Lice Lifters

What Lice Lifters does

Lice Lifters is a private US franchise network founded in 2009 and headquartered in Plymouth Meeting, Pennsylvania, that delivers professional head lice removal services across 18 independently owned clinics in 10 states. The company targets families with children ages 3–11, addressing an estimated 6–12 million annual US pediatric infestations and pitching against the failure modes of over-the-counter pesticide-based treatments against super lice documented in 48 states. Its core offering is a single-visit, 60–90 minute treatment protocol combining strand-by-strand comb-out by certified technicians with a proprietary enzyme-based solution that dissolves nit glue, avoiding heated air and harsh chemicals; the company claims 99.9% effectiveness with a 30-day guarantee and reports 500,000+ cumulative treatments since founding with a 4.9/5.0 Google rating across 2,243 reviews.

The business model is multi-stream. Primary revenue accrues at the unit level through in-clinic treatment services, with corporate capture of franchise fees ($35,000 initial, $25,000 for additional locations) and 5% ongoing royalties. The company has expanded into OTC consumer products (enzyme solution, treatment kits, repel mint spray, prevention shampoo/conditioner, professional steel combs) sold via company e-commerce, and operates B2B institutional programs (Lice Lifters Education Program for schools and Caring For Camps program for summer/day camps) that provide free training, screening, and education with embedded referral flows to clinics. Marketing is multi-channel: SEO and clinic locator, paid social, content marketing through a blog, organic social across Facebook/Instagram/YouTube/LinkedIn/X/TikTok, and aggregated Google reviews.

The company positions its differentiation on three vectors: a non-toxic, pesticide-free methodology effective against resistant super lice; a national brand with consistent protocol and kid-friendly experience delivered by certified technicians across the franchise network; and integrated prevention/distribution through OTC products and institutional education channels. Pricing for services is not publicly disclosed; the company states it does not bill insurance but provides itemized receipts for reimbursement. No funding rounds, parent company, or external investment are disclosed.

Name

Lice Lifters

Legal name

Lice Lifters

Website

https://licelifters.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Lice Lifters is a US franchise network of 18 clinics across 10 states that provides professional, non-toxic, enzyme-based head lice removal services for families with children, plus a direct-to-consumer OTC product line and B2B education programs for schools and camps.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette Hill

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Clinic Treatment Services: Professional head lice removal treatments performed by certified technicians at Lice Lifters clinic locations. Includes head checks, lice and nit removal, and enzyme-based solution application in a single visit.
2. OTC Products: Sale of consumer products including lice treatment solution, treatment kits, repel mint spray, prevention shampoo and conditioner, and professional steel combs for home use.
3. School and Camp Education Programs: Education and screening services for schools, camps, and community groups. Includes staff training, student prevention talks, optional on-site head checks, and prevention materials.
4. Franchise Fees: Franchise fee of $35,000 for initial franchise, with $25,000 for second locations. Franchisees pay 5% royalties on revenue. Includes training, marketing support, and territory exclusivity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Lice Lifters operates a national franchise network of clinics providing professional, non-toxic head lice removal treatments using a proprietary enzyme-based solution and manual strand-by-strand comb-out technique. The company also sells OTC lice treatment and prevention products through e-commerce and offers education and screening programs to schools and summer camps.

Product overview

Lice Lifters is a national franchise network offering professional non-toxic head lice removal services and consumer OTC products. The core service offering includes professional head lice check and screening services, and the signature Lice Lifters Removal Treatment using an enzyme-based solution and manual comb-out technique (no heated air), achieving 99.9% effectiveness with a 30-day guarantee. Supporting services include the Lice Lifters Education Program for schools and community groups, and the Caring For Camps program for summer camp screening and prevention. The OTC product portfolio includes the Lice Lifters Solution (oil-based formula), Treatment Kit (enzyme shampoo + steel comb + mint conditioner), Repel Mint Spray (prevention spray), Lice Prevention Shampoo and Conditioner, Nit & Lice Removal Professional Steel Comb, and the combined Lice and Nit Kit. All products are pesticide-free, non-toxic, and family-safe.

