What Petstock does

Petstock is an integrated Australian pet care retailer and services company founded in 1994 in Ballarat, Victoria. Operating across Australia and New Zealand, the business runs a multi-channel proposition comprising physical retail stores, country-specific e-commerce sites (petstock.com.au and petstock.co.nz), mobile applications on iOS and Android, and dedicated distribution centres. The company has expanded vertically beyond pure retail into veterinary services (Petstock Vet, Our Vet, including mobile vet consultations), pet services (grooming, puppy school, dog daycare), and a charitable sub-brand, the Petstock Foundation, which has supported re-homing of over 40,000 rescue pets and anchors partnerships with Guide Dogs Australia, Assistance Dogs Australia, Safe Pets Safe Families, Pets of the Homeless, and Pet Refuge NZ.

The company monetizes through one-time retail purchases of pet food, accessories, toys, and care products; professional services revenue from veterinary consultations, grooming, training, and daycare; and recurring loyalty-driven repurchase behavior via its customer loyalty program, which captures purchase history, wish lists, and pet profiles. The technology stack is built primarily on third-party commerce and payment infrastructure — Shopify Payments with 3D Secure (Cardinal), Stripe, Braintree, and PayPal — alongside BNPL providers (Afterpay, Openpay, Zip) at checkout, with consumer data stored across servers in Australia, New Zealand, the United States, and Singapore.

Petstock is privately held (PETstock Pty Ltd, ACN 098 394 588), operates with 501-1000 employees, and reports no disclosed revenue or funding rounds. Flagship-tier commercial partners include Elanco, Hill's Science Diet, Real Pet Food, and Vanilla Sugar; the company has executed at least one acquisition (Four Seasons Pets, 2015) as part of its growth strategy. The customer base is predominantly Australian and New Zealand pet owners, with secondary use-cases around pet health and pet care services, and a niche segment of socially conscious consumers engaged through the Petstock Foundation.

Name

Petstock

Legal name

PETstock Pty Ltd ACN 098 394 588

Website

https://petstockgroup.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petstock is an Australian-founded (1994) integrated pet care retailer and services company operating omnichannel retail stores, e-commerce, mobile apps, veterinary clinics (Petstock Vet, Our Vet), grooming, daycare, and a charitable foundation across Australia and New Zealand, serving pet owners with food, accessories, and professional pet services.

Ownership category

akta.pro rank

Product category

Pet Retail and Pet Care Services

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Veterinary Services (541940)

akta.pro primary industry

Pet Supplies Retail (CRALAIAI)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Grooming Supplies Retail (At-home) (CRALAHAG)

Keywords

• Pet retail
• Pet supplies
• Veterinary services
• Pet grooming
• Pet care services

Headquarters

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Pet Products Sales: Sale of pet food, accessories, toys, and pet care products through physical retail stores and e-commerce platforms.
2. Veterinary Services: Veterinary consultations, treatments, and mobile vet services provided at Petstock Vet clinics and Our Vet locations.
3. Pet Services: Grooming services, puppy school training, and dog daycare facilities offered across Petstock locations.
4. Loyalty Program: Customers can join loyalty programs where personal information, purchase history, and wish lists are collected to enable personalized marketing and repeat purchases.
5. Charitable Product Sales: Sale of charity products (Petspiration Foundation) where 100% of proceeds are donated to empower a better future for pets and people.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Petstock is a multi-channel pet care retailer and services provider offering pet food, accessories, toys, and care products through physical retail stores, e-commerce platforms, and a mobile app across Australia and New Zealand. The company also operates integrated veterinary clinics (Petstock Vet and Our Vet), grooming salons, puppy school training, and dog daycare facilities, supported by a national distribution network and the Petstock Foundation charitable arm.

