Novagency

What Novagency does

Novagency is a France-based private limited company (SARL) headquartered in Carpiquet, Normandy, that has operated since 2008 as a local managed IT services provider targeting small and medium businesses in the Calvados and Manche departments. The company organizes its offering around five service domains — Administrer (managed services), Communiquer (collaboration and communications), Connecter (connectivity and telecom), Héberger (hosting and cloud), and Sécuriser (security) — and positions itself as a single point of contact for all of a client's IT infrastructure including servers, networks, security, telephony, computers, and peripherals. The company is privately held with 1–10 employees, no disclosed external funding, and no M&A or subsidiary activity.

The core technology is NovaCloud, a proprietary private cloud platform developed over 12+ years that delivers Infrastructure as a Service (IaaS) with virtualized servers and Software as a Service (SaaS) capabilities including collaborative messaging, shared calendars, directory, Drive file sharing, and a professional antispam solution. Underlying infrastructure relies on VMware-based virtualization, and network services span VPN IPSec, MPLS, and third-generation SD-WAN. Hosted telephony is delivered through a Starface technology partnership, with hardware sourced from Dell, Yealink, D-Link, Ubiquiti, and others, and security built around Stormshield, Veeam, and Barracuda. The platform is positioned as 100% private cloud, Made-in-France, and operated under French jurisdiction.

Novagency generates revenue primarily through annual managed services contracts on a subscription/recurring billing cadence, supplemented by one-time hardware sales of professional IT equipment. Pricing is quote-based and not publicly disclosed, and the go-to-market model is direct sales to local SMBs in Normandy, supported by the company website and a self-serve client portal (manager.novagency.fr). Thierry Dethan is identified as the responsible person for publication of the website, and no other executive team members are disclosed in the source data.

Name

Novagency

Legal name

SARL Novagency

Website

https://novagency.fr

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Novagency is a privately held French managed IT services provider (SARL) founded in 2008 in Carpiquet, Normandy, delivering private cloud hosting, hosted telephony, and managed services to small and medium businesses in the Calvados and Manche departments.

Ownership category

akta.pro rank

Product category

Managed IT and Cloud Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

NFV Infrastructure (NFVI) (HDAFANAB)

akta.pro secondary industries

SD-WAN & Virtual CPE (vCPE) (HDAFANAG), NFV Infrastructure (NFVI), Virtual Network Functions (VNFs) & Cloud-Native Network Functions (CNFs) (HDAIAIAB)

Keywords

• Managed IT services
• Private cloud hosting
• Business telephony services
• Collaborative messaging solutions
• Professional antispam services

Headquarters

HQ city

Carpiquet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Managed Services Contracts: Annual service contracts covering supervision, alerts, maintenance, incident resolution, security management, and equipment updates. Includes 24/7 monitoring and remote service restarts. Covers on-site and remote support for networks, telecoms, local IT, and hosted IT.
2. Cloud Hosting (IaaS/SaaS): Private cloud hosting services (NovaCloud) providing virtualized server infrastructure and SaaS applications including collaborative messaging and Drive. Clients avoid investing in physical infrastructure.
3. Hardware and Software Sales: Sale of professional IT hardware including servers, laptops, graphics stations, peripherals, network and security equipment, software, and telephony devices. One-time product sales alongside ongoing service contracts.
4. Telecommunications Services: Internet access services (ADSL, VDSL, SDSL, 4G, fiber), site interconnection (VPN, MPLS, SD-WAN), and hosted telephony services including Trunk SIP and unified communications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Novagency provides outsourced IT services to small and medium-sized businesses in Normandy, France. Its core offering combines a private cloud hosting platform (NovaCloud), managed IT services, business telephony (Novagency Télécom), collaborative messaging, professional antispam email security, and related hardware resale.

Product overview

Novagency is an Agency of Digital Services (Agence de Services du Numérique) offering a unified portfolio of IT solutions organized around five core domains: Administrer (administration/managed services), Communiquer (communication/collaboration), Connecter (connectivity/telecom), Héberger (hosting/cloud), and Sécuriser (security). The core offering is built on NovaCloud, their private cloud platform operating in IAAS and SAAS modes, which underpins hosted telephony, collaborative messaging, and managed services. Telecom services are delivered through Novagency Télécom offering internet access and site interconnection, while Starface-based hosted telephony provides fixed-line IP communications. Collaboration tools include email with shared calendars, file sharing (Drive), and antispam protection. All services can be combined with hardware procurement and are supported by 24/7 monitoring and maintenance contracts.

