楽天証券 IFA
Rakuten Securities IFA is an internal-division platform of Rakuten Securities, Inc. that connects individual investors in Japan with a network of approximately 4,000 contracted independent financial advisors for fee-based wealth management, including NISA, wrap accounts, family trusts, and estate planning.
- Company typePrivate
- Founded-
- HeadquartersMinato-ku, Tokyo, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 楽天証券 IFA does
Rakuten Securities IFA (楽天証券 IFA) is a platform business operated as an internal division of Rakuten Securities, Inc. (a subsidiary of Rakuten Group, TSE: 4755) that connects individual investors with a network of approximately 4,000 contracted independent financial advisors (IFAs) across Japan. The service is positioned as a conflict-free, independent alternative to traditional bank and securities-firm advice, with face-to-face consulting covering the full wealth-lifecycle: asset accumulation, retirement/decumulation, and inheritance through family trusts, gift-procedure support, and NISA-driven tax-advantaged investing. Its proprietary NISA Meister® certification (selecting ~100 advisors from ~4,000 as of August 2024) and stated ¥100 million household financial assets target per client serve as the platform's quality and outcome benchmarks.
The core product surface includes IFA専用ラップ (wrap accounts), IFAコース専用取扱商品 (exclusive IFA-course products), 管理口座コース (managed account course), 家族信託 (family trust), 贈与手続サポート (gift procedure support), 投信定期売却サービス (periodic investment trust sale), and a cashback offering tied to IFA-driven trades. The platform is supported by IFA管理WEB, an internal web management tool for IFAs to handle client information and operations. Beneath the product layer, the platform leverages Rakuten Securities' licensed brokerage infrastructure (Financial Services Agency registration 関東財務局長(金商)第195号) and is cross-linked to the broader Rakuten ecosystem, including Rakuten Bank, Rakuten Insurance, Rakuten Pay, Rakuten Market, and Rakuten Point Card, with access to 100M+ Rakuten members as a distribution channel.
Rakuten Securities IFA earns revenue through two streams: (1) transaction-fee commissions on the buying and selling of investment trusts, wrap accounts, and other securities facilitated through contracted IFAs, and (2) asset-under-management-based advisory fees as the offering shifts toward a Western-style fee-only advisory model. Go-to-market is sales-led and education-driven, with a heavy emphasis on seminars, columns, and feature interviews to attract clients, an IFA search/match tool for conversion, and contracted IFA operators as the distribution/channel layer. The service is Japan-only, structured as a division rather than a standalone entity, and headcount for the platform team itself is small (16) given that distribution is delivered through contracted advisors.
楽天証券 IFA firmographics
Firmographics- Name
- 楽天証券 IFA
- Legal name
- Rakuten Securities, Inc.
- Website
- https://fa.rakuten-sec.co.jp
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rakuten Securities IFA is an internal-division platform of Rakuten Securities, Inc. that connects individual investors in Japan with a network of approximately 4,000 contracted independent financial advisors for fee-based wealth management, including NISA, wrap accounts, family trusts, and estate planning.
- Ownership category
- akta.pro rank
楽天証券 IFA industry classification
Industry- Product category
- Wealth Management Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Private Banking & UHNW Wealth Advisory (FSAEABAC)
Keywords
Where 楽天証券 IFA is headquartered
LocationHeadquarters
- HQ city
- Minato-ku, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
楽天証券 IFA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Financial Product Sales Commission: IFA earns commissions from facilitating buying and selling of financial products including investment trusts, wrap accounts, and other securities. Revenue is generated through transaction fees and product distribution.
- Advisory Services: Fees collected based on asset values under management (fee-based model), shifting from traditional transaction-based commissions to asset-under-management (AUM) based fees similar to Western fee-only models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Contact IFA operator directly for fee structure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
楽天証券 IFA product offering
Product offeringCore offering
Rakuten Securities IFA provides independent, neutral financial advisory services through a nationwide network of contracted Independent Financial Advisor (IFA) operators. The platform matches individual investors with IFAs for face-to-face wealth management consulting, supported by Rakuten Securities' product shelf (investment trusts, wrap accounts, NISA-eligible products) and ancillary services covering family trust, gifting, periodic redemption, and managed accounts. The goal articulated is to help clients build household financial assets of 100 million yen.
