The Masonic Villages Trust

What The Masonic Villages Trust does

The Masonic Villages Trust is a New Zealand charitable trust founded in 1960 that provides integrated retirement living and aged care services across the lower North Island. It operates through two subsidiaries — Masonic Care Limited and Masonic Village Limited — running eight aged care facilities and more than twenty retirement villages, with services spanning independent living villas, rental units, rest home care, hospital-level care, respite, palliative care, dementia care, and community meals delivery (Meals on Wheels) across regions including Horowhenua, Wellington, Wairarapa, Whanganui, and Taranaki.

The trust generates revenue through a multi-stream model typical of the New Zealand retirement sector: one-time Occupational Right Agreement (ORA) license premiums for village units, recurring weekly rental/independent-living fees, rest home and hospital-level care fees, and government accommodation supplements for subsidised care beds. Recent capital projects — Wainuiomata Masonic Village (80 villas), Woburn Masonic Care (62 care suites in Wellington), Eileen Mary Masonic Village & Care Facility, and Horowhenua Masonic Village & Care Facility (55 villas, 28 rentals, 77 care beds) — demonstrate an ongoing build programme expanding both retirement living and higher-acuity care capacity. Meals on Wheels has been extended into new South Wairarapa towns, broadening the community-services footprint.

The organisation is governed as a charitable trust, meaning surpluses are reinvested into facilities and services rather than distributed, and it publishes annual reports demonstrating ongoing operational continuity from 2020 through 2025. Its competitive position rests on long-standing brand heritage linked to the Freemasons, geographic density in the lower North Island, and the high practical switching costs inherent to life-stage residential and care services.

Name

The Masonic Villages Trust

Legal name

Masonic Villages Trust

Website

https://masonicvillages.co.nz

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

The Masonic Villages Trust is a New Zealand charitable trust founded in 1960 that operates 8 aged care facilities and 20+ retirement villages across the lower North Island, serving older New Zealanders with independent living, rest home, hospital, dementia, palliative, and community meals services.

Ownership category

akta.pro rank

Product category

Aged Care and Retirement Living

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Retirement living
• Aged care
• Rest home care
• Palliative care
• Independent living

Headquarters

HQ city

Lower Hutt

HQ country

New Zealand

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Occupation Right Agreements (ORA): Residents purchase the right to occupy retirement villas through Occupation Right Agreements. This is a one-time upfront payment giving residents occupancy rights, with monthly service fees for maintenance and communal services.
2. Rental Income: Monthly rental payments from residents in rental units within retirement villages. Covers accommodation and access to communal facilities and services.
3. Care Fees: Fees for rest home, hospital, and palliative care services. Care suites provide both Rest Home and Hospital level care. 24/7 nursing care and support services are provided with associated fees.
4. Accommodation Supplementary Charges: Optional premium room upgrades at care facilities with supplementary charges ranging from $0 to $100 per day depending on room selected and location.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Masonic Villages Trust provides accommodation, care, and rehabilitation services for older people in New Zealand through more than 20 retirement villages and 8 aged care facilities. Offerings span independent retirement living (villas, apartments, rental units) and a continuum of aged care including rest home, hospital-level, respite, and palliative care, supplemented by a Meals on Wheels home delivery service in South Wairarapa.

Product overview

The Masonic Villages Trust operates a portfolio of retirement living villages and aged care facilities across New Zealand. The organization offers two core product lines: Retirement Living Villages providing independent living through villas, apartments, and rental units; and Care Facilities providing rest home, hospital-level, respite, and palliative care with 24/7 nursing support. Additional services include Meals on Wheels in South Wairarapa. The Trust operates under Masonic Care Limited and Masonic Village Limited, with villages located throughout Northland, Taranaki, Wellington, and Hawkes Bay regions. Founded in 1960 as a charitable organization, the Trust emphasizes community-based care rooted in Masonic values of Care, Community and Compassion.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Living Villages Independent living options across 20+ retirement villages, including villas, apartments, and rental units designed for older New Zealanders seeking community-based, maintenance-free living with social activities and communal amenities. Residents access these via Occupation Right Agreement purchases, rentals, or licence-to-occupy arrangements depending on the village.
• Care Facilities Aged care services delivered across 8 care facilities providing rest home care, hospital-level care, respite care, and palliative end-of-life care with 24/7 registered nursing, on-site allied health, chaplaincy, and access to standard or premium rooms with supplementary accommodation charges from $0 to $100 per day. Facilities range in size from 33 to 77 beds/suites and are located in Masterton, Palmerston North, Marton, Levin, Wellington, Dannevirke, Waipukurau, and Paraparaumu.
• Meals on Wheels Weekday hot meal delivery service providing a freshly prepared main dish and dessert to homes in Martinborough, Featherston, and Greytown, supporting older adults who cannot easily prepare their own meals.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Selwyn Foundation: Charitable NZ provider of retirement villages, rest home, hospital, and dementia care with faith-based heritage. Closest peer in charitable trust structure, mission-driven positioning, and continuum-of-care service model.
• Oceania Healthcare: Listed NZ aged care and retirement village operator providing rest home, hospital, dementia, and palliative care alongside independent living villages. Comparable in scope of care levels and NZ market focus.
• Radius Care: NZ aged care provider operating rest home, hospital, dementia, and palliative care facilities nationwide. Comparable in care-level service offering, though less focus on the independent-living retirement-village product line.
• Arvida Group: NZ retirement village and aged care operator offering independent living, assisted living, and dementia/palliative care. Closest direct competitor in service mix and resident segment; smaller listed operator with similar continuum-of-care positioning.
• Heritage Lifecare: NZ aged care operator with ~40 care facilities offering rest home, hospital, dementia, respite, and palliative care. Closest peer in scale and care-only focus; useful for benchmarking care-fee revenue and bed-density economics.
• Presbyterian Support East Coast: Charitable NZ aged care provider offering retirement villages and home-based support services. Highly comparable not-for-profit, community-rooted operating model and resident segment.

Broad incumbents

• Metlifecare: Listed NZ retirement village operator with established villages and care facilities across the country. Direct comparable in independent living plus care continuum, though more urban/metropolitan footprint versus Trust's lower North Island base.
• Ryman Healthcare: New Zealand's largest listed retirement village and aged care operator with ~50 villages and integrated continuum of care. Direct comparability to Masonic Villages' integrated independent-living-plus-care model, but at materially larger scale and with listed-operator capital access.
• Summerset Group Holdings: Listed NZ retirement village and aged care operator with national footprint. Directly comparable in providing independent living villas/apartments alongside rest home and hospital-level care services, though commercially focused versus the Trust's charitable model.
• Bupa New Zealand: Subsidiary of global Bupa Group operating aged care and retirement villages across New Zealand. Comparable service model with national footprint, though owned by a multinational versus Trust's charitable origins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masonic-villages-trust

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Masonic Villages Trust