Differentiator

Problem solved

Functional benefit

Brands

• NovaCloud: Private cloud hosting service (IaaS and SaaS) offering virtualized servers, collaborative messaging, and drive/storage solutions.

Products and services

• NovaCloud Private Cloud Private cloud hosting platform built on virtualized server infrastructure that lets SME customers outsource infrastructure without relying on public multi-tenant cloud, delivered under subscription.
• Managed Services Outsourced IT operations and management for SMEs that do not have in-house IT staff, providing a single point of contact for ongoing infrastructure maintenance and support.
• Novagency Télécom Business telephony services for SME customers, delivered as a subscription-based Novagency product line covering corporate voice needs.
• Communiquer - Collaborative Messaging SaaS-style collaborative messaging suite (email, calendars, and related communication tools) sold as a standalone offering for SME business communications.
• Professional Antispam Professional email antispam service that protects Novagency customers from spam and email-borne threats, sold as a standalone subscription.
• Hardware Sales Resale of IT and communications hardware to SME customers as part of Novagency's product portfolio.
• CMMS / Computerized Maintenance (GMAO) Computerized Maintenance Management System (GMAO - Gestion de Maintenance Assistée par Ordinateur) offering for businesses tracking equipment and maintenance operations.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• StarfacecoreTechnology or IntegrationStarface is a telephony partner providing hosted IPBX and telephony solutions. Novagency offers customized and high-performance telephony services using Starface technology, including flexible, innovative, and scalable phone systems for businesses.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for software and cloud services. Listed among Novagency's technology partner ecosystem.
• VMwarecoreTechnology or IntegrationVirtualization technology partner enabling NovaCloud private cloud infrastructure. Listed among technology partners.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Scaleway: French cloud provider (IaaS/PaaS) with European data sovereignty and bare-metal/managed cloud services. Comparable as a French data-residency cloud alternative, but focused on developers and digital SMBs rather than full outsourced IT.
• Devoteam: French-headquartered IT services and consulting firm with cloud, managed services, and cybersecurity practices. Overlaps with Novagency's cloud hosting and managed services offering, but at enterprise scale.
• OVHcloud: Major French private cloud provider offering IaaS, hosted private cloud, and managed services. Comparable as a French private-cloud-centric competitor but at vastly greater scale, serving customers nationwide including SMBs in Normandy.
• Orange Business: French telco incumbent's B2B arm providing connectivity, hosted telephony, cloud, and managed services to SMBs and mid-market. Overlaps with Novagency across telecom, SD-WAN, cloud, and managed services.
• SFR Business (Altice): Major French business telecom operator offering fixed/mobile, hosted telephony, SD-WAN, and cloud to SMBs. Direct overlap on connectivity, Trunk SIP telephony, and managed services targeting the same Norman SMB base.
• Econocom: European IT services and financing group offering managed services, cloud, workplace, and network services. Comparable multi-domain IT services model targeting mid-market and SMB across France and Benelux.
• Bouygues Telecom Entreprises: French telecom operator's B2B division covering fixed/mobile, SD-WAN, cloud, and managed services. Competes for the same SMB IT budget in Normandy and across France.

Direct peers

• KOESIO: French regional managed IT services and telecom group serving SMBs across multiple regions with managed services, cloud, telephony, and connectivity. Closely mirrors Novagency's service portfolio and SMB target segment, but with multi-regional footprint built via roll-ups.
• Oceanet Technology: French hosting and managed services provider offering private cloud, managed infrastructure, and IT services to SMBs and mid-market. Comparable private-cloud-led MSP model and SMB customer profile.

Others

• Starface (Starface GmbH): European-hosted IPBX vendor whose technology Novagency resells for hosted telephony. Not a direct competitor but a key channel partner whose product roadmap and pricing directly shape Novagency's telephony economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novagency