Product overview
楽天証券IFAサービスは、独立・中立的な立場でお客様のライフプラン第一に考えた資産運用アドバイスを提供するプラットフォームです。コアサービスとしてIFAサービスを中心に、IFA専用ラップ、管理口座コース、家族信託、贈与手続サポート、投信定期売却サービス、キャッシュバック等の附加サービスを提供しています。また、NISAマイスター®という独自のIFA認定制度を通じて、約4000人のIFAのうち約100名を選定し、NISAを活用した提案の強化を図っています。
Differentiator
Problem solved
Functional benefit
Brands
- NISAマイスター® (NISA Meister): A certification/title awarded by Rakuten Securities to approximately 100 IFAs (as of August 2024) who demonstrate expertise in NISA utilization and long-term financial planning, selected from approximately 4,000 contracted IFAs.
Products and services
- Rakuten Securities IFA Service (楽天証券 IFAサービス) Independently and neutrally positioned advisory service that prioritizes the customer's life plan, providing advice on asset management, proposing and intermediating the purchase/sale of financial products, and serving as a lifelong partner covering accumulation, usage, and inheritance of wealth.
- IFA Exclusive Wrap (IFA専用ラップ) Wrap account service in which the IFA manages the customer's assets on a consolidated basis.
- IFA Course Exclusive Products (IFAコース専用取扱商品) Financial products offered exclusively to IFA-course customers through the Rakuten Securities IFA channel.
- Managed Account Course (管理口座コース) Service in which Rakuten Securities IFA comprehensively manages and operates the customer's account.
- Family Trust (家族信託) Service that supports customers in utilizing trust structures to transfer assets to their family.
- Gift Procedure Support (贈与手続サポート) Service in which IFAs support customers with asset transfer procedures based on lifetime gifting.
- Investment Trust Periodic Sale Service (投信定期売却サービス) Service that automatically and periodically sells investment trust gains.
- Cashback (キャッシュバック) Special cashback benefit service offered in response to transactions conducted through IFAs.
Quantifiable outcome
- Target: 100 million yen household financial assets for clients
Companies that use 楽天証券 IFA
Customer profileSegments1 record
Ideal customer profiles1 record
楽天証券 IFA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
楽天証券 IFA partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- MiRaIウェルス・パートナーズ株式会社coreContracted IFA operator providing investment advisory services through the Rakuten Securities IFA platform. Offers independent financial advice to clients.
- 株式会社IFA LeadingcoreContracted IFA operator specializing in asset building and financial planning advisory services.
- ペレグリン・ウェルス・サービシズ株式会社coreContracted IFA operator providing independent financial advisory services.
- シグマ株式会社coreContracted IFA operator in the Rakuten Securities IFA network.
- 株式会社Japan Asset ManagementcoreContracted IFA operator providing asset management advisory services.
- FTLアセット株式会社coreContracted IFA operator in the Rakuten Securities IFA platform network.
- 株式会社アイ・パートナーズフィナンシャルcoreContracted IFA operator providing independent financial advisory services.
- 株式会社フィナンシャルクリエイティブcoreContracted IFA operator specializing in financial planning services.
- 株式会社バリューアドバイザーズcoreContracted IFA operator established in 2013, providing customer-centric asset management consulting from independent and neutral perspective. Conducts regular overseas inspections to incorporate Western-style goal-based advisory approaches.
- 一般社団法人ファイナンシャル・アドバイザー協会minorGeneral Incorporated Association Financial Advisor Association - industry organization that Rakuten Securities partners with for IFA industry standards and professional development.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
楽天証券 IFA competitors and assessment
Company assessmentOthers
- Financial Advisor Association (FAA): Industry association for independent financial advisors in Japan; Rakuten Securities partners with it for IFA professional standards, making it an ecosystem counterpart shaping advisor supply the platform depends on.
