What 4MEEE does

4MEEE Inc. (４MEEE株式会社) is a Tokyo-based lifestyle media company founded in 2018 that operates a content platform targeting Japanese women in their late twenties to early thirties. The company publishes editorial content across five core categories—Fashion, Beauty, Love, Gourmet, and Lifestyle—distributed through its flagship website 4meee.com and a network of social media channels including Instagram (main and dedicated cosmetics account), TikTok, X, Facebook, Pinterest, and note.com. 4MEEE operates as a wholly-owned subsidiary of Interspace Inc. (TSE Standard: ticker 2122), a publicly listed Japanese internet advertising and media company headquartered in Shinjuku, Tokyo. The company employs 11-50 staff and combines full-time editorial leadership with a remote freelance writer/editor network recruited via open applications.

The company's product portfolio extends beyond editorial media into adjacent product lines. The 4MOON femtech application, launched in 2021, provides free women's health tracking across menstrual cycles, fertility, pregnancy, and post-pregnancy wellness, with Apple Health data integration (and Google Fit under development). The iYON beauty brand, launched in 2024, was developed in collaboration with Nippon Television (NTV) and features Momoiro Clover Z member Tamai Shiori as brand ambassador, distributed via e-commerce at iyon.4meee.com. Editorial features include 4MEEE NOTE, the 4MEEE美容部 beauty series, celebrity interview series, and the annual 4MEEE Smart Beauty Award reader/editor voting program. The company also references a sister site, 4yuuu, targeting mothers.

4MEEE generates revenue primarily through advertising on its media properties, with documented integrations of third-party ad networks including Google Ads, Criteo, Amazon Ads, Meta Ads, and Yahoo! Japan. All consumer-facing products (4MEEE media, 4MOON app) are free; iYON is monetized through beauty product e-commerce. The company has accumulated industry recognition in the femtech category (Femtech Japan Award 2023 Gold, WOMAN's VALUE AWARD Femtech 2024 Most Excellent Award) and has pursued adjacent strategic initiatives including a joint menstrual-symptom research study with Tec Doctor and Asuka Pharmaceutical (September 2024) and selection as a supported company under Osaka Prefecture's Smart City Strategy at the 2025 Osaka-Kansai Expo.

Name

4MEEE

Legal name

４MEEE株式会社

Website

https://4meee.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

4MEEE is a Tokyo-based lifestyle media company operating 4meee.com, a content platform targeting Japanese women in their late twenties to early thirties across fashion, beauty, love, gourmet, and lifestyle. It also operates the 4MOON femtech health tracking app and the iYON beauty brand, monetizing primarily through advertising and e-commerce.

Ownership category

akta.pro rank

Product category

Online Lifestyle Media

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Group/Party Makeup Services (HSALAHAK)

akta.pro secondary industry

Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Lifestyle media publishing
• Women's content platform
• Fashion beauty editorial
• Femtech health app
• Beauty brand commerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media advertising: 4MEEE operates as a media platform and generates revenue primarily through advertising. The site displays ads and uses third-party ad networks including Google Ads, Criteo, Amazon Ads, Meta Ads, Yahoo! Japan, and others, as documented in the cookie/privacy policy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

4MEEE is a Japanese lifestyle media platform that publishes editorial content on fashion, beauty, love, gourmet, and lifestyle topics for women in their late 20s to early 30s. The company operates the 4MOON free femtech app covering menstrual, fertility, pregnancy, and post-pregnancy tracking, and distributes the iYON beauty brand developed in collaboration with Nippon Television (NTV). Content is monetized through digital advertising across the website, mobile, and social channels.

Product overview

4MEEE operates a lifestyle media platform targeting women in their late twenties to early thirties, organized around content categories including Fashion, Beauty, Love, Gourmet, and Lifestyle. The company has expanded into product development with the iYON beauty brand (collaboration with NTV) and launched 4MOON, a separate free healthcare app for women's health tracking from menstruation through menopause. The portfolio also includes sister site 4yuuu for mothers. The 4MEEE platform itself features content series like 4MEEE NOTE and 4MEEE美容部, plus the annual 4MEEE Smart Beauty Award.

Differentiator

Problem solved

Functional benefit

Brands

• 4MOON (フォームーン): A healthcare app for women covering menstrual tracking, fertility, pregnancy, and post-pregnancy wellness.

