Routemobiel
Route Mobiel was a discontinued Dutch insurance brand offering standalone roadside assistance (pechhulpverzekering) coverage to individual vehicle owners in the Netherlands, now winding down with customers transitioning to OHRA Autoverzekering.
- Company typePrivate
- Founded2004
- HeadquartersAmstelveen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Routemobiel does
Route Mobiel was a Dutch insurance brand that provided roadside assistance (pechhulpverzekering) coverage to individual vehicle owners in the Netherlands. The brand operated as a single-product line under VIVAT Schadeverzekeringen N.V., offering breakdown assistance, towing, emergency roadside help, and replacement vehicle arrangements as a standalone insurance policy. Distribution was through the VIVAT and OHRA insurance platform, selling directly to Dutch consumers.
Following NN Group's acquisition of VIVAT Schadeverzekeringen, Nationale-Nederlanden discontinued the Route Mobiel roadside assistance product effective December 17, 2020. New sales ceased from that date, and existing customers remained insured until their policy expiration. Affected policyholders were offered the option to transition to OHRA Autoverzekering, which bundles roadside assistance coverage within a broader auto insurance product. The brand is now in a wind-down phase, continuing in a limited capacity primarily as a customer service entity for legacy policyholders.
The business model was straightforward insurance distribution: collect premiums for roadside assistance coverage and pay claims when policyholders experienced vehicle breakdowns. There is no disclosed technology platform, pricing structure, or revenue figure. Headcount, office locations, and operational details are not publicly disclosed. The company had no AI capabilities, no app or API offerings, and no reported partnerships beyond its parent group integration.
Routemobiel firmographics
Firmographics- Name
- Routemobiel
- Legal name
- Route Mobiel
- Website
- https://routemobiel.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Route Mobiel was a discontinued Dutch insurance brand offering standalone roadside assistance (pechhulpverzekering) coverage to individual vehicle owners in the Netherlands, now winding down with customers transitioning to OHRA Autoverzekering.
- Ownership category
- akta.pro rank
Routemobiel industry classification
Industry- Product category
- Roadside Assistance Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industry
- Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)
Keywords
Where Routemobiel is headquartered
LocationHeadquarters
- HQ city
- Amstelveen
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Routemobiel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels1 record
Routemobiel product offering
Product offeringCore offering
Route Mobiel sold a single roadside assistance insurance product (pechhulpverzekering) that provided policyholders with breakdown help, towing, and related motor assistance when their vehicle experienced a flat tire, engine failure, or other roadside emergency. The product was offered to individual vehicle owners in the Netherlands as a standalone policy, and was discontinued by Nationale-Nederlanden on December 17, 2020, with existing customers covered until policy expiration and transitioned to OHRA Autoverzekering.
Product overview
Routemobiel offered a single product: the Route Mobiel pechhulpverzekering (breakdown assistance insurance). This standalone breakdown assistance service provided roadside help, towing, and related motor assistance coverage. The product has been discontinued since December 17, 2020, with existing policies honored until expiration. Customers have been transitioned or directed to OHRA Autoverzekering which includes breakdown assistance as a bundled feature.
Differentiator
Problem solved
Functional benefit
Products and services
- Route Mobiel pechhulpverzekering Standalone breakdown assistance insurance product for individual Dutch vehicle owners, covering roadside help, towing, and related motor assistance in the event of flat tires, engine failures, or other roadside emergencies. The product was discontinued by Nationale-Nederlanden on December 17, 2020, with existing policies honored until expiration and policyholders migrated to OHRA Autoverzekering.
Companies that use Routemobiel
Customer profileSegments1 record
Ideal customer profiles1 record
Routemobiel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Routemobiel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OHRAcoreOHRA, part of Nationale-Nederlanden Schadeverzekering Maatschappij N.V., became the new insurer for VIVAT customers including Route Mobiel policyholders. Route Mobiel customers are being transitioned to OHRA Autoverzekering which includes roadside assistance coverage.
- VIVAT Schadeverzekeringen N.V.coreRoute Mobiel was a brand under VIVAT Schadeverzekeringen N.V. VIVAT was acquired by Nationale-Nederlanden, with OHRA becoming the new insurance provider for Route Mobiel customers. The brand's roadside assistance product was discontinued effective December 17, 2020.
