Links and Kings
Links and Kings is a luxury leather goods DTC brand, wholly owned by Acushnet Company, that handcrafts premium golf headcovers, accessories, belts, and lifestyle bags using globally sourced leather and sells them exclusively through its own e-commerce site to affluent golfers and luxury consumers worldwide.
- Company typePrivate
- Founded2000
- HeadquartersFairhaven, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Links and Kings does
Links and Kings is a luxury leather goods company founded in 2000 by Adam Heindorff and headquartered in Fairhaven, Massachusetts, operating as a wholly-owned brand subsidiary of Acushnet Company (itself a subsidiary of publicly-traded Acushnet Holdings Corp., NYSE: GOLF). The company designs and sells handcrafted leather products organized into four core categories — Headcovers, Golf Leather Goods, Lifestyle Goods, and Belts — alongside five thematic collections (USA, Crown, Sundance, Links, and Ladies). Its product technology centers on master artisan handcrafting, globally sourced premium leathers, and old-world design study combined with modern leather-crafting techniques, producing items such as full-grain leather club headcovers ($125-$225), putter covers, shoe bags, yardage book holders, belts ($200-$300), and lifestyle duffels and backpacks ($300-$850).
The business model is direct-to-consumer e-commerce only. Products are sold exclusively through the brand's owned website at linksandkings.com with no wholesale, dealer, or third-party marketplace presence. Revenue is generated through one-time unit sales at luxury price points, with international shipping enabled to markets including the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia. Marketing relies on the brand's own digital storefront, email newsletter, and social media, with a heritage and craftsmanship narrative aimed at affluent golfers and luxury lifestyle consumers.
Brand-level revenue is not separately disclosed; the ultimate parent Acushnet Holdings reported approximately $1.15 billion in fiscal 2024 net sales. The company has 11-50 employees, no disclosed funding rounds, no M&A activity, and operates within the corporate, legal, and logistical infrastructure of its Acushnet parent. There are no documented AI, software platform, or technology capabilities beyond the e-commerce storefront itself; competitive differentiation rests on artisanal craftsmanship, premium materials, and brand heritage rather than technology.
Links and Kings firmographics
Firmographics- Name
- Links and Kings
- Legal name
- Acushnet Company
- Website
- https://linksandkings.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Links and Kings is a luxury leather goods DTC brand, wholly owned by Acushnet Company, that handcrafts premium golf headcovers, accessories, belts, and lifestyle bags using globally sourced leather and sells them exclusively through its own e-commerce site to affluent golfers and luxury consumers worldwide.
- Ownership category
- akta.pro rank
Links and Kings industry classification
Industry- Product category
- Luxury Leather Goods
- NAICS
- Leather and Allied Product Manufacturing (316), Luggage and Leather Goods Retailers (458320)
- SIC
- Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Leather Travel Goods & Luggage (CRAKAEAC), Leather Belts & Straps (CRAKAEAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG)
Keywords
Where Links and Kings is headquartered
LocationHeadquarters
- HQ city
- Fairhaven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Links and Kings business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Luxury Leather Goods Sales: One-time product sales of premium leather golf accessories and lifestyle goods. Revenue is generated through direct consumer purchases of headcovers, belts, bags, and other leather products at luxury price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-Grain Leather Headcovers - Premium Protection |
| Unit Pricing | Pay-as-you-go | Golf Leather Goods - Accessories |
| Unit Pricing | Pay-as-you-go | Lifestyle Leather Goods - Bags and Travel |
| Unit Pricing | Pay-as-you-go | Luxury Belts - Exotic and Premium Leather |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Links and Kings product offering
Product offeringCore offering
Links and Kings manufactures and sells handcrafted luxury leather products, primarily golf-inspired accessories such as full-grain leather headcovers, putter covers, shoe bags, and glove keepers. The company has expanded into lifestyle leather goods including duffel bags, briefcases, backpacks, wallets, and exotic-skin belts, all produced by master artisans using globally sourced premium materials.
Product overview
Links & Kings is a luxury leather goods company specializing in handcrafted golf accessories and lifestyle products. The company operates as a unified portfolio of leather products organized into four core product categories (Headcovers, Golf Leather Goods, Lifestyle Goods, and Belts) plus five branded collections (USA, Crown, Sundance, Links, and Ladies). Products are handcrafted by master artisans using premium leather sourced globally, with over two decades of heritage. The company is owned by Acushnet Company and positions itself at the intersection of golf tradition and modern luxury.
