MoneyLine Telerate

What MoneyLine Telerate does

Moneyline (moneyline.com) is a sports information social website — explicitly not a sportsbook — that enables individual users to share, follow, and transact on sports matchup opinions (called "Picks") within a community-driven marketplace. The platform is operated by Colin James Enterprises LLC, which is registered in Dubai, United Arab Emirates, and was founded by Rocky Bal, who serves as founder and owner. Its primary user segments are sports betting enthusiasts who want to validate predictions, monetize their sports knowledge by selling picks, and compare performance against peers, plus a secondary segment of sports information seekers who use the platform's educational content.

The core product is a web-based social picks platform combining a marketplace for buying and selling user-generated picks, a competitive leaderboard ranking users by units won and win/loss records, and a proprietary virtual "Units" currency that gates access to certain features but carries no cash value and is non-transferable, non-expiring, and non-refundable. Supporting product surfaces include dedicated coverage pages for the four major US professional leagues (NFL, NBA, MLB, NHL) with scores, standings, stats, odds, and news; a sportsbook directory listing 30+ third-party operators such as DraftKings, FanDuel, BetMGM, and Caesars; and an editorial betting education library (Sports Betting 101, glossary, FAQs) covering odds formats, spreads, moneylines, over/under, and parlays. The platform is accessed globally via a self-serve responsive web interface; no native mobile app is currently offered. Distribution is driven by SEO-optimized league pages, content marketing, an email newsletter, and an organic social presence on Instagram and X.

The business model is a two-sided marketplace monetized primarily through commissions (transaction fees) on user-to-user pick sales, with secondary revenue from Units-related charges for unlocked content and features. The sportsbook directory functions as an affiliate referral channel, though Moneyline explicitly disclaims responsibility for the legality or reliability of listed third-party sportsbooks. The company is privately held with no disclosed institutional investors, no funding rounds on record, no mobile app, and no API/SDK offering. It maintains privacy and payments compliance with CCPA, CPRA, GDPR, and PCI-DSS, and acts as Data Controller for EU users, supported by third-party payment processors and Google Analytics as the only disclosed technology integrations.

Name

MoneyLine Telerate

Legal name

Colin James Enterprises LLC

Website

https://moneyline.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Moneyline is a sports information social website where users share, follow, and transact on sports matchup picks via a community marketplace with leaderboards, Units currency, and betting education content, serving sports betting enthusiasts globally under Dubai-based parent Colin James Enterprises LLC.

Ownership category

akta.pro rank

Product category

Sports Information and Picks Marketplace

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Sports information platform
• Picks marketplace
• Sports betting guides
• Leaderboard rankings
• Sports odds data

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Pick Transaction Fees: Platform charges fees for facilitating Pick Transactions between members. All funds paid for purchasing picks and associated fees are non-refundable. This is the primary revenue stream.
2. Units-Related Charges: Fees associated with various features and unlocked content on the platform, charged against the user's selected payment method.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Moneyline is a sports information social platform where users create profiles, share sports matchup opinions (Picks), and buy Picks from other community members through a marketplace that charges platform fees on each Pick Transaction. The platform also provides comprehensive sports coverage pages (scores, standings, stats, odds) for the NFL, NBA, MLB, and NHL, a competitive Leaderboard ranking system, a virtual Units performance-tracking system, editorial sportsbook reviews, and educational betting guides. Moneyline explicitly does not offer betting, bookmaking, or gambling services itself.

