CLU Wealth Advisors

What CLU Wealth Advisors does

CLU Wealth Advisors LLC is a boutique, full-service wealth management firm founded by Paul Stawinski (CFF, CLU) and headquartered at 310 West 86th Street in New York City. The firm delivers personalized financial planning across four integrated practice areas: Wealth Management and Financial Planning, Insurance Planning, Business and Employee Benefit Planning, and Retirement Planning. Its stated target clients are high net-worth individuals, business owners, and professionals in the entertainment, fashion, and music industries, with services spanning wealth accumulation, estate planning, life/disability/long-term care insurance, annuities, retirement planning, and business succession and employee benefits.

The firm has no proprietary technology platform; its product surface is delivered through human advisory consultations supported by an extensive educational content ecosystem (calculators, videos, newsletters, flipbooks, research articles, a tax library, and a glossary). Securities are offered through Garden State Securities, Inc. (FINRA/SIPC member) and advisory services through Garden State Investment Advisory Services, LLC (SEC-registered investment advisor), with CLU Wealth Advisors operating as an independent branch office affiliate of both. The firm is registered to offer securities in 13 states (DC, CA, CO, CT, FL, IN, MI, NJ, NY, WA, AZ, PA, NC) and licensed to sell insurance in 16 states (AZ, CA, CO, FL, IN, ME, MD, NY, NJ, OH, RI, PA, TX, VT, WA, VA), holding California Insurance License #0B372.

Revenue is generated through a combination of professional services fees (financial planning and advisory fees, likely on an AUM or fee basis) and transaction-based revenue from securities sales routed through Garden State Securities. The go-to-market is sales-led and consultation-based, with content marketing and educational tools driving top-of-funnel engagement and converting prospects into scheduled advisory consultations. The advisory bench includes the founder plus associates holding CFP, CFA, MBA, J.D., CPA, CRPC, CLU, ChFC, and LL.M. designations, supporting the firm's positioning as a credentialed, vertically specialized boutique.

Name

CLU Wealth Advisors

Legal name

CLU Wealth Advisors LLC

Website

https://cluwealthadvisors.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

CLU Wealth Advisors is a boutique, New York-based wealth management firm offering integrated financial, insurance, retirement, and business/employee benefit planning to high net-worth individuals, business owners, and entertainment, fashion, and music industry professionals across 13-plus US states.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement planning services
• Insurance planning services
• Estate planning advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others, Supply Chain

Revenue model

1. Financial Planning and Advisory Fees: The firm provides comprehensive wealth management and financial planning services, likely on a fee-based or AUM (assets under management) model. Services include wealth accumulation strategies, estate planning, insurance planning, retirement planning, and business planning.
2. Securities Sales: Securities are offered through Garden State Securities, Inc. (GSS), a member of FINRA and SIPC. This includes investment products such as stocks, bonds, mutual funds, and annuities. The firm acts as an independent branch office affiliate of GSS.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

CLU Wealth Advisors LLC is a full-service wealth management firm that provides personal and corporate financial planning, including wealth accumulation, estate planning, insurance planning (life, annuities, disability, long-term care), retirement planning, and business and employee benefit planning. Securities are offered through Garden State Securities, Inc. (FINRA/SIPC) and advisory services through Garden State Investment Advisory Services, LLC (SEC-registered), with the firm operating as an independent branch office affiliate of both.

Product overview

CLU Wealth Advisors offers a unified wealth management advisory service focused on personal and corporate financial planning. The core offerings consist of four integrated service areas: Wealth Management and Financial Planning, Insurance Planning, Business and Employee Benefit Planning, and Retirement Planning. These are complemented by an extensive educational resource center that includes Financial Calculators, Educational Videos, Financial Newsletters, Flipbooks, Research Articles, and a Tax Library. The firm specializes in serving clients in the entertainment, fashion, and music industries, as well as high net-worth individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management and Financial Planning Comprehensive financial planning service that helps clients develop strategies to accumulate wealth, save for college, retirement, and emergency funds by analyzing their current financial picture and implementing goal-oriented strategies. Served by CLU Wealth Advisors LLC through its independent branch office affiliate relationship with Garden State Securities, Inc. and Garden State Investment Advisory Services, LLC.
• Insurance Planning Protection planning service covering life insurance, annuities, disability insurance, and long-term care insurance to ensure clients and their families are properly protected as their lives and priorities change. Served by CLU Wealth Advisors LLC, which is licensed to sell insurance in 16 states.
• Business and Employee Benefit Planning Business planning consultation to help protect businesses from financial loss due to death or disability of owners or key employees, and cost-effective employee benefit plan design to attract and retain talent. Targeted at small to medium business owners.
• Retirement Planning Retirement planning service that helps clients assess their current position, set retirement goals, and develop comprehensive plans to achieve desired retirement lifestyles, including Social Security optimization. Served by CLU Wealth Advisors LLC.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ballentine Partners: Multi-office boutique wealth management firm focused on HNW individuals, families, and business owners with comprehensive investment, tax, and estate planning services. Directly comparable to CLU's integrated planning model and HNW focus.
• Garde Capital: Boutique RIA serving high net-worth individuals, families, and business owners with personalized wealth management and financial planning. Closely comparable to CLU in scale, boutique service model, and integrated planning approach for affluent clients.
• Halberd Financial Group: Independent boutique RIA serving HNW clients with holistic financial planning, investment management, and insurance solutions. Comparable to CLU in scope of integrated services and boutique multi-advisor structure.
• Regent Wealth Management: Boutique wealth management firm providing personalized financial planning and investment advisory services to HNW individuals. Closely aligned with CLU's boutique, personalized-service positioning and HNW target market.
• OneCapital Management: Boutique wealth advisory firm offering personalized investment management and financial planning to HNW individuals and families. Comparable to CLU in boutique scale, personalized service delivery, and HNW clientele.

Broad incumbents

• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, financial planning, and tax services to HNW individuals nationwide. Broad incumbent that competes for the same affluent clients CLU serves, but at significantly greater scale.
• Personal Capital: Technology-enabled wealth manager and RIA serving HNW clients with digital dashboards, financial planning, and investment management. Represents a scaled, tech-forward competitor to boutique advisors like CLU that lack proprietary digital platforms.
• Edelman Financial Engines: Large independent RIA combining traditional wealth advisory with financial planning and workplace financial wellness. Overlaps with CLU's integrated planning and insurance-adjacent offerings, but at much greater scale and broader service delivery.
• Mercer Advisors: Large national RIA providing wealth management, investment advisory, tax planning, and estate services, with a strong M&A roll-up strategy acquiring smaller boutique practices. Represents a scaled competitor and a potential consolidator of firms like CLU.
• Mariner Wealth Advisors: National wealth management firm providing investment advisory, financial planning, tax, and estate services to HNW individuals, families, and institutions. Represents a scaled incumbent offering overlapping capabilities to CLU's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLU Wealth Advisors