What ImpulseRadar does

ImpulseRadar Sweden AB is a Swedish designer and manufacturer of Ground Penetrating Radar (GPR) instruments and supporting software, founded in 2015 in Malå, Sweden by a team with more than 130 years of combined GPR industry experience. The company is the only GPR manufacturer offering an entire product line built on a proprietary real-time sampling (RTS) signal acquisition architecture, which the company states enables survey speeds in excess of 80 mph, greater bandwidth and resolution, and consistent signal quality regardless of survey speed. Hardware is organized into four core product lines — PinPointR (dual-frequency 400/800 MHz wireless utility GPR with Android ViewPoint app), Raptor (high-speed 3D GPR array configurable from 8-56 channels), CrossOver (multi-frequency system with six antennas from 70-800 MHz), and PLT600 (compact handheld including an Ice Edition) — supported by an integrated software suite (Condor, Talon-2, ViewPoint, ViewR, CrossPoint) and bundled Geolitix Core licensing introduced in 2026.

The company sells through direct enterprise sales from offices in Malå (HQ), Umeå (Sweden), Charleston/Ravenel SC (ImpulseRadar USA, Inc.), and Kuala Lumpur (Malaysia), supported by an authorized distribution network covering North America, South America (Brazil), Europe, the Middle East (Saudi Arabia), Asia-Pacific (Thailand, Malaysia), and Oceania (Australia). Channel partners include Total Drilling Supply (Brazil), Access Detection (Australia), Geomatrix Earth Science (UK), JATCO (Saudi Arabia), Infra Plus (Thailand), and Tracer Electronics (Authorized Repair Center for North America); ImpulseRadar USA also acts as authorized reseller for WISPR Systems UAVs and distributor for Emlid GPS in North America. Pricing is quote-based with bundled software subscriptions available in 1/2/3-year terms alongside hardware, supplemented by professional services such as NULCA-accredited GPR training and post-sale warranty/repair. Customers span utility locating professionals, road and infrastructure authorities, archaeological and geological research organizations, contractors and engineering firms, and government agencies (via SAM.gov registration).

Revenue is generated through hardware sales (one-time purchases of GPR systems), recurring software licenses and subscriptions (Geolitix bundles, software updates), professional services (NULCA-accredited training), and aftermarket service and repair. The company is a wholly-owned subsidiary of Addtech Group, a Nasdaq Stockholm-listed technical solutions group with approximately 3,000 employees and annual sales exceeding SEK 13 billion across more than 140 subsidiaries; Addtech acquired ImpulseRadar in 2022 specifically to accelerate its growth trajectory. Operational management sits within Addtech's Industrial Solutions business area, with Board representation from Addtech executives and an independent director. As of 2025, ImpulseRadar employs 35 people across its four offices, holds a Dun & Bradstreet AAA credit rating, and pursues certifications (FCC/IC, CE, NULCA) to support international sales and government procurement.

Name

ImpulseRadar

Legal name

ImpulseRadar Sweden AB

Website

https://impulseradargpr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ImpulseRadar is a Swedish manufacturer of Ground Penetrating Radar instruments and software, selling the only entire product line built on real-time sampling (RTS) technology to utility locators, road authorities, researchers, and contractors worldwide.

Ownership category

akta.pro rank

Product category

Ground Penetrating Radar Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Geophysical Surveying and Mapping Services (541360)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Exploration Services (1382)

akta.pro primary industry

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)

akta.pro secondary industries

Leak Localization & Condition Assessment (Inline Inspection, GPR, CCTV for Water Mains) (EUANAKAF), Fugitive Emissions & Leak Detection (LDAR, OGI, Methane) (EUAHADAB)

Keywords

• Ground penetrating radar
• Utility locating systems
• Subsurface imaging equipment
• 3d gpr array
• Gpr processing software

