Hoken window group
Hoken no Madoguchi Group is Japan's largest walk-in insurance agency, operating 700+ stores across 47 prefectures and offering free, multi-carrier insurance consultations to individual consumers. Founded 1995 and a subsidiary of Itochu Corporation, the company serves over 1.88 million contract holders.
- Company typePrivate
- Founded1995
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Hoken window group firmographics
Firmographics- Name
- Hoken window group
- Legal name
- ほけんの窓口グループ株式会社 (Hoken no Madoguchi Group Inc.)
- Website
- https://hokennomadoguchi.co.jp
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Hoken no Madoguchi Group is Japan's largest walk-in insurance agency, operating 700+ stores across 47 prefectures and offering free, multi-carrier insurance consultations to individual consumers. Founded 1995 and a subsidiary of Itochu Corporation, the company serves over 1.88 million contract holders.
- Ownership category
- akta.pro rank
Hoken window group industry classification
Industry- Product category
- Insurance Agency Services
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411), Investment Advice (6282)
- akta.pro primary industry
- Captive Insurance Advisory & Management (FSAEADAF)
- akta.pro secondary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Hoken window group is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices9 records
Markets served
Hoken window group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- 保険代理店手数料: 保険契約成立時に保険会社から代理店手数料（コミッション）を受領。同一商品・同一保障内容であれば保険料は変わらない。複数の保険会社（40社以上）と提携し，生命保険・損害保険の手数料収入を得る。
- 金融商品仲介業収入: NISA・iDeCo等の金融商品の紹介・媒介による手数料収入。2024年1月より金融商品仲介業登録完了・業務開始。
- 銀行代理業収入: auじぶん銀行の住宅ローン媒介による手数料収入。2026年4月1日付で銀行代理業委託契約締結・業務開始。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Other | 何度でも無料の保険相談サービス |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Hoken window group product offering
Product offeringCore offering
Hoken no Madoguchi Group is a comprehensive insurance agency that operates walk-in insurance shops where licensed consultants help individual and corporate customers compare and select policies from more than 40 insurance companies across life, damage (non-life), and small-amount short-term insurance. Beyond insurance placement, the firm provides unlimited free face-to-face insurance consultations, second-opinion reviews of existing policies, financial planner (FP) advisory, NISA/iDeCo investment product intermediary services, and au Jibun Bank mortgage loan intermediation, positioning itself as a one-stop 'total life consulting' platform.
Product overview
Hoken no Madoguchi operates a multi-channel insurance distribution platform under the 'ほけんの窓口' brand, comprising directly operated stores, partner stores, and bank alliance stores. The core offering is a face-to-face insurance consulting and sales service working with over 40 insurance companies across life, damage, and small-amount short-term insurance. The platform is anchored by the main '来店型保険ショップ' (walk-in insurance shop) and expanded through specialized service modules: 'ほまどNIS相談室' for NISA investment consultations, 'くらしの相談窓口' for combined insurance and smartphone consultations, and digital tools including 'あすナビ' life plan simulation and 'オカネコ' household financial diagnostics. The company also holds financial product intermediary and bank agency licenses, enabling cross-selling of investment and mortgage products within the same consulting framework.
Differentiator
Problem solved
Functional benefit
Brands
- あすナビ (Asu Navi): Life plan simulation system for visualizing individual lifestyle and values-based financial planning, launched December 2025
- ほまどNIS A相談室 (Homado NISA Counseling Room)
Products and services
- Walk-in Insurance Shop (ほけんの窓口)
- Homado NISA Counseling Room (ほまどNISA相談室)
- Financial Product Intermediary Services (NISA / iDeCo)
- Bank Agency Mortgage Loan Intermediation (au Jibun Bank)
- Kurashi no Soudan Madoguchi (ほけんの窓口 & スマホの窓口)
- Corporate Insurance Consultation (法人保険のご相談)
- Mail-Order Insurance Sales (通信販売)
- Sign Language / Writing / Video Relay Chat Service
- Asu Navi (あすナビ) Life Plan Simulation
Quantifiable outcome
- ご契約者数174万人超（2023年時点）→188万人超（2025年6月末時点）に增加
- +2 more outcomes
Companies that use Hoken window group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Hoken window group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Hoken window group partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, supporting and minor.
