OMF Performance Products
OMF Performance Products is a privately held Riverside, California manufacturer of high-performance beadlock wheel conversions, forged wheels, and billet components for off-road and racing vehicles including ATV, UTV, buggy, truck/Jeep, and dragster applications, serving individual enthusiasts, racers, and small automotive shops through direct sales, installation services, and an authorized dealer network worldwide.
- Company typePrivate
- Founded1982
- HeadquartersRiverside, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OMF Performance Products does
OMF Performance Products is a privately held, founder-owned specialty manufacturer of high-performance wheels and wheel modifications for off-road and racing vehicles, founded in 1982 by Tim Orchard and headquartered in Riverside, California. The company designs, fabricates, and sells beadlock conversions (Conventional, Drag Lock, Super Lite Lock, Super Lite Drain Lock, Straightline Series, and Spike Lock), simulated beadlocks (Sim-U-Lock), forged wheels (F1 Forged Welded and Bolted), and billet aluminum center components for ATV/ATC, UTV, Buggy, Truck/Jeep, and Dragster applications. Manufacturing is performed in a 7,200 square foot facility using in-house TIG welding, machining, polishing, and powder-coating operations, with extensive finish options sourced from brands such as Tiger Drylac, Columbia Coatings, Prismatic Powders, Akzo Nobel, IFS, and MIC. Pricing is unit-based, ranging from approximately $509.95 to $749.95 per installed beadlock conversion depending on diameter and style, plus $25 for branded apparel.
The company generates revenue primarily through one-time product sales of wheels and beadlock kits, supplemented by custom finishing services (powder coating) and branded merchandise. Go-to-market combines direct e-commerce via omfperformance.com, direct installation services at the Riverside facility, and a global authorized distributor and dealer network, with worldwide shipping offered subject to pre-approval and U.S. dollar wire-transfer payment. The customer base is composed predominantly of individual enthusiasts, racers, and small automotive shops (such as TED's Rod Shop), with the UTV, truck/Jeep, and drag-racing segments positioned as primary use cases. Operations are supported by 8–12 employees, with founder Tim Orchard continuing to set and personally perform the company's weld-quality standards, and Vice President Bones (with the company since 2002) handling sales and customer orders.
OMF Performance Products firmographics
Firmographics- Name
- OMF Performance Products
- Legal name
- OMF Performance Products
- Website
- https://omfperformance.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OMF Performance Products is a privately held Riverside, California manufacturer of high-performance beadlock wheel conversions, forged wheels, and billet components for off-road and racing vehicles including ATV, UTV, buggy, truck/Jeep, and dragster applications, serving individual enthusiasts, racers, and small automotive shops through direct sales, installation services, and an authorized dealer network worldwide.
- Ownership category
- akta.pro rank
OMF Performance Products industry classification
Industry- Product category
- Off-Road Performance Wheels
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Parts & Accessories Omnichannel (CRAFAEAL)
- akta.pro secondary industry
- Wheel & Rim Repair/Refurbishment (TLAKADAG)
Keywords
Where OMF Performance Products is headquartered
LocationHeadquarters
- HQ city
- Riverside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OMF Performance Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wheel and Beadlock Product Sales: One-time product sales of wheels, beadlock conversions, forged wheels, and wheel modification products for ATV, UTV, Buggy, Truck/Jeep, and Dragster applications. Products are sold with installation available or as standalone products.
- Custom Finishing Services: Powder coating and finishing services with extensive color options including black, white, grey, bronze, gold, red, blue, green, pink, purple, yellow, and orange in various finishes from top powder brands.
