Sureswipe
Sureswipe (operating as adumo under Lesaka Technologies) is a South African omnichannel payment solutions provider offering card machines, integrated and online payments, alternative payment methods, customer engagement, employee payouts, and merchant capital to enterprise and SMB merchants across South Africa and Africa.
- Company typePrivate
- Founded2008
- HeadquartersBryanston, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Sureswipe does
Sureswipe is a South African payment solutions provider founded in 2008 and headquartered in Bryanston. It operates under the Lesaka Technologies group's unified 'One Lesaka' brand, with the operating legal entity recorded as adumo (RF) Pty Ltd. The company delivers an omnichannel payments ecosystem spanning standalone and integrated card-present payments, online payment gateway and payment links, alternative payment methods including QR, Buy Now Pay Later, and card-linked instalments, plus value-added modules for customer engagement (loyalty, gift cards, virtual vouchers), employee payouts (payroll, rewards, expense management), automated reconciliation (adumo Recon), and merchant capital (adumo Capital). The technology stack integrates with 70+ POS providers, including wholly owned subsidiaries Humble POS and GAAP POS, and is fronted by a centralized management portal called adumo Central.
The business operates a multi-stream revenue model: transaction-based fees on payment processing, hardware sales or rental of card machines, recurring subscription revenue from engagement products, and managed services revenue from capital solutions and payouts. Go-to-market is sales-led with dedicated enterprise account managers and 24/7 support, supplemented by a 70+ POS partner channel, a customer referral program (Refer & Earn), and self-serve web acquisition for SMB and online merchants. Marketing is multi-channel across organic social (Facebook, Instagram, LinkedIn, X), content, partner directories, and direct sales outreach.
The merchant base spans South African retail (Dischem, Nike, Coca-Cola, Cotton On, Krispy Kreme, Cape Union Mart, Tekkie Town, ACDC Dynamics, Verimark, JAM), automotive (Ford), energy and chemicals (Sasol), fitness (Virgin Active), audio/electronics (B&O), and wholesale (Sefalana Group), with active expansion into broader African markets under Lesaka's financial inclusion mandate. The company employs 101-250 staff.
Sureswipe firmographics
Firmographics- Name
- Sureswipe
- Legal name
- adumo (RF) Pty Ltd
- Website
- https://sureswipe.co.za
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sureswipe (operating as adumo under Lesaka Technologies) is a South African omnichannel payment solutions provider offering card machines, integrated and online payments, alternative payment methods, customer engagement, employee payouts, and merchant capital to enterprise and SMB merchants across South Africa and Africa.
- Ownership category
- akta.pro rank
Sureswipe industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Sales Financing (52222)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
Keywords
Where Sureswipe is headquartered
LocationHeadquarters
- HQ city
- Bryanston
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Sureswipe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Card Machine Rental/Sales: Payment solutions through card machines for in-store transactions
- Payment Processing: Transaction-based payment acceptance for standalone, integrated, and online payments
- POS Integration Services: Integration with 70+ POS providers for seamless payment acceptance
- adumo Capital: Business funding solutions providing up-front capital to qualifying businesses
- Gift & Loyalty (adumo Engage): Loyalty rewards, gift cards, and virtual voucher solutions for customer engagement
- Payouts Solutions: Employee incentive and payout solutions including payroll, rewards, and expense management
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom pricing based on business needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sureswipe product offering
Product offeringCore offering
Sureswipe provides a simple, accessible, and secure multi-channel payment acceptance solution for South African merchants. Its portfolio spans card-present card machines (mobile, countertop, integrated), an online payment gateway, alternative payment methods (QR, BNPL, instant EFT), customer engagement (loyalty, gift cards, vouchers), payouts (payroll, gratuities, rewards), automated reconciliation, and merchant funding. The offering is delivered through direct sales, account management, and a partner ecosystem of ISVs, resellers, and hardware providers.
Product overview
adumo is a multi-channel payment solutions provider offering an omnichannel payments ecosystem. The core portfolio includes card machines (standalone and integrated), online payments (gateway and payment links), alternative payments (QR, BNPL, card-linked instalments), and adumo Engage for customer loyalty and gift cards. Additional offerings include adumo Payouts for employee incentives, payroll, and expense management, plus adumo Capital for business funding. The platform integrates with 70+ POS providers including Humble POS and GAAP POS. adumo operates as a unified brand following its 2024 rebrand from Lesaka, serving businesses across South Africa and Africa.
Differentiator
Problem solved
Functional benefit
Brands
- adumo Capital: Up-front business funding solution offering access to capital within 24 hours for qualified businesses.
- adumo Online
- adumo Engage
- adumo Payouts
- adumo Recon
- Humble POS
- GAAP POS
Products and services
- Card Machines Card-present payment acceptance devices (mobile, integrated, and countertop) that enable merchants to process EFT, debit, and credit card transactions across six major South African banks. Targeted at SME and enterprise retail, hospitality, and fuel merchants.
- Online Payment Gateway An integrated online payment gateway for e-commerce merchants processing card and alternative payment transactions, with out-of-the-box Shopify and WooCommerce integrations plus support for custom website integrations. Targeted at online retailers across verticals.
- Alternative Payments Alternative payment method acceptance covering QR, Zapper, SnapScan, instant EFT, Masterpass, and buy-now-pay-later options for in-person, online, and mobile commerce. Targeted at merchants needing broader consumer payment choice beyond traditional card rails.
