My Hair Helpers

What My Hair Helpers does

My Hair Helpers is a private, family-owned head lice removal company founded in 2009 by Amy Chinian and headquartered in Thousand Oaks, California. It operates a hybrid service-and-product business targeting families with school-aged children, combining mobile in-home lice removal, in-salon treatment appointments, and an e-commerce catalog of natural lice treatment and prevention products. Service delivery spans nine-plus geographic areas across Southern California (Los Angeles, Orange, Ventura, Riverside, San Bernardino, Santa Barbara, San Diego counties) plus Las Vegas, Nevada, with same-day appointment availability 7 days a week from 7am to 11:30pm. The company also runs a school and camp channel offering free head checks and on-site treatment, with relationships across multiple California districts including LAUSD.

The core technology consists of two proprietary formulation approaches: a yeast-derived natural enzyme mousse that dissolves nit glue for mechanical removal, and a 100% dimethicone oil that immobilizes lice (including super lice resistant to OTC pesticides) for comb-out extraction. These are paired with the "Lice Eliminator," a spiral-toothed stainless steel comb with micro-grooved teeth. The prevention line extends the formulation platform with peppermint-, neem-, and rosemary-based shampoos, conditioners, sprays, and detanglers. All products are marketed as non-chemical and child-safe, with a 30-day lice-free guarantee on services and multilingual DIY video tutorials supporting direct-to-consumer product sales.

Revenue is generated through professional services (flat-rate mobile and salon appointments, never hourly), one-time product sales through the company's own e-commerce storefront with family-sized kit configurations, and institutional school/camp programs. The business is bootstrapped with no disclosed institutional funding, no parent company, and no M&A activity. Amy Chinian remains the sole founder, CEO, and primary brand ambassador, and the company operates with a small employee base (11-50) consistent with a regional specialty service business rather than a venture-scaled platform.

Name

My Hair Helpers

Legal name

My Hair Helpers

Website

https://myhairhelpers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

My Hair Helpers is a private, family-owned natural lice removal service and product company founded in 2009, serving families with children across Southern California and Las Vegas through mobile in-home appointments, in-salon treatments, school programs, and an e-commerce product line.

Ownership category

akta.pro rank

Product category

Lice Removal Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Head lice removal
• Natural lice treatment
• Mobile lice service
• Lice prevention products
• In-home lice removal

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. In-Home Lice Removal Services: Mobile lice removal service where technicians come to customer's home. Same-day appointments available, open 7 days a week, evenings included. Flat-rate pricing (never hourly fees).
2. In-Salon Lice Treatment: Family-friendly salon appointments for lice removal treatment and education on staying lice-free.
3. E-commerce Product Sales: Sale of natural lice removal and prevention products including kits, oils, shampoos, conditioners, sprays, combs, and mousse. Products available in various sizes for 1-2, 2-3, or 3-5 children.
4. School/Camp Services: Head lice checks and immediate treatment services for schools and camps. Free lice checks offered in many cases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

My Hair Helpers provides professional head lice removal services through mobile in-home appointments, in-salon treatments, and school/camp programs, complemented by a proprietary line of natural enzyme-based and dimethicone-based treatment and prevention products sold direct-to-consumer via an online e-commerce shop. The company has served Southern California and Las Vegas families since 2009, offering same-day appointments, flat-rate pricing, and a 30-day lice-free guarantee.

