Safavieh
Safavieh is a 110-year-old, family-owned luxury home furnishings retailer headquartered in Port Washington, NY, operating as an authorized dealer for 100+ premium brands across furniture, rugs, lighting, and decor. It serves individual consumers through Tri-State showrooms and e-commerce, and over 20,000 interior design professionals through its Trade Program.
- Company typePrivate
- Founded1914
- HeadquartersPort Washington, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Safavieh does
Safavieh is a privately-held, family-owned designer and retailer of luxury home furnishings, founded in 1914 and headquartered in Port Washington, New York, operating primarily across the Tri-State area (New York, New Jersey, Connecticut). The company functions as a multi-brand marketplace: an authorized dealer for more than 100 premium home goods brands — including Bernhardt, Hooker Furniture, Caracole, Century Furniture, Tommy Bahama Home, Lauren Ralph Lauren, and Hudson Valley Lighting — selling designer furniture, area rugs, indoor/outdoor rugs, lighting, mirrors, art, and decorative accessories through company-owned e-commerce (safaviehhome.com), retail showrooms in the Tri-State region, a third-party marketplace presence on Amazon, and a dedicated Trade Program serving over 20,000 interior designers, architects, and home stagers. The company also operates its own product lines under the Safavieh and Safavieh Couture subsidiaries.
Revenue is generated through one-time retail product sales to consumers and trade customers, with prices spanning from under $100 for decor items to $10,000+ for high-end furniture pieces. The Trade Program offers tiered discounts of 20–50% off to design professionals, complemented by free interior design consultation services (virtual and in-person), white glove delivery and installation, financing options, and price matching. Complementary service revenue is generated through the in-house interior design team, which provides room planning and selection guidance at no incremental cost to customers. Marketing is conducted across social media (Instagram, Facebook, Pinterest, YouTube), email, the showroom footprint, and trade-program referral channels.
In 2024, the company reported $186 million in area rug segment revenue, a 7% year-over-year decline attributed to industry-wide tariff uncertainty and softer consumer demand. This positioned Safavieh as the fourth-largest U.S. area rug producer behind Surya ($280M) and Loloi ($250M), and ahead of Maples ($161M). Total company revenue across the broader furniture, lighting, and decor portfolio is not separately disclosed.
Safavieh firmographics
Firmographics- Name
- Safavieh
- Legal name
- Safavieh
- Website
- https://safaviehhome.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Safavieh is a 110-year-old, family-owned luxury home furnishings retailer headquartered in Port Washington, NY, operating as an authorized dealer for 100+ premium brands across furniture, rugs, lighting, and decor. It serves individual consumers through Tri-State showrooms and e-commerce, and over 20,000 interior design professionals through its Trade Program.
- Ownership category
- akta.pro rank
Safavieh industry classification
Industry- Product category
- Luxury Home Furnishings
- NAICS
- Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Safavieh is headquartered
LocationHeadquarters
- HQ city
- Port Washington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Safavieh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail product sales: Revenue generated from selling home furnishings including furniture, rugs, lighting, and decor directly to consumers through e-commerce and retail showrooms. Company operates as an authorized dealer for multiple luxury furniture brands, earning margin on product sales.
- Trade program revenue: Revenue from trade customers including interior designers, architects, and home stagers who purchase through the trade program with exclusive discounts. Trade members receive special pricing with discounts starting at 20% off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing |
| Unit Pricing | Pay-as-you-go | Trade program pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Safavieh product offering
Product offeringCore offering
Safavieh designs, manufactures, and retails luxury home furnishings across furniture, area rugs, lighting, pillows and decor, mirrors and art, and outdoor furniture. The company operates as both an original manufacturer of Safavieh and Safavieh Couture rugs and an authorized dealer for over 100 partner brands including Bernhardt, Hooker Furniture, Caracole, Century Furniture, Tommy Bahama Home, Lauren Ralph Lauren, Hudson Valley Lighting, and Schonbek. Distribution runs through company-owned e-commerce, retail showrooms in the NY Tri-State area, and a dedicated Trade Program for interior design professionals.
Product overview
Safavieh Home is a luxury home furnishings retailer operating for over 100 years in the Tri-State area, offering a comprehensive e-commerce platform for designer furniture, rugs, lighting, and home decor. The product portfolio centers on high-end furniture (sofas, dining sets, bedroom pieces, office furniture, outdoor furniture) from over 100 branded partners including Bernhardt, Hooker Furniture, Caracole, and Century Furniture, complemented by an extensive rug collection (area rugs, indoor/outdoor rugs, shag rugs, kids rugs) and home accessories (lighting, pillows, wall decor, mirrors, and art). The company distinguishes itself through complementary Interior Design Services providing virtual consultations and room planning, and a Trade Program offering exclusive discounts and Design Resource Center access to over 20,000 interior design professionals. The platform operates as a multi-brand marketplace with free standard shipping, white glove delivery options, and financing availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Furniture
Companies that use Safavieh
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Safavieh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safavieh partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Bernhardt FurniturecoreSafavieh is an authorized Bernhardt dealer, offering Bernhardt furniture products through its e-commerce platform and retail showrooms. Bernhardt is highlighted as a featured brand with dedicated collections and promotional pricing.
- Hooker FurniturecoreSafavieh is an authorized Hooker Furniture dealer, featuring Hooker products prominently in its catalog with dedicated collections and regular promotional pricing.