Products and services

• 4MEEE Lifestyle Media Free lifestyle media platform providing daily editorial articles, quizzes, celebrity interviews, beauty tips, and trend content across fashion, beauty, love, gourmet, and lifestyle categories for Japanese women in their late 20s to early 30s.
• 4MOON Health App Free women's healthcare app for iOS and Android providing menstrual cycle tracking, ovulation monitoring, basal body temperature logging, weight and symptom tracking, fertility awareness, pregnancy tracking, and post-pregnancy wellness, with Apple Health data integration.
• iYON Beauty Brand Beauty brand developed in collaboration with Nippon Television (NTV), featuring actress and Momoiro Clover Z member Tamai Shiori (玉井詩織) as brand ambassador, distributed via e-commerce.
• 4MEEE NOTE Editorial blog section within the 4MEEE platform featuring product reviews, fashion coordination, and lifestyle articles contributed by freelance writers and editors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• iYON (アイオン) beauty brand with NTV and 玉井詩織coreGTM or Marketing Partner · 1 January 20254MEEE collaborated with Nippon Television (NTV) and ももクロ member 玉井詩織 (Tamai Shiori) to launch the beauty brand iYON. 玉井詩織 serves as the brand ambassador. The brand was featured in articles on 4MEEE and has a dedicated website (iyon.4meee.com).
• ORBIS (オルビス)minorGTM or Marketing PartnerORBIS collaborated with 4MEEE for a beauty talk show event featuring 佐藤晴美 (Harumi Sato), with coverage published on the 4MEEE platform.
• 佐藤晴美 (Harumi Sato)minorGTM or Marketing PartnerCelebrity and model 佐藤晴美 appeared as a special interview subject and beauty talk show guest in collaboration with ORBIS and 4MEEE. She was also featured as a producer in the 'ガルバト' (Galbato) project on 4MEEE.
• Tec Doctor and あすか製薬 (menstrual symptom research)minorStrategic or Co-development Partner4MOON cooperated with Tec Doctor and Asuka Pharmaceutical (あすか製薬) on a joint research study regarding menstrual-related symptoms, announced September 2024.
• 大阪府スマートシティ戦略部 / 大阪・関西万博 (Osaka Smart City / Osaka-Kansai Expo)minorStrategic or Co-development Partner4MOON was selected as a supported company under Osaka Prefecture's Smart City Strategy division and exhibited at the Osaka-Kansai Expo (大阪・関西万博), announced May 2025.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mery: Mery is a Japanese women's lifestyle media brand covering fashion, beauty, hairstyles, and love topics, targeting a similar demographic to 4MEEE. It operates on a comparable content-publishing and advertising-supported business model.
• Locari: Locari is a Japanese women's lifestyle media platform featuring articles on fashion, beauty, interior design, and recipes. It targets a similar Japanese female readership and competes directly with 4MEEE for advertising budgets and reader attention.
• TRILL: TRILL is one of Japan's largest women's lifestyle media platforms, publishing articles on fashion, beauty, love, and lifestyle. It directly competes with 4MEEE for the same Japanese female audience aged 20-30s and operates a similar advertising-supported content model with multi-channel social distribution.
• Smartlog: Smartlog is a Japanese men's and women's lifestyle media platform covering fashion, beauty, and grooming. While broader in scope than 4MEEE, it competes in the same Japanese content and advertising ecosystem.
• C Channel: C Channel is a Japanese short-form video media platform focused on fashion and beauty content for young women. While more video-centric than 4MEEE, it competes for the same advertising budgets and female 20s-30s demographic in Japan.
• LunaLuna (Eureka): LunaLuna by Eureka is a Japanese women's lifestyle media platform covering fashion, beauty, and lifestyle content for young women. It operates a comparable content-publishing and advertising-supported model targeting a similar Japanese female demographic.

Regional players

• 4yuuu: 4yuuu is the sister site under the same Interspace parent, targeting mothers rather than 4MEEE's late-20s-to-early-30s demographic. It shares corporate ownership and operates an adjacent women's lifestyle media model, making it a strong comparable even though audiences don't directly overlap.

Broad incumbents

• anan (Magazine House): anan is a long-established Japanese women's lifestyle magazine with a strong online presence, covering fashion, beauty, love, and lifestyle topics. As a legacy incumbent extending into digital, it overlaps with 4MEEE's target demographic and content categories.
• non-no (Shueisha): non-no is a major Japanese women's fashion and lifestyle magazine published by Shueisha with a substantial online platform. It targets a similar young female demographic and competes for the same advertising and brand-collaboration opportunities as 4MEEE.

Emerging players

• Cluex (Flo Health Japan operations): Flo Health is a leading global femtech app for menstrual and pregnancy tracking with a significant Japanese user base. It directly competes with 4MEEE's 4MOON app for the same femtech users and competes for B2B healthcare partnerships in Japan.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/4meee_com
• Facebookfacebook.com/4meeecom
• Instagraminstagram.com/4meee_com
• TikToktiktok.com/@4meee_cosme?lang=ja-JP
• Pinterestpinterest.it/4meee0198

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4MEEE