Beston Amusement Equipment

What Beston Amusement Equipment does

Beston Amusement Equipment (legal name Henan Beston Rides Co., Ltd.) is a privately held Chinese designer, manufacturer, and EPC contractor of amusement rides, headquartered in Zhengzhou, Henan Province, with production operations on a 200,000 square meter factory site in the Jiaozuo Economic and Technological Development Zone. The company was founded in 2012 and operates with 251–500 employees, including a 20-person R&D team, supported by six overseas branches and a cumulative installed base of 5,000+ projects across 80+ countries.

The product portfolio spans thrill rides (roller coasters in multiple variants, drop towers of 31–55m, pendulum rides with up to 360° swing, swing towers, top spin, pirate ships), family rides (ferris wheels from 30–103m, carousels including double-deck configurations, flying chairs, self-control planes, bumper cars, disco rides), and kiddie/indoor equipment (wacky worm and dragon roller coasters, indoor playground and trampoline park equipment). Recent R&D output includes the Zero-G Elevator (35m drop tower) and the Space Turbo 360° foundation-free pendulum ride. Manufacturing is certified to CE, ISO, TUV, ASTM, BV, and GOST standards, and the engineering process uses custom CAD and 3D layout design with culture-tailored theming to address local market preferences.

The business model is a custom quote-based, project-driven B2B operation: revenue is generated primarily from one-time equipment sales, multi-year EPC service contracts (park planning, R&D, manufacturing, logistics, on-site construction, safety testing, and staff training), and an aftermarket spare parts stream tied to the installed base. Go-to-market is direct enterprise field sales supported by website inquiry capture and active participation in industry expos (IAAPA, DEAL, RAAPA, ENADA, ATRAX, Asia-Expo, America-Expo, Thailand-Expo). Customer segments include private theme park developers, municipal/government public park authorities, family entertainment center operators, and existing parks undertaking renovation/upgrades, with documented enterprise and government references in Indonesia, Russia, Kazakhstan, Kyrgyzstan, and Malaysia.

Name

Beston Amusement Equipment

Legal name

Henan Beston Rides Co., Ltd.

Website

https://bestonamusementequipment.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Beston Amusement Equipment is a Chinese custom manufacturer and EPC contractor of amusement rides, exporting roller coasters, drop towers, pendulum rides, ferris wheels, and full park projects to theme park developers and municipal governments across 80+ countries.

Ownership category

akta.pro rank

Product category

Amusement Ride Manufacturing

NAICS

All Other Amusement and Recreation Industries (71399)

akta.pro primary industry

Water Park Equipment & Technology Suppliers (Slides, Pumps, Filtration, Ride Systems) (THAAABAK)

akta.pro secondary industries

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD), Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Amusement ride manufacturing
• Theme park equipment
• EPC park solutions
• Thrill ride design
• Family ride supply

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Amusement Ride Manufacturing: Design and manufacture of custom amusement rides including roller coasters, pendulum rides, drop towers, ferris wheels, pirate ships, and family/kiddie rides. Revenue generated from one-time equipment sales with customization options based on client specifications.
2. EPC Services: Full-cycle Engineering, Procurement, and Construction services including park planning, creative R&D, precision manufacturing, global logistics, and on-site expert support for park construction, safety testing, and staff training.
3. Spare Parts & Aftermarket: Ongoing support services for installed rides including spare parts and maintenance support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Beston Amusement Equipment designs, manufactures, and supplies custom amusement rides—including roller coasters, drop towers, pendulum rides, ferris wheels, pirate ships, swing towers, carousels, bumper cars, and family/kiddie rides—for theme parks and entertainment venues worldwide. The company also delivers full-cycle EPC (Engineering, Procurement, and Construction) services covering park planning with custom CAD and 3D layouts, design, manufacturing, global logistics, on-site construction, safety testing, and staff training.

