What Vreugdenhil does

Vreugdenhil Berging BV is a privately held Dutch mobility service company headquartered at Zuiderweg 30, Rijswijk (ZH), with dependances in Leiden, Zoetermeer, and Rotterdam, plus an EV/PHEV stalling facility in Den Hoorn. Founded in 1947 with 51-100 employees, the company specializes in vehicle recovery (berging), transport, roadside assistance (pechhulp), replacement vehicles, and EV/hybrid battery incident management for individual motorists, fleet operators, and insurance/roadside assistance partners across the South Holland regions of Haaglanden, Hollands-Midden, and Rotterdam-Rijnmond, with nationwide Dutch coverage delivered through a partner network.

The underlying technology is operationally intensive rather than software-based: a 24/7 dispatch center (meldkamer) coordinates a fleet of recovery vehicles, including hook-arm vehicles for deploying purpose-built containers. Differentiated capabilities include Water Submersion Containers that cool Li-ion battery packs and contain contaminated firefighting water, Salvage Containers co-developed with Battery Safety Solutions with aerosol and sprinkler fire suppression for transporting EVs at risk of thermal runaway, and PGS37-compliant compartmentalized EV/PHEV storage facilities with FIRETEXX fire-resistant materials. Staff are trained per the NEN9140 standard for safe EV working, and the company holds VCA, SCCM, and VBM certifications.

Commercially, Vreugdenhil operates a pure transaction-fee model: pay-per-incident pricing with no membership or subscription required, starting from €125 per roadside assistance event, with add-on revenue from replacement vehicle rental, heavy vehicle (truck/bus) recovery, and specialized EV/hybrid incident work. Distribution is direct via 24/7 emergency phone, the Vreugdenhil app, online request form, and B2B referral channels. The company grew inorganically in March 2023 by acquiring Bergingsbedrijf Joh. van der Zand BV in Waardenburg as a wholly owned subsidiary, expanding geographic reach beyond South Holland.

Name

Vreugdenhil

Legal name

Vreugdenhil Berging BV

Website

https://vreugdenhilberging.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

Vreugdenhil Berging BV is a Dutch privately held vehicle recovery and roadside assistance provider serving individual motorists, fleet operators, and EV/hybrid owners across the Netherlands with 24/7 dispatch, proprietary EV battery incident management equipment, and replacement vehicle services.

Ownership category

akta.pro rank

Product category

Vehicle Recovery & Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410), Passenger Car Rental (532111)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industries

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM), Accident Replacement & Insurance Courtesy Vehicle Programs (TLABAAAK)

Keywords

• Vehicle recovery services
• Roadside assistance
• Vehicle transport
• EV battery management
• Heavy vehicle towing

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pechhulp (Roadside Assistance): On-demand roadside assistance for stranded motorists. No membership or contract required. Customers pay a one-time fee per service event. Price starts from €125 per incident. Includes on-site repair, battery service, tire service, and transport to destination if repair is not possible on-site.
2. Autoberging (Vehicle Recovery/Towing): Recovery and towing of passenger vehicles, trucks, and buses after accidents or breakdowns. Transport to desired destination including dealer, workshop, or other specified location.
3. Autotransport (Vehicle Transport): Transport of vehicles, including delivery to specified end destinations.
4. Vervangend Vervoer (Replacement Vehicle): Loan/rental of replacement vehicles while the customer's vehicle is being repaired or transported. Multiple replacement vehicle classes are available.
5. EV/Hybrid Incident Management: Specialized services for electric vehicle and hybrid battery incidents including cooling, recovery, and secure storage of EVs after thermal events or accidents.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vreugdenhil Berging BV provides 24/7 vehicle recovery (berging), roadside assistance (pechhulp), vehicle transport, and replacement vehicle services across the Netherlands. The company dispatches a fleet of recovery vehicles from four branches in South Holland and uses a nationwide partner network for broader coverage, with specialized equipment for electric vehicle and hybrid battery incidents including water immersion cooling containers and salvage containers with fire suppression.

Product overview

Vreugdenhil Berging BV operates as a traditional automotive mobility service provider offering a unified portfolio of roadside assistance, vehicle recovery, and transport services. The core offerings include Pechhulp (roadside assistance), Autoberging (vehicle recovery), Vrachtwagen en Busberging (heavy vehicle recovery), and Autotransport. The company has developed specialized capabilities for Electric Vehicles and Hybrids through its AAV specialist division, utilizing proprietary equipment including Waterdompelcontainers for battery cooling and Salvage Containers with aerosol fire suppression systems. Services are available 24/7 across the Netherlands through strategically located branches.

