MS in Germany
MS in Germany is a Hubli-based EdTech platform that helps international students, primarily from India, apply to English-taught Master's programmes at 400+ German universities via free self-serve tools and paid tiered counseling services.
- Company typePrivate
- Founded2016
- HeadquartersHubli, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MS in Germany does
MS in Germany, operated by Qogent Learning Solutions Private Limited, is a Hubli-headquartered EdTech platform founded in 2016 that helps international students — primarily from India — apply to English-taught Master's programmes at German public universities. The platform combines a free self-serve layer (searchable database of 6,000+ programmes across 400+ universities, grade and ECTS converters, an admission chance calculator, and an AI-powered SOP drafting and deadline-tracking tool) with a paid human counseling layer sold in three tiers: Basic at ₹29,999, Standard at ₹49,999, and Premium at ₹1,19,999. Premium is the only tier that bundles an admission guarantee and unlimited applications across two intakes.
The underlying technology is a web-based application stack that ingests verified per-programme admission data (Anabin recognition, APS, ECTS, uni-assist VPD) and overlays text-based generative AI for document drafting and profile-to-programme matching. Distribution is direct-to-consumer and community-led: a 150,000+ Instagram community, SEO-optimized free tools, and free profile-evaluation lead captures feed a sales-assisted funnel where counselors contact prospects within 24 hours.
The business model is a hybrid freemium-plus-services: free tools drive organic acquisition and SEO traffic, while revenue is concentrated in the paid counseling packages, with Standard positioned as the most popular tier. The company is bootstrapped and founder-owned by Uday Yatnalli, a TU Munich alumnus, with a team of 11-50 employees and no disclosed external funding. To date, the platform claims 6,000+ students guided, 5,000+ real acceptances, and an 88% admission rate for students who follow the recommended plan, with operating reach extending to students applying to institutions in the US and Canada in addition to Germany.
MS in Germany firmographics
Firmographics- Name
- MS in Germany
- Legal name
- Qogent Learning Solutions Private Limited
- Website
- https://msingermany.co.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MS in Germany is a Hubli-based EdTech platform that helps international students, primarily from India, apply to English-taught Master's programmes at 400+ German universities via free self-serve tools and paid tiered counseling services.
- Ownership category
- akta.pro rank
MS in Germany industry classification
Industry- Product category
- Study Abroad Consulting
- NAICS
- Educational Services (611), Educational Support Services (61171), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)
- akta.pro secondary industry
- Language School Placement Agencies & Aggregators (EDAIAEAM)
Keywords
Where MS in Germany is headquartered
LocationHeadquarters
- HQ city
- Hubli
- HQ country
- India
- HQ region
- Asia
Markets served
MS in Germany business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Basic Package: Tiered counseling service priced at ₹29,999 offering up to 3 university applications, SOP/LOR/CV creation by experts, and visa guidance. Targets self-driven applicants who want expert document assistance.
- Standard Package: Mid-tier service at ₹49,999 with up to 10 applications, APS application guidance, and personalized counsellor support. Most popular tier targeting students wanting structured hand-holding.
- Premium Package: Full-service package at ₹1,19,999 featuring admission guarantee, unlimited applications across 2 intakes, and visa slot booking. Targets risk-averse students seeking complete outsourcing of application process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Basic package for self-driven applicants with up to 3 university applications |
| Subscription | One time/ perpetual license | Most popular choice with up to 10 applications and personalized support |
| Subscription | One time/ perpetual license | Complete peace of mind with admission guarantee and unlimited applications |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
MS in Germany product offering
Product offeringCore offering
MS in Germany runs a web-based EdTech platform that lets international students — primarily from India — discover every English-taught Master's programme in Germany, check admission chances, draft application documents (SOP, LOR, CV), and convert grades and credits into German formats. The core monetised offering is end-to-end application counseling delivered by in-house counselors across three paid tiers — Basic (₹29,999, up to 3 applications), Standard (₹49,999, up to 10 applications) and Premium (₹1,19,999, unlimited applications across two intakes with an admission guarantee) — supplemented by free self-service tools and a verified database of 400+ universities.
Product overview
MS in Germany is a digital platform for applying to Master's programs in Germany, established in 2016. The platform combines a free tier with paid counseling services. Free offerings include a searchable database of 6,000+ English-taught programs, profile evaluation, and AI-powered tools (grade calculator, ECTS calculator, admission chance calculator, AI advisor for SOP drafting). Paid services include three counseling packages (Basic at ₹29,999 for 3 applications, Standard at ₹49,999 for 10 applications, and Premium at ₹1,19,999 with unlimited applications and admission guarantee). The platform differentiates through verified admission data, anabin/APS/ECTS guidance, and post-admission visa support.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Profile Evaluation No-account-needed service where an MS in Germany counselor personally reviews the applicant's profile and calls them back within 24 hours to match suitable English-taught Master's programmes and recommend next steps; captures first name, email, phone and degree level.
- Program Search Database Searchable database covering 6,000+ English-taught Master's programmes across 400+ German universities with verified, current admission requirements and per-programme details for international applicants.
- AI Advisor AI-powered advisory tool that assists with Statement of Purpose (SOP) drafting, analyses applicant profiles and documents, and tracks application deadlines for each chosen German Master's programme.
- Grade Calculator Standalone free tool that converts an international applicant's grades into the German grading system so they can determine eligibility for German Master's programmes.
- ECTS Calculator Standalone free tool that converts an applicant's academic credits into the European Credit Transfer and Accumulation System (ECTS) format required by German universities.