Product overview

Beston Amusement Equipment is a designer and manufacturer of amusement rides offering a comprehensive portfolio of thrill rides, family rides, kiddie rides, and indoor rides. The product portfolio includes Roller Coasters (various types: 4/6 Loop, Inverted, Dual-track, Magic Loop), Drop Towers (31m, 43m, 55m), Pendulum Rides (60°/120°/360° swing angles), Pirate Ship Rides (24-70 seats), Ferris Wheels (30-103m), Swing Towers (32m, 44m, 53m), Flying Chair Rides (12-36 seats), Self-control Planes (12/16/20/24 seats), Carousel Rides including Double Deck variants (46-92 seats), Energy Storm (32 seats), Top Spin Rides, Disco Rides (22-40 seats), Bumper Cars (Electric, Inflatable, Skynet, Ground Grid types), and specialized Kiddie rides (Wacky Worm, Wild Mouse, Dragon Roller Coasters). The company also provides Indoor Playground Equipment and Trampoline Park Equipment. Additionally, Beston offers turnkey EPC services encompassing park planning, custom R&D, precision manufacturing, global logistics, and on-site construction support. The company has recently launched new R&D products including the Zero-G Elevator (35m drop tower) and Space Turbo 360° (foundation-free pendulum ride).

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Coaster Roller coaster rides for theme parks available in multiple configurations including 4/6 Loop, Inverted, Dual-track, and Magic Loop variants, for buyers developing large-scale amusement parks.
• Drop Tower Vertical drop tower rides available in heights of 31m, 43m, and 55m, providing high-thrill freefall experiences for theme park operators.
• Pendulum Ride Pendulum thrill rides with configurable swing angles of 60°, 120°, and 360° for amusement park buyers seeking high-thrill attractions.
• Pirate Ship Ride Pirate ship amusement ride with capacity ranging from 24 to 70 seats for theme park operators and family entertainment centers.
• Ferris Wheel Ferris wheel rides available in heights ranging from 30m to 103m for parks and scenic developments seeking landmark family attractions.
• Swing Tower Swing tower rides available in heights of 32m, 44m, and 53m for theme park operators seeking vertical-motion thrill attractions.
• Flying Chair Swing Ride Flying chair ride with capacity of 12 to 36 seats, suitable for family entertainment centers and theme park midways.
• Self-control Plane Self-control plane ride available in capacities of 12, 16, 20, or 24 seats for family entertainment venues.
• Carousel Ride (Double Deck) Double-deck carousel ride with capacity ranging from 46 to 92 seats for high-throughput parks and municipal leisure developments.
• Energy Storm High-capacity thrill ride accommodating 32 seats for theme park operators seeking spinning-motion attractions.
• Top Spin Ride Top spin thrill ride featuring rotating arms that spin riders through multiple inversions, for theme park operators.
• Disco Ride Disco-themed ride with capacity of 22 to 40 seats featuring spinning motion for family and mid-thrill segments.
• Bumper Cars Bumper cars available in multiple configurations: Electric, Inflatable, Skynet, and Ground Grid, suitable for family entertainment centers and theme park midways.
• Wacky Worm Roller Coaster Compact roller coaster designed for children with capacity of 20 or 24 seats for family entertainment centers and children's amusement parks.
• Wild Mouse Roller Coaster Wild mouse style roller coaster designed for family and children's amusement parks.
• Dragon Roller Coaster Dragon-themed roller coaster designed for children and families, suitable for children's amusement parks and family entertainment centers.
• Indoor Playground Equipment Playground equipment designed for indoor amusement facilities, targeting family entertainment center operators and indoor venue developers.
• Trampoline Park Equipment Trampoline and related equipment for indoor trampoline park facilities, targeting indoor entertainment venue operators.
• Zero-G Elevator 35-meter drop tower ride featuring zero-gravity freefall experience, the latest R&D product launched globally by Beston for theme park buyers.
• Space Turbo 360° Foundation-free pendulum ride with 360-degree rotation capability, the latest R&D product launched globally by Beston for theme park buyers.
• EPC Services (Park Planning, Design, Manufacturing, Logistics, Construction) Full-cycle EPC (Engineering, Procurement, Construction) services covering park planning with custom CAD and 3D layouts, culture-tailored R&D, precision manufacturing (CE, ISO, TUV certified), global logistics, and on-site construction support including safety testing and staff training for theme park and leisure project buyers.

