Dwyer Williams Potter Attorneys

What Dwyer Williams Potter Attorneys does

Dwyer Williams Cherkoss Attorneys, P.C. is an Oregon-based personal injury law firm operating as a privately held professional corporation. Founded in 1962 by Roy Dwyer and co-founded in its current form in 2003 by Tim Williams and Roy Dwyer, the firm practices plaintiff-side personal injury and accident law across six Oregon offices (Bend, Portland, Eugene, Medford, Grants Pass, Roseburg), serving individual injury victims in cases involving motor vehicle accidents (car, truck, motorcycle, DUI, rideshare, wrongful death), premises liability, workplace injuries, traumatic brain injuries, sexual abuse, and nursing home neglect. The firm employs 11–50 attorneys and staff, with seven named attorneys including Managing Partner Tim Williams, who is described as having taken more personal injury cases to trial than most attorneys in Oregon.

The firm's core service is full-cycle personal injury representation — investigation, negotiation with insurance carriers, and trial litigation — delivered on a contingency fee basis with no upfront client cost. Fees are collected only upon successful recovery, typically at 33–40% of settlement or verdict depending on case complexity and whether litigation is required. The firm reports a 98% success rate, 650+ cases handled in the past three years, and $50 million recovered for clients over the same period (note: this represents client recoveries, not firm revenue). The go-to-market motion is consumer-direct: SEO-driven website traffic, free case evaluations, 24/7 phone availability, and peer attorney referrals convert prospective claimants into clients. There are no disclosed technology products, AI capabilities, software platforms, or external capital (PE, VC, or debt), and ownership is concentrated among named partners. Marketing channels emphasize organic search, attorney bio pages, blog content, testimonials, and a Spanish-language site.

Name

Dwyer Williams Potter Attorneys

Legal name

Dwyer Williams Cherkoss Attorneys, P.C.

Website

https://roydwyer.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Dwyer Williams Cherkoss Attorneys is a privately held Oregon personal injury law firm operating six offices statewide, representing individual injury victims in auto, premises liability, workplace, and abuse cases on a contingency fee basis (33–40% of recovery).

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111), Offices of Lawyers (541110), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Employers Liability (Part B) (FSAJAEAC)

Keywords

• Personal injury law
• Contingency fee representation
• Accident attorney services
• Wrongful death claims
• Premises liability representation

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront fees and only owe attorney fees if the firm successfully recovers compensation. Typical contingency fees range from 33% to 40% of settlements or awards, depending on case complexity and whether litigation is required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dwyer Williams Cherkoss Attorneys provides full-service personal injury legal representation to individuals injured due to the negligence of others, including case investigation, insurance negotiation, and trial litigation. Services are delivered on a contingency-fee basis across motor vehicle accidents (car, truck, motorcycle, DUI, rideshare, fatal), premises liability, workplace injuries, wrongful death, traumatic brain injury, sexual abuse, nursing home abuse, and other civil injury claims, served through six offices across Oregon.

Product overview

Dwyer Williams Cherkoss Attorneys is a personal injury law firm offering comprehensive legal services through a unified platform of practice areas. The firm provides specialized legal representation across multiple personal injury categories including motor vehicle accidents (car, truck, motorcycle, DUI), premises liability (slip/trip/fall), workplace injuries, and abuse/assault cases. Their services are delivered through six Oregon offices and operate on a contingency fee basis, only charging clients when cases are won.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Quantifiable outcome

• 98% success rate across personal injury cases
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Rizk Law: Portland, Oregon-based personal injury firm with contingency-fee model and a multi-attorney team. Comparable service mix (auto, premises, wrongful death) and local market overlap with Dwyer Williams Cherkoss.
• Gatti Law Firm: Oregon-based personal injury firm with contingency-fee model serving clients across the state. Direct geographic overlap and matching service lines in motor vehicle, wrongful death, and premises liability cases.
• Gerber Injury Law: Pacific Northwest personal injury firm (Washington) with contingency-fee model and similar case mix (auto, trucking, premises liability). Directly comparable in scale, target customers, and trial-readiness emphasis.
• Jacoby & Meyers: Established personal injury firm operating on a contingency-fee basis across multiple states. Closely comparable service mix (auto accidents, premises liability, wrongful death) and customer acquisition model (free consultations, TV/digital marketing).
• Berg Injury Lawyers: Personal injury firm with contingency-fee model handling motor vehicle, premises, and wrongful death cases. Comparable case mix and customer acquisition approach (free consultations, digital marketing).
• Bisnar Chase Personal Injury Attorneys: Contingency-fee personal injury firm focused on auto accidents, premises liability, and serious injury cases. Comparable business model, case-type focus, and trial-ready positioning to Dwyer Williams Cherkoss.

Regional players

• Jeremy Eveland Attorney at Law: Utah-based personal injury and family law attorney with contingency-fee personal injury practice. Comparable practice areas and contingency model, though operating in a different regional market.

Others

• FindLaw: Legal directory and marketing services platform connecting consumers to attorneys. Adjacent/ecosystem participant to the firm's customer acquisition motion, which depends on attorney-directory presence and search-driven traffic.
• LawRank: Legal marketing agency serving personal injury law firms with SEO, website, and intake optimization. Comparable indirectly because the firm relies heavily on SEO-optimized website traffic as a primary acquisition channel.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with a contingency-fee model and marketing scale. Comparable in core practice (motor vehicle, premises liability, abuse claims) and revenue model, but operates nationally rather than regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DWYERWILLIAMSCHERKOSSATTORNEYS
• Xx.com/dwc_attorneys
• LinkedInlinkedin.com/company/dwyer-williams-potter-attorneys-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dwyer Williams Potter Attorneys