Rosa's Cafe, Inc.
Rosa's Cafe is a Texas-based fast-casual Mexican restaurant chain operating 45+ company-owned locations, serving individual consumers via dine-in, drive-thru, DoorDash delivery, and a three-tier catering business, and owned by Bobby Cox Companies.
- Company typePrivate
- Founded1983
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rosa's Cafe, Inc. does
Rosa's Cafe, Inc. (legal entity: Rosa's Café and Tortilla Factory, Ltd.) operates an upscale fast-casual Mexican restaurant chain founded in 1983 in San Angelo, Texas and acquired in 1995 by Bobby D. Cox through its parent holding company Bobby Cox Companies, Inc. The company runs more than 45 company-owned locations concentrated in North, Central, and West Texas, with one additional company-owned unit in Hobbs, New Mexico and one independently owned location in Temecula, California. Its core offering is dine-in and express drive-thru service featuring mesquite-grilled beef and chicken fajitas, made-from-scratch tortillas and sopapillas, tacos, enchiladas, burritos, tamales, and a complimentary salsa bar, supplemented by breakfast service (6:30-10:30 AM daily), kids' meals, family/party trays, and beverages including frozen margaritas.
Revenue is generated through transaction-based sales across four streams: dine-in and drive-thru at physical locations, third-party delivery via a DoorDash partnership, a Heartland-powered gift card program, and a three-tier catering business (full-service for 50+ guests at $21.99/person, delivery catering, and pick-up catering for 25+ guests). The go-to-market motion is direct-to-consumer across individual diners, families, and corporate/private event organizers, with a VIP email loyalty program and organic social channels (Facebook, Instagram, Twitter) supporting customer retention. The underlying technology stack is non-proprietary, relying on standard restaurant POS operations, the DoorDash marketplace, Tripleseat for event/catering management, and Heartland for gift card processing. No AI/ML capabilities, proprietary software platforms, patents, or third-party funding are disclosed; the business is privately held under Bobby Cox Companies with no venture or private equity investment indicated in the available sources.
Rosa's Cafe, Inc. firmographics
Firmographics- Name
- Rosa's Cafe, Inc.
- Legal name
- Rosa's Café and Tortilla Factory, Ltd.
- Website
- https://rosascafe.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosa's Cafe is a Texas-based fast-casual Mexican restaurant chain operating 45+ company-owned locations, serving individual consumers via dine-in, drive-thru, DoorDash delivery, and a three-tier catering business, and owned by Bobby Cox Companies.
- Ownership category
- akta.pro rank
Rosa's Cafe, Inc. industry classification
Industry- Product category
- Fast-Casual Mexican Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Rosa's Cafe, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rosa's Cafe, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Dine-in and Drive-thru Sales: Primary revenue from customers dining in or using the express drive-thru window at restaurant locations throughout Texas.
- Third-party Delivery: Revenue from food delivery orders through DoorDash partnership.
- Catering Services: Full-service catering, delivery catering, and pick-up catering for groups of 15+ people. Full-service catering starts at $21.99 per person with minimum 50 persons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-Service Catering starting at $21.99 per person |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Rosa's Cafe, Inc. product offering
Product offeringCore offering
Rosa's Cafe operates an upscale fast-casual Mexican restaurant chain offering dine-in seating, express drive-thru service, third-party delivery via DoorDash, and multi-format catering. The signature menu items are beef and chicken fajitas marinated and grilled over real West Texas mesquite wood, complemented by traditional tacos, enchiladas, burritos, tamales, made-from-scratch tortillas and sopapillas, plus a complimentary salsa bar.
Product overview
Rosa's Cafe operates as an upscale fast-casual Mexican restaurant chain with a core dine-in and drive-thru service model. The restaurant offers signature mesquite-grilled fajitas alongside traditional Mexican menu items including tacos, enchiladas, burritos, tamales, and sopapillas. The product portfolio includes DoorDash delivery integration for off-premise dining, a VIP email loyalty program with birthday rewards, full-service on-site catering (staffed events for 50+), catering delivery for self-service events, and catering pick-up for groups of 25+. Additional offerings encompass kids' meals, breakfast service (tacos, plates, bowls), family-style meals and party trays, and beverages/desserts. The restaurant utilizes Heartland Gift Card for gift card services, Tripleseat for catering event management, and integrates with Facebook and Google for marketing.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Dine-In & Drive-Thru Service
- Catering Services
Companies that use Rosa's Cafe, Inc.