Headquarters

HQ city

Malå

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPR Hardware Systems: Sale of ground penetrating radar hardware systems including PinPointR, Raptor, CrossOver, and PLT 600. Products are sold directly through ImpulseRadar offices and through authorized distribution partners globally. Hardware includes bundled software options (Geolitix Core licenses available as 1, 2, or 3 year terms with equipment purchase).
2. GPR Software Licenses and Subscriptions: Proprietary software suite including Condor, Talon-2, ViewPoint, ViewR, and CrossPoint sold alongside hardware. Geolitix bundled licensing (1, 2, or 3 year Core licenses) available with PinPointR, CrossOver, and PLT systems. Software updates and support provided as part of licensing.
3. GPR Training and Professional Services: ImpulseRadar USA offers NULCA-accredited GPR training courses for utility locating professionals. Training meets NULCA standards covering GPR principles, equipment operation, data interpretation, field marking procedures, and quality control. Courses available at scheduled events and can be arranged for teams.
4. Aftermarket Service and Repair: Authorized Repair Center (Tracer Electronics) handles repairs for all ImpulseRadar GPR products in North America. Warranty and post-warranty service support provided globally through distribution partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

ImpulseRadar designs, manufactures, and sells ground penetrating radar (GPR) hardware systems and supporting software for subsurface imaging across utility locating, road and infrastructure surveying, archaeology, geological/environmental investigation, and ice/snow inspection. The company's entire product line is built on a proprietary Real-Time Sampling (RTS) technology platform, and is delivered alongside an integrated software suite (Condor, Talon-2, ViewPoint, ViewR, CrossPoint) and NULCA-accredited training services.

Product overview

ImpulseRadar is a Swedish GPR manufacturer offering a comprehensive portfolio of ground penetrating radar products and software. The core product lineup consists of four hardware systems: PinPointR (dedicated dual-frequency utility GPR), Raptor (high-speed 3D GPR array for highway-speed surveys), CrossOver (multi-frequency versatile GPR for general applications), and PLT600 (compact handheld GPR for ice/snow and specialized inspections). Supporting the hardware is a complete software ecosystem including Condor (3D processing and visualization), Talon-2 (Raptor array control software), ViewPoint (Android field app for PinPointR/CrossOver), ViewR (Windows data review software), and CrossPoint (visualization software). The company is the only GPR manufacturer offering an entire product line built on Real-Time Sampling (RTS) technology, which enables significantly higher data acquisition speeds, greater bandwidth and resolution, and consistent signal quality regardless of survey speed.

Differentiator

Problem solved

Functional benefit

Brands

• PinPointR: Dedicated utility GPR with integrated dual-frequency antenna (400 & 800MHz), built-in GPS, and wireless Android interface for utility locating professionals
• Raptor
• CrossOver
• PLT600

Products and services

• PinPointR Utility GPR Dedicated dual-frequency (400 and 800 MHz) utility GPR with built-in GPS, wireless (cable-free) antenna, and an Android-driven user interface. Detects both metallic and non-metallic buried infrastructure, marks targets to Google Maps in real time using APWA color coding, generates automatic PDF field reports, and is upgradeable to RTK GNSS for survey-grade positioning. Built for utility locating professionals, SUE consultants, and pre-excavation contractors.
• Raptor 3D GPR Array High-speed 3D GPR array system, configurable from 8 to 56 channels, capable of collecting 3D GPR images at speeds in excess of 80 mph at 5 cm point intervals. Towed from a vehicle or push cart, with RTK or Total Station positioning integration. Designed for large-scale road corridor, highway, and urban utility mapping without traffic control.
• CrossOver Multi-Frequency GPR Series General-purpose multi-frequency GPR series offered in three housing configurations with six antenna frequencies spanning 70 to 800 MHz. Dual-channel real-time sampling provides broad bandwidth, speed, and resolution for utility locating, geological surveys, archaeological investigations, and road inspection. Available in towable and cart configurations with wireless antennas.
• PLT600 Handheld GPR Handheld, multi-purpose compact GPR system for ice and snow investigations, archaeology, infrastructure inspections, law enforcement, and road and bridge inspections. The PLT Ice Edition is Wi-Fi connected with no cables between the antenna, GPS device, and Android tablet, and is FCC and IC approved for use in Canada and the United States.
• Condor 3D GPR Processing Software Desktop software for processing, visualization, and interpretation of Raptor 3D GPR array data. Supports time slicing, 3D visualization, Point Cloud and GeoTIFF export, polygon interpretation, basemap import, and editing of markers generated by Talon-2 and ViewPoint.
• Talon-2 Control and Data Acquisition Software Control and data acquisition software for Raptor 3D GPR antennas. Displays data from all channels in real time and depicts array position on a moving map, with an interface optimized for Windows touchscreen devices in vehicle and push-cart deployments.
• ViewPoint Android App Android app for PinPointR and CrossOver systems that enables touch-screen utility marking conforming to APWA color-coding standards, real-time display of marks on Google Maps, and automatic generation of PDF field reports that can be emailed directly from the Android device. Supports KMZ/KML export into Google Earth and ArcGIS workflows.
• ViewR GPR Data Review Software Windows-based visualization and data review software for GPR data, providing a radargram viewer with length-independent performance, multi-channel and multi-project support, and synchronized filtering for cross-project analysis.
• CrossPoint GPR Visualization Software