Direct peers
- Matsui Securities: Online brokerage serving self-directed retail investors with adjacent wealth-management offerings; competes for the same pool of mass-affluent NISA-age clients the Rakuten IFA platform targets.
- SBI Securities: Japan's largest online broker with its own IFA/wealth advisory channel and an extensive contract-advisor network, offering competing securities and mutual-fund distribution for the same independent advisor base.
- au Kabucom Securities: KDDI-affiliated online broker that has expanded into fee-based advisory and IFA-style distribution, leveraging its telecom-ecosystem membership comparable to Rakuten's approach.
- Monex IFA (Monex Group): Monex Group's IFA distribution arm; directly competes with Rakuten Securities IFA by onboarding independent financial advisors in Japan and routing securities and investment-trust transactions through Monex's brokerage infrastructure.
Broad incumbents
- Nomura Securities: Japan's largest brokerage, with a wealth-management division that competes for HNW/UHNW financial-advisory relationships, partially overlapping with Rakuten Securities IFA on advisor affiliations and product distribution.
- SMBC Nikko Securities: SMBC group's brokerage; offers fee-based advisory through its own affiliated advisor network and competes with Rakuten Securities IFA for advisor talent and HNW clients in Japan's wealth segment.
- Daiwa Securities: One of Japan's 'Big Three' brokerages; offers fee-based advisory and wealth management for HNW and UHNW clients and competes for the same advisor-recruitment and HNW-lead pools as the Rakuten IFA platform.
Emerging players
- WealthNavi: Japan's leading robo-advisor; offers fully automated, low-fee portfolio management that competes with human IFA advisory on price and is increasingly capturing the next generation of mass-affluent NISA users.
- Money Design: Digital wealth-management firm (THEO, SMBC・MoneyDesign); provides robo-advisory and employer DC plan services that compete with Rakuten Securities IFA at the digital-fee end of the wealth advisory market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
楽天証券 IFA social profiles
Digital presence楽天証券 IFA financial estimates
Financial estimateRevenue estimate
Valuation estimate
楽天証券 IFA leadership team
Management profileNumber of profiles
Profiles8 records
楽天証券 IFA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
楽天証券 IFA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 楽天証券 IFA
What does 楽天証券 IFA do?
Rakuten Securities IFA provides independent, neutral financial advisory services through a nationwide network of contracted Independent Financial Advisor (IFA) operators. The platform matches individual investors with IFAs for face-to-face wealth management consulting, supported by Rakuten Securities' product shelf (investment trusts, wrap accounts, NISA-eligible products) and ancillary services covering family trust, gifting, periodic redemption, and managed accounts. The goal articulated is to help clients build household financial assets of 100 million yen.
Is 楽天証券 IFA a public or private company?
楽天証券 IFA is a private company. It is classified as corporate owned and is currently operating.
When was 楽天証券 IFA founded?
楽天証券 IFA was founded in -1. It employs 11 to 50 people.
Where is 楽天証券 IFA based?
楽天証券 IFA is headquartered in Minato-ku, Tokyo, Japan, in the Asia region.
How does 楽天証券 IFA make money?
Two revenue lines are on record. Financial Product Sales Commission is the primary driver. The others are advisory Services.
Who are 楽天証券 IFA's main competitors?
Financial Advisor Association (FAA) is listed as an others. Direct peers are Matsui Securities, SBI Securities, au Kabucom Securities and Monex IFA (Monex Group). Broad incumbents are Nomura Securities, SMBC Nikko Securities and Daiwa Securities. Emerging players are WealthNavi and Money Design.
Does 楽天証券 IFA have an API?
No public API is recorded for 楽天証券 IFA.
What industry is 楽天証券 IFA in?
楽天証券 IFA's product category is Wealth Management Advisory. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAAACAH, Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite). Its NAICS code is 523940 and its SIC code is 6282.