What C Channel does

C Channel Corporation (C Channel株式会社) is a Tokyo-headquartered, public digital media and influencer marketing company founded in April 2015 and listed on the Tokyo Stock Exchange TOKYO PRO Market since May 2020. The company operates three integrated business lines: an owned-media portfolio (C CHANNEL, a lifestyle video media property with 21M+ aggregate followers across TikTok, Instagram, and YouTube; and mamatas, a parenting-focused video media and e-commerce property with the #1 Instagram following among Japanese mother-focused media), the Lemon Square influencer-marketing platform connecting approximately 26,000 registered micro/nano influencers (average 8,500 followers) with brands via gift-based seeding campaigns, and a cross-border China marketing arm operated through its wholly owned Shanghai subsidiary (formerly LUCE Networks, acquired May 2018) that delivers Douyin/RED/Tmall execution plus live commerce support for Japanese brands. The company's revenue mechanics are predominantly B2B enterprise sales to Japanese beauty, cosmetics, and lifestyle brands, monetized through per-campaign influencer marketing engagements, monthly subscriptions for Lemon Urerun (from ¥50,000/month for EC-site UGC integration with conversion tracking), managed-services retainers for China cross-border EC, and live commerce casts under the RealmyU label. C Channel serves 300+ enterprise clients and 210+ brands including BULK HOMME, ETVOS, Welcia Holdings, Tsuruha Holdings, Matsuyama Co., and Perfect Diary, with a stated ¥130% sales-growth case study via SNS×EC integration and 304% growth for Matsuyama Yushi via the RED inbound strategy. The company maintains offices in Tokyo (HQ, Minami-Aoyama), Shanghai (regional HQ for China), and Jakarta (PT CChannel Media Indonesia), is JIS Q 15001 compliant for personal information management, and reports 70 current employees. CEO Morikawa Akira, formerly CEO of LINE Corporation (then LINE Inc.), leads the firm.

Name

C Channel

Legal name

C Channel株式会社

Website

https://corp.cchan.tv

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

C Channel Corporation is a Tokyo-based digital media and influencer marketing company operating the Lemon Square platform (26,000 micro/nano influencers), the C CHANNEL and mamatas owned-media properties, and a China cross-border EC arm via its Shanghai subsidiary. It serves 300+ Japanese beauty, cosmetics, and lifestyle brand clients with influencer matching, UGC-to-EC integration, and Douyin/RED/Tmall execution.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Influencer & Creator Marketing (BPAFAAAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Live Shopping & Stream Commerce Influencer Networks (MPACAGAK), Creator/Influencer Storefront Platforms (CRAFANAC), Social Commerce & Creator Storefronts (Shoppable Links) (MPACAGAI)

Keywords

• Influencer marketing
• Digital media platform
• Cross-border ecommerce
• Social video advertising
• Content marketing services

Headquarters

HQ city

Minami-aoyama

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Platform (Lemon Square): Platform services connecting brands with influencers. Revenue from brand clients using the platform for influencer campaigns and product promotion services.
2. Lemon Urerun Subscription: Monthly subscription service (starting from 50,000 yen/month) displaying influencer posts on EC sites with conversion tracking capabilities.
3. SNS & Video Content Production: Video content production and SNS media distribution services including SUV package offerings for TikTok, Instagram Reels, and YouTube Shorts.
4. China Cross-border EC Services: Comprehensive support for Japanese brands entering China market including Douyin flagship store operation, RED KOL promotion, Tmall operations, and live commerce support through local Shanghai entity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

C Channel operates an influencer marketing platform (Lemon Square) that connects brands with approximately 26,000 registered micro and nano influencers (averaging 8,500 followers) for authentic word-of-mouth promotion via gifting-based campaigns. The company also delivers an EC site integration service (Lemon Urerun, from 50,000 yen/month) that embeds influencer posts on brand websites with per-post conversion tracking, short video advertising packages (SUV Package) across TikTok, Instagram Reels and YouTube Shorts, China cross-border EC services (Douyin, RED KOL, Tmall) through its Shanghai subsidiary, and live commerce support. Owned media properties C CHANNEL (lifestyle) and mamatas (parenting) provide content distribution reaching 21 million+ followers.

