Heritage USA Federal Credit Union

What Heritage USA Federal Credit Union does

Heritage USA Federal Credit Union is a federally chartered, member-owned cooperative headquartered at 5507 West Wadley in Midland, Texas, founded in 1949 as Permian Telco Federal Credit Union to serve Southwestern Bell employees. After converting to a multi-common-bond charter in 2002 (when it adopted the Heritage USA name) and merging with West Tex New Mexico FCU (the former Texaco credit union) in 2003, membership was opened under underserved rules to anyone who lives, works, worships, or attends school in Midland or Ector Counties in West Texas. The institution is regulated by the NCUA, federally insured, and designated an Equal Housing Lender.

The credit union operates a standard community-banking product set: deposit accounts (Share Savings at $5 minimum, Free Checking with no monthly fee, Money Market, Certificates of Deposit up to 4.00% APY, and IRAs) and consumer lending (new/used auto loans at 3.49%/4.00% APR, RV/boat/motorcycle loans, signature loans at 9.68% APR, and three-tier MasterCard credit cards from 8.99% to 13.92% APR). Digital delivery runs entirely on third-party platforms — Fiserv for mobile banking and CardValet card controls, Financial.net/MeridianLink for online banking and membership origination, and Early Warning Services' Zelle for P2P payments — with SSL encryption as the disclosed security layer. Physical distribution consists of two operating branches in Midland (Wadley and Greenwood) plus a third HWY 349 branch in development, supplemented by surcharge-free access to roughly 30,000 ATMs nationwide via the CO-OP ATM network.

Revenue is generated primarily through net interest margin on the loan book (auto, credit card, signature, RV/boat/motorcycle) funded by member share deposits and CDs, plus transactional fee income from overdraft/NSF charges ($29.50 per item), wire transfers, stop payments, safe deposit box rentals, and convenience services (notary, coin sorting, VISA gift cards). Member segments span individuals, youth (Good Start and Explorer Rewards programs), and small businesses (business share draft accounts with tiered transaction fees). Operating expenses are absorbed across an 11-50 employee base.

Name

Heritage USA Federal Credit Union

Legal name

Heritage USA Federal Credit Union

Website

https://heritage-usa.net

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage USA Federal Credit Union is a federally chartered, member-owned cooperative in Midland, Texas serving consumers, youth, and small businesses in Midland and Ector Counties through deposit accounts, consumer lending, and Fiserv-powered digital banking on two branches and a third under development.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

General Purpose Credit Cards (FSAKABAA)

Keywords

• Retail banking services
• Consumer lending
• Credit union deposits
• Auto loan financing
• Personal banking accounts

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Heritage USA FCU generates primary revenue through interest charged on loans including auto loans, RV/boat/motorcycle loans, signature loans, and credit cards. Loan products include new and used vehicles (as low as 3.49% APR), RV loans (8.69% APR), motorcycle loans (10.00% APR), signature loans (9.68% APR), and MasterCard credit cards (8.99%-13.92% APR depending on card tier).
2. Fee-based Income: Credit union generates revenue from various service fees including overdraft fees ($29.50 per item), NSF charges ($29.50), wire transfer fees ($20-$25), stop payment fees ($27.50), safe deposit box rentals ($25-$60 annually), ATM fees for foreign transactions ($2.00 withdrawal, $0.50 balance inquiry), and business account transaction fees ($10-$20 monthly based on volume).
3. Share Account and Certificate Deposits: Members deposit savings in share accounts, money market accounts, and certificates of deposit (CDs). The credit union pays APY on these accounts (ranging from 0.05% on basic savings to 4.00% APY on 6-month CDs) and utilizes these deposits to fund loan operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Heritage USA Federal Credit Union is a federally chartered, member-owned cooperative financial institution offering consumer and small-business banking products. Core offerings include share savings, free checking, money market, certificates of deposit, IRA accounts, MasterCard debit and credit cards, new/used auto loans, signature loans, RV/boat/motorcycle loans, and digital banking (mobile app, online banking, Zelle P2P, CO-OP ATM access) to members who live, work, worship, or attend school in Midland or Ector Counties of West Texas.