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Rosa's Cafe, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Rosa's Cafe, Inc. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- DoorDashminorDoorDash delivery partnership allowing customers to order Rosa's favorites for lunch and dinner delivery through the DoorDash platform.
- Snowball ExpressminorRosa's Cafe and parent company Bobby Cox Companies donated full-service catering to serve approximately 2,000 children and spouses of fallen soldiers at the Snowball Express annual event in December 2017. This was a charitable partnership supporting military families.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Rosa's Cafe, Inc. competitors and assessment
Company assessmentBroad incumbents
- Chipotle Mexican Grill: National fast-casual Mexican category leader with strong digital ordering, loyalty, and delivery infrastructure. Sets the customer expectation benchmark that Rosa's competes against in the same fast-casual segment.
- Moe's Southwest Grill: National franchised fast-casual Mexican chain owned by Restaurant Brands International, with broad U.S. footprint and strong digital ordering. Competes with Rosa's for fast-casual Mexican occasions in Texas markets.
- Taco Bell: Largest Mexican QSR chain in the U.S. with extensive drive-thru, delivery, and value menu presence. Competes with Rosa's for Mexican-food occasions at a lower price point and far larger scale.
Emerging players
- Torchy's Tacos: Austin-headquartered premium fast-casual taco concept that has expanded aggressively across Texas and beyond, often in adjacent trade areas to Rosa's. Comparable on price point and menu with a more trend-forward brand.
Regional players
- Pappasito's Cantina: Houston-based full-service Tex-Mex chain owned by Pappas Restaurants with dine-in, catering, and party services in Texas. Comparable on the full-service and catering verticals of Rosa's business.
Direct peers
- Freebirds World Burrito: Texas-born fast-casual burrito and Mexican concept with dine-in and online ordering, competing head-to-head with Rosa's in core Texas metros on similar price points and meal occasions.
- Lupe Tortilla: Houston-based Mexican restaurant chain with fajitas as a signature item, multiple Texas locations, and a long operating history. Closely comparable menu positioning and Texas regional footprint to Rosa's.
- On the Border Mexican Grill & Cantina: Casual dining Mexican chain with dine-in, patio, and to-go service across multiple states. Comparable on menu and price architecture to Rosa's full-service and catering offerings.
- Fuzzy's Taco Shop: Fort Worth-based Mexican fast-casual chain with a strong Texas footprint and franchise model, competing directly with Rosa's in the DFW market on tacos, burritos, and Baja-style Mexican food.
- Taco Cabana: San Antonio-headquartered Mexican fast-casual chain with dine-in, drive-thru, and patio service across Texas, Oklahoma, and New Mexico. Most directly comparable to Rosa's on format, regional density, and menu positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rosa's Cafe, Inc. social profiles
Digital presenceRosa's Cafe, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosa's Cafe, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Rosa's Cafe, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosa's Cafe, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosa's Cafe, Inc.
What does Rosa's Cafe, Inc. do?
Rosa's Cafe operates an upscale fast-casual Mexican restaurant chain offering dine-in seating, express drive-thru service, third-party delivery via DoorDash, and multi-format catering. The signature menu items are beef and chicken fajitas marinated and grilled over real West Texas mesquite wood, complemented by traditional tacos, enchiladas, burritos, tamales, made-from-scratch tortillas and sopapillas, plus a complimentary salsa bar.
Is Rosa's Cafe, Inc. a public or private company?
Rosa's Cafe, Inc. is a private company. It is classified as family owned and is currently operating.
When was Rosa's Cafe, Inc. founded?
Rosa's Cafe, Inc. was founded in 1983. It employs 11 to 50 people.
Where is Rosa's Cafe, Inc. based?
Rosa's Cafe, Inc. is headquartered in Fort Worth, United States, in the North America region.
How does Rosa's Cafe, Inc. make money?
Three revenue lines are on record. Dine-in and Drive-thru Sales are the primary driver. The others are third-party Delivery and catering Services.
Who are Rosa's Cafe, Inc.'s main competitors?
Broad incumbents on record are Chipotle Mexican Grill, Moe's Southwest Grill and Taco Bell. Torchy's Tacos is listed as an emerging player. Pappasito's Cantina is listed as a regional player. Direct peers are Freebirds World Burrito, Lupe Tortilla, On the Border Mexican Grill & Cantina, Fuzzy's Taco Shop and Taco Cabana.
Does Rosa's Cafe, Inc. have an API?
No public API is recorded for Rosa's Cafe, Inc..
What industry is Rosa's Cafe, Inc. in?
Rosa's Cafe, Inc.'s product category is Fast-Casual Mexican Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.