Product overview

C Channel operates a multi-platform influencer marketing ecosystem centered on the Lemon Square matching platform. The portfolio comprises: (1) Lemon Square — the core influencer-brand matching platform featuring ~26,000 registered micro-nano influencers with average 8,500 followers and high engagement rates; (2) Lemon Urerun — an EC-site integration module that embeds Instagram influencer posts on brand websites for conversion tracking; (3) C CHANNEL Media — an owned lifestyle video media property with 21M+ followers across major platforms; (4) mamatas — a mother-focused video media and e-commerce property; (5) C Channel上海 — the China operations arm providing Douyin/RED/Tmall cross-border EC services for Japanese brands; (6) RealmyU — a live commerce label; and (7) TikTok Shop operations and SUV Package as promotional service add-ons. The ecosystem spans Japan and China markets.

Differentiator

Problem solved

Functional benefit

Brands

• Lemon Square: 企业与 Inflator ーをマッチングするプラットフォーム。美容・コスメ領域を中心に、SNSでの商品認知・購買促進につながるプロモーションを展開。
• C CHANNEL
• mamatas
• mamatas STORE
• Lemon Urerun
• RealmyU

Products and services

• Lemon Square (レモンスクエア) Influencer marketing platform connecting brands with approximately 26,000 registered micro and nano influencers (average 8,500 followers) for authentic, gifting-based word-of-mouth promotion across TikTok, Instagram, YouTube and other social platforms. Designed for enterprise beauty and lifestyle brands seeking UGC content without paid PR feel.
• Lemon Urerun (レムルン) Monthly subscription service (from 50,000 yen/month) that displays Instagram influencer posts (including Reels) on brand EC sites and landing pages, with per-post click and conversion tracking for ROI measurement. Basic plan includes up to 30 influencer posts. Allows free secondary use for in-store displays and ad creative.
• SUV Package Vertical short video advertising package combining content production with models, multi-platform distribution (TikTok 1.4M followers, Instagram Reels 560K, YouTube Shorts 670K subscribers) and Lemon Square influencer gifting (100 influencers, 85% posting rate). Guarantees 500K aggregate video views.
• TikTok & Instagram Reel Short Video Promotion (Lemon Square) Lemon Square promotional service enabling brands to seed products to up to 50 influencers for TikTok and Instagram Reel video creation, generating volume-based social-commerce SEO visibility for product-related searches. Includes TikTok Shop integration support.
• C Channel上海 (China Cross-border EC Services) China-focused cross-border EC and digital marketing services provided through the Shanghai subsidiary (上海露珏网络信息有限公司). Includes Douyin content creation and distribution, RED (Xiaohongshu) KOL PR, Tmall flagship store operations, and end-to-end support from awareness through purchase for Japanese brands entering the Chinese market.
• RealmyU Live Commerce Label Live commerce label jointly established by C Channel and M-YOU to cultivate live commerce casters who can drive sales through live streaming. Implements a LIVE × short video × ad boost 3-step design framework for TikTok commerce success.

