The Supercar Rooms
The Supercar Rooms is an independent UK supercar specialist in Hartlebury, Worcestershire, selling, servicing, storing, brokering, and warranting high-end vehicles for high-net-worth collectors across multiple international markets.
- Company typePrivate
- Founded1989
- HeadquartersHartlebury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Supercar Rooms does
The Supercar Rooms is an independent UK-based supercar specialist headquartered in a 10,000 sq ft facility in Hartlebury, Worcestershire, with 11-50 employees and approximately 36 years of operating history. The business serves high-net-worth individuals and collectors through five integrated revenue streams: supercar sales from its showroom and worldwide sourcing network, factory-trained servicing and maintenance for Ferrari, Lamborghini, Porsche, Bentley, Maserati, Aston Martin, and McLaren vehicles, secure storage, brokerage via its Specialist on Request (SOR) service, an extended Platinum Warranty program, and finance solutions. Pricing spans from £199 per axle for specialist brake disc skimming to £855 + VAT for an average service, with vehicle inventory listed between £18,995 and £1,250,000.
The service operation depends on brand-specific diagnostic and workshop tooling, including the Lamborghini LaRA diagnostic system and Pro Cut on-car brake disc skimming machines, operated by factory-trained specialist technicians. The business model combines transactional revenue (vehicle sale margins, service fees, brokerage commissions) with recurring or annuity-like revenue (secure storage subscriptions, Platinum Warranty contracts, and ongoing maintenance relationships). The international client base covers Europe, Asia, the USA, Australasia, and the Middle East, indicating a cross-border go-to-market rather than purely UK-domestic demand, supported by an active presence on Instagram and listings across online supercar marketplaces.
The operation is privately held and founder-operated with no disclosed institutional funding rounds, M&A activity, external shareholders, or named executive team in the source data. Geographic reach is delivered through worldwide sourcing and brokered acquisitions rather than through owned retail locations abroad, keeping the fixed-cost footprint concentrated at the single Hartlebury site.
The Supercar Rooms firmographics
Firmographics- Name
- The Supercar Rooms
- Legal name
- The Supercar Rooms
- Website
- https://thesupercarrooms.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Supercar Rooms is an independent UK supercar specialist in Hartlebury, Worcestershire, selling, servicing, storing, brokering, and warranting high-end vehicles for high-net-worth collectors across multiple international markets.
- Ownership category
- akta.pro rank
Where The Supercar Rooms is headquartered
LocationHeadquarters
- HQ city
- Hartlebury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Supercar Rooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Supercar Sales: Sale of pre-owned and classic supercars from their showroom stock. Also source and supply vehicles worldwide for clients. Revenue from vehicle markups and brokerage fees.
- Service, Maintenance and Repairs: Workshop services including annual servicing, repairs, diagnostics, clutch replacement, brake services, detailing. Revenue from labor and parts.
- Secure Vehicle Storage: Short term to long term secure storage solutions with 24-hour security for classic and supercars.
- Collection and Delivery Service: Pickup and return service for vehicles using enclosed shuttle trailer or chauffeur-driven options.
- Supercar Brokerage (SOR): Sale or Return service where vehicles are sold on behalf of owners for a pre-agreed fixed fee. Commission-based model.
- Extended Warranty: Platinum 3-month warranty offered with vehicles, with options to upgrade to 12 or 24 month policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Average Service Package |
| Unit Pricing | Pay-as-you-go | Brake Disc Skimming |
| Transaction based/ take rate | Pay-as-you-go | Brokerage Commission |
| Subscription | Annual | Platinum Warranty |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
The Supercar Rooms product offering
Product offeringCore offering
The Supercar Rooms is an independent UK supercar specialist that buys, sells, services, maintains, and repairs luxury and high-performance vehicles (Ferrari, Lamborghini, Porsche, Bentley, Maserati, Aston Martin, McLaren and others). Operating from a 10,000 sq. ft. showroom and workshop in Hartlebury, Worcestershire, the company combines retail vehicle sales and worldwide bespoke sourcing with factory-trained independent servicing, secure storage, brokerage, and extended warranty offerings.