Product overview

Petstock is a pet retail and services company operating as a unified multi-channel business with retail stores as its core offering, supplemented by integrated veterinary services (Petstock Vet), professional pet services (grooming, puppy school, daycare), and distribution centre operations. The company also maintains a charitable foundation (Petstock Foundation) and an online careers platform. Support office functions including eCommerce, marketing, supply chain, and IT support the integrated retail and services ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Petstock Foundation: Charitable foundation empowering a better future for pets and people, supporting partners such as Guide Dogs Australia, Assistance Dogs Australia, and pets of homeless individuals
• Petstock VET
• Pet Services
• Our Vet

Products and services

• Petstock Retail Stores Physical retail stores across Australia and New Zealand offering pet supplies, food, accessories, and related pet care products; the company's core offering and channel for over 30 years.
• Petstock Vet Veterinary services providing pet parents with professional veterinary care, including mobile veterinary services with consult rooms, delivered through Petstock Vet clinics and Our Vet locations.
• Pet Services (Grooming, Puppy School & Daycare) Professional pet services including grooming, puppy school training, and dog daycare facilities operated within Petstore locations.
• Distribution Centre Operations Supply chain and distribution operations supporting the store network with picking, packing, dispatching, and delivery of products to stores and customer homes.
• Petstock Foundation Charitable Products Charity products (Petspiration Foundation) sold through Petstock where 100% of proceeds are donated to empower a better future for pets and people, supporting assistance dog programs, therapy animals, rescue efforts, and communities experiencing hardship.

Quantifiable outcome

• Supported re-homing of over 40,000 rescue pets across Australia and New Zealand

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core, secondary, minor and flagship.