Differentiator

Problem solved

Functional benefit

Products and services

• Pechhulp (Roadside Assistance) 24/7 emergency roadside assistance for stranded motorists across the Netherlands, including on-site repair, battery service, tire changes, fuel delivery, and transport if repair is not possible on-site. Starting from €125 per incident with no membership required.
• Autoberging (Vehicle Recovery/Towing) Vehicle towing and recovery services for passenger cars after accidents or breakdowns, transporting vehicles to a dealer, workshop, or other specified destination.
• Vrachtwagen en Busberging (Truck & Bus Recovery) Heavy vehicle recovery services for trucks and buses, using specialized equipment for large vehicles.
• Autotransport (Vehicle Transport) Transport of vehicles to specified end destinations, including delivery from a Vreugdenhil branch to a customer's chosen address.
• BMW Service Centre Dedicated BMW service center providing automotive maintenance and repair for BMW vehicles.
• Wegsleepregeling en Wielklemservice (Road Clearance & Wheel Clamp Service) Specialized operations including road clearance services (wegsleepregeling) and removal of wheel clamps.
• Specialist Hulpverlening AAV (Alternatively Powered Vehicle Assistance) Specialized assistance for Electric Vehicles (EV), Plug-in Hybrid Electric Vehicles (PHEV), and Hydrogen vehicles, including battery fire management, thermal runaway prevention, and secure storage.
• Vervangend Vervoer (Replacement Vehicle) Loan/rental of replacement vehicles in multiple classes while the customer's vehicle is being repaired or transported, ensuring continued mobility.

Quantifiable outcome

• Response time: average within 30 minutes (as stated for Wateringen and general pechhulp service)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Bergingsbedrijf Joh. van der Zand BVcoreOthers · 1 January 2023Internationaal Bergingsbedrijf Joh. van der Zand BV in Waardenburg became a subsidiary (dochteronderneming) of Vreugdenhil Berging BV following the sudden passing of Arno de Heus, commercial manager co-owner. This acquisition expands Vreugdenhil's geographic footprint.
• Alliance Global AssistancecoreChannel Partner/ Reseller/ DistributorAlliance Global Assistance is listed as a business reference and partner of Vreugdenhil Berging BV. They refer stranded motorists and emergency assistance cases to Vreugdenhil for vehicle recovery and roadside assistance services.
• Arriva Bus & CoachcoreChannel Partner/ Reseller/ DistributorArriva Bus & Coach is listed as a business reference and partner of Vreugdenhil Berging BV. They utilize Vreugdenhil's bus and truck recovery services for vehicle breakdowns and incidents.
• Battery Safety SolutionscoreTechnology or IntegrationBattery Safety Solutions collaborated with Vreugdenhil to develop the Salvage Container equipped with Aerosol and Sprinkler fire suppression system. This co-developed product enables safe transport of EVs suspected of thermal runaway risk without further damage to the vehicle.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Multimer: Dutch vehicle recovery, transport and disposal specialist with comparable service lines including berging, transport and end-of-life vehicle processing.
• BCS Group (BCS Berging): Dutch vehicle recovery and logistics operator providing towing, transport and storage services. Closely comparable on berging, dispatch operations and fleet-based recovery in the Dutch market.
• Route Mobiel: Dutch roadside assistance and vehicle recovery provider serving stranded motorists and fleets. Highly comparable on transactional roadside response, recovery and replacement-vehicle services across the Netherlands.
• ANWB Wegenwacht: The dominant Dutch roadside assistance and vehicle recovery provider, operating nationwide with a large membership base. Directly comparable to Vreugdenhil on pechhulp, berging, and EV-related incident response in the same Dutch market.

Others

• Stichting VBB / Erkende Bergingsbedrijven: Dutch industry body representing recognized recovery companies and setting operational standards. Comparable as an ecosystem participant — Vreugdenhil is itself a VBM member — that defines the regulatory and operating norms of the berging industry.

Regional players

• Takel- en Bergingsbedrijf Vermeer: A Dutch regional towing and recovery specialist focused on roadside assistance and vehicle transport. Comparable service mix to Vreugdenhil but serving different Dutch regions, reducing direct overlap.
• Dalton Berging: Netherlands-based regional recovery operator providing towing, vehicle transport and storage. Comparable service portfolio to Vreugdenhil but with a focused regional footprint in different parts of the country.

Broad incumbents

• SOS International: European roadside assistance and mobility provider that dispatches local recovery partners across multiple countries. Comparable as a referral-style B2B partner and indirect competitor via its Dutch partner network.
• Bergingsbedrijf Pon: Pon is a large Dutch automotive services group with recovery and fleet-related operations. Comparable as a broader-incumbent player in Dutch vehicle mobility and roadside/recovery services.

Emerging players

• EV Rescue / Battery Safety Solutions (services arm): Dutch specialist in EV battery incident management whose fire-suppression technology underpins Vreugdenhil's Salvage Container. Comparable as an emerging specialist in EV-specific roadside and incident management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vreugdenhil_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vreugdenhil