Product overview

Moneyline operates as a single unified social platform for sports picks — a sports information social website where users share, follow, and sell sports matchup opinions (Picks) with each other. The core product combines a Picks marketplace (facilitating buy/sell transactions between users), a competitive Leaderboard system, and a virtual Units currency. Supporting features include comprehensive sports coverage pages (NFL, NBA, MLB, NHL) with scores, standings, stats, and odds; a Sportsbook Reviews section listing 30 third-party sportsbooks; and an educational Betting Guide with tutorials on betting fundamentals. The company does not offer sports betting or gambling services itself — it is strictly an information and social platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Moneyline Social Picks Platform
• Sports Coverage (NFL, NBA, MLB, NHL) League-specific information pages providing scores, standings, stats, injuries, teams, odds, news, and leaderboards for the NFL, NBA, MLB, and NHL. Targets sports fans and bettors seeking centralized multi-league data.
• Leaderboard System Competitive ranking system that ranks community members by Units earned, win/loss records, and winning streaks, and is used to drive engagement and recognition within the sports picks community. Targets active sports picks participants.
• Units Virtual Currency System Virtual currency system used to access gated features and content on the platform. Units have no cash value, are non-transferable, do not expire, and are not refundable; earning rates vary by factors such as pick difficulty.
• Sportsbook Reviews and Listings Editorial directory and reviews of third-party sportsbooks (including DraftKings, FanDuel, BetMGM, and Caesars) with user guidance on sportsbook selection, registration steps, and promotional offers. Targets sports bettors comparing platforms.
• Betting Education Guides Educational resource covering sports betting fundamentals including Sports Betting 101, a betting glossary, FAQs, and detailed guides on odds, favorites/underdogs, spread bets, moneyline bets, over/under bets, parlays, and same-game parlays. Targets novice sports bettors.

Quantifiable outcome

• Platform reaches 20 million sports enthusiasts

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• DraftKingsminorOthersThird-party sportsbook listed on Moneyline's sportsbooks review page. Links to DraftKings sportsbook for informational purposes. Moneyline explicitly states it accepts no responsibility for third-party sportsbooks and does not warrant their legality, quality, or reliability.
• FanDuelminorOthersThird-party sportsbook listed on Moneyline's sportsbooks review page. Links to FanDuel sportsbook for informational purposes. Moneyline explicitly states it accepts no responsibility for third-party sportsbooks and does not warrant their legality, quality, or reliability.
• BetMGMminorOthersThird-party sportsbook listed on Moneyline's sportsbooks review page. Links to BetMGM sportsbook for informational purposes. Moneyline explicitly states it accepts no responsibility for third-party sportsbooks and does not warrant their legality, quality, or reliability.
• Caesars SportsbookminorOthersThird-party sportsbook listed on Moneyline's sportsbooks review page. Links to Caesars sportsbook for informational purposes. Moneyline explicitly states it accepts no responsibility for third-party sportsbooks and does not warrant their legality, quality, or reliability.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pickswise: Free picks, betting guides, and sportsbook affiliate content across NFL, NBA, MLB, NHL — directly overlapping Moneyline's product mix and target SEO keywords.
• BetQL: Sports betting data, picks, and model-driven predictions platform with similar monetization through sportsbook affiliate referrals.
• OddsChecker: Global odds comparison and sportsbook affiliate platform with editorial picks and educational content; operates a similar model to Moneyline in international markets.
• Action Network: Direct competitor in the sports betting information and picks space, offering news, odds, picks, and a content marketplace with similar SEO-driven audience acquisition.
• VSiN (Vegas Sports Information Network): Sports betting media and picks platform covering odds, analysis, and handicapper content across major US sports; directly comparable to Moneyline's content-plus-picks model.
• SportsLine: CBS-owned sports picks, predictions, and odds platform with both free and premium tiers; a scaled, well-funded comparable in the same content-and-picks category.

Emerging players

• Dimers: AI- and model-driven sports picks and predictions platform with free content plus sportsbook affiliate listings, operating in the same niche with a more technology-forward angle.

Others

• Dafabet / DraftKings affiliate programs: Sportsbook operators that Moneyline already lists as affiliate partners; relevant as commercial counterparties whose economics and licensing terms directly affect Moneyline's revenue and compliance exposure.

Broad incumbents

• Sporting News: Established sports media brand with extensive betting guides, odds, and picks content; represents a scaled incumbent competing for the same organic search and audience.
• The Athletic: Subscription sports media outlet with deep sports coverage, picks, and odds content. A broader, well-capitalized incumbent that overlaps Moneyline's editorial/SEO content angle, though not a picks marketplace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoneyLine Telerate