Coldwell Banker Schneidmiller Realty

What Coldwell Banker Schneidmiller Realty does

Coldwell Banker Schneidmiller Realty is a privately held, full-service real estate brokerage operating as a franchisee of Coldwell Banker Real Estate LLC (a subsidiary of Anywhere Advisors LLC). Founded in 1973 and headquartered in Coeur d'Alene, Idaho, the brokerage serves the Inland Northwest across North Idaho and Eastern Washington, including Hayden, Post Falls, Rathdrum, Sandpoint, Spokane Valley, Airway Heights, and Downtown Spokane. The company operates four office locations in Coeur d'Alene, including a flagship downtown office opened in March 2026 at 202 E Sherman Ave, and maintains a roster of hundreds of licensed realtors serving residential, luxury, commercial, and new construction segments. The brokerage is led by Founder/Chairman Gary Schneidmiller, President & CEO Mark Johnson, and VP & COO Robert Brickett, and operates under a non-compete model in which leadership does not compete with agents for listings.

The company's core offering is transaction-based real estate brokerage, earning commissions on completed residential and commercial deals across the Coeur d'Alene MLS and broader Inland Northwest market. Differentiated product lines include the Coldwell Banker Global Luxury program (international reach across 45 countries for $1M+ properties), the RealVitalize pre-sale home improvement program (delivered in partnership with Angi and offering no-money-upfront renovations), new construction representation across 20+ builder communities, and Move Meter (a relocation comparison tool). The underlying technology stack is built on the MoxiWorks real estate platform, powering the consumer website (cbidaho.com), the CBMOXI property search, the My CB Idaho agent dashboard (my.cbidaho.com), and MLS integration. Supporting integrations include Google Analytics, Google Mapping, Twilio (SMS), Infutor Data Solutions (consumer data for CMA), Shopify and Braintree (payments), INRIX (drive time), Walk Score, and Flipsnack (luxury digital magazine hosting).

The brokerage ranked #1 in Idaho and #16 nationally within the Coldwell Banker network for 2025, and holds the Chairman's Circle designation (Top 1% of Coldwell Banker companies worldwide). Two of its agents — Hayden Anderl and Scott Carr — ranked among the Global Top 10 in 2025, with Anderl achieving over $200M in personal sales volume, nearly double the next competitor. Revenue is generated entirely through negotiated transaction commissions (rates not publicly disclosed), with no subscription or fixed pricing model. Marketing spans digital content (blog, email newsletter, social channels), the global Coldwell Banker brand, and a network of community partnerships including annual Charity Bingo fundraising for local nonprofits.

Name

Coldwell Banker Schneidmiller Realty

Legal name

Coldwell Banker Schneidmiller Realty

Website

https://cbidaho.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Schneidmiller Realty is a privately held real estate brokerage serving the Inland Northwest, operating as a franchisee of Coldwell Banker with offices in Coeur d'Alene, Idaho, and hundreds of licensed realtors across residential, luxury, commercial, and new construction segments.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Luxury property representation
• New construction buyer representation
• Global luxury marketing

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission (Transaction Fee): Brokerage earns commissions on completed real estate transactions when agents represent buyers or sellers. Commission rates are negotiated and not publicly disclosed; the brokerage operates as a franchisee of Coldwell Banker Real Estate LLC.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Coldwell Banker Schneidmiller Realty is a privately held real estate brokerage that helps individual and commercial clients buy, sell, and lease residential, luxury, and commercial properties across the Inland Northwest (North Idaho and Eastern Washington), centered on the Coeur d'Alene MLS. The firm is a franchisee of Coldwell Banker Real Estate LLC and provides ancillary services including new construction buyer representation, the RealVitalize pre-sale renovation program (delivered through Angi service providers), and the Coldwell Banker Global Luxury program for $1M+ property marketing worldwide.

Product overview

Coldwell Banker Schneidmiller Realty operates as a full-service real estate brokerage providing residential and commercial property services across the Inland Northwest. The company offers a comprehensive suite including core residential and commercial real estate services, new construction representation across multiple communities, and the Coldwell Banker Global Luxury program for high-value properties. The product portfolio is supported by the MoxiWorks technology platform powering the agent-facing and consumer-facing web properties. Key supplementary offerings include the RealVitalize home improvement program (facilitated through Angi), the Move Meter relocation tool, an agent portal (My CB Idaho), property search functionality, a newsletter subscription service, and The Academy of Real Estate for agent training. The company is independently owned and operates under the Coldwell Banker franchise, ranking #1 in Idaho and #16 nationally with Chairman's Circle designation.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program offering global reach for high-value property sales across 45 countries and territories.

Products and services

• Residential Real Estate Brokerage Services Full-service residential buy and sell representation across the Inland Northwest (North Idaho and Eastern Washington), centered on the Coeur d'Alene MLS. Agents provide valuations, marketing, showings, negotiation, and closing support for individual and family clients including first-time buyers, move-up buyers, and relocators.
• Commercial Real Estate Services Commercial property buying, selling, and leasing services for commercial and investment real estate clients in the Coeur d'Alene / North Idaho market, delivered through the Commercial & Residential office.
• New Construction Buyer Representation Buyer's representative services for clients purchasing newly built homes in Inland Northwest communities, covering lot selection, floor plan customization, builder contract negotiation, and onboarding support through closing.
• Coldwell Banker Global Luxury Program Luxury real estate program with international reach across 45 countries and territories, providing Luxury Property Specialists, the Coldwell Banker Global Luxury Digital Magazine, and global marketing tools to showcase $1M+ properties to an affluent international buyer pool.
• RealVitalize Pre-Sale Home Improvement Program Pre-sale home improvement service for sellers that connects them with Angi-certified service providers for renovations, staging, and repairs with no money up front, with costs recovered through settlement proceeds at closing.

