Pro Comp
Pro Comp manufactures aftermarket suspension systems, alloy wheels, and LED lighting for trucks and Jeeps, selling direct-to-consumer and through an authorized US dealer network under lifetime and powertrain warranties.
- Company typePrivate
- Founded1985
- HeadquartersCompton, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pro Comp does
Pro Comp is a US specialty manufacturer of aftermarket automotive parts focused on three integrated product lines: suspension systems (lift kits, leveling kits, shocks, and steering components for trucks and Jeeps), cast alloy wheels sold under the Xtreme Alloy (PXA) brand across multiple series, and professional-grade LED lighting introduced in 2019. The company serves individual truck and Jeep owners — primarily Ford, Chevrolet/GMC, RAM, Toyota, and Jeep Wrangler/Gladiator drivers seeking increased ground clearance (up to 6"), tire fitment up to 35", and off-road performance — via vehicle-specific product catalogs and a "shop by vehicle" configurator. Its technology proposition is mechanical and compliance-oriented: every light-truck and Jeep suspension kit undergoes FMVSS 126 testing to preserve Electronic Stability Control functionality, and the catalog is differentiated by a lifetime "Pro Comp Promise" warranty on suspension products and a 5-year/60,000-mile "Lift Shield" powertrain warranty, the latter requiring installation by an authorized dealer.
Pro Comp operates a hybrid go-to-market: direct-to-consumer e-commerce through procompusa.com (free ground shipping over $99, flat $12 under, $100 LTL for oversized items, 1-2 business-day fulfillment) combined with an authorized dealer/installer network across the contiguous United States that is required for Lift Shield warranty validation. Pricing spans entry-level leveling kits at $39.99-$149.99, complete 6" truck suspension kits at $1,299.99-$1,999.99, premium Jeep kits up to $2,299.99, and wheels at $215-$429. The company does not sell on subscription or recurring terms; revenue is one-time hardware sales across the three categories.
The brand was founded in 1985 and is operated today by Wheel Pros, LLC, with Pro Comp itself a registered trademark of Hoonigan. Portfolio expansion has come through internal product-line creation (Pro Comp Wheels in 2001, Pro Comp Lighting in 2019) and the 2011 merger with Rubicon Express, which added trail-tested Jeep suspension. Headquarters are in Ogden, Utah, the company employs 51-100 people, and shipping is restricted to the contiguous United States, indicating a domestically focused, mid-sized aftermarket brand operating under a larger portfolio parent rather than an independent scaling company.
Pro Comp firmographics
Firmographics- Name
- Pro Comp
- Legal name
- Wheel Pros, LLC
- Website
- https://procompusa.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pro Comp manufactures aftermarket suspension systems, alloy wheels, and LED lighting for trucks and Jeeps, selling direct-to-consumer and through an authorized US dealer network under lifetime and powertrain warranties.
- Ownership category
- akta.pro rank
Pro Comp industry classification
Industry- Product category
- Aftermarket Automotive Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industries
- Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF), Aftermarket Lighting & Visibility Products Manufacturing (Bulbs/LED Kits/Headlamps/Mirrors/Cameras) (IMACANAG)
Keywords
Where Pro Comp is headquartered
LocationHeadquarters
- HQ city
- Compton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Comp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Aftermarket Automotive Parts Sales: Pro Comp generates revenue through one-time sales of suspension systems, wheels, and lighting products. Products are sold at various price points from budget-friendly leveling kits ($39.99-$149.99) to premium complete suspension kits ($1,299.99-$2,299.99) and wheels ($215-$429). No recurring subscription revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leveling Kits - Entry-level suspension products |
| Unit Pricing | Pay-as-you-go | Complete Suspension Kits - Premium lift solutions |
| Unit Pricing | Pay-as-you-go | Alloy Wheels - Various styles and finishes |
| Unit Pricing | Pay-as-you-go | Jeep Suspension Components |
| Other | Pay-as-you-go | Shipping Options |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pro Comp product offering
Product offeringCore offering
Pro Comp manufactures and sells aftermarket automotive parts for trucks, Jeeps, and SUVs across three core product lines: suspension systems (lift kits, leveling kits, shocks, steering components), cast alloy wheels, and LED lighting. Products are sold direct-to-consumer through procompusa.com and through a network of authorized dealers and installers in the contiguous United States. Key offerings include complete 6" truck lift kits ($1,299.99-$2,299.99), entry-level leveling kits ($39.99-$149.99), alloy wheels across multiple series ($215-$429), and LED driving headlamps and fog lights.
Product overview
Pro Comp is a specialty automotive parts manufacturer offering three integrated product lines: suspension systems, alloy wheels, and lighting for trucks, Jeeps, and SUVs. The suspension portfolio includes lift kits, leveling kits, shocks, and steering components (leveling kits, Jeep suspension, truck suspension), all backed by the Pro Comp Promise lifetime warranty. The wheel division produces cast alloy wheels under the Pro Comp Xtreme Alloy (PXA) brand with multiple series (Basecamp, Wraith, Roughneck, Heritage, Beacon, Pulse, and others) featuring various finishes and bolt patterns. Lighting products include LED driving headlamps, fog lights, and wiring harnesses. The 2011 acquisition of Rubicon Express added premium Jeep suspension components to the lineup, while the 2019 launch of Pro Comp Lighting extended the brand into professional-grade vehicle illumination. All products target the off-road enthusiast market with emphasis on durability, performance, and value.