• Guide Dogs AustraliacoreStrategic or Co-development PartnerGuide Dogs Australia, in collaboration with its state and territory-based organisations, delivers essential services to Australians living with blindness or low vision. Petstock Foundation supports their mission to assist people who are blind or have low vision gain the freedom and independence to move safely and confidently around their communities.
• Assistance Dogs AustraliacoreStrategic or Co-development PartnerAssistance Dogs Australia trains and places unique dogs with Australians in unique situations, specializing in support for people with physical disability, autism or PTSD. ADA's assistance dogs provide independence, self-esteem, improved health and relationships to individuals and families.
• Safe Pets Safe FamiliescoreStrategic or Co-development PartnerSafe Pets Safe Families works with people and pets in crises to improve outcomes and reduce the occurrence of surrender, animal abuse, neglect and euthanasia. They provide temporary foster care, vet services, donated goods, and outreach programs.
• Pets of the HomelesscoreStrategic or Co-development PartnerPets of the Homeless Australia provides support to people at risk of or experiencing homelessness by making sure their companion pets are well looked after through food, veterinary care and other support.
• Mackillop Family ServicessecondaryStrategic or Co-development PartnerMackillop Family Services Paw Pals Program supports students disengaged or at risk of disengaging from education through animal assisted activities and individualised learning sessions working alongside trained therapy dogs.
• Smart PupssecondaryStrategic or Co-development PartnerSmart Pups Assistance Dogs train and place autism service dogs, seizure response dogs and multi-purpose assistance dogs for children with special needs, providing profound effects on everyday lives.
• Riding for the DisabledsecondaryStrategic or Co-development PartnerRiding for the Disabled Association of Tasmania provides services to people of all ages with disabilities to enjoy safe, healthy, stimulating, therapeutic, horse-related activities to improve quality of life.
• ACT PegasussecondaryStrategic or Co-development PartnerACT Pegasus (Riding for the Disabled) aims to enrich lives of people with disability through horse-facilitated therapy with tailored horse and rural activities.
• Cowboys 4 KidssecondaryStrategic or Co-development PartnerCowboys 4 Kids works with children within the foster care system through equine-therapy programs that intervene in lives of children who have experienced severe trauma.
• HorsePower AustraliasecondaryStrategic or Co-development PartnerHorsePower Australia empowers people living with diversabilities to develop new skills through therapeutic, educational and recreational activities with programs benefiting those with autism, cerebral palsy, depression and anxiety.
• Pet RefugecoreStrategic or Co-development PartnerPet Refuge New Zealand provides temporary shelter and care for pets affected by domestic violence, keeping them safe while their owners escape abuse.
• The ContendersminorGTM or Marketing PartnerCorporate partner providing marketing and promotional support.
• CommunicadominorGTM or Marketing PartnerCorporate partner providing marketing and promotional support.
• Melbourne Social Co.minorGTM or Marketing PartnerCorporate partner providing social media and marketing services.
• ElancoflagshipStrategic or Co-development PartnerVisionary partner - highest-impact partner who leads with purpose and invests deeply in long-term, transformational community outcomes for assistance and therapy programs, rescue efforts, and communities experiencing hardship.
• Hill's Science DietflagshipStrategic or Co-development PartnerVisionary partner - highest-impact partner who leads with purpose and invests deeply in long-term, transformational community outcomes.
• Real Pet FoodflagshipStrategic or Co-development PartnerVisionary partner - highest-impact partner who leads with purpose and invests deeply in long-term, transformational community outcomes.
• Vanilla SugarflagshipStrategic or Co-development PartnerVisionary partner - highest-impact partner who leads with purpose and invests deeply in long-term, transformational community outcomes.
• PrimecoreStrategic or Co-development PartnerChangemaker partner who drives meaningful impact through strong annual commitment and values-aligned collaboration.
• ZoetiscoreStrategic or Co-development PartnerChangemaker partner who drives meaningful impact through strong annual commitment and values-aligned collaboration.
• AfterpaycoreChannel Partner/ Reseller/ DistributorPayment services provider facilitating installment payments for customers at checkout.
• OpenpaycoreChannel Partner/ Reseller/ DistributorPayment services provider facilitating installment payments for customers at checkout.
• PayPalcoreChannel Partner/ Reseller/ DistributorPayment services provider facilitating online payments for customers.
• ZipcoreChannel Partner/ Reseller/ DistributorPayment services provider facilitating installment payments for customers at checkout.
• Shopify PaymentscoreTechnology or IntegrationE-commerce platform payment processor integrated with 3D Secure for secure transaction processing.
• StripecoreTechnology or IntegrationPayment technology platform facilitating secure online and international transactions.
• BraintreecoreTechnology or IntegrationPayment technology platform facilitating secure online and international transactions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pet Lovers: Australian specialty pet retail chain offering pet food, accessories, and grooming services. Directly comparable in store-based pet retail focus, though without Petstock's vet vertical.
• Best Friends Pets: Australian specialty pet retail chain selling pet food, health products, and accessories across physical stores. Comparable to Petstock's core retail offering and target customer base.
• Greencross Vets: Australia's largest veterinary clinic network, owned by Greencross Limited. Comparable to Petstock Vet's clinical offering and increasingly the integrated retail-vet model Petstock also pursues.
• Animates: New Zealand's largest specialty pet retail chain, offering food, accessories, and pet services across NZ stores. Direct geographic overlap with Petstock's NZ operations and similar omnichannel positioning.
• Petbarn (Greencross Limited): Greencross Limited's pet retail banner in Australia combining physical pet stores with co-located Greencross Vets clinics. Closest direct competitor to Petstock given the overlapping retail + veterinary integrated model across Australia.
• VetPartners: ANZ veterinary clinic group operating general practice and specialty vet clinics. Comparable as a scaled veterinary services competitor and acquirer in the same ANZ veterinary labor market.

Broad incumbents

• Amazon: General e-commerce incumbent with significant pet food and supplies category presence and Prime subscription loyalty. Comparable as a competitive threat in the online pet retail channel where Petstock's e-commerce stack also operates.
• PetSmart: Largest North American specialty pet retailer with grooming, training, and in-store vet services. Comparable as a broad incumbent operating the integrated pet retail + services model Petstock has built in ANZ.
• Chewy: US-based online pet retailer and pharmacy with Autoship subscription model. Comparable as an e-commerce + loyalty-driven pet retail platform, although operating at much larger scale and without ANZ presence.

Emerging players

• Pet Circle: Australia-based online-first pet retailer offering pet food, supplies, and subscription delivery. Comparable as an ANZ pet retail competitor but lacks Petstock's physical store, vet, and services verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/petstock
• Facebookfacebook.com/Petstock
• LinkedInlinkedin.com/company/petstock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petstock