Product overview

My Hair Helpers offers a comprehensive head lice removal business combining natural, proprietary products with professional services. Their product portfolio consists of two main categories: (1) Treatment Products including Complete Family Size Lice Removal Kit, Head Lice Removal Treatment Kit, Essentials for Lice Removal, Dimethicone Lice Removal Oil, Cocomint Lice Treatment Oil, Natural Enzyme Nit Glue Loosening Mousse, Clarifying Shampoo, Dimethicone Oil and Lice Comb Kit, and Eliminator Lice Comb; and (2) Prevention Products including Essentials for Lice Prevention, My Mint Shampoo, My Mint Conditioner, Mint Shampoo & Conditioner Bundle, My Mint Detangler, and Mint Lice Prevention Spray. Services include in-salon treatments with 30-day guarantee, mobile in-home services, school/camp treatment programs, DIY home treatment products, and photo-based remote diagnosis. All products use natural enzyme-based or dimethicone formulas without harsh chemicals and are formulated with peppermint essential oil, neem, and rosemary. Founded in 2009, the company serves Southern California and Las Vegas.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Family Size Lice Removal Kit A 5-step natural lice treatment kit designed for up to 4 children, combining the Eliminator Lice Comb, Dimethicone Lice Removal Oil, Natural Enzyme Nit Glue Loosening Mousse, Clarifying Shampoo, and Mint Conditioner; formulated to work on super lice resistant to over-the-counter treatments.
• Head Lice Removal Treatment Kit A 3-step at-home lice treatment kit for 1-2 children that includes Dimethicone Lice Removal Oil, Natural Enzyme Nit Glue Loosening Mousse, and the Lice Eliminator Comb.
• The Essentials for Lice Removal A 3-piece natural treatment system for 1-2 children combining Dimethicone Lice Removal Oil, Clarifying Shampoo, and the Lice Eliminator Comb.
• Dimethicone Lice Removal Oil A 100% dimethicone oil that coats and immobilizes lice and super lice for easier comb-out removal; available in 8oz, 16oz, and 32oz sizes for different family needs.
• Cocomint Lice Treatment Oil A lightweight lice treatment oil combining coconut oil and peppermint essential oil, formulated as an alternative to thicker dimethicone formulas for fine hair.
• Natural Enzyme Nit Glue Loosening Mousse A foam mousse using safe yeast-derived enzymes to dissolve nit glue for easy removal without harsh chemicals; available in 4oz and 8oz sizes.
• Clarifying Shampoo for Removing Lice Oil Treatments A deep cleansing shampoo that removes heavy oil residue from lice removal treatments and restores hair's natural balance after treatment.
• Dimethicone Oil and Lice Comb Treatment Kit A two-product kit combining 100% dimethicone lice removal oil with the professional-grade stainless steel Lice Eliminator Comb.
• Eliminator Lice Comb A professional nit and lice removal tool with micro-grooved stainless steel teeth; available in 1, 2, or 3 packs.
• The Essentials for Lice Prevention A daily lice defense kit for 1-2 children including Mint Shampoo, Mint Conditioner, and Mint Spray infused with peppermint essential oil.
• My Mint Shampoo | Lice Prevention A sulfate-free lice prevention shampoo with peppermint, neem, and rosemary oils; available in 8oz and 16oz sizes for daily defense.
• My Mint Conditioner | Lice Prevention A sulfate-free peppermint conditioner that detangles and restores softness while providing natural lice defense; available in 8oz and 16oz.
• Mint Shampoo & Conditioner Bundle A combined mint shampoo and conditioner bundle for daily lice prevention; available in 8oz and 16oz bundle sizes.
• My Mint Detangler | Lice Prevention A natural lice prevention detangler spray with peppermint essential oil that works on all hair types; available in 8oz and 16oz.
• Mint Lice Prevention Spray A peppermint lice prevention spray for daily use, safe for repeated application on children and adults; available in 8oz and 16oz.
• Lice Removal Salon Services An in-salon lice treatment service offering a complete head check, treatment, education on lice-free forever practices, and a 30-day guarantee, delivered at family-friendly salon locations in Southern California.
• In-Home Lice Removal Services Mobile lice treatment where technicians come to the customer's home within hours of a call, using natural, non-chemical products; same-day appointments available 7 days a week with flat-rate pricing.
• School & Camp Lice Treatment Services On-site head lice checks and immediate treatment services for students at schools and camps, including free lice checks and education; active relationships with districts including LAUSD, Ventura Unified, Long Beach Unified, and Pasadena Unified.
• DIY Lice Treatment Products A do-it-yourself product offering that allows customers to treat lice at home using My Hair Helpers' natural enzyme-based and dimethicone-based products, supported by multilingual online video tutorials.
• Photo Diagnosis Service A remote diagnosis service in which customers send a photo of their hair strand for review by My Hair Helpers technicians, who respond with a lice diagnosis within minutes.

Quantifiable outcome

• Children immediately back to school after treatments
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lice Lifters: Multi-location lice treatment service offering in-home and clinic-based removal with all-natural products. Comparable in service model, customer segment, and natural-product positioning to My Hair Helpers.
• Fairy Lice Mothers: Professional in-home head lice removal service serving multiple US regions with trained technicians and natural-product treatments. Closely comparable service model, target customer (families with school-aged children), and educational positioning.
• Head Lice 911: Mobile lice removal service providing in-home treatments for families, with same-day appointment availability. Direct comparable in service model, target customer, and mobile delivery approach.
• Nit Free Terminator: Lice removal service and product retailer offering both professional treatment and DIY comb/tool products. Comparable as both a service competitor and an e-commerce product competitor in the lice treatment category.
• Lice Clinics of America: One of the largest US networks of lice treatment clinics/franchises, offering in-clinic and mobile lice removal services with proprietary device-based and product treatments. Directly comparable as a multi-location lice removal service operator, though with broader geographic footprint and franchise model.
• Lice Happens: Mobile in-home lice removal service operating in Southern California and other US metros, focused on education and non-toxic treatment. Directly competes with My Hair Helpers' core mobile service offering in overlapping SoCal territories.

Emerging players

• AirAllé (Larada Sciences): Developer of a patented heated-air device used by lice removal professionals to dehydrate lice and nits in a single treatment. Competes in the same outcome space (clinical lice removal) using a different technology, and licenses the device to service providers including some peer clinics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyHairHelpers
• YouTubeyoutube.com/channel/UCixbWLmr50f9frZZPQYv15w
• Facebookfacebook.com/MyHairHelpersHeadLiceRemoval
• Instagraminstagram.com/myhairhelpers
• Pinterestpinterest.com/myhairhelpers
• LinkedInlinkedin.com/company/my-hair-helpers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Hair Helpers