chain with full bar, house drinks, happy hour programming, and sports viewing atmosphere. Comparable casual dining + bar model and happy-hour-driven traffic strategy, but a much broader multi-state chain with deeper menu breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Chimy's social profiles
Digital presenceChimy's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chimy's leadership team
Management profileNumber of profiles
Chimy's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chimy's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chimy's
What does Chimy's do?
Chimy's is a Texas-based Tex-Mex restaurant and bar chain that serves a menu of Tex-Mex food items alongside a full bar program of margaritas, beer, and cocktails at four physical locations. Beyond dine-in service, the brand offers catering, private event space (the Marfa Room), branded merchandise, and gift cards to extend the brand beyond the four walls of its restaurants.
Is Chimy's a public or private company?
Chimy's is a private company. It is classified as unknown and is currently operating.
When was Chimy's founded?
Chimy's was founded in 1999. It employs 11 to 50 people.
Where is Chimy's based?
Chimy's is headquartered in Lubbock, United States, in the North America region.
How does Chimy's make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are merchandise & Apparel Sales and private Event & Venue Rental.
Who are Chimy's's main competitors?
Direct peers on record are Fuzzy's Taco Shop, Rosa's Cafe, Torchy's Tacos, Freebirds World Burrito and Taco Cabana. Broad incumbents are Chuy's and Pappasito's Cantina. Whataburger is listed as an others. Joe T. Garcia's is listed as a regional player. BJs Restaurant and Brewhouse is listed as a peer.
Does Chimy's have an API?
No public API is recorded for Chimy's.
What industry is Chimy's in?
Chimy's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of CRANACAD, Cocktail Bars & Lounges. Its NAICS code is 722511 and its SIC code is 5810.