- auじぶん銀行株式会社core2026年4月1日，银行代理業委託契約を締結。ほけんの窓口はauじぶん銀行の住宅ローン商品の媒介業務を開始。住宅ローン相談，提供だけでなく商品のご提案，实现了お客骨の多様なライフプランに合わせたトーULライフコンサルティング。
- コネクシオ株式会社core新コンセプトショップ「くらしの相談窓口（ほけんの窓口＆スマホの窓口）」を展開。保险相談とスマホの料金相談を組み合わせた店舗。 жизнь решение。
- 株式会社400Fsupporting家計診断・相談サービス「オカネコ」を利用し，お金に関するお客骨とファイナンシャル・プランナーをオンラインで繋ぐ。FP相談の強化のための連携。
- ANYCOLOR株式会社minorVTuberグループ「にじさんじ」とのコラボ配信。2023年11月27日ライブ配信實施。お金に関する勉強体验を楽しくお届け。
- 株式会社LHLsupporting保険ショップ検索・予約サイト「保険相談ニアエル」への直営店462店舗（2023年11月時点）の掲載を開始。お客骨との接点拡大。
- 株式会社 проте크（Proteck）core九州で保険ショップ事業を운영する保险代理店。全株式取得（2025年5月）及ぴ2025年10月1日吸收合併（予定）。将来的統合を目指す。
- 株式会社F.L.Pcore関東・関西を中心に保险ショップ事業を운영する保险代理店。全株式取得（2025年8月）及ぴ2025年12月1日吸收合併（予定）。将来的統合を目指す。
- 株式会社保険ひろばcore山口県周南市で来店型保険ショップ「保険ひろば」を운영。全株式（720株・90%）取得に合意（2025年7月）。2026年7月1日吸收合併の予定。
- マニュライフ・ファイナンシャル・アドバイザーズ株式会社supportingマニュライフ生命中нимодателより全株式取得に合意（2025年8月）。幅広いお客骨層와의接続拡大を目指す。
- 株式会社保険ひろばcore2026年4月21日開催の取締役会决议により、2026年7月1日を怰力発生日とし子公司保険ひろばを吸收合併することを决议。
- 株式会社プラスヴォイスsupporting手話・筆談・チャットサービスの提供に向け提携。耳や言葉の不自由なお客骨が电视電話で通了オペレーターを通じて相談できる環境を実現。
- 楽天証券株式会社supporting金融商品仲介業における所属金融商品取引業者等として、NISA・投信販売等服务を提供。
- 株式会社スマートプラスsupporting金融商品仲介業における所属金融商品取引業者等として、证券等服务を提供。
- 南都銀行core2018年7月業務提携契約締結。提携銀行店舗「ほけんの窓口＠南都銀行」を複数店舗展開（フォレストモール岩出店・イオンモール大和郡山店等）。
- 中国銀行core業務提携に基づき「ほけんの窓口＠中国銀行 ちゅうぎん丸亀ライフプランセンター」等を展開。
- 静岡銀行core2016年6月業務提携契約締結。「ほけんの窓口＠しずぎん 掛川店」「ほけんの窓口＠しずぎん 静岡店」等を展開。
- 名古屋銀行core業務提携に基づき「ほけんの窓口＠名古屋銀行 ほけんプラザ日進」を2025年9月开设（予定）。
- 株式会社キャピタル・アセット・プランニングsupportingライフプランシミュレーションシステム「あすナビ」の構築を依頼。システム提供・構築運用保守に強みを持つ。
- AIG損害保険株式会社minor「交通安全ゲーム」の提供。親子向け交通安全教育イベント「ファミリーロードセーフティー」の共催。
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Hoken window group competitors and assessment
Company assessmentBroad incumbents
- SOMPO Holdings: Major Japanese insurance conglomerate with life, P&C, and asset management businesses including SOMPO Himawari Life. Operates in the same broader insurance ecosystem as both carrier and distribution competitor to the agency model.