Quantifiable outcome

• Up to 50,000 daily peak visitors for flagship projects
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• ATRAXminorGTM or Marketing PartnerIndustry trade show partnership. Beston Rides participates in ATRAX exhibitions for industry visibility and networking.
• DEAL (Dubai Entertainment and Leisure)coreGTM or Marketing PartnerMajor industry expo partnership in the Middle East market. Beston Rides actively participates in DEAL exhibitions and events.
• RAPPAcoreGTM or Marketing PartnerRussian amusement park association partnership. Beston Rides participates in RAPPA EXPO events for market presence in Russia and CIS regions.
• IAAPA (International Association of Amusement Parks and Attractions)coreGTM or Marketing PartnerGlobal industry association membership and expo participation for worldwide industry visibility.
• ENADAminorGTM or Marketing PartnerItalian amusement industry expo partnership for European market presence.
• America-ExpominorGTM or Marketing PartnerIndustry expo partnership for North and South American market visibility.
• Asia-ExpominorGTM or Marketing PartnerIndustry expo partnership for Asian market presence.
• Thailand-ExpominorGTM or Marketing PartnerIndustry expo partnership for Thailand and Southeast Asian market visibility.
• CAPPA (China Association of Amusement Parks)minorGTM or Marketing PartnerChina amusement park industry association membership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mack Rides: German family-owned manufacturer of roller coasters, dark rides, and water park attractions. Direct competitor with comparable full-portfolio ride manufacturing and EPC service capabilities, and a stronger European customer base.
• Jinma Rides: Chinese manufacturer of amusement rides and theme park equipment. Closest direct Chinese peer to Beston, competing in roller coasters, family rides, and EPC delivery for emerging-market theme park developers.
• Vekoma: Dutch manufacturer of roller coasters, family rides, and themed attractions for global theme parks. Direct competitor to Beston in custom amusement ride engineering and EPC delivery, with stronger brand recognition in Western markets.
• Zamperla: Italian manufacturer of amusement rides including roller coasters, spinning rides, and family attractions. Direct competitor overlapping with Beston on thrill and family ride categories with a globally recognized brand.
• ABC Rides: Another major Chinese amusement ride OEM offering thrill rides, family rides, and EPC services. Competes head-to-head with Beston on pricing, emerging-market EPC contracts, and global export reach.
• Intamin Amusement Rides: Swiss/Liechtenstein-based manufacturer of roller coasters, drop towers, and water rides. Direct competitor in the high-capacity thrill-ride segment where Beston's drop towers and pendulum rides compete.
• Premier Rides: US-based manufacturer specializing in high-thrill roller coasters and launched coasters. Comparable in ride engineering and EPC delivery for North American and Middle Eastern theme park developers.
• S&S Worldwide: US manufacturer of pneumatic and tower rides (drop towers, slingshot, free-fall). Direct overlap with Beston's drop tower and thrill ride categories globally.
• Dynamic Attractions: Canadian designer of dark rides and themed attractions. Overlaps with Beston on theme park EPC delivery, particularly for government and resort-led projects in Asia and the Middle East.

Emerging players

• WhiteWater West: Canadian manufacturer of water park attractions and rides. Comparable to Beston's water park equipment segment (e.g., Malaysia project) and EPC delivery model for resort and theme park clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BestonAmusementEquipmentCompany
• Facebookfacebook.com/amusementparkridesforsale
• LinkedInlinkedin.com/company/bestonamusementparkrides
• Instagraminstagram.com/bestonamusementparkrides
• TikToktiktok.com/@bestonamusement.official
• Pinterestpinterest.com/bestonamusementparkrides
• Xx.com/bestonamusement

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beston Amusement Equipment