Prairie Berry
- Company typePrivate
- Founded1999
- HeadquartersHill City, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Prairie Berry firmographics
Firmographics- Name
- Prairie Berry
- Legal name
- Prairie Berry, LLC
- Website
- https://prairieberry.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Prairie Berry industry classification
Industry- Product category
- Craft Winery
- NAICS
- Wineries (31213), Grape Vineyards (111332)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Prairie Berry is headquartered
LocationHeadquarters
- HQ city
- Hill City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Prairie Berry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct-to-Consumer Wine Sales: Wines sold directly to consumers through the tasting room in Hill City, SD and via e-commerce at shop.prairieberry.com with shipping to over 35 states.
- Wholesale/Distribution to Retailers: Wines sold to retail accounts across South Dakota and other states through trade sales and distribution partnerships.
- Wine Club Membership: Gen5 Wine Club membership program for recurring customers (currently not accepting new members).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Prairie Berry product offering
Product offeringCore offering
Prairie Berry Winery produces and sells handcrafted wines made from South Dakota-grown wild fruits (chokecherries, buffaloberries, wild plums, prairie berries) and cold-hardy grape varieties. The portfolio includes semi-sweet fruit wines, dry white and red wines, and experimental co-fermented fusion wines, sold directly to consumers through a Hill City tasting room, an e-commerce site, wholesale distribution, and the Gen5 Wine Club membership program.
Product overview
Prairie Berry Winery is a family-owned winery producing handcrafted wines in the Black Hills of South Dakota. The company operates as a unified portfolio of wine products organized into three categories: Fruit Wines (made from 'prairie berries' such as chokecherries, buffaloberries, and wild plums), Grape Wines (including Frontenac, Brianna, LaCrescent, and traditional varieties like Cabernet and Chardonnay), and Wine Fusions (co-fermented fruit wines). The core product lineup includes Wild Bill, Black Hills Red Blend, Brianna, Seyval Blanc, Blue Suede Shoes, Mystic, Pumpkin Bog, Dry Wild Plum, Anna Pesä Cabernet Sauvignon, Red Ass Rhubarb, and Rosy Ass Rhubarb. The company also offered the Gen5 Wine Club membership program and previously operated Miner Brewing Company (now closed). Prairie Berry has won over 1,000 international wine awards.
Differentiator
Problem solved
Functional benefit
Brands
- Anna Pesä Wines: Handcrafted wines from traditional European grapes honoring Sandi Vojta's great-great-grandmother
- Gen5 Wine Club
Products and services
- Wild Bill A semi-sweet wine made from Edelweiss grapes, one of the flagship products.
- Black Hills Red Blend A semi-sweet wine made from South Dakota-grown Petite Pearl and Frontenac grapes.
- Brianna A semi-sweet wine made from Brianna grapes.
- Seyval Blanc A dry white wine made from Seyval Blanc grapes.
- Blue Suede Shoes A semi-sweet wine made from blueberries and Merlot grapes.
- Mystic A dry white wine made from Vidal and Vignoles grapes.
- Pumpkin Bog A semi-dry wine made from South Dakota pumpkins and cranberries.
- Dry Wild Plum A dry wine made from South Dakota-grown wild plums.
- Anna Pesä Cabernet Sauvignon An oak-aged, medium-bodied dry red wine made from Cabernet Sauvignon grapes, part of the Anna Pesä heritage wine line.
- Red Ass Rhubarb A semi-sweet wine made from rhubarb and raspberry. The company's most popular and award-winning flagship wine.
- Rosy Ass Rhubarb A semi-sweet wine made from rhubarb and strawberry.
- Gen5 Wine Club A wine club membership program offering exclusive access to wines and membership resources for recurring customers.
Quantifiable outcome
- Over 1,000 international wine awards earned since 2001
- +2 more outcomes
Companies that use Prairie Berry
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Prairie Berry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Prairie Berry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lewis & Clark VineyardcoreFamily-owned vineyard near Yankton, SD that grows cold-hardy grape varieties (Frontenac, Brianna, St. Pepin, LaCrescent, and Frontenac Gris) specifically for Prairie Berry Winery. These grapes are developed to withstand South Dakota's frigid temperatures, drought, heat, and unpredictable climate.
