Jill Zarin
Jill Zarin Home is a celebrity-founded direct-to-consumer e-commerce brand selling indoor and outdoor rugs, candles, rug care products, furniture, and branded merchandise to residential consumers across the United States via its Shopify storefront.
- Company typePrivate
- Founded2016
- HeadquartersNewton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jill Zarin does
Jill Zarin Home is a privately held, founder-owned direct-to-consumer e-commerce brand specializing in indoor and outdoor area rugs, with complementary offerings in scented candles, rug pads, rug cleaners, furniture, and branded merchandise. The company sells exclusively through its Shopify-based owned website (jillzarin.com) and serves residential consumers in the United States, with international shipping available for rugs. The brand leverages founder Jill Zarin's celebrity profile from The Real Housewives of New York City as its primary marketing asset, supported by three Instagram accounts, a blog, and a press assets page.
The product portfolio spans more than 150 collections across rug categories (Abstract, Geometric, Striped, Solid, Border, Animal Print, Medallion) and named lines including Metropolitan, English Manor, Coastal, Shaggy Chic, Uptown, Downtown, Dorset, Cape Town, and Napa. Core rug construction relies on machine-made polypropylene sourced from Turkey, marketed for stain, mold, mildew, and pet resistance; the English Manor line uses 100% natural wool. Accessories (Uni-Luxe and Non-Slip Rug Pads, Uni-Cleaner) and a Destination Candle Collection extend the basket. Pricing runs from roughly $29 for entry-level rugs to $500+ for premium pieces, with Afterpay installment payments, a Price Match Guarantee, and free ground shipping on orders over $150 to the contiguous US.
The revenue model is purely transactional: one-time unit purchases with no subscription, licensing, or service revenue. The customer base is horizontally segmented across residential homeowners, outdoor living enthusiasts, and gift buyers, with no disclosed B2B or enterprise accounts. The company is wholly owned by Jill Zarin, has no institutional funding, no disclosed management team beyond the founder, no registered patents or trademarks, and no awards or third-party certifications. Marketing relies on Jill Zarin's celebrity reach, Klaviyo-driven email and SMS automation, organic social, and embedded customer reviews.
Jill Zarin firmographics
Firmographics- Name
- Jill Zarin
- Legal name
- Jill Zarin Home
- Website
- https://jillzarin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Jill Zarin Home is a celebrity-founded direct-to-consumer e-commerce brand selling indoor and outdoor rugs, candles, rug care products, furniture, and branded merchandise to residential consumers across the United States via its Shopify storefront.
- Ownership category
- akta.pro rank
Jill Zarin industry classification
Industry- Product category
- Home Furnishings
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens) (CRAIALAI)
Keywords
Where Jill Zarin is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Markets served
Jill Zarin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Product Sales - Rugs: One-time purchase model for indoor and outdoor rugs. Wide price range from budget-friendly options ($29) to premium pieces ($500+). Products available in multiple sizes and colors.
- Home Decor Accessories: Sells complementary home decor products including candles (Destination Candle Collection), rug pads, rug cleaners, and furniture.
- Rug Care Products: Sells Uni-Cleaner Rug & Fabric Cleaner at $29 (22 oz) and rug pads ranging from $25-$32.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Entry Level - Yorkville/Lenox Hill Collection |
| Unit Pricing | Pay-as-you-go | Mid-Range - Metropolitan/Uptown Collection |
| Unit Pricing | Pay-as-you-go | Premium - English Manor/Natural Wool |
| Unit Pricing | Pay-as-you-go | Accessories - Rug Pads and Cleaners |
| Unit Pricing | Pay-as-you-go | Candles - Destination Candle Collection |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Jill Zarin product offering
Product offeringCore offering
Jill Zarin Home is a direct-to-consumer e-commerce home decor brand that designs, brands, and sells indoor and outdoor area rugs, scented candles, rug pads, rug cleaners, furniture, and branded merchandise. Products are sold exclusively through the company's owned Shopify storefront at jillzarin.com, with prices ranging from $29 entry-level rugs to $500+ premium wool pieces. The assortment spans 150+ collections across styles (geometric, abstract, solid, border, medallion, striped, animal print), sizes, and shapes (rectangle, round, square, runner, oval, octagon).
Product overview
Jill Zarin Home is an e-commerce home decor brand primarily specializing in area rugs and home furnishings. The core product portfolio centers on two main categories: Indoor Rugs and Outdoor Rugs, with numerous named collections including Metropolitan, English Manor, Coastal, Shaggy Chic, Uptown, Dorset, Fifth Avenue, Cape Town, Napa, Palm Springs, Anguilla, and abstract/geometric/solid/border/medallion pattern collections. The company also offers complementary product lines including Destination Candles (The Coastal Collection), Rug Pads (Uni-Luxe and Non-Slip), and Uni-Cleaner Rug & Fabric Cleaner. Additional categories include furniture and branded Jill Zarin merchandise. The Metropolitan and Uptown collections feature polypropylene construction with stain resistance and easy-clean properties, while the English Manor collection uses 100% natural wool. Products are available in various sizes, shapes (rectangle, round, square, oval, octagon), and colorways, with most outdoor rugs made from weather-resistant polypropylene. The company operates as a direct-to-consumer e-commerce platform without documented API access or AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- The Coastal Collection: Coastal-themed indoor rugs and candles inspired by beach destinations.
- English Manor Indoor Collection
- Shaggy Chic Indoor Collection
- Metropolitan Indoor Rug Collection
- Destination Candle Collection
- Uptown Indoor Collection
- Downtown Indoor Collection
Products and services
- Indoor Rugs Wide range of indoor area rugs across multiple named collections (Metropolitan, English Manor, Coastal, Shaggy Chic, Uptown, Downtown, Dorset, Fifth Avenue, and abstract/geometric/solid/border/medallion pattern families). Available in rectangle, round, square, runner, and other shapes, in multiple sizes and colors. Materials include polypropylene (stain-resistant, pet-proof, non-shedding) and 100% natural wool (English Manor). Designed for living rooms, dining rooms, bedrooms, dens, and home offices.