- Customer Engagement (Loyalty, Gift Cards, Vouchers) Loyalty programs, stored-value gift cards, and voucher solutions that enable merchants to drive repeat purchase and customer retention. Targeted at retail, hospitality, and enterprise merchants seeking integrated customer engagement.
- Payouts (Payroll, Gratuities, Rewards) Payout services including payroll processing, gratuities distribution, and rewards/loyalty disbursements to staff and customers. Targeted at employers and merchants needing managed disbursement workflows.
- Reconciliation Automated reconciliation tools that consolidate settlement data across multiple payment channels and POS providers for accurate back-office reporting. Targeted at multi-store and high-transaction-volume merchants requiring streamlined finance operations.
- Merchant Funding Working capital and merchant funding products that provide access to financing alongside payment acceptance offerings. Targeted at SME and mid-market merchants seeking working capital tied to their card processing activity.
- Fuel Cards Fuel card acceptance solutions for fuel retail and forecourt merchants within the enterprise payments portfolio. Targeted at fuel and convenience retail operators.
- End-to-End Solutions Bundled multi-component payment solutions combining hardware, software, connectivity, and processing into a unified contract for enterprise merchants. Targeted at large retailers, fuel operators, and corporate enterprises with multi-store footprints.
Companies that use Sureswipe
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Sureswipe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Sureswipe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FloatcorePartnership with Float fintech to offer flexible in-store payments with mainstream retailers. Enables Buy Now Pay Later and flexible payment options at point of sale.
- Humble POScoreCloud-based POS platform partner offering easy, affordable, and secure selling solutions. Integrated payment processing through adumo.
- GAAP POScoreHigh-quality POS hardware and software designed for hospitality and retail. Seamless payment integration with adumo.
- Shop Hardware (Humble POS)minorPOS hardware shop partner for Humble POS, providing everything needed to start selling in-store.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sureswipe competitors and assessment
Company assessmentDirect peers
- Zapper: QR and mobile payment platform operating in South Africa and the UK. Directly comparable to adumo's QR and contactless alternative payment capabilities for in-store merchants.
- Ozow: South African instant EFT payment provider enabling merchants to accept bank-based payments online. Competes with adumo Online on e-commerce checkout, particularly for the same SMB and mid-market merchant base.
- PayJustNow: South African BNPL platform for online and retail merchants. Direct competitor to adumo's BNPL offering and Float partnership within merchant-integrated point-of-sale credit.
- Netcash: South African payment solutions provider offering debit order collections, EFT, card acquiring and payroll. Overlaps with adumo Payouts (payroll/expense) and core payment acceptance offering.
- SnapScan: QR-based payment acceptance app in South Africa (owned by Standard Bank). Comparable to adumo's QR and contactless alternative payment offering within the same merchant acquiring ecosystem.
- Peach Payments: South African payment gateway and processor offering online checkout, in-store acquiring, and APM enablement. Direct overlap with adumo Online, integrated payments, and alternative payments product lines.
- Payflex: South African BNPL provider for online and in-store merchants. Comparable to adumo's BNPL and card-linked instalment offering via the Float partnership, competing for the same merchant checkout flow.
- Yoco: South African fintech providing card machines, online payments, and business funding to SMB merchants. Closely comparable omnichannel acquiring model and target customer base as adumo in the South African market.
Broad incumbents
- Stripe: Global payment processor expanding across Africa with online gateway and acquiring services. Broad incumbent comparable to adumo Online and integrated payments; increasingly relevant as Stripe pushes deeper into South African enterprise merchants.
- Visa: Global card network and payments technology provider with significant African presence. Operates broadly in the payments space; comparable as the underlying scheme that adumo's card acceptance rides on, and increasingly competitive in offering value-added acquiring and merchant services.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sureswipe social profiles
Digital presenceSureswipe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sureswipe leadership team
Management profileNumber of profiles
Profiles1 record
Sureswipe subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sureswipe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sureswipe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sureswipe
What does Sureswipe do?
Sureswipe provides a simple, accessible, and secure multi-channel payment acceptance solution for South African merchants. Its portfolio spans card-present card machines (mobile, countertop, integrated), an online payment gateway, alternative payment methods (QR, BNPL, instant EFT), customer engagement (loyalty, gift cards, vouchers), payouts (payroll, gratuities, rewards), automated reconciliation, and merchant funding. The offering is delivered through direct sales, account management, and a partner ecosystem of ISVs, resellers, and hardware providers.
Is Sureswipe a public or private company?
Sureswipe is a private company. It is classified as corporate owned and is currently operating.
When was Sureswipe founded?
Sureswipe was founded in 2008. It employs 101 to 250 people.
Where is Sureswipe based?
Sureswipe is headquartered in Bryanston, South Africa, in the Africa region.
How does Sureswipe make money?
Six revenue lines are on record. Card Machine Rental/Sales are the primary driver. The others are payment Processing, POS Integration Services, adumo Capital, gift & Loyalty (adumo Engage) and payouts Solutions.
Who are Sureswipe's main competitors?
Direct peers on record are Zapper, Ozow, PayJustNow, Netcash, SnapScan, Peach Payments, Payflex and Yoco. Broad incumbents are Stripe and Visa.
Does Sureswipe have an API?
No public API is recorded for Sureswipe.
What industry is Sureswipe in?
Sureswipe's product category is Payment Processing. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 522320.