Quantifiable outcome

• Highway-speed 3D GPR surveys at speeds exceeding 80 mph at 5 cm point intervals, eliminating need for traffic control
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core, regional and minor.

• GeolitixcoreTechnology or Integration · 6 May 2026ImpulseRadar announced that Geolitix is now available as a bundled option with PinPointR, CrossOver, and PLT systems. Customers can purchase a 1, 2, or 3 year Core license of Geolitix bundled with ImpulseRadar hardware. The Core license includes a maximum project size of 1 GB and total storage of 200 GB. Geolitix is designed as a complete solution for GPR data analysis — easy to use while offering advanced features for complex projects.
• B-FROST (French Association)regionalStrategic or Co-development Partner · 19 March 2026B-FROST is a French association leading scientific and educational initiatives for the North Greenland Windsled Expedition (NGWE 2026). ImpulseRadar's CrossOver System 730 GPR is deployed through B-FROST coordination to investigate snow and ice structures across the Greenland ice sheet for climate and cryosphere research.
• New Partner in MoldovaminorChannel Partner/ Reseller/ Distributor · 2 September 2025ImpulseRadar announced appointment of a new partner in Moldova, effective September 2, 2025.
• AI Jehat Company (JATCO) Technology DivisionregionalChannel Partner/ Reseller/ Distributor · 11 February 2025AI Jehat Company (JATCO) Technology Division appointed as new distribution partner in Saudi Arabia. JATCO is a leading provider of surveying and mapping solutions in Saudi Arabia with a history spanning several decades, offering surveying equipment, mapping software, and technical support.
• WISPR SystemscoreChannel Partner/ Reseller/ Distributor · 10 February 2025ImpulseRadar USA, Inc. appointed as authorized reseller for WISPR Systems UAV technology. WISPR Systems designs, manufactures, and distributes high-performance drones equipped with RESEPI LiDAR systems from Inertial Labs. The collaboration enables bundled above-and-below-ground geospatial solutions combining GPR subsurface imaging with UAV-based LiDAR/photogrammetry. WISPR is based in Mississippi and focused on American-made UAV solutions.
• EsricoreTechnology or Integration · 14 September 2024Partnership with Esri, the multinational geographic information system software company. ImpulseRadar's Raptor GPR integrates with Esri GIS mapping software, enabling GPR data to be used within Esri's GIS platform for above and below ground digital twin applications.
• Infra Plus Company LimitedregionalChannel Partner/ Reseller/ Distributor · 19 September 2023Strategic partnership with Infra Plus Company Limited to develop ImpulseRadar's GPR business in Thailand, announced September 2023.
• EmlidcoreChannel Partner/ Reseller/ DistributorImpulseRadar USA, Inc. is an authorized distributor for Emlid GPS products in North America. Emlid produces RTK GNSS receivers that integrate with ImpulseRadar GPR systems for survey-grade precision positioning. The Reach RS2 GNSS Base and Rover System was offered as a free bundle with CrossOver Series GPR purchases in 2022 promotions.
• Tracer ElectronicsregionalImplementation/ SI/ Consulting PartnerStrategic partnership with Tracer Electronics who act as the Authorized Repair Center for all ImpulseRadar GPR products in North America. This association provides responsive, professional service support sharing ImpulseRadar's core values of advanced products with customer-first focus.
• Access DetectionregionalChannel Partner/ Reseller/ DistributorAccess Detection serves as the ANZ (Australia/New Zealand) sales partner for ImpulseRadar, exhibiting at NO-DIG Down Under and NULCA events in Australia on behalf of ImpulseRadar.