- Sumitomo Life Insurance Company: Major Japanese mutual life insurer with broad product offerings and multi-channel distribution including traditional agency and group channels. Counterparty in Hoken no Madoguchi's brokerage relationships and broader life insurance incumbent.
- Dai-ichi Life Holdings: Japan's largest life insurance group with broad product portfolio and proprietary sales channels. Acts both as a key carrier counterparty for Hoken no Madoguchi's brokerage business and as a broader financial services incumbent offering competing distribution.
- Aflac Life Insurance Japan: One of Japan's leading cancer and life insurers and a key carrier partner whose products are placed through Hoken no Madoguchi's brokerage. Larger and broader incumbent with its own direct sales force competing for similar life insurance customers.
Emerging players
- WealthNavi: Japan's leading robo-advisor offering automated NISA-eligible investment portfolios. Competes for the same long-term asset-formation wallet that Hoken no Madoguchi addresses through its Homado NISA room and FP advisory services.
- ZUU Group: Digital financial services platform providing financial advisor matching, online media content, and M&A advisory. Partially overlaps with Hoken no Madoguchi's financial planning and NISA advisory services through a digital-first GTM.
- Money Forward: Japanese personal finance SaaS and platform business offering household budgeting, asset management, and insurance comparison services. Adjacent and partially overlapping emerging competitor targeting the same personal finance/FP customer base with a digital-native model.
Direct peers
- Iric Corporation (Hoken Clinic / 保険クリニック): Operates the '保険クリニック' walk-in insurance shop chain using a multi-carrier comparison model with proprietary insurance diagnostic systems. Directly comparable business model and target customer base as Hoken no Madoguchi's walk-in shop offering.
- Advance Create: Major Japanese insurance agency chain operating the '保険見直し本舗' walk-in shop format across multiple prefectures. Competes head-to-head with Hoken no Madoguchi in multi-carrier insurance brokerage for individual consumers with overlapping storefront distribution and FP-led consulting.
Others
- Jiho Co., Ltd. (じほう): Major Japanese insurance industry information, publishing, and event services company serving the same Japanese insurance sector ecosystem. Provides media, training, and industry data services that support insurance agencies like Hoken no Madoguchi.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoken window group social profiles
Digital presenceHoken window group compliance and trust
Trust signalCompliance5 records
Hoken window group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoken window group leadership team
Management profileNumber of profiles
Profiles3 records
Hoken window group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hoken window group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoken window group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoken window group
What does Hoken window group do?
Hoken no Madoguchi Group is a comprehensive insurance agency that operates walk-in insurance shops where licensed consultants help individual and corporate customers compare and select policies from more than 40 insurance companies across life, damage (non-life), and small-amount short-term insurance. Beyond insurance placement, the firm provides unlimited free face-to-face insurance consultations, second-opinion reviews of existing policies, financial planner (FP) advisory, NISA/iDeCo investment product intermediary services, and au Jibun Bank mortgage loan intermediation, positioning itself as a one-stop 'total life consulting' platform.
Is Hoken window group a public or private company?
Hoken window group is a private company. It is classified as corporate owned and is currently operating.
When was Hoken window group founded?
Hoken window group was founded in 1995. It employs 1,001 to 5,000 people.
Where is Hoken window group based?
Hoken window group is headquartered in Tokyo, Japan, in the Asia region.
How does Hoken window group make money?
Three revenue lines are on record. 保険代理店手数料 is the primary driver. The others are 金融商品仲介業収入 and 銀行代理業収入.
Who are Hoken window group's main competitors?
Broad incumbents on record are SOMPO Holdings, Sumitomo Life Insurance Company, Dai-ichi Life Holdings and Aflac Life Insurance Japan. Emerging players are WealthNavi, ZUU Group and Money Forward. Direct peers are Iric Corporation (Hoken Clinic / 保険クリニック) and Advance Create. Jiho Co., Ltd. (じほう) is listed as an others.
Does Hoken window group have an API?
No public API is recorded for Hoken window group.
What industry is Hoken window group in?
Hoken window group's product category is Insurance Agency Services. Its primary akta.pro industry code is FSAEADAF, Captive Insurance Advisory & Management, with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 524210 and its SIC code is 6411.