- Lauren Ralph Lauren (Rugs)coreSafavieh is an authorized dealer for Lauren Ralph Lauren rugs and home furnishings, offering exclusive collections and promotional discounts up to 25% off.
- CaracolemajorCaracole products featured in Safavieh's furniture collections. Caracole is highlighted as a featured brand in the Safavieh catalog.
- Century FurnituremajorCentury Furniture featured as a brand partner in Safavieh's portfolio, offering high-end furniture collections.
- Tommy Bahama HomemajorTommy Bahama Home collections available through Safavieh's retail and e-commerce channels, featuring coastal-inspired home furnishings.
- Hudson Valley LightingmajorHudson Valley Lighting products featured in Safavieh's lighting collections, offering designer lighting solutions.
- Sunpan FurnituremajorSunpan Furniture featured prominently in Safavieh's catalog with extensive product offerings across furniture categories.
- Sunset WestminorSunset West outdoor furniture collections available through Safavieh with promotional pricing up to 25% off.
- Moe's Home CollectionmajorMoe's Home Collection featured as a brand partner with multiple product lines available through Safavieh.
- Four HandsmajorFour Hands furniture and home décor collections available through Safavieh's retail and e-commerce channels.
- John RichardmajorJohn Richard decorative accessories and furniture featured in Safavieh's home décor collections.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Safavieh competitors and assessment
Company assessmentDirect peers
- Arhaus: Arhaus is a direct comparable: a U.S.-based multi-category luxury home furnishings retailer offering furniture, rugs, lighting, and decor through showrooms and e-commerce, with a similar premium-brand marketplace model and overlapping Tri-State/National showroom footprint.
- RH (Restoration Hardware): RH is a leading luxury home furnishings retailer with galleries, premium assortment across furniture/rugs/lighting/decor, and design services — directly competing for the same affluent consumer and trade-designer buyer that Safavieh targets.
- Serena & Lily: Serena & Lily is a designer-driven home furnishings brand and retailer selling furniture, rugs, lighting, and decor through showrooms and e-commerce at premium price points, with a comparable coastal/lifestyle aesthetic and trade program.
- Loloi Rugs: Loloi is a major U.S. area rug producer and distributor at ~$250M revenue that competes head-to-head with Safavieh in the rug category across wholesale, e-commerce, and design-trade channels, including overlapping designer brand collaborations.
- Surya: Surya is the leading U.S. area rug producer at ~$280M revenue, directly competing with Safavieh in rugs and broader home accents through designer showrooms, trade programs, and major retailer partnerships.
Broad incumbents
- Williams-Sonoma (Pottery Barn / West Elm / CB2): Williams-Sonoma operates multi-brand home furnishings banners (Pottery Barn, West Elm, CB2) that overlap Safavieh's furniture, rug, lighting, and decor categories at both premium and accessible price points, with broader national scale and supply-chain leverage.
- Wayfair: Wayfair is a dominant U.S. online home furnishings and decor marketplace selling furniture, rugs, and lighting across thousands of brands, competing with Safavieh for online shoppers seeking breadth of assortment and value pricing.
- Crate & Barrel: Crate & Barrel is a national multi-category home furnishings retailer selling furniture, rugs, lighting, and decor across price tiers via showrooms and e-commerce, competing in overlapping categories with Safavieh but at a broader, more mainstream price positioning.
Emerging players
- One Kings Lane: One Kings Lane is an online home furnishings and decor retailer offering designer-grade furniture, rugs, and accessories — overlapping with Safavieh in curated premium assortment but operating primarily online without a comparable showroom footprint.
- Frontgate: Frontgate is a multi-category premium home furnishings retailer selling furniture, rugs, lighting, and outdoor decor through e-commerce and a catalog channel — overlapping with Safavieh in premium assortment and trade/designer reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Safavieh social profiles
Digital presenceSafavieh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safavieh leadership team
Management profileNumber of profiles
Profiles1 record
Safavieh subsidiaries and ownership
Company hierarchySubsidiaries2 records
Safavieh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safavieh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safavieh
What does Safavieh do?
Safavieh designs, manufactures, and retails luxury home furnishings across furniture, area rugs, lighting, pillows and decor, mirrors and art, and outdoor furniture. The company operates as both an original manufacturer of Safavieh and Safavieh Couture rugs and an authorized dealer for over 100 partner brands including Bernhardt, Hooker Furniture, Caracole, Century Furniture, Tommy Bahama Home, Lauren Ralph Lauren, Hudson Valley Lighting, and Schonbek. Distribution runs through company-owned e-commerce, retail showrooms in the NY Tri-State area, and a dedicated Trade Program for interior design professionals.
Is Safavieh a public or private company?
Safavieh is a private company. It is classified as family owned and is currently operating.
When was Safavieh founded?
Safavieh was founded in 1914. It employs 501 to 1,000 people.
Where is Safavieh based?
Safavieh is headquartered in Port Washington, United States, in the North America region.
How does Safavieh make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are trade program revenue.
Who are Safavieh's main competitors?
Direct peers on record are Arhaus, RH (Restoration Hardware), Serena & Lily, Loloi Rugs and Surya. Broad incumbents are Williams-Sonoma (Pottery Barn / West Elm / CB2), Wayfair and Crate & Barrel. Emerging players are One Kings Lane and Frontgate.
Does Safavieh have an API?
No public API is recorded for Safavieh.
What industry is Safavieh in?
Safavieh's product category is Luxury Home Furnishings. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 4491 and its SIC code is 5700.