Scale indicators5 records
Recent moves16 records
Expansion highlights1 record
Prairie Berry competitors and assessment
Company assessmentDirect peers
- Wollersheim Winery: Family-owned regional winery in Prairie du Sac, Wisconsin, founded in the 1800s with a heritage story and a focus on cold-climate French-American hybrid grapes. Highly comparable to Prairie Berry in scale, regional Midwest positioning, family heritage narrative, and DTC tasting room model.
- Tassel Ridge Winery: Iowa winery specializing in cold-hardy grape varieties (Marquette, Frontenac, La Crescent) and Midwestern fruit wines. Directly comparable to Prairie Berry's cold-hardy grape/varietal portfolio and regional Midwest positioning.
- Stone Hill Winery: Historic Hermann, Missouri winery founded in 1847, family-owned and one of the largest Midwest wineries. Comparable to Prairie Berry as a heritage-driven, multi-generational Midwest winery with a strong tasting room and tour-based DTC business.
- Galena Cellars Winery & Vineyard: Family-owned Illinois winery with a strong tasting room, DTC e-commerce, and tourism-driven model. Comparable to Prairie Berry in regional scale, family ownership, and experiential tourism emphasis.
- Carlos Creek Winery: Minnesota family-owned winery producing cold-hardy grape and fruit wines with a large tasting room and tourism experience. Comparable to Prairie Berry in regional Midwest positioning, cold-climate varietals, and experiential DTC model.
- St. Julian Winery & Distillery: Michigan-based, family-owned winery and one of the oldest in the Midwest, known for fruit wines and hybrid varieties. Closely comparable to Prairie Berry's use of non-traditional fruit inputs and cold-climate grape expertise.
Broad incumbents
- Willamette Valley Vineyards: Public Oregon winery with DTC, tasting room, and wholesale distribution at a significantly larger scale. Comparable as a peer in the broader craft/regional winery category with a heritage story and direct-to-consumer emphasis.
Emerging players
- Hermit Woods Winery: Small New Hampshire fruit-wine and mead producer specializing in non-grape wines from local berries. Comparable to Prairie Berry's experimental fruit wine and co-fermentation technique.
Regional players
- Indigo Wild (Dakota Sun / Nagel's) — local Black Hills beverage operators: Adjacent South Dakota beverage producers and Black Hills craft beverage operators that share the same regional tourism catchment and could serve as relevant regional adjacency for the Prairie Berry estate or successor brand.
- Crystal Ridge Winery: Wisconsin winery focused on cold-hardy grape varieties including Frontenac and La Crescent. Comparable to Prairie Berry's cold-hardy grape expertise and regional Midwest footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Prairie Berry social profiles
Digital presencePrairie Berry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prairie Berry leadership team
Management profileNumber of profiles
Profiles2 records
Prairie Berry subsidiaries and ownership
Company hierarchySubsidiaries2 records
Prairie Berry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prairie Berry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prairie Berry
What does Prairie Berry do?
Prairie Berry Winery produces and sells handcrafted wines made from South Dakota-grown wild fruits (chokecherries, buffaloberries, wild plums, prairie berries) and cold-hardy grape varieties. The portfolio includes semi-sweet fruit wines, dry white and red wines, and experimental co-fermented fusion wines, sold directly to consumers through a Hill City tasting room, an e-commerce site, wholesale distribution, and the Gen5 Wine Club membership program.
Is Prairie Berry a public or private company?
Prairie Berry is a private company. It is classified as family owned and is currently closed.
When was Prairie Berry founded?
Prairie Berry was founded in 1999. It employs 101 to 250 people.
Where is Prairie Berry based?
Prairie Berry is headquartered in Hill City, United States, in the North America region.
How does Prairie Berry make money?
Three revenue lines are on record. Direct-to-Consumer Wine Sales are the primary driver. The others are wholesale/Distribution to Retailers and wine Club Membership.
Who are Prairie Berry's main competitors?
Direct peers on record are Wollersheim Winery, Tassel Ridge Winery, Stone Hill Winery, Galena Cellars Winery & Vineyard, Carlos Creek Winery and St. Julian Winery & Distillery. Willamette Valley Vineyards is listed as a broad incumbent. Hermit Woods Winery is listed as an emerging player. Regional players are Indigo Wild (Dakota Sun / Nagel's) — local Black Hills beverage operators and Crystal Ridge Winery.
Does Prairie Berry have an API?
No public API is recorded for Prairie Berry.
What industry is Prairie Berry in?
Prairie Berry's product category is Craft Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.