Differentiator
Problem solved
Functional benefit
Products and services
- Headcovers Premium full-grain leather headcovers for golf clubs, including driver and fairway wood covers, designed for lasting protection and sold to discerning golfers.
- Putter Covers
Companies that use Links and Kings
Customer profileSegments2 records
Ideal customer profiles2 records
Links and Kings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Links and Kings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Acushnet CompanyLinks & Kings is a subsidiary brand of Acushnet Company, the parent company that owns the Links and Kings trademark and e-commerce platform. Acushnet Company also owns FootJoy golf brand and other golf-related businesses. The legal entity operates from Acushnet Company's headquarters in Fairhaven, MA.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Links and Kings competitors and assessment
Company assessmentBroad incumbents
- Johnnie-O: Johnnie-O is a West Coast-inspired premium lifestyle apparel brand with strong golf positioning. Comparable as a luxury lifestyle brand with golf heritage and similar premium price points, with broader category scope.
- Shinola: Shinola is an American luxury brand producing handcrafted leather goods, watches, and accessories. Comparable as a heritage-positioned DTC-first American luxury leather goods brand at similar price points.
- Peter Millar: Peter Millar is a luxury golf and lifestyle apparel brand owned by Richemont, offering premium clothing and accessories across broader categories. Comparable as an established luxury golf-adjacent lifestyle brand with significantly larger scale and distribution.
- FootJoy: FootJoy is Acushnet Holdings' flagship golf footwear and apparel brand, and Links and Kings' sister brand. Comparable as a luxury golf accessories player under the same parent, though operating at much larger scale and broader distribution.
Direct peers
- Smathers & Branson: Smathers & Branson designs handcrafted needlepoint and leather golf-inspired accessories including belts, bags, and headcovers. Closely comparable on handcrafting, golf-inspired luxury positioning, and DTC distribution.
- Dormie Workshop: Dormie Workshop makes custom and bespoke leather headcovers and golf accessories by hand. Comparable niche DTC player with similar handcrafted leather positioning targeting affluent golfers.
- Holderness & Bourne: Holderness & Bourne produces premium golf-inspired apparel and accessories for men and women with a focus on quality fabrics and classic styling. Comparable as a DTC luxury golf lifestyle brand at similar price tiers.
- Greyson Clothiers: Greyson Clothiers is a luxury golf lifestyle brand offering premium apparel and accessories with distinctive design. Comparable as a DTC-first brand targeting the same affluent golf consumer with similar lifestyle extension strategy.
- Stitch Golf: Stitch Golf is a direct-to-consumer luxury golf accessories brand offering premium headcovers, balls, apparel, and bags. Most directly comparable peer given shared DTC model, golf-focused positioning, and premium price points.
- Seamus Golf: Seamus Golf produces custom handcrafted headcovers and leather golf accessories with a focus on artisanal craftsmanship and bespoke designs. Strongly comparable on product category, craftsmanship narrative, and premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Links and Kings social profiles
Digital presenceLinks and Kings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Links and Kings leadership team
Management profileNumber of profiles
Profiles1 record
Links and Kings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Links and Kings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Links and Kings
What does Links and Kings do?
Links and Kings manufactures and sells handcrafted luxury leather products, primarily golf-inspired accessories such as full-grain leather headcovers, putter covers, shoe bags, and glove keepers. The company has expanded into lifestyle leather goods including duffel bags, briefcases, backpacks, wallets, and exotic-skin belts, all produced by master artisans using globally sourced premium materials.
Is Links and Kings a public or private company?
Links and Kings is a private company. It is classified as corporate owned and is currently operating.
When was Links and Kings founded?
Links and Kings was founded in 2000. It employs 11 to 50 people.
Where is Links and Kings based?
Links and Kings is headquartered in Fairhaven, United States, in the North America region.
How does Links and Kings make money?
One revenue line is on record: luxury Leather Goods Sales.
Who are Links and Kings's main competitors?
Broad incumbents on record are Johnnie-O, Shinola, Peter Millar and FootJoy. Direct peers are Smathers & Branson, Dormie Workshop, Holderness & Bourne, Greyson Clothiers, Stitch Golf and Seamus Golf.
Does Links and Kings have an API?
No public API is recorded for Links and Kings.
What industry is Links and Kings in?
Links and Kings's product category is Luxury Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAKAEAC, Leather Travel Goods & Luggage. Its NAICS code is 316 and its SIC code is 3100.