- Admission Chance Calculator Free self-service tool that analyses a user's profile metrics against specific programme requirements to produce an admission probability for English-taught Master's programmes in Germany within approximately 60 seconds.
- Basic Package Counseling package priced at ₹29,999 for self-driven applicants, covering up to 3 university applications, expert drafting of SOP, LOR and CV, visa guidance and visa documents.
- Standard Package Mid-tier counseling package priced at ₹49,999 — the most popular tier — covering up to 10 university applications, APS application guidance and personalised counsellor support.
- Premium Package Full-service counseling package priced at ₹1,19,999 with an admission guarantee, unlimited applications across two intakes, personalised counselor support and included visa slot booking for risk-averse students seeking complete outsourcing of the application process.
Quantifiable outcome
- 88% of students who follow the plan get admitted
- +2 more outcomes
Companies that use MS in Germany
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles1 record
MS in Germany technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
MS in Germany partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- German Universities (400+)coreDatabase includes 400+ German universities covering English-taught Master's programmes. Platform provides verified admission requirements for each university. Students guided to various universities including TU Munich, RWTH Aachen, KIT, University of Freiburg, and others. The partnership is integral to the platform's core value proposition of searching all programmes in one place.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
MS in Germany competitors and assessment
Company assessmentDirect peers
- Yocket: Yocket is an India-origin study-abroad platform targeting students applying for Master's and undergraduate programs abroad, with program search, admit prediction, and community features that directly overlap MS in Germany's core offering. Both monetize via counselor-assisted paid services layered atop free tools.
- Leverage Edu: Leverage Edu is an India-based study-abroad admissions and test-prep platform offering end-to-end counseling, AI-driven profile evaluation, and university shortlisting across multiple destinations including Germany. It competes for the same Indian applicant pool and overlapping price points.
- iSchoolConnect: iSchoolConnect is an AI-driven overseas education platform helping international students apply to universities abroad, including Germany. Its admissions consulting model and AI tooling overlap directly with MS in Germany's free + paid service stack.
Broad incumbents
- IDP Education: IDP is a global education services company co-owner of IELTS, offering international student placement, test prep, and visa services across many destinations including Germany. It is a much broader incumbent than MS in Germany but competes for the same Indian applicant pool.
- Studyportals: Studyportals is a global program search and comparison platform used by prospective international students to discover English-taught Master's programs across Europe and beyond. Its program database overlaps MS in Germany's 6,000+ program catalog but lacks the India-specific counseling layer.
- ApplyBoard: ApplyBoard is a global study-abroad marketplace connecting international students to programs across multiple countries, including Germany. It serves a broader recruiter/institution base and operates at a much larger scale than MS in Germany's consumer-led model.
Emerging players
- CollegeDunia: CollegeDunia is an Indian education discovery platform with a growing study-abroad vertical. It offers program search and admission guidance that intersects with MS in Germany's free tools, though its Germany-specific depth is shallower.
- Manya - The Princeton Review: Manya operates as The Princeton Review's India arm, offering test prep plus admissions counseling for Indian students applying abroad. It competes for the same paid counseling wallet but does not specialize in the German admission bureaucracy (Anabin, APS, uni-assist).
- Jamboree Education: Jamboree is an India-based test prep and admissions counseling provider for GMAT, GRE, SAT, and study-abroad applicants. It overlaps with MS in Germany on admissions consulting and SOP/application support but has stronger roots in test prep than in Germany-specific expertise.
Others
- DAAD (Deutscher Akademischer Austauschdienst): DAAD is the German government's official academic exchange and information body, offering free guidance on studying in Germany. While not a paid counseling competitor, it is the canonical free source that MS in Germany positions itself alongside for India-based prospective students.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MS in Germany social profiles
Digital presenceMS in Germany financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS in Germany leadership team
Management profileNumber of profiles
Profiles1 record
MS in Germany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS in Germany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS in Germany
What does MS in Germany do?
MS in Germany runs a web-based EdTech platform that lets international students — primarily from India — discover every English-taught Master's programme in Germany, check admission chances, draft application documents (SOP, LOR, CV), and convert grades and credits into German formats. The core monetised offering is end-to-end application counseling delivered by in-house counselors across three paid tiers — Basic (₹29,999, up to 3 applications), Standard (₹49,999, up to 10 applications) and Premium (₹1,19,999, unlimited applications across two intakes with an admission guarantee) — supplemented by free self-service tools and a verified database of 400+ universities.
Is MS in Germany a public or private company?
MS in Germany is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS in Germany founded?
MS in Germany was founded in 2016. It employs 11 to 50 people.
Where is MS in Germany based?
MS in Germany is headquartered in Hubli, India, in the Asia region.
How does MS in Germany make money?
Three revenue lines are on record. Basic Package is the primary driver. The others are standard Package and premium Package.
Who are MS in Germany's main competitors?
Direct peers on record are Yocket, Leverage Edu and iSchoolConnect. Broad incumbents are IDP Education, Studyportals and ApplyBoard. Emerging players are CollegeDunia, Manya - The Princeton Review and Jamboree Education. DAAD (Deutscher Akademischer Austauschdienst) is listed as an others.
Does MS in Germany have an API?
No public API is recorded for MS in Germany.
What industry is MS in Germany in?
MS in Germany's product category is Study Abroad Consulting. Its primary akta.pro industry code is EDAIAHAE, Overseas Secondary School Admissions Consulting & Application Support, with a secondary code of EDAIAEAM, Language School Placement Agencies & Aggregators. Its NAICS code is 611 and its SIC code is 8200.