Be Nourished

What Be Nourished does

Be Nourished, LLC, doing business as Center for Body Trust, is a Portland, Oregon-based private wellness education company founded in 2005-2006 by therapist Hilary Kinavey, MS, LPC and dietitian Dana Sturtevant, MS, RD. The company delivers the proprietary Body Trust® methodology — a 17-year-developed therapeutic and educational framework that integrates mental health, nutrition, social justice, liberatory theory, and embodiment practices to help individuals heal disordered eating, body image issues, and weight-stigma trauma. Its customers span three segments: individuals seeking to improve their relationship with food and body, health and wellness professionals pursuing Body Trust certification, and organizations seeking to address systemic weight stigma.

The product portfolio comprises 14 distinct offerings, including the Body Trust Groundwork and Professional Certification training programs, community courses (No More Weighting, School For Unlearning, Menopause Summit, Body Trust in the Age of GLP1s), supplementary trainings (GLP-1 Webinar, Beyond Body Positivity / Fat at Intersections, Motivational Interviewing), one-on-one coaching with practitioner Meg Bradbury, enterprise Organizational Training, the published book "Reclaiming Body Trust," the Body Trust Podcast, and the Body Trust Professional Network directory of certified practitioners. Distribution is direct-to-consumer via the centerforbodytrust.com website, with a hybrid of self-paced courses, cohort-based certification, virtual events (e.g., Menopause Summit), and in-person retreats (MSP). Revenue is generated across five streams: professional training & certification, subscription/individual courses, one-time book sales, organizational training contracts, and recurring coaching services; pricing is not publicly disclosed.

Be Nourished is a founder-owned, bootstrapped LLC with 1-10 employees, no disclosed external funding, no acquisitions, and no institutional investors. It relies on content marketing (podcast, blog, free workbook, newsletter) and community events for demand generation, and supports a public Professional Network that connects certified practitioners with prospective clients. The Body Trust® mark is a registered trademark, and the company's central intangible asset is the methodology itself, built over nearly two decades by the same therapist-dietitian founding team.

Name

Be Nourished

Legal name

Be Nourished, LLC

Website

https://benourished.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Nourished (dba Center for Body Trust) is a Portland-based, founder-owned wellness education company that delivers the proprietary Body Trust® methodology via certification training, community courses, coaching, a book, and organizational training to individuals, health professionals, and enterprises addressing weight stigma and disordered eating.

Ownership category

akta.pro rank

Product category

Wellness Education and Body Image Coaching

NAICS

Educational Support Services (61171), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Body image coaching
• Weight inclusive therapy
• Professional certification training
• Disordered eating recovery
• Organizational wellness training

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Training & Certification: Body Trust Professional Training programs for therapists, dietitians, and health practitioners seeking certification in the Body Trust methodology.
2. Individual Courses & Programs: Self-paced and cohort-based courses for individuals including No More Weighting, School For Unlearning, and Menopause Summit.
3. Book Sales: Sale of the published book 'Reclaiming Body Trust: Break Free from a Culture of Body Perfection, Disordered Eating, & Other Traumas'
4. Organizational Training: Training programs delivered to organizations seeking to address weight stigma and create more inclusive environments.
5. Coaching Services: One-on-one Body Trust coaching services with practitioners like Meg Bradbury.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Be Nourished, operating as Center for Body Trust, delivers body-compassionate and weight-inclusive educational programs built around its proprietary Body Trust® methodology. Its offerings span professional certification trainings for clinicians, community courses and retreats for individuals seeking to heal their relationship with food and body, one-on-one coaching, organizational training for companies, and a published book. The approach integrates clinical nutrition, therapy, social justice frameworks, and embodiment theory developed over 17 years by founders Hilary Kinavey and Dana Sturtevant.

Product overview

Be Nourished operates Center for Body Trust as a multi-product wellness education platform offering professional training programs, community courses, individual coaching, organizational consulting, and published media. The portfolio includes foundational Body Trust 101 programs (No More Weighting, Groundwork Training), advanced professional certification training, specialized community programs addressing specific life stages and concerns (Menopause Summit, GLP-1 focused courses), individual coaching services, and enterprise organizational training. The company also publishes the book 'Reclaiming Body Trust' by founders Hilary Kinavey and Dana Sturtevant, and distributes educational content through the Body Trust Podcast. The ecosystem is supported by a Body Trust Professional Network connecting certified practitioners with individuals seeking support.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Trust Professional Training (Certification)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Noom: Large-scale digital weight-management platform combining psychology-based coaching with nutrition tracking. Competes for the same consumer weight/body audience but with a fundamentally opposite (caloric-deficit) philosophy and vastly larger paid-acquisition infrastructure.
• The Renfrew Center: Largest network of eating-disorder treatment facilities in the U.S., offering residential, PHP, and outpatient care plus professional training. A larger incumbent adjacent to Be Nourished's disordered-eating focus, but operating from a clinical/insurance-reimbursed model rather than a weight-inclusive educational framework.
• WeightWatchers (WW): Iconic consumer weight-management brand with GLP-1 integration, large coaching network, and broad distribution. Operates in direct opposition to Be Nourished's anti-diet philosophy but competes for the same consumer mindshare around weight and body outcomes.
• National Eating Disorders Association (NEDA): Largest U.S. nonprofit addressing eating disorders through awareness, education, and helpline services. Overlaps with Be Nourished's disordered-eating content mission but operates at much broader scale and with a more clinical/neutral stance rather than anti-diet framing.

Direct peers

• Beauty Redefined: Nonprofit organization delivering body-image education through curricula, workshops, and digital content. Operates in the same body-liberation space as Be Nourished with overlapping content-and-education GTM and target audience of individuals seeking body-image healing.
• Project HEAL: Nonprofit providing peer support, treatment access, and community education for people with eating disorders. Comparable to Be Nourished in disordered-eating recovery focus and community/cohort-based programming for individuals, though more focused on clinical treatment access.
• Health at Every Size (HAES) Community / ASDAH: Association for Size Diversity and Health, the umbrella organization promoting the HAES framework globally. Be Nourished's Body Trust approach is rooted in HAES principles, making this the closest philosophical peer with overlapping practitioner-education and movement-building activities.
• The Body Positive: Long-standing nonprofit advancing body liberation through professional training, education programs, and community offerings. Directly comparable mission and product structure (training + community courses + body-acceptance framework) to Be Nourished's Body Trust methodology.
• Intuitive Eating Pros (Tribole & Resch): Official home of the Intuitive Eating framework by Evelyn Tribole and Elyse Resch, offering professional training, certification, and a directory of certified counselors. Highly comparable to Be Nourished's Body Trust certification training in target audience (dietitians/therapists), anti-diet philosophy, and training-as-product model.

Emerging players

• Christy Harrison / Anti-Diet: Anti-diet dietitian, author, and podcast host running a food-peace coaching practice and online courses. Smaller and more individual-practitioner-led than Be Nourished, but operates in the identical weight-inclusive, anti-diet niche with overlapping audience and content GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/benourishedpdx
• Instagraminstagram.com/center4bodytrust
• Xx.com/BeNourished
• LinkedInlinkedin.com/company/be-nourished

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Nourished