- Apparel and Accessories: Branded merchandise including t-shirts (Classic and Blueprint styles) and various accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 22 inch Beadlock Conversions - Conventional and Drag Lock starting at $699.95 each installed |
| Unit Pricing | Pay-as-you-go | 22 inch Beadlock Conversions - Super Lite and Straightline Series starting at $749.95 each installed |
| Unit Pricing | Pay-as-you-go | 20 inch Beadlock Conversions - Conventional and Drag Lock starting at $599.95 each installed |
| Unit Pricing | Pay-as-you-go | 18 inch Beadlock Conversions - Conventional and Drag Lock starting at $509.95 each installed |
| One time/ perpetual license | Pay-as-you-go | Branded Apparel - T-shirts at $25 each |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OMF Performance Products product offering
Product offeringCore offering
OMF Performance Products manufactures and sells high-performance wheels and beadlock conversion kits for off-road vehicles, including ATV/ATC, UTV, Buggy, Truck/Jeep, and Dragster applications. The company also produces forged truck/Jeep wheels, Sim-U-Lock simulated beadlocks, billet aluminum center caps, and offers custom wheel modification services (reinforcing rings, polishing, powder coating, lug seat repair, wheel lip repair, and wheel narrowing). Beadlock conversions are available in sizes from 13" to 22" in multiple proprietary styles.
Product overview
OMF Performance Products offers a comprehensive portfolio of high-performance wheels and wheel modifications for off-road vehicles. The core product lines include beadlock conversions and racing wheels for ATV/ATC, UTV, Buggy, Truck/Jeep, and Dragster applications. Product offerings range from complete wheel assemblies (UTV Wheels, Buggy Wheels, Truck/Jeep Wheels) to conversion kits (Dragster Beadlock Conversions in sizes from 13" to 22", Sim-U-Lock simulated beadlocks) and replacement components (Beadlock Rings, Billet Center Products, Bolt-on Beauty Rings). Available in multiple style variants including Conventional, Drag Lock, Super Lite, Super Lite Drain, Straightline Series, and Spike Lock, with extensive powder coating finish options. The company also sells branded apparel and installation hardware as supplementary products.
Differentiator
Problem solved
Functional benefit
Brands
- Sim-U-Lock: Simulated beadlock conversion system for automotive and truck/jeep applications
- Billet Center
Products and services
- ATV/ATC Wheels High-performance wheels and beadlock conversions for all-terrain vehicles (ATV) and all-terrain cycles (ATC), including Sports Quad and Utility Quad applications, designed to prevent tire de-beading at low air pressure.
- UTV Wheels Performance wheels for Utility Task Vehicles (side-by-sides) featuring HPO 2, Billet Center, and FL1 product lines with a focus on unparalleled strength for racing and broad style and powder-coat color variety for custom UTV builds.
- Buggy Wheels New wheels and beadlock conversion options for off-road buggies, with companion modification services including reinforcing rings, polishing, powder coating, lug seat repair, wheel lip repair, and wheel narrowing.
- Truck/Jeep Wheels and Conversions
Quantifiable outcome
- Tire pressure can be safely lowered for wider contact patch, providing better traction, floatation, control, and softer ride
- +3 more outcomes
Companies that use OMF Performance Products
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
OMF Performance Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OMF Performance Products partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Off-Road Business Association (ORBA)minorIndustry trade association for off-road businesses. Tim Orchard is a proud member, indicating OMF's commitment to the off-road aftermarket industry.
- American Speedy Automotive Association (ASA)minorAutomotive association membership. Tim Orchard is listed as a proud member.
- SEMA (Specialty Equipment Market Association)minorMajor automotive specialty products trade organization. Tim Orchard is a proud member, providing industry networking and advocacy access.
- NGP ConsultingminorWebsite design partner credited for the company website design.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
OMF Performance Products competitors and assessment
Company assessmentBroad incumbents
- Mickey Thompson Performance Tires & Wheels: Mickey Thompson is a long-established off-road tire and wheel incumbent supplying racers and enthusiasts — broader catalog than OMF but overlapping materially in beadlock and off-road wheel categories.
- American Racing (Wheel Pros): American Racing, part of the larger Wheel Pros portfolio, is a heritage aftermarket wheel brand with off-road and custom lines — broad incumbent whose catalog overlaps OMF's truck/Jeep and racing segments.