Product overview

Heritage USA Federal Credit Union is a full-service financial institution offering a unified product portfolio organized around core deposit accounts (Share Savings, Free Checking, Money Market, CDs, and IRA accounts), lending products (auto loans, signature loans, credit cards, RV/boat/motorcycle loans, and loan protection insurance), and digital banking services (mobile banking app, online banking with Bill Pay, Zelle P2P payments, and CO-OP ATM access). Core membership is established through a Share Savings account ($5 minimum), which then unlocks the full suite of checking, savings, loan, and digital services. Convenience services (wire transfers, safe deposit boxes, notary, VISA gift cards) and specialized youth accounts (Good Start for ages 0–12, Explorer Rewards for ages 13–18) round out the offering. All services are integrated through the same online and mobile banking platforms, with third-party integrations including CardValet for card protection, Zelle for P2P payments, and GreenPath for financial wellness coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Account

Quantifiable outcome

• 4.00% APY on 6-month certificates of deposit, 3.75% on 12-month CDs
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• CO-OP ATM NetworkcoreTechnology or IntegrationCO-OP ATM network partnership provides Heritage USA FCU members access to nearly 30,000 surcharge-free ATMs across the United States. Network includes credit union branches, supermarkets, 7-Eleven stores, and freestanding locations. Links to NYCE, STAR, Cirrus, Pulse and Plus networks for expanded ATM access. This is the largest credit union-owned ATM network in the United States, designed exclusively for credit union member benefit.
• GreenPath Financial WellnesscoreStrategic or Co-development PartnerGreenPath Financial Wellness partnership provides Heritage USA members with free financial coaching services through GreenPath's program. Heritage USA incorporates this as part of its financial health program to help members take charge of their financial lives. GreenPath is accessed through the Online Services section of the credit union's website.
• FiservcoreTechnology or IntegrationFiserv powers Heritage USA Mobile banking app, enabling real-time balances, account management, mobile check deposit, bill pay, Zelle payments, card controls (CardValet), branch/ATM locator, and alerts. Fiserv is the technology provider for the credit union's mobile banking infrastructure.
• Early Warning Services (Zelle)coreTechnology or IntegrationHeritage USA FCU offers Zelle person-to-person payment service integrated into online and mobile banking. Zelle enables fast, safe, free money transfers to friends and family. Members enroll through Bill Pay and can send/receive money using email or mobile number. Available within existing online/mobile banking with no additional app download required.
• MeridianLinkcoreTechnology or IntegrationMeridianLink provides the online membership application platform for Heritage USA FCU. Prospective members apply through consumer.meridianlink.com to open accounts with minimum $5 share deposit. The platform handles the membership onboarding process including identity verification and account setup.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• InTouch Credit Union: Texas-based credit union offering consumer and business banking with digital channels. Competes for retail deposits and loans in overlapping Texas markets.
• Greater Texas Credit Union: Texas community credit union serving Central and parts of West Texas with consumer deposits, lending, and digital banking. Adjacent regional competitor to Heritage USA's member base.

Broad incumbents

• Security Service Federal Credit Union: Large Texas-based federal credit union with statewide branch network and full digital banking. Competes with Heritage USA for Texas consumer deposits and loans but at substantially larger scale.
• Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas, offering a full suite of consumer banking products with extensive branch and digital channels. Competes for retail members across the state.
• Texas Dow Employees Credit Union (TDECU): Texas community-charter credit union offering checking, savings, lending, and digital banking across the state. Provides broader product set and geographic reach than Heritage USA.
• University Federal Credit Union (UTFCU): Texas community-charter credit union offering consumer banking, lending, and digital services. Comparable member-owned model but with broader geographic and product reach.

Direct peers

• Texas Trust Credit Union: Mid-size Texas community credit union providing checking, savings, auto loans, and credit cards to retail members. Comparable member-owned community banking model with similar product mix.
• First Basin Credit Union: Community credit union headquartered in Odessa, TX, serving the Permian Basin including Midland and Ector Counties. Direct competitor in the same two-county footprint with overlapping consumer lending and deposit products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heritage-USA-FCU-137811652903708
• Xx.com/heritageusafcu
• LinkedInlinkedin.com/company/heritage-usa-federal-credit-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage USA Federal Credit Union