Differentiator

Problem solved

Functional benefit

Products and services

• Head Lice Check and Screening Professional head check service using bright LED light with magnification to inspect the scalp section by section for live lice, nymphs, and nits at every stage. Takes approximately 15 minutes per person. For families and individuals seeking confirmation of infestation.
• Lice Lifters Removal Treatment Signature in-clinic lice removal treatment involving strand-by-strand comb-out followed by enzyme-based solution application that targets nit glue without harsh chemicals or heated air. 99.9% effective with 30-day guarantee; most families complete in 60-90 minutes. Performed by certified technicians.
• Lice Lifters Education Program School and community education program offering age-appropriate lessons, staff training, optional onsite head checks, communication templates, posters, return-to-class guidance, and digital flyers in multiple languages. For schools, school nurses, parent groups, and community organizations.
• Caring For Camps Summer camp lice screening and prevention program providing pre-season planning calls, parent communication templates, optional onsite head checks during check-in, counselor training, and coordination with camp nurses for treatment referrals. Offered at no charge to camps.
• Lice Lifters Solution for Lice Care Fast-acting, oil-based OTC formula that eliminates lice in 10 minutes. Conditions and moisturizes hair; safe for the whole family including infants. 8 oz bottle.
• Lice Lifters Treatment Kit All-in-one consumer kit including enzyme-based lice shampoo, professional-grade micro-grooved steel comb, and natural mint conditioner. Pesticide-free, non-toxic, for home use.
• Lice Lifters Repel Mint Spray All-natural lice deterrent with fresh peppermint scent for daily use. Conditions and detangles hair while helping prevent lice. Gentle enough for kids. 8 oz bottle.
• Lice Lifters Lice Prevention Shampoo and Conditioner Gentle sulfate-free shampoo and conditioner bundle infused with peppermint essential oil to help repel lice naturally. Safe for daily use on all hair types.
• Lice Lifters Nit & Lice Removal Micro-Grooved Professional Steel Comb Professional-grade micro-grooved stainless steel comb that captures and removes lice and nits with precision. Gentle on scalp, reusable, and easy to sanitize; built to last through hundreds of uses.
• Lice Lifters Lice and Nit Kit Kit containing 8oz Lice Lifters Solution and professional-grade micro-grooved Removal Comb. Fast-acting formula coats hair for smooth removal while durable comb reaches nits at the root. Safe for all ages and hair types.

Quantifiable outcome

• 99.9% effectiveness rate in single treatment visit
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nix (Prestige Consumer Healthcare): Leading OTC lice treatment brand (permethrin-based) owned by Prestige Consumer Healthcare, distributed through mass retail. The dominant incumbent OTC alternative that Lice Lifters positions its enzyme-based, pesticide-free service against.
• Rid (Bayer): Mass-market OTC lice treatment brand owned by Bayer, sold through drugstores and supermarkets nationwide. Competes with Lice Lifters' OTC product line and represents the incumbent consumer brand that Lice Lifters' professional service explicitly differentiates against — particularly given widespread super-lice resistance to permethrin-based Rid formulations.
• Vamousse (ParaPRO): OTC lice treatment brand using natrum muriaticum (sodium chloride) formulation marketed as effective against pesticide-resistant lice. Competes in the same consumer OTC channel as Lice Lifters' retail product line, targeting the same at-home treatment customer.

Direct peers

• Pediatric Hair Solutions: Specialty pediatric clinic chain providing professional lice removal using the AirAllé device, primarily in the Southeast U.S. Overlapping customer base of families with school-age children and similar outcome-driven treatment methodology.
• The Lice Place: Long-standing independent lice removal specialist with multiple locations, offering comb-out and all-natural treatment services. Same service category, same target demographic, and same positioning around safety and efficacy.
• Nit Free Noggins: Multi-location professional lice removal service offering manual comb-out treatments. Competes directly for the same family customer segment with comparable service structure and pricing model.
• Hair Fairies: Multi-location lice removal salon chain offering in-salon professional lice and nit removal, plus retail products. Targets the same family-with-children segment with a salon-like experience, directly competing for the same professional-service dollar.
• Lice Happens: Mobile and in-home professional lice removal service operating in multiple U.S. markets. Same outcome-focused value proposition (one-visit resolution) and same pesticide-free methodology, differentiated by in-home delivery versus clinic-based.
• Lice Clinics of America: Largest direct competitor — national franchise network offering professional lice removal services using the AirAllé device (heated air) plus comb-out. Same end-customer (families with infested children), same clinic-based delivery model, and same franchise structure, but competing methodology (heated air vs. enzyme).
• Fresh Heads Lice Removal: Regional multi-clinic lice removal specialist offering professional comb-out services with a focus on same-day appointments. Directly comparable service offering and target customer base, operating as a smaller regional franchise/specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LiceLifters
• YouTubeyoutube.com/@LiceLiftersCorporate
• Facebookfacebook.com/licelifterstreatment
• LinkedInlinkedin.com/company/lice-lifters
• Instagraminstagram.com/licelifters
• TikToktiktok.com/@licelifters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lice Lifters