WG&R Furniture

What WG&R Furniture does

WG&R Furniture is a privately held furniture and mattress retailer headquartered in Green Bay, Wisconsin, in continuous operation since 1946. The company sells home furniture, mattresses, and home decor and accessories, serving household consumers through a regional retail showroom presence and an e-commerce website (wgrfurniture.com). Its operating geography is concentrated in the Green Bay market and the broader Wisconsin region, with no disclosed national or international footprint.

The business operates on a standard consumer retail model: revenue is generated through unit sales of furniture, mattresses, and home accessories to individual household buyers across in-store and online channels. The company employs 251-500 people, which is consistent with a multi-store or large-format regional furniture retailer carrying significant inventory, showroom, delivery, and customer-service overhead. No pricing model, unit-economics, or revenue mechanics are disclosed in the available source material.

WG&R Furniture is a private, for-profit company with no disclosed parent entity, no institutional investors, and no public ticker. No funding rounds, mergers, acquisitions, leadership changes, product launches, or technology investments are documented in the available data. The company does not maintain a mobile app, has no disclosed API or developer platform, and no proprietary technology stack or AI/ML capability is referenced. Source data is materially thin beyond firmographic identifiers, limiting deeper operating, financial, and strategic assessment.

Name

WG&R Furniture

Website

https://wgrfurniture.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

WG&R Furniture is a privately held, Green Bay, Wisconsin-based furniture and mattress retailer founded in 1946, serving household consumers with home furniture, mattresses, and decor through regional showrooms and an e-commerce website.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAAAA

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIAOAB

Mattress & Sleep Products Rental

Consumer Products & Retail/Home & Furniture Retail/Rental, Lease-to-Own & Subscription Home Furnishings Retail

SECONDARYCRAIAAAC

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

Keywords

• Furniture retail
• Mattress sales
• Home furnishings
• Home decor
• Bedroom furniture

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

WG&R Furniture is a furniture and mattress retailer that sells home furnishings, mattresses, and home decor and accessories. Founded in 1946 and headquartered in Green Bay, United States, the company operates physical retail stores serving consumer shoppers.

Product overview

No product or service information available in the source content.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Home furnishings sold through physical retail stores to individual consumers seeking to furnish or update their homes.
• Mattresses Mattresses and sleep products sold through physical retail stores to individual consumers.
• Home Decor and Accessories Decorative items and home accessories offered alongside furniture to individual consumers for residential use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Rooms To Go: Rooms To Go is one of the largest US furniture retailers with a multi-state showroom-based model emphasizing room-package selling. Comparable to WG&R in carrying furniture and mattresses with in-home delivery, though at a significantly larger regional and national footprint.
• American Signature Furniture: American Signature operates Value City Furniture and American Signature stores across the Midwest and East Coast, offering value-priced furniture and mattresses. Comparable to WG&R in mid-market assortment and regional showroom presence.
• Havertys Furniture: Havertys is a regional furniture retailer operating across the Southeast and Texas with a multi-category assortment including mattresses and home accessories. Comparable in store-based, mid-market positioning though geographically distinct.
• Ashley HomeStore / Ashley Furniture Industries: Ashley is the largest furniture manufacturer-retailer in the US, operating both its own branded stores and a licensee/independent dealer network. It directly competes with WG&R in the Midwest furniture retail market across living room, bedroom, and mattress categories.
• Bob's Discount Furniture: Bob's Discount Furniture is a high-volume, value-oriented furniture chain operating across the Northeast and Midwest, including Wisconsin. Its showroom-plus-distribution-center model competes with WG&R for middle-market furniture and mattress customers.

Emerging players

• Sleep Number: Sleep Number is a vertically integrated mattress retailer with its own stores and 360 smart-bed product line. It overlaps with WG&R in the mattress category but competes via a differentiated branded product rather than multi-category assortment.
• Wayfair: Wayfair is the leading online-only home goods retailer, selling furniture, mattresses, and home decor across all US geographies. It does not directly show a storefront but competes with WG&R for the same purchase occasions via pure e-commerce.

Direct peers

• Slumberland Furniture: Slumberland is a Midwest-based regional furniture retailer with stores across Minnesota, Wisconsin, Iowa, and the Dakotas. Its geographic overlap in Wisconsin and similar multi-category furniture-and-mattress model make it a direct comparable to WG&R.
• Raymour & Flanigan: Raymour & Flanigan is a regional furniture retailer concentrated in the Northeast and Mid-Atlantic with strong brand recognition and showroom-plus-delivery operations. Its regional-retailer profile, multi-category assortment, and in-house delivery capability closely mirror WG&R's model.
• Steinhafels Furniture: Steinhafels is a Wisconsin-based, family-owned furniture retailer operating showrooms across the state and into northern Illinois. As a fellow Wisconsin-headquartered multi-category furniture and mattress retailer, it is one of WG&R's closest direct peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/WGRFurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WG&R Furniture