Product overview
The Supercar Rooms is an independent supercar specialist offering a comprehensive suite of services for luxury and high-performance vehicles. The core offering consists of three interconnected services: (1) Supercar Sales featuring a 10,000 sq. ft. showroom with vehicles available for immediate purchase plus worldwide bespoke vehicle sourcing; (2) Specialist Servicing and Maintenance using manufacturer-approved parts and advanced diagnostic equipment for Ferrari, Lamborghini, Porsche, Bentley, Maserati, Aston Martin, and other luxury brands; and (3) Secure Storage with 24-hour security. Additional value-added services include the Platinum Warranty program (3/6/12/24 month options), finance solutions, and Supercar Brokerage (Sale or Return). Specialized capabilities include brake disc skimming, Maserati dashboard electronics repair, and Lamborghini fuel tank fabrication. The company employs brand-specific certified technicians and offers collection/delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Supercar Sales Sale of pre-owned and collectable supercars from showroom stock (Aston Martin, Ferrari, Lamborghini, Bentley, Maserati, McLaren, Porsche), with bespoke worldwide sourcing to find specific vehicles on behalf of clients. Includes 101-point pre-sale inspections and HPI checks.
- Supercar Servicing and Maintenance Independent specialist servicing, maintenance, and repair for Ferrari, Lamborghini, Porsche, Bentley, Maserati, Aston Martin, and other luxury vehicles using manufacturer-approved parts and specialist diagnostic equipment. Average service package priced at £855 plus VAT.
- Secure Supercar Storage Short-term to long-term secure vehicle storage with 24-hour security for classic and supercars at the Hartlebury facility.
- Supercar Brokerage (Sale or Return) Sale or Return brokerage where vehicles are sold on behalf of owners for a pre-agreed fixed fee, including vehicle promotion, insurance, HPI checks, valeting, and part exchange facilities.
- Platinum Extended Warranty Extended warranty covering vehicles up to 5 years old with less than 60,000 miles, including mechanical and electrical components, with upgrade options to 12 or 24 month policies.
- Brake Disc Skimming and Repair Specialist Pro Cut lathe-based brake disc machining to restore discs to original condition, using electronically-controlled gyroscope system measuring run-out to 0.025mm accuracy, starting at £199 per axle.
- Maserati Dashboard and Electronics Repair Specialized repair service for Maserati instrument cluster 'bricked dash' issues, restoring dashboards without requiring full replacement.
- Classic Lamborghini Fuel Tank Fabrication Custom fuel tank fabrication for classic Lamborghini vehicles (including the Countach 5000S), with protective coating replication and OEM-quality finish.
- Performance Parts and Upgrades High-performance upgrades including sports exhausts with 200 Cell Catalyst Converters, ECU remapping, and stainless steel exhaust systems that comply with 2003 European Block Exemption rules.
- Vehicle Finance Solutions Competitive finance packages including balloon payments, variable rate options, and finance lease payment arrangements for vehicle purchases.
- Collection and Delivery Service UK-wide vehicle pickup and return service for servicing customers, using specialist enclosed shuttle trailer, chauffeur-driven return, or loan car options.
Quantifiable outcome
- Sellers access 92% of potential buyers through The Supercar Rooms versus only 8% through private sales
- +1 more outcomes
Companies that use The Supercar Rooms
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
The Supercar Rooms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Supercar Rooms partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Supercar Rooms competitors and assessment
Company assessmentDirect peers
- Auto Lusso: UK-based independent exotic car specialist focusing on Ferrari, Lamborghini, and Maserati sales, servicing, and restoration. Direct peer in the independent supercar specialist space, with overlapping product and customer base.