Recent moves3 records
Routemobiel competitors and assessment
Company assessmentDirect peers
- OHRA: OHRA (part of NN Group/Nationale-Nederlanden) is the direct successor product to Route Mobiel. All Route Mobiel pechhulp policyholders were transitioned to OHRA Autoverzekering, which bundles roadside assistance – making OHRA the closest functional peer and the entity that actually absorbed Route Mobiel's customer book.
- ANWB Wegenwacht: ANWB Wegenwacht is the dominant Dutch roadside assistance membership and breakdown cover provider, directly competing with the Route Mobiel pechhulpverzekering product offering on roadside help, towing and replacement-vehicle services for Dutch motorists.
- Allianz Assistance Netherlands: Allianz Assistance provides roadside assistance, towing and breakdown cover in the Netherlands under a global assistance brand, directly competing with Route Mobiel's bundled roadside assistance insurance on product scope and target customer.
Broad incumbents
- Interpolis (Achmea): Interpolis, also part of Achmea, sells personal auto insurance in the Netherlands that bundles roadside help and towing, directly overlapping the use case Route Mobiel served within a broader insurance suite.
- Centraal Beheer (Achmea): Centraal Beheer is a large Dutch multi-line insurer (part of Achmea) whose auto products include roadside assistance cover comparable to Route Mobiel's offering, addressing the same Dutch consumer need within a broader personal lines portfolio.
Regional players
- Klaverblad Verzekeringen: Klaverblad is a Dutch mutual insurer selling auto and roadside-assistance cover to individuals and SMEs in the Netherlands, addressing the same roadside emergency use case as Route Mobiel within a regional, relationship-driven model.
- Univé: Univé is a Dutch cooperative insurer offering auto insurance with roadside assistance add-ons, competing for the same Dutch individual driver customer segment that Route Mobiel targeted, but through a mutual/cooperative model.
- FBTO: FBTO (part of Achmea) is a Dutch direct-to-consumer online insurer whose auto policies include roadside assistance, comparable to Route Mobiel's value proposition but distributed via a digital-first channel rather than a dedicated roadside brand.
Emerging players
- Eurocross Assistance: Eurocross is a Dutch-headquartered international assistance provider offering roadside, home and travel assistance services, overlapping with Route Mobiel on roadside and towing delivery for Dutch policyholders via B2B partnerships with insurers.
Others
- ARAG Rechtsbijstand: ARAG is a Dutch legal-protection insurer that also bundles practical roadside and mobility assistance cover in some products; while not a direct roadside-only competitor, it sits in the same Dutch consumer-protection insurance ecosystem as Route Mobiel.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Routemobiel social profiles
Digital presenceRoutemobiel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Routemobiel leadership team
Management profileNumber of profiles
Profiles1 record
Routemobiel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Routemobiel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Routemobiel
What does Routemobiel do?
Route Mobiel sold a single roadside assistance insurance product (pechhulpverzekering) that provided policyholders with breakdown help, towing, and related motor assistance when their vehicle experienced a flat tire, engine failure, or other roadside emergency. The product was offered to individual vehicle owners in the Netherlands as a standalone policy, and was discontinued by Nationale-Nederlanden on December 17, 2020, with existing customers covered until policy expiration and transitioned to OHRA Autoverzekering.
Is Routemobiel a public or private company?
Routemobiel is a private company. It is classified as corporate owned and is currently operating.
When was Routemobiel founded?
Routemobiel was founded in 2004. It employs 1 to 10 people.
Where is Routemobiel based?
Routemobiel is headquartered in Amstelveen, Netherlands, in the Europe region.
Who are Routemobiel's main competitors?
Direct peers on record are OHRA, ANWB Wegenwacht and Allianz Assistance Netherlands. Broad incumbents are Interpolis (Achmea) and Centraal Beheer (Achmea). Regional players are Klaverblad Verzekeringen, Univé and FBTO. Eurocross Assistance is listed as an emerging player. ARAG Rechtsbijstand is listed as an others.
Does Routemobiel have an API?
No public API is recorded for Routemobiel.
What industry is Routemobiel in?
Routemobiel's product category is Roadside Assistance Insurance. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of FSAJAAAC, Pay-Per-Mile Personal Auto Insurance. Its NAICS code is 524126 and its SIC code is 7500.