Quantifiable outcome

• 130% sales growth achieved for brands through SNS×EC integrated strategy
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• 株式会社サイバーエージェント (CyberAgent)coreStrategic or Co-development Partner · 4 February 2026Joint webinar partnership for China inbound tourism analysis. C Channel Shanghai and CyberAgent Inbound Business Division co-host webinar on Chinese tourist behavior changes, RED/social media strategies, and 'pre-trip' to 'post-trip' sales conversion. Combines CyberAgent's digital platform expertise with C Channel Shanghai's local market insights.
• Tmallジャパン株式会社 (Tmall Japan)coreStrategic or Co-development Partner · 15 December 2025Joint webinar on W11 Double Eleven EC data and SNS×EC integration strategy for Japanese beauty brands entering China market. C Channel Shanghai and Tmall Japan co-present latest China EC trends, RED×Tmall success flows, and brand case studies achieving 130% sales growth.
• 株式会社SUPER STUDIOmajorGTM or Marketing Partner · 6 November 2025Co-host of 'REAL VALUE Maafia' EC strategy webinar series. Joint seminar with C Channel and 売るネット広告社株式会社 covering TikTok Shop, AI utilization, and D2C/EC winning strategies.
• 売るネット広告社株式会社 (Uru-net)majorGTM or Marketing Partner · 6 November 2025Co-host of EC strategy webinar series alongside SUPER STUDIO and C Channel. Focus on performance advertising and EC sales optimization.
• 株式会社アドインテ (Adinte)coreStrategic or Co-development Partner · 8 July 2025Retail media partnership enabling influencer content to be paired with Welcia Holdings and Tsuruha Holdings purchase data for targeted advertising. C Channel's Lemon Square influencer posts can be used as ad creative and targeted to high-purchase-intent consumers based on retail POS/ID-POS data. Also enables in-store digital signage integration for retail media effectiveness.
• WeWork Japan (株式会社WWJ)minorStrategic or Co-development Partner · 26 April 2024Co-host of Kansai Open Innovation Summit in Osaka. Event focused on open innovation with startup pitches, corporate innovation initiatives, and CEO dialogue between C Channel Morikawa and WeWork Japan CEO Johnny Yu.
• 松山油脂株式会社 (Matsuyama Co., Ltd.)coreGTM or Marketing Partner · 1 December 2023China cross-border EC partnership. C Channel operates Matsuyama Douyin flagship store and provides RED KOL promotion, short video production, and content marketing. Achieved 304% sales growth through RED promotion and flagship operations.
• Perfect Diary / YATSEN TRADING (HK) LIMITEDmajorGTM or Marketing Partner · 27 May 2023Event partnership for Japanese market research. C Channel hosted NICE to ME by Lemon Square event featuring Perfect Diary products before Japan market entry. 17 influencers tested products and provided feedback for brand strategy. Perfect Diary is China top cosmetics brand (T-Mall W11 sales #1 in 2019, 2020).

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Findly: Japanese influencer marketing platform providing creator matching and analytics to brands. Most directly comparable to Lemon Square as a Japan-focused influencer platform serving enterprise brand campaigns.
• AnyMind Group: Tokyo-headquartered influencer marketing and e-commerce enablement platform operating across Asia. Comparable multi-country influencer + EC D2C operating model (similar to C Channel's Japan-China-Indonesia footprint).
• Asobi System: Tokyo-based creator agency and platform representing fashion and lifestyle influencers. Closely comparable as a Japanese creator-economy operator with vertical depth in beauty/fashion, and was an early C Channel investor.
• Trenders: Japanese influencer marketing agency and platform providing TikTok, Instagram, and YouTube creator matching for brand campaigns. Closely comparable to Lemon Square in target buyers and influencer-led campaign model.
• Plural (Influencer Marketing Firm): Japan-based influencer agency and platform providing TikTok live commerce and short-video creation for brands. Most directly comparable to C Channel's RealmyU and TikTok Shop Operations Support services.

Broad incumbents

• CyberAgent: Japanese internet conglomerate with influencer (ABEMA, Ameba), digital advertising, and media businesses. Overlaps with C Channel on influencer marketing, ad networks, and China inbound — already a C Channel webinar partner.
• Dentsu: Largest Japanese advertising agency with influencer, content, and cross-border marketing arms. Competes for Japan-to-China brand budgets and brings broader media-buying scale that C Channel must complement, not substitute.
• Hakuhodo DY Holdings: Major Japanese advertising group with deep digital content, influencer, and creative capabilities. Comparable as a broad incumbent pursuing social-commerce and creator-driven campaigns for Japanese brands.

Emerging players

• Withcrew: Japan-focused influencer marketing platform with TikTok-shop and creator-led commerce capabilities. Comparable as a Japan-only emerging platform focused on social-commerce conversion.

Others

• Red Arrow Digital: TikTok Shop operations and creator monetization infrastructure provider. Comparable as an enabler of live commerce and short-video commerce tooling that complements C Channel's TikTok Shop partnership layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cchannel_tv
• YouTubeyoutube.com/c/CCHANNELTV
• Facebookfacebook.com/c-channel-560094574094090
• TikToktiktok.com/@cchannel_girls
• Instagraminstagram.com/cchannel_jp
• Pinterestpinterest.jp/mamatastv
• LinkedInlinkedin.com/company/c-channel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C Channel