Bolst Real Estate

What Bolst Real Estate does

Bolst Real Estate (legal name Bolst, Inc) is an Atlanta-based residential real estate brokerage founded in 2021, serving home buyers, sellers, and real estate investors across the Atlanta metropolitan area through three physical offices located in Atlanta, Alpharetta, and Woodstock. The company operates under the DBA "Bolst Homes" and in March 2026 became the first real estate brokerage in Georgia to achieve B Corporation certification, formalizing its purpose-driven positioning. Listed properties range from $870,000 to $18,425,000, indicating a mid-to-upper tier residential focus with meaningful luxury market exposure in the Atlanta metro.

The brokerage offers a full-service platform centered on Bolst Homes as the core product, supplemented by agent training programs (Atlanta History Cohort), continuing education courses (Condos 101, Surveys, GA Tax Appeals), and a real estate listings portal featuring both available properties and recent sales. A proprietary technology platform is described as designed to maximize agent productivity, though no specific AI/ML capabilities are disclosed. Social impact is operationalized through the Bolst Foundation, which awarded $110,000 in Giving Tuesday matching grants to housing-focused nonprofits in Q4 2025.

Bolst's business model is built on a traditional capped commission structure: agents retain 80% of commissions with a $15,000 per-transaction cap for individual agents and a $10,000 cap for team structures, after which a $100 transaction fee applies. Agents pay $129 in monthly dues and can participate in a revenue sharing program for sponsoring new agents. The go-to-market is sales-led, emphasizing agent recruitment through a dedicated careers page and B Corp differentiation to attract both socially conscious agents and clients. The company is privately held, bootstrapped (no external funding rounds disclosed), and led by CEO and co-founder Justin Landis alongside co-founder Rich Richardson.

Name

Bolst Real Estate

Legal name

Bolst, Inc

Website

https://bolst.homes

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Bolst Real Estate (Bolst, Inc) is an Atlanta-based residential real estate brokerage founded in 2021, serving home buyers, sellers, and investors across the Atlanta metro through three offices and a capped commission structure for agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Agent commission splits
• Home buying and selling
• Real estate training programs
• Property listings platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Fees: Traditional brokerage commission model where Bolst Real Estate earns a share of transaction fees when agents close deals. Commission is split 80/20 with a $15,000 cap for individual agents and $10,000 cap for team structures, plus a $100 transaction fee after the cap is reached.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bolst Real Estate operates a full-service residential real estate brokerage serving home buyers and sellers across the Atlanta metropolitan area through licensed agents at multiple office locations. The brokerage earns revenue by taking a commission split (80/20 with caps) on closed transactions, while offering agents proprietary technology, capped commission structures, training programs, and revenue sharing for agent sponsorships. Bolst is the first B Corporation certified real estate brokerage in Georgia, integrating social impact through the Bolst Foundation into its core operations.

Product overview

Bolst Real Estate operates as a full-service real estate brokerage offering a unified platform for home buying and selling services. The product portfolio centers on Bolst Homes as the core brokerage brand, supplemented by agent training programs (Atlanta History Cohort) and continuing education courses (Condos 101, Surveys, GA Tax Appeals) for professional development. The company also maintains a real estate listings platform featuring both available properties and recent sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolst Homes Brokerage
• Atlanta History Cohort Training Program
• Continuing Education Courses
• Real Estate Listings Platform

Quantifiable outcome

• $110,000 awarded in Giving Tuesday matching grants to housing nonprofits in Q4 2025

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Emerging players

• HomeSmart: Agent-friendly brokerage offering capped commissions and revenue sharing structurally similar to Bolst's model. Competes nationally with significant presence in the Southeast.
• Realty ONE Group: Capped-commission brokerage model with coaching and agent sponsorship economics that closely mirror Bolst's value proposition to agents. Operates in multiple US metros.

Direct peers

• eXp Realty: Cloud-based brokerage with a revenue-sharing/agent sponsorship model structurally similar to Bolst's. Operates nationally with a strong Atlanta presence, competing directly for agent recruitment with capped splits and equity participation.
• Compass: Tech-forward national residential brokerage that competes with Bolst for both agents and clients in major metros including Atlanta. Comparable in offering agent technology, capped/competitive splits, and premium marketing focus.
• Sotheby's International Realty: Luxury-focused residential brokerage operating in Atlanta's high-end segment that overlaps with Bolst's upper-tier listings ($870K–$18M range). Comparable in serving affluent buyers and sellers.

Broad incumbents

• Berkshire Hathaway HomeServices: National residential brokerage with significant Atlanta metro coverage. Comparable in serving both mainstream and luxury residential buyers and sellers.
• Coldwell Banker Realty: Established national residential brokerage with significant Atlanta market share. Overlaps with Bolst in residential representation and luxury-segment service.
• Keller Williams Realty: Largest residential brokerage franchise by agent count in the US, with deep Atlanta metro presence. Competes with Bolst on agent economics, training, and technology at a vastly larger scale.

Regional players

• Atlanta Fine Homes Sotheby's International Realty: Local Atlanta luxury brokerage affiliated with the Sotheby's network; the most direct Atlanta-specific competitor to Bolst's upper-tier property representation.
• Engel & Völkers: International luxury residential brokerage with Atlanta operations competing in the high-end segment that overlaps with Bolst's upper-tier listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BolstRealEstate
• Facebookfacebook.com/bolstrealestate
• LinkedInlinkedin.com/company/bolst-real-estate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolst Real Estate