3Wire

What 3Wire does

3Wire, operating commercially as 3Wire Foodservice, is a US-based distributor of genuine OEM replacement parts for restaurant, foodservice, and commercial kitchen equipment. Following its merger with Parts Town, the combined entity operates as a strategic operating company under the Marmon Group (a Berkshire Hathaway subsidiary) and positions itself as holding the largest in-stock OEM parts inventory in its category, covering parts across more than 50 named manufacturers including refrigeration, ice machines, ovens and ranges, fryers, packaged units, and HVAC systems.

The platform is built around the partstown.com e-commerce storefront and an industry-leading iOS/Android mobile application, augmented by a digital tooling suite: PartSPIN for 3D part visualization, Serial Number Lookup for equipment-specific part and warranty retrieval, Smart Manuals integrating equipment documentation with parts identification, and Part Predictor, an AI-powered tool that recommends replacement parts based on aggregated technician repair data. Customer service is delivered through extended-hours phone support (until 9PM ET), live chat, and multi-SKU ordering for complex jobs. Partnerships with Marmon Link bring additional beverage and cooking OEMs (Cornelius, Prince Castle, Silver King, Angelo Po, Saber King) under the platform.

Revenue is generated through transactional OEM parts sales on a pay-as-you-go unit-pricing basis, with no subscription tiers or membership model disclosed. The customer base is the long tail of restaurant and foodservice operators and HVAC service providers across the United States, with multi-currency and international support available on the storefront. Growth has been driven by a roll-up strategy, with IPC, NDCP, SMS, and RSCS absorbed into the combined Parts Town/3Wire entity alongside vertical expansion into HVAC parts.

Name

3Wire

Legal name

3Wire

Website

https://3wire.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

3Wire Foodservice, merged with Parts Town, distributes genuine OEM replacement parts for restaurant, foodservice, and commercial kitchen equipment across 50+ manufacturers in the United States, operating through e-commerce, mobile app, and extended-hours phone/chat support with same-day shipping.

Ownership category

akta.pro rank

Product category

Foodservice Equipment Parts Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Refrigeration & Service Industry Machinery (3580), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

• OEM foodservice parts
• Restaurant equipment parts
• Commercial kitchen parts
• HVAC replacement parts
• Parts distribution

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM Parts Sales: Sale of genuine OEM (Original Equipment Manufacturer) restaurant and foodservice equipment parts. The company distributes replacement parts for commercial kitchen equipment, refrigeration, ice machines, HVAC, and related systems. Revenue is generated through transactional product sales with pricing based on individual part costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

3Wire, operating as 3Wire Foodservice and combined with Parts Town, distributes genuine OEM (Original Equipment Manufacturer) replacement parts for restaurant and foodservice equipment, including ice machines, refrigeration, ovens, fryers, HVAC systems, and packaged units. The company sells directly through an e-commerce platform, mobile app, phone sales, and live chat, with same-day shipping on in-stock orders and support extended until 9PM ET.

Product overview

3Wire Foodservice, now combined with Parts Town, operates as a restaurant and foodservice equipment parts distribution platform offering genuine OEM parts across multiple equipment categories. The core offering consists of parts distribution augmented by technology tools including PartSPIN for 3D part visualization, Serial Number Lookup for equipment-based part finding, Smart Manuals for interactive documentation, and Part Predictor for AI-assisted part recommendations. The platform covers categories including ice machine parts, refrigeration parts, oven and range parts, HVAC parts, fryer parts, and packaged unit parts.

Differentiator

Problem solved

Functional benefit

Products and services

• 3Wire Foodservice — Genuine OEM Parts Distribution

Quantifiable outcome

• Same day shipping for all in-stock orders

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Parts TowncoreStrategic or Co-development PartnerParts Town and 3Wire have joined forces to create a combined entity with the largest inventory in the restaurant equipment parts industry. The merger brings together Parts Town's technology platform and 3Wire's foodservice expertise, offering customers access to cutting-edge technology tools and the most in-stock parts available.
• Marmon LinkcoreTechnology or IntegrationMarmon Link serves as the dedicated home for genuine OEM parts for the Marmon family of equipment manufacturers, including beverage dispense parts and accessories for Cornelius, Prince Castle, Silver King, Angelo Po, and Saber King units. Integrated into the Parts Town/3Wire platform.
• IPC (International Pattern Corporation)minorStrategic or Co-development PartnerIPC has joined forces with Parts Town and 3Wire, combining team expertise with the company's inventory and technology capabilities.
• NDCPminorStrategic or Co-development PartnerNDCP has joined forces with Parts Town and 3Wire as part of the combined entity's expansion strategy.
• SMSminorStrategic or Co-development PartnerSMS has joined forces with Parts Town and 3Wire to expand distribution capabilities.
• RSCSminorStrategic or Co-development PartnerRSCS and Parts Town have joined forces, combining the team expertise with the largest inventory in the industry and cutting-edge technology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Restaurant Depot: Restaurant Depot is a broad incumbent foodservice supply distributor with club-style warehouse operations. It overlaps with 3Wire on equipment parts and supplies for restaurant operators, though its core model centers on foodservice consumables.
• McMaster-Carr: McMaster-Carr is a broad incumbent industrial parts distributor with deep inventory and same-day shipping. While not foodservice-specific, its digital catalog and speed-of-fulfillment model are conceptually similar to 3Wire's OEM parts distribution.

Direct peers

• Boelter Companies: Boelter is a foodservice equipment and supplies distributor serving chain restaurants and operators with parts, smallwares, and equipment — comparable to 3Wire on the parts distribution side of the business.
• Tundra Restaurant Supply: Tundra is a direct online competitor selling replacement parts and equipment accessories for the foodservice industry with a similar e-commerce-led model targeting restaurant operators and service technicians.
• Wasserstrom: Wasserstrom is a restaurant equipment and supplies distributor with a parts catalog and customer base that overlaps with 3Wire's restaurant operator and service technician segments.
• Katom Restaurant Supply: Katom is a direct competitor distributing foodservice equipment parts and supplies to restaurants via an e-commerce platform with technician-oriented search and ordering tools.
• Parts Town: Parts Town is the merged parent platform of 3Wire. It distributes genuine OEM foodservice equipment parts through the same e-commerce and mobile app channels, and now shares inventory, technology tools, and customer accounts with 3Wire.
• Central Restaurant Products: Central Restaurant Products distributes commercial foodservice equipment, parts, and supplies to operators and technicians, directly overlapping with 3Wire's parts and accessories catalog.
• The WEBstaurant Store: Webstaurant Store is a large online foodservice supply retailer with deep parts and equipment categories. It competes for the same restaurant operator and technician customers through its e-commerce channel.

Regional players

• Apex Restaurant Supply: Apex is a regional restaurant equipment and parts supplier focused on the Pacific Northwest. It competes with 3Wire on parts distribution but in a narrower geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3wire-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3Wire