The News Herald

What The News Herald does

The News Herald (also operating as the Panama City News-Herald) is a local newspaper serving Panama City, Panama City Beach, and the broader Bay County region of the Florida Panhandle. It is owned and operated by Gannett (NYSE: GCI) as a property within the USA TODAY Network, one of the largest newspaper conglomerates in the United States. The publication delivers hyperlocal coverage of community events, local politics, high school and college sports, NASCAR, weather/hurricane preparedness, entertainment, dining, and obituaries.

Its core products are the newsherald.com website, a digital eNewspaper replica, an obituary placement service, a Florida public notices platform, a subscription tier for premium content access, an online classifieds marketplace, and email newsletters. The underlying technology is the Gannett content management system and digital publishing platform, shared across hundreds of network properties and supporting web, mobile, and eNewspaper formats. Integration with the USA TODAY Network provides cross-network content syndication and access to national commerce features including Shopping/Deals and 10Best local recommendations.

The business model combines four revenue streams: recurring print and digital subscriptions, local advertising from SMBs in the Panama City market, transactional fees from classifieds and statutorily required public notices, and professional services revenue from paid obituary placements. The customer base is geographically concentrated in Bay County and the Florida Panhandle, with no disclosed enterprise contracts and pricing not publicly listed (subscribers are directed to subscribe.newsherald.com). The publication operates as a private subsidiary within Gannett's publicly traded corporate structure, with no independent funding, private equity, or venture capital involvement evidenced.

Name

The News Herald

Legal name

Gannett (Operating as The News Herald / Panama City News-Herald)

Website

https://newsherald.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The News Herald is a local newspaper serving Panama City, Panama City Beach, and Bay County, Florida, owned by Gannett as part of the USA TODAY Network. It delivers hyperlocal news, sports, weather, obituaries, and public notices through its website, eNewspaper, and print edition, monetized via subscriptions, local advertising, and classifieds.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Digital news media
• Subscription journalism
• Classified advertising
• Obituary services

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print and Digital Subscriptions: Subscription revenue from physical newspaper delivery and digital subscriptions including eNewspaper access. Subscribers pay for ongoing access to local news, sports, entertainment, and obituaries content.
2. Local Advertising: Advertising revenue from local businesses promoting products and services to the Panama City and Bay County readership through display ads, classifieds, and sponsored content on the website and print edition.
3. Classifieds and Public Notices: Revenue from classified advertisements including job postings, real estate listings, and legal public notices published through the newspaper and website.
4. Obituary Services: Paid obituary placement services for families and funeral homes publishing death notices and memorial content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The News Herald (Panama City News-Herald) is a local newspaper publishing local news, sports, entertainment, opinion, obituaries, and public notices for Panama City, Bay County, and the surrounding Northwest Florida communities. It delivers content via a news website (newsherald.com), a digital eNewspaper replica, and physical print newspaper delivery, supported by email newsletters and social media distribution. Auxiliary paid services include obituary placement, classified advertising, legal public notices, and subscription-based premium content access.

Product overview

The News Herald (Panama City News-Herald) operates as a local digital news publication within the Gannett/USA TODAY Network. The core product is the news website (newsherald.com) delivering local news, sports, politics, entertainment, and opinion content for Bay County and the Florida Panhandle. Supporting products include the eNewspaper digital replica, obituary and public notices services, subscription-based premium content access, and marketplace features including classifieds, jobs, real estate, and shopping deals. The publication also offers newsletter subscriptions and local recommendations through the USA TODAY 10Best integration.

Differentiator

Problem solved

Functional benefit

Brands

• eNewspaper: Digital e-edition of the newspaper available for subscribers

Products and services

• News Website (newsherald.com)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gannett / USA TODAY NetworkcoreStrategic or Co-development PartnerThe News Herald is owned and operated by Gannett as part of the USA TODAY Network of local newspapers. This partnership provides shared technology infrastructure, advertising networks, content syndication, and operational support across hundreds of local publications nationwide.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Emerging players

• Patch.com: National hyperlocal digital news network that actively competes for local news readership and SMB advertising in markets like Panama City. Comparable in audience targeting (local communities) and in pursuit of digital ad dollars from local businesses.

Direct peers

• Naples Daily News: Gannett daily serving a Florida tourism-driven market (Collier County). Comparable in product mix, with similar seasonality dynamics and an audience profile shaped by both residents and visitors.
• Pensacola News Journal: Another Gannett daily in Northwest Florida covering Pensacola and Escambia County. Geographically adjacent and structurally identical to The News Herald, operating with the same USA TODAY Network technology and revenue model.
• Tallahassee Democrat: Fellow Gannett/USA TODAY Network daily serving a Florida capital-city market with a similar mix of local news, state politics, and digital subscription model. Directly comparable in scale, ownership structure, and product mix.
• The Daytona Beach News-Journal: Gannett daily covering Volusia and Flagler counties in Central Florida. Directly comparable Florida regional daily with overlapping content verticals (hurricane coverage, tourism, community news).
• The Gainesville Sun: Gannett-owned Florida daily serving a university-anchored mid-sized market. Directly comparable as a regional subscription and advertising publication under the same parent network.
• Northwest Florida Daily News: Gannett daily covering Crestview, Fort Walton Beach, and Niceville along the Emerald Coast. Geographically adjacent peer with a similar Northwest Florida tourism and military community profile.

Broad incumbents

• The Des Moines Register: Flagship Gannett daily serving Iowa. Operates the same USA TODAY Network model at a larger scale, providing a useful benchmark for what scaled-up Gannett local properties look like, including digital subscription growth and ad product evolution.

Regional players

• Tampa Bay Times: Independent (Poynter Institute-owned) Florida daily serving the larger Tampa Bay market. A peer in category and Florida geography, but operates independently of Gannett and at a larger scale.
• Sun-Sentinel (South Florida): Florida regional daily (Tribune Publishing) covering Broward and Palm Beach counties. A peer in Florida local journalism, with a similar subscription, classified, and public notices model at a larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the_news_herald
• Facebookfacebook.com/PanamaCityNewsHerald
• Instagraminstagram.com/thenewsherald
• LinkedInlinkedin.com/company/the-news-herald

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The News Herald