Butcher Small

What Butcher Small does

Metzgerei Klein GmbH is a family-owned German butcher (Metzgerei) founded in 1926 and headquartered in Kronberg im Taunus, operating under the domain metzgerei.de. The company sells fresh meat (beef, pork, poultry, veal, lamb, game), traditional sausages, cured meats, delicatessen, ready meals in jars, and premium cooking stocks, with all animals traceable back to the specific barns of origin in Hessen, Thüringen, Bayern, and Niedersachsen. It runs two physical retail stores in Kronberg and Oberursel, supported by an in-house daily production facility, and serves German consumers nationwide through a direct-to-consumer e-commerce platform.

The technical foundation is a consumer-facing e-commerce storefront integrated with UPS parcel logistics, payment processing via PayPal, Klarna, and credit card, and email marketing through Brevo. The company's differentiated operational capability is its cold-chain fulfillment: orders are individually cut by trained butchers shortly before a customer-chosen delivery date, vacuum-sealed, packed with insulated cellulose mats and cooling packs, and shipped within a 24-hour window at a maintained 2–3°C for up to 48 hours. The product catalog is complemented by an extensive recipe and cooking-technique content library (covering Niedertemperaturgaren/low-temperature cooking and per-protein recipes) that supports product usage and email engagement.

Metzgerei Klein generates revenue through one-time retail transactions, both online (minimum order €40, free shipping thresholds at €90 within Germany and €149 site-wide) and in physical stores. Pricing is unit-based per kilogram or per 100 grams, with no subscription or contracted-revenue streams. The company has no external investors, no subsidiaries, no acquisitions, and no disclosed funding history, and is managed by family directors Viktoria Klein and Felix Alexander Klein. Geographic reach is domestic Germany only, with German islands excluded from the delivery service.

Name

Butcher Small

Legal name

Metzgerei Klein GmbH

Website

https://metzgerei.de

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Meat & Sausage Retail

NAICS

Meat Retailers (445240)

SIC

Retail-Food Stores (5400), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)

Keywords

• Fresh meat products
• Artisanal sausage products
• Online butcher shop
• Cold chain delivery
• Regional meat sourcing

Headquarters

HQ city

Kronberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Product Sales: Direct e-commerce sales of fresh meat, sausage, and delicatessen products to consumers across Germany. Products are priced per kilogram or per 100g with minimum order values.
2. In-Store Retail Sales: Physical retail sales at company-owned stores in Oberursel and Kronberg locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Butcher Small (Metzgerei Klein GmbH) is a traditional German butcher shop selling fresh meat (beef, pork, poultry, veal, lamb, game), artisanal sausages, delicatessen, grilling cuts, and jarred ready meals. Products are sold directly to consumers through two physical retail stores in Oberursel and Kronberg as well as an e-commerce platform (www.metzgerei.de) offering nationwide cold chain home delivery across Germany with custom cutting for each order.

Product overview

Metzgerei Klein GmbH operates as a traditional German butcher shop (Metzgerei) with an e-commerce platform offering premium meat and sausage products. The core offering is the online shop (Webshop) at metzgerei.de where customers can order fresh meat and sausage products delivered to their homes. The product portfolio centers on fresh meat (Rind/Rindfleisch/beef, Schwein/pork, Geflügel/poultry, Kalb/veal, Lamm/lamb, Wild/game) and sausages (Wurst), with additional delicatessen items (Feinkost) including cheeses, salads, and ready-made meals in jars. The grilling category (Grillen) provides specialized cuts for barbecue enthusiasts. Premium cuts like Rinderfilet (beef tenderloin), Ochsenbäckchen (ox cheeks), and Roastbeef represent the high-end offerings, while everyday items like Hausmacher Blutwurst and various sausages provide accessible options. The company also offers stocks/fonds (Rinderfond, Gemüsefond, Lammfond, Wildfond) for cooking. All products emphasize regional origin from Hessian, Thuringian, Bavarian, and Lower Saxon farms, with handcrafted production since 1926.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Shop / Webshop E-commerce platform at www.metzgerei.de allowing customers to order fresh meat, sausage, delicatessen, grilling products, and jarred meals online with home delivery via cold chain logistics across Germany (excluding islands). Supports Click & Collect from physical stores, with a minimum order of €40 and free shipping on orders over €149.
• Wurst & Fleisch Sortiment (Sausage & Meat Assortment) Full range of fresh meat (beef, pork, poultry, veal, lamb, wild game) and sausage products (salami, ham, cooked sausages, spreadable sausages, slicing sausages, whole sausages, canned sausages) for everyday cooking, grilling, and household meals. Individually cut to specification by trained specialists for each order.
• Feinkost (Delicatessen) Fine food products including cheeses, salads, kitchen-ready and ready-to-eat items, accompaniments, and meals in jars (such as Gulaschsuppe, Chili con Carne, Bolognese, and premium fonds/stocks including Rinderfond, Gemüsefond, Lammfond, and Wildfond).
• Grillen (Grilling) Grilling category featuring steaks, skewers, grill sausages, special cuts (such as Tomahawk Steak), and grilling accessories for barbecue enthusiasts, sourced from regional farms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• EDEKA: Largest German supermarket cooperative with extensive meat departments across thousands of stores. Competes for the same household meat spend via private-label and counter service at vastly larger scale, but does not match Metzgerei Klein's niche provenance-led artisanal positioning.
• REWE: Major German full-line supermarket chain with a strong fresh-meat counter and online grocery offering. Overlaps on retail-grocery meat category but operates as a broad grocery incumbent rather than a specialty butcher, and offers limited traceability or custom-cutting.
• Otto: Largest German D2C online retailer, marketplace, and (via Baur) grocery-adjacent player with broad reach across German consumers. Competes for the same online meat basket and provides a much larger customer acquisition funnel, but does not specialize in fresh butcher operations.

Direct peers

• ButcherBox: US-based DTC meat subscription company delivering curated, high-quality cuts (beef, pork, poultry) directly to consumers nationwide. Highly comparable DTC meat e-commerce model with subscription/value-bundle mechanics analogous to Metzgerei Klein's online shop with parcel minimums and nationwide cold-chain shipping.
• Porter Road: US pasture-raised DTC butcher delivering dry-aged beef and heritage cuts directly to consumers with farm provenance. Directly comparable on premium-quality, provenance-led, e-commerce-first meat retail, though operating at scale across the United States.
• Crowd Cow: US online marketplace delivering source-identified beef, pork, chicken, and seafood with farm-of-origin transparency. Closely comparable on the trace-back-to-farm value proposition and curated e-commerce meat experience, though structured as a multi-farm marketplace rather than a single butcher brand.
• Tom Hixson of Smithfield: UK online butcher with heritage positioning selling dry-aged beef, wagyu, and specialty cuts direct to consumers. Comparable on premium-positioned, e-commerce-led artisan meat retail with curated specialty SKUs and nationwide chilled delivery.
• Lobel's: Family-run US craft butcher (Lobel's of New York) specializing in dry-aged USDA Prime beef and specialty cuts shipped nationwide. Comparable on family ownership, heritage butcher craft, and premium direct-to-consumer meat delivery, though with a US retail footprint and broader product range.
• The Ginger Pig: UK heritage farm-to-counter butcher offering whole-animal sourcing and DTC delivery. Directly comparable as an artisan butcher with deep tradition, farm-sourced supply, and online ordering with cold-chain dispatch, although geographically focused on the United Kingdom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kleinmetzgerei
• LinkedInlinkedin.com/company/metzgerei-klein

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butcher Small