- Outdoor Rugs Durable outdoor rugs designed to withstand weather and UV exposure, including collections with geometric patterns, animal prints, stripes, and medallion designs (Palm Springs, Cape Town, Napa, Anguilla, Costa Rica, Turks and Caicos). Constructed primarily from 100% polypropylene with mold/mildew resistance and medium pile height. Available in multiple colors, sizes, and shapes (round, oval, octagon, rectangle).
- Destination Candle Collection Scented candles inspired by travel destinations. Includes The Hamptons Sea Salt Candle and other location-themed fragrances in the Coastal Collection. Marketed as gifts and lifestyle accessories for the home.
- Rug Pads Rug support accessories including the Uni-Luxe Rug Pad and Non-Slip Rug Pad. Designed to prevent slipping, cushion rugs, and extend rug life. Priced from $25 to $32.
- Uni-Cleaner Rug & Fabric Cleaner 22-ounce rug and fabric cleaner that safely cleans tough stains from upholstery, carpet, and water-safe fabrics. Protects from oily stains and soil. Made in the U.S.A. Priced at $29.
- Furniture Home furniture assortment across dining room, living room, bedroom, kitchen, office, and den categories. Domestic US shipping only (not available for international orders).
- Jill Zarin Branded Merchandise Branded Jill Zarin merchandise including apparel, accessories, and limited edition items.
Quantifiable outcome
- Stain resistance against common household spills including fruit juice, oil, ketchup, wine, coffee, and salsa
- +2 more outcomes
Companies that use Jill Zarin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Jill Zarin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Jill Zarin partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Jill Zarin competitors and assessment
Company assessmentBroad incumbents
- Safavieh: Established rug and home furnishings retailer offering indoor and outdoor rugs across price points. Operates as a broad incumbent in rug retail with much wider distribution (own stores, wholesale, online) than Jill Zarin Home.
- West Elm: National home furnishings retailer with a large rug assortment and strong e-commerce presence. Overlaps with Jill Zarin Home on style-driven rugs and home decor shopping occasions for residential customers.
- Pottery Barn: Broad home furnishings retailer with a deep rug catalog and strong brand authority. Competes for the same aspirational homeowner customer seeking coordinated, designer-curated home goods.
Direct peers
- Dash & Albert: DTC and wholesale rug brand known for indoor/outdoor and washable constructions. Comparable on lifestyle branding, broad size/shape assortment, and design-led catalog.
- Loloi Rugs: Designer-driven rug brand with strong wholesale and DTC presence across indoor and outdoor categories. Competes head-to-head with Jill Zarin Home on style-led, machine-made polypropylene rugs sold through e-commerce.
- Boutique Rugs: Online-only rug retailer offering indoor and outdoor rugs across price points with frequent promotions. Direct competitor in the value-to-mid-tier DTC rug segment where Jill Zarin Home positions.
- Annie Selke: Lifestyle home brand selling designer rugs and textiles via DTC and select wholesale. Comparable as a design-led, brand-forward DTC rug retailer targeting style-conscious homeowners.
- Magnolia Home by Joanna Gaines: Celebrity-founded home and rug line leveraging Joanna Gaines's Magnolia brand. Most analogous peer on celebrity-led home decor brand strategy and rug-as-hero-product positioning.
- Ruggable: DTC-first rug brand built on a washable, two-piece rug system. Direct competitor in online rug retail with overlapping target customer (homeowners seeking durable, family-friendly rugs) and similar e-commerce-led go-to-market.
Emerging players
- Frontgate: DTC home retailer with strength in outdoor living, patio, and indoor/outdoor rugs. Partial overlap on the outdoor-rug category and premium homeowner customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jill Zarin social profiles
Digital presenceJill Zarin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jill Zarin leadership team
Management profileNumber of profiles
Profiles1 record
Jill Zarin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jill Zarin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jill Zarin
What does Jill Zarin do?
Jill Zarin Home is a direct-to-consumer e-commerce home decor brand that designs, brands, and sells indoor and outdoor area rugs, scented candles, rug pads, rug cleaners, furniture, and branded merchandise. Products are sold exclusively through the company's owned Shopify storefront at jillzarin.com, with prices ranging from $29 entry-level rugs to $500+ premium wool pieces. The assortment spans 150+ collections across styles (geometric, abstract, solid, border, medallion, striped, animal print), sizes, and shapes (rectangle, round, square, runner, oval, octagon).
Is Jill Zarin a public or private company?
Jill Zarin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jill Zarin founded?
Jill Zarin was founded in 2016. It employs 1 to 10 people.
Where is Jill Zarin based?
Jill Zarin is headquartered in Newton, United States, in the North America region.
How does Jill Zarin make money?
Three revenue lines are on record. Product Sales - Rugs are the primary driver. The others are home Decor Accessories and rug Care Products.
Who are Jill Zarin's main competitors?
Broad incumbents on record are Safavieh, West Elm and Pottery Barn. Direct peers are Dash & Albert, Loloi Rugs, Boutique Rugs, Annie Selke, Magnolia Home by Joanna Gaines and Ruggable. Frontgate is listed as an emerging player.
Does Jill Zarin have an API?
No public API is recorded for Jill Zarin.
What industry is Jill Zarin in?
Jill Zarin's product category is Home Furnishings. Its primary akta.pro industry code is CRAIALAI, Seasonal & Holiday Home Textiles Retail (Seasonal Bedding, Themed Linens). Its SIC code is 5700.