- Foskers: UK independent Ferrari specialist offering pre-owned sales, brokerage, and Ferrari servicing. Closely comparable in the 'marque-specialist independent' niche that The Supercar Rooms occupies across multiple supercar brands.
- Hexagon Classics: London-based independent dealer specializing in classic, modern classic, and supercars, with in-house workshop and restoration services. Comparable to The Supercar Rooms across luxury sales, specialist servicing, and classic-car expertise.
- Tom Hartley: Long-established UK independent supercar and hypercar specialist dealer and broker. Highly comparable business model to The Supercar Rooms: pre-owned supercar sales, worldwide sourcing, and specialist servicing for Ferrari, Lamborghini, McLaren, and Bugatti clients.
- Romans International: UK-based independent supercar dealer specializing in pre-owned and new Ferrari, Lamborghini, McLaren, Bentley, and Porsche. Direct competitor in the boutique supercar sales and sourcing niche with a comparable showroom-led, owner-focused model.
- Furlonger: UK independent Ferrari and Maserati specialist offering pre-owned sales, servicing, and restoration. Comparable to The Supercar Rooms as a smaller, brand-deep independent supercar specialist competing on expertise and customer service.
- Joe Macari Performance Cars: UK independent supercar specialist offering sales, servicing, restoration, and performance upgrades for Ferrari, Lamborghini, Maserati, and other marques. Overlaps directly with The Supercar Rooms on independent specialist servicing and exotic vehicle sales.
- Evanta Motor Company: UK-based independent supercar dealer and broker focused on pre-owned Ferraris, Lamborghinis, and McLarens with international sourcing. Direct competitor in the boutique exotic-car sales and brokerage segment.
Broad incumbents
- Stratstone: UK-wide luxury and premium car retailer representing Aston Martin, Bentley, Lamborghini, McLaren, and other premium brands with both sales and aftersales. Broader incumbent in the same luxury/sports vehicle space as The Supercar Rooms, with greater scale and authorized-dealer relationships.
- H.R. Owen: One of the UK's largest luxury and sports car dealer groups, with franchised representation for Ferrari, Lamborghini, Bentley, Aston Martin, and Rolls-Royce plus pre-owned sales. Larger, multi-site incumbent that competes with The Supercar Rooms on both new/used sales and authorized servicing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Supercar Rooms social profiles
Digital presenceThe Supercar Rooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Supercar Rooms leadership team
Management profileNumber of profiles
The Supercar Rooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Supercar Rooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Supercar Rooms
What does The Supercar Rooms do?
The Supercar Rooms is an independent UK supercar specialist that buys, sells, services, maintains, and repairs luxury and high-performance vehicles (Ferrari, Lamborghini, Porsche, Bentley, Maserati, Aston Martin, McLaren and others). Operating from a 10,000 sq. ft. showroom and workshop in Hartlebury, Worcestershire, the company combines retail vehicle sales and worldwide bespoke sourcing with factory-trained independent servicing, secure storage, brokerage, and extended warranty offerings.
Is The Supercar Rooms a public or private company?
The Supercar Rooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Supercar Rooms founded?
The Supercar Rooms was founded in 1989. It employs 11 to 50 people.
Where is The Supercar Rooms based?
The Supercar Rooms is headquartered in Hartlebury, United Kingdom, in the Europe region.
How does The Supercar Rooms make money?
Six revenue lines are on record. Supercar Sales are the primary driver. The others are service, Maintenance and Repairs, secure Vehicle Storage, collection and Delivery Service, supercar Brokerage (SOR) and extended Warranty.
Who are The Supercar Rooms's main competitors?
Direct peers on record are Auto Lusso, Foskers, Hexagon Classics, Tom Hartley, Romans International, Furlonger, Joe Macari Performance Cars and Evanta Motor Company. Broad incumbents are Stratstone and H.R. Owen.
Does The Supercar Rooms have an API?
No public API is recorded for The Supercar Rooms.