Differentiator
Problem solved
Functional benefit
Brands
- Rubicon Express: Trail-tested, premium-quality Jeep suspension components acquired in 2011 merger.
- Pro Comp Lighting
- Pro Comp Wheels
Products and services
- Suspension Systems Precision-engineered suspension systems for trucks and Jeeps including lift kits, leveling kits, and shocks. Systems provide proper steering and suspension geometry, maximize tire clearance, and deliver off-road capability without compromising on-road performance. Backed by the Pro Comp Promise lifetime warranty and tested for FMVSS 126 ESC compatibility.
- Leveling Kits
Quantifiable outcome
- Tire clearance up to 35" tall tires with complete lift kits
- +1 more outcomes
Companies that use Pro Comp
Customer profileSegments3 records
Ideal customer profiles3 records
Pro Comp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pro Comp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rubicon ExpresscoreRubicon Express was merged into the Pro Comp family in 2011. The acquisition was strategic to better serve Jeep enthusiasts with trail-tested, premium-quality parts at competitive prices. Rubicon Express specializes in Jeep suspension components and their products meet Pro Comp's rigorous quality standards.
- Wheel Pros, LLCcoreWheel Pros, LLC is the parent company that owns and operates the Pro Comp website and brand. Pro Comp is part of the Wheel Pros portfolio of automotive aftermarket brands.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Pro Comp competitors and assessment
Company assessmentDirect peers
- Rough Country: Rough Country is one of the largest direct competitors to Pro Comp in aftermarket suspension lift kits, leveling kits, and wheels for trucks and Jeeps, serving the same enthusiast customer base through a similar DTC-and-dealer model.
- BDS Suspension: BDS Suspension manufactures lift kits, leveling kits, and suspension components for trucks, SUVs, and Jeeps — directly overlapping Pro Comp's core suspension product line with vehicle-specific kits for similar nameplates.
- Fabtech Motorsports: Fabtech produces suspension lift systems and performance shocks for light trucks and SUVs, competing head-to-head with Pro Comp's complete suspension kits in the off-road and prerunner segments.
- ReadyLift Suspension: ReadyLift specializes in leveling kits and mild lift solutions for the same truck and SUV platforms Pro Comp serves, with comparable price points and a similar DTC-and-dealer go-to-market approach.
- Zone Offroad Products: Zone Offroad manufactures lift kits, coil spacers, and suspension components for Ford, GM, Ram, Toyota, and Jeep — directly comparable to Pro Comp's catalog and target customer.
- Superlift Suspension: Superlift is a long-standing lift kit manufacturer for trucks and SUVs with overlapping SKUs for the same platforms Pro Comp serves, including Ford, Chevy, Ram, and Jeep kits.
- Tuff Country: Tuff Country offers suspension lift kits and related components for trucks and Jeeps, competing directly with Pro Comp's suspension systems at similar price points.
- Skyjacker Suspensions: Skyjacker manufactures suspension lift kits, shocks, and component kits for trucks, Jeeps, and SUVs — overlapping Pro Comp's core suspension product portfolio and customer segments.
Broad incumbents
- Bilstein: Bilstein is a broader incumbent in automotive shock absorbers and suspension components, offering overlapping products at both OEM and aftermarket levels for a wider range of vehicles than Pro Comp's specialty focus.
- FOX Factory (Fox Shocks): Fox Factory is a premium incumbent in performance suspension and shocks, including the Fox brand, competing with Pro Comp at the high end of the lift-kit and shock market with deeper racing and OEM credentials.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro Comp social profiles
Digital presencePro Comp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Comp leadership team
Management profileNumber of profiles
Pro Comp subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pro Comp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Comp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Comp
What does Pro Comp do?
Pro Comp manufactures and sells aftermarket automotive parts for trucks, Jeeps, and SUVs across three core product lines: suspension systems (lift kits, leveling kits, shocks, steering components), cast alloy wheels, and LED lighting. Products are sold direct-to-consumer through procompusa.com and through a network of authorized dealers and installers in the contiguous United States. Key offerings include complete 6" truck lift kits ($1,299.99-$2,299.99), entry-level leveling kits ($39.99-$149.99), alloy wheels across multiple series ($215-$429), and LED driving headlamps and fog lights.
Is Pro Comp a public or private company?
Pro Comp is a private company. It is classified as corporate owned and is currently operating.
When was Pro Comp founded?
Pro Comp was founded in 1985. It employs 51 to 100 people.
Where is Pro Comp based?
Pro Comp is headquartered in Compton, United States, in the North America region.
How does Pro Comp make money?
One revenue line is on record: aftermarket Automotive Parts Sales.
Who are Pro Comp's main competitors?
Direct peers on record are Rough Country, BDS Suspension, Fabtech Motorsports, ReadyLift Suspension, Zone Offroad Products, Superlift Suspension, Tuff Country and Skyjacker Suspensions. Broad incumbents are Bilstein and FOX Factory (Fox Shocks).
Does Pro Comp have an API?
No public API is recorded for Pro Comp.
What industry is Pro Comp in?
Pro Comp's product category is Aftermarket Automotive Parts. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACANAF, Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors). Its NAICS code is 33633 and its SIC code is 3714.