- Wheel Pros (parent of XD/14鎚/Fuel): Wheel Pros is a multi-brand aftermarket wheel and tire distributor owning several of OMF's direct peers (Fuel, XD, etc.) — relevant as the broader portfolio competitor whose scale and dealer relationships dwarf OMF's.
Direct peers
- Pro Comp USA: Pro Comp USA sells off-road wheels, tires, and suspension for trucks, Jeeps, and SUVs — a direct peer with overlapping product categories and dealer-distribution model akin to OMF's.
- Raceline Wheels: Raceline manufactures off-road alloy and beadlock wheels for trucks, Jeeps, UTVs, and buggies — overlapping directly with OMF's wheel catalog, customer segments, and beadlock conversion offerings.
- Method Race Wheels: Method Race Wheels designs and sells beadlock-capable off-road and UTV wheels for racing and recreational off-road use — directly competing with OMF across ATV/UTV/Buggy/Truck segments with a similar specialty-positioning.
- Black Rhino Wheels: Black Rhino Wheels focuses on off-road and truck/SUV aftermarket wheels with multiple fitments and finishes — directly comparable to OMF in target customer, vehicle segments, and customization-led positioning.
- KMC Wheels: KMC Wheels offers off-road and truck/SUV wheel lines with forged and beadlock options, serving the same off-road enthusiast and truck/Jeep aftermarket customer base as OMF.
- TSW Wheels: TSW Wheels designs forged aftermarket wheels including off-road and racing fitments; comparable to OMF's forged-truck-wheel offerings and customization-led catalog.
- Fuel Off-Road Wheels (MHT Wheel): Fuel Off-Road produces aftermarket off-road wheels and beadlock options for trucks and Jeeps — directly overlapping OMF's Truck/Jeep segment with comparable pricing tiers and customization breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
OMF Performance Products social profiles
Digital presenceOMF Performance Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMF Performance Products leadership team
Management profileNumber of profiles
Profiles2 records
OMF Performance Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMF Performance Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMF Performance Products
What does OMF Performance Products do?
OMF Performance Products manufactures and sells high-performance wheels and beadlock conversion kits for off-road vehicles, including ATV/ATC, UTV, Buggy, Truck/Jeep, and Dragster applications. The company also produces forged truck/Jeep wheels, Sim-U-Lock simulated beadlocks, billet aluminum center caps, and offers custom wheel modification services (reinforcing rings, polishing, powder coating, lug seat repair, wheel lip repair, and wheel narrowing). Beadlock conversions are available in sizes from 13" to 22" in multiple proprietary styles.
Is OMF Performance Products a public or private company?
OMF Performance Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OMF Performance Products founded?
OMF Performance Products was founded in 1982. It employs 1 to 10 people.
Where is OMF Performance Products based?
OMF Performance Products is headquartered in Riverside, United States, in the North America region.
How does OMF Performance Products make money?
Three revenue lines are on record. Wheel and Beadlock Product Sales are the primary driver. The others are custom Finishing Services and apparel and Accessories.
Who are OMF Performance Products's main competitors?
Broad incumbents on record are Mickey Thompson Performance Tires & Wheels, American Racing (Wheel Pros) and Wheel Pros (parent of XD/14鎚/Fuel). Direct peers are Pro Comp USA, Raceline Wheels, Method Race Wheels, Black Rhino Wheels, KMC Wheels, TSW Wheels and Fuel Off-Road Wheels (MHT Wheel).
Does OMF Performance Products have an API?
No public API is recorded for OMF Performance Products.
What industry is OMF Performance Products in?
OMF Performance Products's product category is Off-Road Performance Wheels. Its primary akta.pro industry code is CRAFAEAL, Automotive Parts & Accessories Omnichannel, with a secondary code of TLAKADAG, Wheel & Rim Repair/Refurbishment. Its SIC code is 3714.