Quantifiable outcome

• Hayden Anderl achieved over $200M in sales volume in 2025, nearly double the next competitor
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Idaho Youth Ranch (Anchor House in Coeur d'Alene)minorOthers · 5 January 2026Idaho Youth Ranch received a portion of the $12,000 raised through the annual Charity Bingo fundraiser. The Idaho Youth Ranch provides a lifeline for at-risk youth and families across the state, with the Anchor House in Coeur d'Alene offering a safe, therapeutic environment for teenagers navigating difficult life circumstances. Since 1953, the organization has been dedicated to holistic treatment of youth through emergency shelter, residential care, and specialized youth and family therapy.
• The Literacy Project of North IdahominorOthers · 1 December 2025The Literacy Project of North Idaho was a key beneficiary of the annual Charity Bingo fundraiser that raised $12,000 for local organizations. The Literacy Project is a nonprofit volunteer organization helping adults build essential skills including basic literacy, English language, and workforce readiness. The brokerage's support helps ensure free tutoring and ESL programs remain accessible in the CDA region.
• 756 DarkminorOthers · 3 November 2025Coldwell Banker Schneidmiller Realty partnered with 756 Dark, a North Idaho-based organization dedicated to the fight against human trafficking and child exploitation. As part of the annual Charity Bingo fundraiser, $12,000 was raised for local causes with a portion donated to 756 Dark. 756 Dark partners with and funds organizations like The Innocent and Helping Captives that provide rescue and recovery resources for victims.
• Mountain West BankminorGTM or Marketing Partner · 3 November 2025Mountain West Bank partnered with Coldwell Banker Schneidmiller Realty in the annual Charity Bingo fundraiser that raised $12,000 for local causes. The bank's agents paired with the brokerage's agents during bingo games to turn regular business meetings into fundraising events for nonprofits including 756 Dark, The Literacy Project of North Idaho, and Idaho Youth Ranch.
• The Academy of Real EstatecoreOthersThe Academy of Real Estate (acadofrealestate.com) is a training partner providing pre-licensing courses for Salespersons & Brokers, CORE courses, and Continuing Education courses. The brokerage actively promotes the Academy to prospective agents as part of its recruitment and agent development program.
• Angi (HomeAdvisor)coreImplementation/ SI/ Consulting PartnerAngi (formerly Angie's List/HomeAdvisor) provides certified service providers for the RealVitalize pre-sale home improvement program. Angi Project Consultants connect clients with service professionals to scope work, provide estimates, and schedule renovations. Angi guarantees satisfaction with work quality for all completed projects in the RealVitalize program.
• Coldwell Banker Real Estate LLC (Franchisor)coreStrategic or Co-development PartnerColdwell Banker Schneidmiller Realty operates as a franchisee of Coldwell Banker Real Estate LLC. The franchise provides access to the Coldwell Banker brand (trademarks, marketing, technology), the Global Luxury program spanning 45 countries, training resources, and the global agent network of 95,000+ agents. In return, the brokerage pays franchise fees and adheres to Coldwell Banker standards and the Coldwell Banker System supporting Fair Housing and Equal Opportunity principles.
• New Construction Home Builders (Multiple)coreChannel Partner/ Reseller/ DistributorThe brokerage represents over 20 new construction communities with partnerships with top builders including Atlas Building Group, Edward Smith/Aspen Homes, Greenstone Homes, BlackWolf, Anthem Pacific Homes, Viking Construction, Williams Homes, Daum Construction, Aspen Homes, and others. Agents serve as buyer's representatives in these communities, earning commissions on new construction sales.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage and portal with a discount commission model. Competes in the same regional consumer markets and pressures traditional full-service brokerages on listing-side economics.
• Compass: Tech-forward national brokerage competing for top-producing agents with luxury and high-end residential focus. While less penetrated in the Inland Northwest, it represents an emerging competitive threat in the premium segment.
• eXp Realty: Cloud-based brokerage with low-overhead agent model and aggressive commission splits. Has been expanding across the Pacific Northwest and competes on agent recruiting economics.

Direct peers

• RE/MAX: Large global residential real estate franchise with comparable agent-network structure and commission-based revenue model. Operates in the same Inland Northwest regional markets.
• Century 21: Global residential real estate franchise with similar agent-driven brokerage model and full-service residential offerings. Directly competes with Coldwell Banker Schneidmiller in regional markets across the US.
• Keller Williams Realty: Largest US residential real estate franchise by agent count with a similar agent-centric, commission-based model. Directly competes for agent recruitment and residential listings in the same regional markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise with similar full-service agent-driven model and brand-affiliated luxury program. Competes for franchise-level affiliation and regional agent recruitment.
• Sotheby's International Realty: Luxury-focused residential brokerage franchise with strong international brand recognition. Directly comparable on the Global Luxury segment where Schneidmiller competes for high-net-worth waterfront and estate listings.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with comparable full-service agent model and luxury sub-brand (Berkshire Hathaway HomeServices Luxury Collection). Operates in the Pacific Northwest and competes for similar buyer pools.

Regional players

• Windermere Real Estate: Pacific Northwest-focused residential brokerage headquartered in the region with deep penetration in Washington and Oregon. Closest geographic peer to Schneidmiller's Inland Northwest footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbidaho
• YouTubeyoutube.com/user/cbidaho
• Facebookfacebook.com/cbidaho
• Instagraminstagram.com/coldwellbankeridaho
• Pinterestpinterest.com/CBSRIdaho
• LinkedInlinkedin.com/company/coldwell-banker-schneidmiller-realty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Schneidmiller Realty