• Geomatrix Earth ScienceregionalChannel Partner/ Reseller/ DistributorGeomatrix Earth Science serves as the UK sales partner for ImpulseRadar, participating at Utility Week Live on behalf of the company.
• Total Drilling SupplyregionalChannel Partner/ Reseller/ DistributorTotal Drilling Supply serves as ImpulseRadar's partner in Brazil (South America), demonstrating PinPointR and the latest GPR technologies to grow ImpulseRadar's presence in the region.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• IDS GeoRadar (Hexagon AB): IDS GeoRadar is an Italian GPR manufacturer and part of Hexagon AB, offering IBIS radar-based slope monitoring and a full GPR product line. Comparable to ImpulseRadar in technology and customer base, with the added competitive weight of Hexagon's global distribution and R&D scale.
• US Radar Inc. US-based GPR manufacturer with multi-channel array systems targeted at utility locating, archaeology, and geophysics. Direct competitor in cart-based and array GPR segments, particularly in the North American market.
• Geophysical Survey Systems, Inc. (GSSI): GSSI is a US-based, long-established GPR instrument manufacturer serving utility locating, geophysics, archaeology, and infrastructure markets with a comparable product portfolio. Both companies compete head-to-head on cart-based and array GPR systems for utility mapping and road surveys.
• Sensors & Software Inc. Canadian manufacturer of GPR instruments and software for utility locating, concrete inspection, geophysics, and archaeology. Directly competes with ImpulseRadar's PinPointR, CrossOver, and PLT product lines in similar end markets.
• Guideline Geo / MALA Geoscience: Swedish-origin GPR manufacturer (MALA) now operating under Guideline Geo, with broad product coverage in utility, geotechnical, and environmental markets. Historically the dominant Swedish GPR brand and a closely watched direct competitor given ImpulseRadar's Malå origins.
• 3D-Radar AS: Norwegian GPR company specializing in step-frequency array GPR for road and pavement inspection. Directly comparable to ImpulseRadar's Raptor product family, with overlapping go-to-market in DOTs and pavement-engineering customers.

Broad incumbents

• Trimble Inc. Trimble is a global positioning and geospatial technology company whose mobile mapping (MX9), GIS, and utility mapping products overlap with ImpulseRadar's Raptor + Esri/Pix4D digital-twin offerings. Even though Trimble does not specialize in GPR, it is increasingly a competitor in subsurface/mobile mapping workflows.
• Leica Geosystems (Hexagon AB): Leica is Hexagon's flagship surveying/instrumentation brand with a broad portfolio including detection, GNSS, and total stations. Competes with ImpulseRadar's bundled GPR+GNSS solutions and represents a powerful broad incumbent in utility and infrastructure mapping.
• Radiodetection (SPX Technologies): Radiodetection is a major manufacturer of cable and pipe locators (EM-based) with strong utility-locate brand presence. Serves the same utility locating professionals that buy ImpulseRadar PinPointR, making it an adjacent incumbent competing for the same customer budget.

Others

• ProStar Geocorp / PointMan: ProStar's PointMan utility mapping software is an integration partner for ImpulseRadar GPR and is itself a competitor in the digital utility mapping space. Relevant as an adjacent ecosystem player shaping how customers consume subsurface data captured by ImpulseRadar systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ImpulseRadar

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ImpulseRadar