Vetshop Australia

What Vetshop Australia does

VetShopAustralia Pty Ltd is an Australian direct-to-consumer e-commerce pet supplies retailer founded in 1999 and headquartered in Queensland. The company is operated by brothers Mark Perissinotto, a qualified veterinarian serving as Co-Founder and Managing Director, and Steven Perissinotto, Co-Founder and Executive Director. It sells pet pharmaceuticals and everyday care products across dogs, cats, birds, horses, farm animals, small animals, and native Australian animals, with a product mix centered on parasite prevention (Bravecto, NexGard Spectra, Simparica Trio, Advocate, Credelio Plus, Frontline Plus, Seresto), therapeutic and premium pet food (Hill's, Royal Canin, Advance, Pro Plan, Prime100), health and wellness supplements, grooming supplies, treats, and toys.

The business runs a single e-commerce storefront at vetshopaustralia.com.au with Australia-wide delivery at a flat $7.95 standard shipping rate, supplemented by a physical retail showroom in Forest Glen, Queensland. It also operates a loyalty rewards program (250/500/750 points redeemable for $5/$10/$15 discounts), a customer referral scheme, and a content marketing asset called the Health Advice Hub with over 139 articles. Marketing channels include Facebook, Instagram, YouTube, email newsletters with a $10 first-order discount, and presenting sponsorship of Australia's Surfing Dog Championships alongside Simparica Trio.

Revenue is generated through one-time product purchases with optional subscription/loyalty repeat purchasing; no SaaS, subscription box, prescription, or veterinary service line is disclosed. The company is a privately held, family-controlled proprietary limited entity with no external institutional investment, no subsidiaries, and a headcount reported at 1–10 employees. Payment acceptance includes credit cards, Apple Pay, Google Pay, Afterpay, and international methods such as JCB and UnionPay, indicating some cross-border consumer reach.

Name

Vetshop Australia

Legal name

VetShopAustralia Pty Ltd

Website

https://vetshopaustralia.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

VetShopAustralia is a Queensland-based, family-run online pet supplies retailer founded in 1999, selling parasite prevention, therapeutic food, and everyday care products across dogs, cats, and other animals directly to Australian consumers via e-commerce and a Forest Glen showroom.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Pet supplies retail
• Online pet pharmacy
• Parasite prevention products
• Veterinary pet care
• Pet health products

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of pet supplies including parasite prevention, health and wellness products, food, treats, toys, grooming supplies, and everyday pet care products. Revenue generated through one-time product purchases with optional subscription/loyalty program for repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

VetShopAustralia is an Australian direct-to-consumer retailer of pet care products, operating an e-commerce storefront backed by a physical retail location in Queensland. The company sells parasite prevention treatments, prescription and therapeutic pet foods, health and wellness supplements, grooming supplies, treats, toys, and general pet care items across categories covering dogs, cats, birds, horses, farm animals, small animals, and native Australian animals. The business is co-founded by a qualified veterinarian and combines genuine branded products with expert pet health advice.

Product overview

VetShop Australia is an Australian e-commerce pet health and wellness retailer offering a comprehensive range of pet care products across multiple animal categories (dogs, cats, birds, horses, farm animals, small animals, and native animals). The core product portfolio centers on parasite prevention (including Bravecto, NexGard Spectra, Simparica Trio, Advocate, Credelio Plus, Frontline Plus, and Seresto brands), health and wellness products (dental, joint, skin, gut, urinary, and stress/anxiety support), pet food (Advance, Hills, Royal Canin, Prime100, Pro Plan), grooming supplies, treats, toys, and general pet supplies. The business operates a customer loyalty rewards program and maintains an educational blog as customer engagement channels. The platform functions as a single e-commerce storefront without modular product architecture or separate platform/modules structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Parasite Prevention Products
• Health & Wellness Products
• Pet Food
• Pet Grooming Products
• Pet Treats
• Pet Toys
• Pet Supplies
• Bird Supplies
• Horse Supplies
• Farm Animal Supplies
• Small Animal Supplies
• Native Animal Supplies
• Dog Care Product Range
• Cat Care Product Range

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Simparica Trio (presented by VetShopAustralia)coreGTM or Marketing PartnerVetShopAustralia is the presenting sponsor of Australia's Surfing Dog Championships alongside Simparica Trio. This annual community event celebrates the bond between dogs and their humans, positioning VetShopAustralia as a leader in pet health while promoting their parasite prevention products.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Pet Circle: Australia's largest venture-backed online pet supplies retailer; directly competes with VetShopAustralia on DTC pet food, health, and parasite prevention products across the same national shipping footprint and customer base.
• Pet Pharmacy / Vetscriptions (online): Australian online veterinary pharmacy focused on prescription and OTC pet medications including parasite prevention; directly overlaps VetShopAustralia's most defensible health/pharmacy category.
• My Pet Warehouse: Australian online-focused pet supplies retailer offering food, flea/tick, and health products with national delivery; closely comparable DTC model and category mix to VetShopAustralia.
• Budget Pet Products: Australian online pet supplies retailer focused on competitive pricing across food, parasite prevention, and accessories; competes with VetShopAustralia on price and assortment in the same national DTC channel.

Broad incumbents

• Petbarn: Major Australian pet retail chain (part of Greencross) carrying food, health, parasite prevention, and supplies; competes with VetShopAustralia across the same product categories while also offering in-store services and click-and-collect.
• Petstock: Australia's largest omni-channel pet specialty retailer with extensive brick-and-mortar stores and online sales; overlaps directly with VetShopAustralia on pet food, health, and pharmacy categories, but at materially greater scale and with private-label and vet-clinic services.
• Amazon Australia (Pet Supplies store): General online marketplace carrying pet food, parasite prevention, toys, and supplies; competes with VetShopAustralia on price, selection, and Prime-style delivery in Australia.
• Pet Lovers: Australian pet retail chain with online sales offering food, health, and supplies; overlaps with VetShopAustralia on core categories and shares a value-oriented Australian consumer base.

Regional players

• Petdirect (NZ) / Animates: New Zealand-based online and retail pet supplies operator; comparable business model and product mix to VetShopAustralia, serving a trans-Tasman rather than directly Australian customer base.

Emerging players

• Petpost Australia: Australian online pet supplies retailer emphasizing subscription-based delivery of food and medication; overlaps with VetShopAustralia on assortment and DTC model while differentiating on recurring subscription mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vetshopaustralia
• Facebookfacebook.com/vetshopaustralia
• Instagraminstagram.com/vetshopaustralia/?hl=en
• Xx.com/VetShopAU
• LinkedInlinkedin.com/company/vertroetel-je-ouders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetshop Australia